noon has announced its imminent expansion into Egypt. The move will mark a significant step in noon’s growth journey since its successful launch in the Kingdom of Saudi Arabia and the United Arab Emirates just over a year ago. As it prepares to enter its third regional market, noon promises to bring customers in Egypt more choice, affordability and convenience across a wide range of products including electronics, fashion, beauty, baby, home and kitchen, as well as free, fast delivery and free returns.
noon Egypt is based in Smart Village, Cairo’s technology and innovation led business district, and the team on ground is currently in the testing phases prior to the official launch. The e-commerce platform also has a fully operational Customer Fulfilment Centre (CFC) in Greater Cairo’s Abu Rawash area, with plans to include five additional CFCs to ensure service to all cities and governorates is quick and efficient.
“E-commerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into e-commerce,” said Mohamed Alabbar, Founder of noon.
A vast amount of Egypt’s retailers have zero or limited online presence. By using noon as their online platform, retailers large and small will enjoy more visibility, access to a wider customer base, an opportunity for increased sales and a larger share of the e-commerce market. They will also have access to noon’s logistics services to reach their customers across the country more effectively.
noon will also be looking to recruit Egyptian talent to join the local team. Supporting and empowering the community, hiring and nurturing local talent is noon’s way of actively encouraging youth entrepreneurship which will contribute to the nation’s growing digital economy. noon will use its local roots in Egypt to deliver a service that is friendly, reliable and personalised.
Free Fire to Celebrate 5th Anniversary with Justin Bieber
Free Fire’s 5th-anniversary celebrations are off to an exciting start as it launches a spectacular 5-part extravaganza to delight fans and players. The festivities are set to culminate on 27 August with several in-game content drops involving global icon Justin Bieber, who is headlining this special anniversary collaboration. The Free Fire community can revel and reminisce iconic anniversary celebrations over the years with the weekly rollout of 5 specially-designed chapters – Battle, Style, Map, Hero and Memory. Experience new in-game events, gain exclusive rewards, and enjoy Free Fire like never before.
Free Fire will host its first ever in-game performance on 27 August, with Justin Bieber set to debut an exclusive track “Beautiful Love (Free Fire)” as part of the 5th-anniversary celebrations. Players can look forward to immersing themselves in an interactive set-up, groove along to custom emotes, participate in minigames and potentially even perform with Justin Bieber’s avatar on stage. A permanent in-game character modelled after Justin Bieber will also be unveiled and distributed to all players.
To commemorate this unique celebration, Free Fire will also give away the highly coveted Magic Cube to players, allowing them to easily redeem their favourite exclusive costume bundles and battle in style. Players will be able to try their hand at various daily and time-limited missions, accumulating tokens which can be swapped for exclusive rewards in the exchange store. With iconic costumes and classic guns available to unlock during these missions, players can expect a nostalgic and exciting experience every day.
Expansive, dynamic maps are iconic features of Free Fire and players can look forward to the release of a new map Nexterra, which has been enhanced with various elements to elevate and diversify the battle experience for players. There will also be new game modes for players to explore, including:
- A new limited-time mode Free For All. Set against the backdrop of El Pastelo, it will simulate intense close combat point-based matches where up to 16 players will battle it out. Players will be able to select their own weapons and can obtain points by eliminating other players. Matches will be decided by the first player to accumulate a predetermined amount of points.
- An exclusive 5th-anniversary mode Droid Apocalypse, which will see 12 players compete in each match, vying to become the ultimate droid. Players will get to select their own type of droid and convert as many humans as possible before the timer runs out. When only a predetermined number of humans remain, they will transform into hunters and have enhanced stats, as well as the ability to permanently eliminate droids. Points can be gained based on performance and the player with the most points after three rounds will win the match.
New Malicious Campaign Hunts Discord Messenger Users
On July 26, using the internal automated system for monitoring open-source repositories, Kaspersky researchers identified a malicious campaign dubbed LofyLife. The campaign employed 4 malicious packages spreading Volt Stealer and Lofy Stealer malware in the open-source npm repository to gather various information from victims, including Discord tokens and credit card information, and to spy on them over time.
Volt Stealer was used to stealing Discord tokens from the infected machines along with the victim’s IP address and upload them via HTTP. The Lofy Stealer, a new development from the attackers, is able to infect Discord client files and monitor the victim’s actions – detecting when a user logs in, changes email or password details, enables or disables multi-factor authentication and adds new payment methods, including full credit card details. Collected information is also uploaded to the remote endpoint.
“Developers rely heavily on open-source code repositories – they use them to make IT-solution developments faster and more efficient and significantly contribute to the development of the IT industry as a whole. As the LofyLife campaign shows, however, even reputable repositories cannot be trusted by default – all code, including open-source code, that a developer injects into his products becomes their own responsibility. We’ve added detections of this malware to our products, so users who run our solutions will be able to identify whether they have been infected and remove the malware,” comments Leonid Bezvershenko, a security researcher at Kaspersky’s Global Research and Analysis Team.
Battlegrounds Mobile India (BGMI) Removed From Google Play Store and Apple App Store in India
India blocked a popular battle-royale format game from Krafton Inc, a South Korean company backed by China’s Tencent, using a law it has invoked since 2020 to ban Chinese apps on national security concerns, a source said. Battlegrounds Mobile India (BGMI) was removed from Google Play Store and Apple’s App Store as of Thursday evening in India.
The removal of BGMI, which had more than 100 million users in India, comes after India’s 2020 ban of another Krafton title, PlayerUnknown’s Battlegrounds (PUBG). The PUBG crackdown was part of New Delhi’s ban of more than 100 mobile apps of Chinese origins, following a months-long border standoff between the nuclear-armed rivals.
The ban has expanded since to cover more than 300 apps, including popular gaming app ‘Free Fire’, owned by Singapore’s technology group Sea Ltd. Tencent held a 13.5% stake in Krafton as of end-March through an investment vehicle, according to Krafton’s regulatory filing.
Krafton shares slumped more than 9% on the news on Friday, later paring losses to trade down 4.5% as of afternoon trade in Seoul. The company said in May India accounted for a high single-digit percentage of its revenue in the first quarter of this year.
According to news reports, a Google spokesperson said it blocked the game following a government directive. In Seoul, a Krafton spokesperson said the developer was talking to relevant authorities and companies to figure out the exact situation regarding the suspension in the two major app stores in India.
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