ASUS today announced ExpertBook P5 (P5405), a groundbreaking Copilot+ PC designed to empower modern professionals. Powered by the latest Intel Core Ultra processor (Series 2) with up to 47 NPU TOPS, delivering an up to 3X AI performance boost over the prior generation and featuring ASUS AI ExpertMeet, this AI-driven powerhouse streamlines workflows and enhances collaboration. Its sleek, durable aluminium chassis houses a stunning 2.5K 144 Hz display, delivering exceptional visuals. With a feather-light design weighing 1.29 kg and exceptional battery life, it provides up to 28 hours of video playback or 20 hours of office productivity. ExpertBook P5 is the perfect companion for on-the-go professionals seeking peak performance and efficiency.

Crafted with meticulous attention to detail, ExpertBook P5 boasts a premium aluminium design that seamlessly blends aesthetics and ergonomics. Despite its lightweight construction, at just 1.29 kg, P5 offers exceptional durability — meeting the exacting US MIL-STD 810H military standard. Its thoughtfully designed workspace, featuring conveniently placed function keys and a spacious mouse area, optimizes productivity and comfort during video conferences and multitasking. Engineered with the ASUS ExpertCool thermal structure, and a newly enhanced cooling design, the ExpertBook P5 ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended usage. It is a productivity powerhouse designed to elevate professional performance, empowering users to achieve their full potential.

Forwarding the ASUS commitment to sustainability, ExpertBook P5 also represents a significant advancement in sustainable technology. This intelligent product has significantly enhanced its circularity by 10% to reach 50%, utilizing Circular Transition Indicators (CTI) for performance measurement. By incorporating recycled materials and a modular design, ExpertBook P5 directly addresses the pressing issue of e-waste.

ASUS ExpertBook P5 benefits from the all-new ASUS AI ExpertMeet, an on-device AI assistant that transforms meetings into productive and engaging experiences, and leverages advanced AI capabilities to enhance audio, video, and collaboration features, ensuring seamless communication and capturing every important detail. AI ExpertMeet offers a comprehensive suite of AI-powered features to elevate every meeting experience. AI Meeting Minutes accurately capture and transcribe meetings, generating detailed summaries and identifying key points from multiple speakers.

The AI Translated Subtitles feature provides translations, ensuring seamless communication across languages. Additionally, the Watermark function allows video calls to be personalized with customizable business card information and screen watermarks for added security and professionalism. All powered by on-device intelligence, personal data remains secure, allowing users to focus on ideas without privacy concerns – empowering teams with the latest AI technology and unlocking the full potential of virtual collaborations.

ASUS ExpertBook P5’s robust security arsenal safeguards critical data. Engineered with a commercial-grade and NIST SP 800-155-compliant BIOS, it provides a foundational layer of protection against firmware attacks. Coupled with Windows 11 Secured-core PC technologies, the ExpertBook P5 creates a fortified defence against software vulnerabilities. To ensure long-term security, ASUS offers comprehensive five-year support for BIOS and driver updates, safeguarding the system against emerging threats.

Complementing this robust hardware-based security, ExpertBook P5 includes a complimentary one-year McAfee+ Premium membership. This comprehensive security suite leverages McAfee Smart AI™ for advanced threat detection, including AI-powered deepfake detection to protect against sophisticated social engineering attacks. Additionally, email scam protection provides an extra layer of defence against phishing attempts.

Understanding the critical needs of modern professionals, ASUS Business Support is not merely a warranty — it’s a comprehensive service package that includes on-site repairs, dedicated technical assistance and 24/7 customer support. This robust support framework ensures that every ExpertBook user experiences minimal downtime and receives personalized solutions to their technical issues. The ASUS ExpertBook P5 is now available for pre-order on the ASUS Middle East eShop for AED4,799.

HONOR revealed its latest flagship, the HONOR Magic V3, at the exclusive ‘HONOR the Innovation’ event. The launch of HONOR Magic V3 highlights HONOR’s unwavering commitment to innovation and the future of foldable technology, as the company continues to push boundaries and shape the tech landscape. The event followed HONOR’s announcement from the IFA 2024 site in Germany last week, where the company, in collaboration with Qualcomm and Microsoft, unveiled a trio of pioneering mobile AI solutions, spotlighting advancements in AI-driven computing and security.

 

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AI Agent, an on-device assistant that enhances user efficiency by automating tasks and integrating seamlessly with various apps. Additionally, HONOR introduced the world’s first on-device AI Deepfake Detection technology, which utilizes advanced algorithms to identify manipulated media and safeguard users from digital deception.

HONOR Magic V3 Review: Redefining Foldable Excellence

At the heart of the event in Dubai, is HONOR’s vision to redefine the mobile experience with groundbreaking features and design, making the HONOR Magic V3 a pivotal device in the company’s product lineup. From its innovative AI-integrated features, sleek and ultra-thin foldable design, and high-end camera systems, HONOR Magic V3 represents HONOR’s mission to deliver cutting-edge technology that meets the needs of modern users.

The UAE’s focus on becoming a global hub for innovation aligns with HONOR’s mission to elevate the mobile technology standard. Through events and devices like the Magic V3, HONOR aims to contribute to the UAE’s vision of a more connected, tech-driven future.  The event also featured a dynamic panel discussion, “Social Coins of Innovation”. The panel spotlighted thought leaders including Mona Ataya, Founder of Mumzworld; Sudhu Arumugam, Chief Product Officer of M2; and Rishabh Singh, Vice President of Products at Astra Tech. Attendees experienced the future of mobile technology, networked with key figures in the tech industry, and gained insights from influential speakers.

As HONOR continues to make significant strides in the UAE and beyond, the successful launch of HONOR Magic V3 reaffirms the brand’s dedication to creating transformative technology. By consistently pushing the boundaries of what’s possible, HONOR remains at the forefront of technological advancement, delivering products that are not only innovative but also practical, versatile, and designed for the future. The strong reception at the event sets the stage for HONOR Magic V3 to become a landmark device, solidifying HONOR’s role as a global leader in smart devices.

Sony Middle East and Africa has announced the ECM-L1, a lavalier microphone that supports 3.5 mm plug-in power, a product of Sony’s time-tested audio technology. This unit was developed based on the ECM-77 series, which has been highly regarded for many years by professionals, including broadcasting studios and production companies. ECM-L1 achieves high-quality sound pickup performance ensuring every word and nuance is captured with precision, as well as high reliability for extended use periods, all cultivated through Sony’s experience in professional audio technology.

In addition, it supports plug-in power and can be seamlessly integrated into a wide range of devices equipped with a 3.5 mm microphone input terminal making it extremely versatile. Thanks to its pin microphone design, it can be worn discretely around the speaker’s collar or shirt for a professional appearance on camera whilst still picking up sound clearly, making it ideal for interviews, documentaries, drama shoots, vlogging and live streams.

In recent years, with the increase in the number of creators producing video content, there has been a growing appetite to improve sound quality. By expanding its microphone line-up, Sony continues to support high-quality audio recording in a variety of situations. The ECM-L1 was developed based on the ECM-77 series, which has been used for many years by broadcasting stations and other organisations.

The capsule’s fixed electrode plate is made of a rigid ceramic. Its superior vibration properties deliver excellent sound quality with good rise time and high resolution. In addition, the microphone capsule is covered with a machined brass exterior to suppress unnecessary external resonance, enabling clear, crisp sound pickup. In addition, the high-purity OFC (oxygen-free copper) cable reduces audio transmission loss without compromising high sound quality.

A durable brass housing protects the microphone so that it holds up against wear and tear, even under rough usage at shooting sites. In addition, the 2.2 mm diameter cable is resistant to breakage and a locking ring is used at the connection point with the recording device to prevent the connector from accidentally coming loose. Two types of windscreens are included to reduce wind and pop noise: metal and faux fur. For a more discreet aesthetic, you can select the metal option, or depending on the shooting scenario, the additional wind noise reduction of the faux fur option is available.

The ECM-L1 lavalier microphone has plug-in power, where power is supplied from the connected device. It can be connected to a wide range of devices equipped with a 3.5 mm microphone input terminal, such as cameras, smartphones, wireless microphones, IC recorders, and computers, enabling high-quality audio recording to suit the many types of use cases. The ECM-L1 will be available in the Middle East and Africa from October 2024.