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Lenovo Launches New Range of ThinkPad, IdeaPad and IdeaCentre PCs



At MWC 2019, Lenovo launched a range of product from PCs and smart devices to Data Center technology and solutions. The latest lineup showcases intelligent devices, including new ThinkPad, IdeaPad and IdeaCentre PCs, and the newest smartphones from Motorola, including innovations like the just launched new moto g7 family and moto z3 with the 5G Moto Mod, the world’s first 5G upgradeable smartphone. Lenovo’s Data Center Group also unveiled the new ThinkSystem SE350 edge server, which is part of a family of future offerings, along with new IoT and edge computing solutions.

Lenovo announced the latest additions to the ThinkPad portfolio: the T490s, T490, T590, X390 and X390 Yoga. With more than 140 million units sold to date, the fundamentals of ThinkPad have always focused on design and engineering, creating end-user trust through first-class security and durability and ensuring a premium mobile experience.

Lenovo also introduced the Lenovo 14w with Windows 10 and Lenovo 14e Chromebook laptops intended to increase firstline worker productivity.  Firstline workers are key contributors within large enterprise segments, such as retail, hospitality, travel and manufacturing but they are often overlooked when it comes to corporate PC allocation. By providing firstline workers with PC devices, such as the Lenovo 14w and 14e Chromebook, companies can unlock their true value and improve their collaboration and contribution. 

Finally, Lenovo announced an all-new ThinkVision M14 mobile display and X1 ANC Headphones to maximize the flexibility of remote teamwork. The M14 allows mobile workers to increase screen real estate and enable easy content sharing on the road, and the X1 ANC Headphones have been professionally tuned by Dolby to offer enhanced audio capability during communications and voice commands.

Now users on the go can get the best of both worlds with the new, ultraportable Lenovo Tab V7. It combines the benefits of an Android tablet including all-day battery life, terrific sound and a massive 6.9-inch IPS Full HD display, with the advantages of a smartphone that lets you talk, text and use data anywhere – all at an accessible price point. Great for the selfie generation, its front and rear cameras are also designed to take stunning pictures.

Lenovo also unveiled a fresh range of Windows 10 IdeaPad and IdeaCentre mainstream consumer PCs that offer students, young professionals and families more design choices and greater value for daily computing and connectivity – without hurting the wallet. Available in 14-inch and 15-inch sizes in an all-aluminum chassis, the new IdeaPad S540 ultra-slim laptop balances higher performance with greater portability and longer battery life – letting users get more done on the go. 

Power packed with up to the latest 8th Gen Intel Core i7 processor with up NVIDIA GeForce MX250 GPUs or the option of up to an AMD Ryzen 7 3700U mobile processor with Radeon RX Vega 10 graphics, the IdeaPad S540 has more than enough horsepower for binge-watching a movie, word processing and online shopping. It also offers up to 12 hours of battery life with RapidCharge technology, which enables up to 2 hours of use with about a 15-minute charge. 

Available in a trio of rich color options including Abyss Blue, Copper and Mineral Grey, the IdeaPad S540’s sleek profile has thinner bezels than before – encasing a brilliant optional Full HD IPS display. Paired with Dolby Audio Speaker System, the IdeaPad S540 delivers loud and clear sound through speakers custom designed by Dolby. When it’s not in use, simply slide its integrated TrueBlock privacy shutter over the webcam for extra privacy.

The IdeaPad S540’s younger sibling is the new IdeaPad S340, which shows off an even slimmer and lighter profile than before in an array of four striking colors and 14-inch or 15-inch size options. Also boasting more power than before, this ultra-slim laptop has up to the latest 8th Gen Intel Core i7-8565U processor with up to NVIDIA GeForce MX250 GPUs, or the option of up to AMD Ryzen 7 3700U mobile processor with Radeon RX Vega 10 graphics. 

With AI-powered features in Amazon Alexa and Microsoft Cortana, the IdeaPad S340’s smarter too – letting users schedule meetings, get reminders or manage to-do lists on Cortana or ask to shop, hear the news, or control music and smart home devices through Alexa. Thin and versatile for those on the move, the new IdeaPad C340 2-in-1 convertible laptop is a close cousin to the IdeaPad S540 and S340 ultra-slim laptops. 

It offers battery life of up to 8 hourswith RapidCharge technology, Active Pen support on select models to conveniently sketch or write from anywhere, and an optional integrated fingerprint reader for quick and easy PC log-in. Also available in 14-inch and 15-inch sizes with three stunning color options, the IdeaPad C340 can easily flex from a laptop for typing longer emails and spreadsheets into a tablet for watching videos during daily commuting

Completing the new family of consumer PCs is the new IdeaCentre AIO A340 all-in-one desktop. Designed to fit seamlessly into nearly any modern home or workspace, the new IdeaCentre comes in an elegant Business Black or Foggy White color option in a larger 22-inch or 24-inch Full HD display and thinner bezels than before. Made for families or professionals who want a space-saving home desktop or reliable work desktop for their small workspace or home office, the IdeaCentre AIO A340 offers up to Intel Core i5-8400T processor with AMD Radeon 530 or integrated graphics, or choice of up to 7th generation AMD A9-9425 processor with Radeon R5 graphics for daily work or home computing needs, like web-browsing, emailing, budgeting, photo-editing and more. Its distinctive and minimalist curved steel monitor stand stands out from the sea of clunky traditional desktops, while gracefully blending into uses’ work and living spaces. 

Pair any of the new IdeaPad or IdeaCentre PCs with the new Yoga ANC Headphonesdesigned for immersive entertainment or focused productivity. Featuring hybrid ANC (active noise cancellation) and ENC (environmental noise cancellation) mics with voice assist and Dolby-tuned drivers that can intelligently filter out background noise during calls, the Yoga ANC Headphones will sound as good as they look. 

Availability of the ThinkPad T490s is expected to start in April 2019 at €1099 excluding VAT.Availability of the ThinkPad T490 is expected to start in March 2019 at €969 excluding VAT.Availability of the ThinkPad T590 is expected to start in March 2019 at €949 excluding VAT. Availability of the ThinkPad X390 is expected to start in April 2019 at €999 excluding VAT.

Availability of the ThinkPad X390 Yoga is expected to start in May 2019 at €1149 excluding VAT.Availability of the Lenovo 14w with Windows 10 is expected to start in April 2019 at €299 excluding VAT.Availability of the Lenovo 14e Chromebook is expected to start in April 2019 at €279 excluding VAT. 

Availability of the ThinkVision M14 is expected to start in June 2019 at [€229 including VAT].Availability of the X1 ANC Headphones is expected to start in June 2019 at [€158 including VAT].Availability of the Yoga ANC Headphones is expected to start in June 2019 at €158 including VAT.Availability of the Lenovo Tab V7 is expected to start in April 2019 at €249 including VAT. 

Availability of the 14-inch AMD-based IdeaPad S540 is expected to start in April 2019 at €799 including VAT. Availability of the 14-inch Intel-based IdeaPad S540 is expected to start in March 2019 at €899 including VAT. Availability of the 15-inch Intel-based IdeaPad S540 is expected to start in April 2019 at €899 including VAT.

Availability of the 14-inch and 15-inch AMD-based IdeaPad S340 is expected to start in April 2019 at €549 including VAT. Availability of the 14-inch and 15-inch Intel-based IdeaPad S340 is expected to start in March 2019 at €599 including VAT. Availability of the 14-inch AMD-based IdeaPad C340 is expected to start in April 2019 at €599 including VAT. Availability of the 14-inch and 15-inch Intel-based IdeaPad C340 is expected to start in March 2019 at €599 including VAT.

Availability of the 22-inch AMD and Intel-based IdeaCentre AIO A340 is expected to start in March 2019 at €499 including VAT. Availability of the 24-inch Intel-based IdeaCentre AIO A340 is expected to start in March 2019 at €599 including VAT. 

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NVIDIA to Host NVIDIA Studio Nights in Partnership with Microsoft



NVIDIA, in partnership with Microsoft, has announced the second edition of NVIDIA Studio Nights – a regional event to focus on content creators who are designing with the power of the NVIDIA Studio platform and RTX GPUs. NVIDIA Studio Nights will be held on 15 February 2024 at the twofour54 Community Hub in Yas Island, Abu Dhabi. This year, the event will feature six creative categories, including the previously featured 3D Design, Digital Art, Videography and Photography, with a special emphasis on the newly introduced CGI and NVIDIA Canvas Art categories.

Creators will have the opportunity to enter their work for consideration in each category before the event, with the best in each walking away with coveted prizes and trophies courtesy of NVIDIA Middle East. The free-to-attend event will offer opportunities for networking with NVIDIA experts and learning through interactive presentations on content creation and workflow optimization.

Chantelle Tavid – Head of Marketing, NVIDIA MENAT said, “Our inaugural NVIDIA Studio Nights was very successful last year, and we are extremely excited to be doing it again to support local content creators. NVIDIA Studio Nights is the perfect opportunity to see the limitless creativity that is possible when designing with NVIDIA Studio, and we know that the community appreciates a space such as this to interact with each other. We can’t wait to see the entries in this year’s competition go even bolder and more creative than what we received last year. NVIDIA Studio Nights embodies our commitment to hosting artists, fostering community, and celebrating the incredible talent of local artists, all while showcasing the transformative power of the NVIDIA Studio platform and RTX GPUs.”

NVIDIA Studio Nights will offer visitors the opportunity to get a hands-on experience with how the industry-leading RTX GPUs paired with NVIDIA Studio drivers can dramatically improve and accelerate challenging tasks in leading design applications, having the newly launched Microsoft Surface Laptop Studio 2 devices introduced and available to test. From AI-driven object removal to smoother 4K video playback, NVIDIA Studio drivers are designed to let you truly create at the speed of your imagination.

NVIDIA Studio is much more than just a GPU – one of the advanced features that comes with RTX GPUs is the fact that all top creative apps are accelerated by AI which results in artists being able to create faster and better. There are over 75 creative apps that are accelerated by AI on RTX GPUs, which include top apps for photography, videography, rendering and broadcasting such as Adobe Premier Pro, DaVinci Resolve, Blender, and Adobe Photoshop.

“Created by Microsoft, Surface devices are thoughtfully designed with you at the centre, adapting in versatile ways to how you work, learn and create. In collaboration with NVIDIA Studio Nights, we are proudly bringing Surface Laptop Studio 2 – our most powerful laptop ever – to the creative minds of UAE, and can’t wait to see, what you do with it,” said Adam Labancz, Surface Category Lead, Middle East and Africa at Microsoft.

Winners will each receive a Microsoft Laptop Studio 2, along with a Surface Slim Pen 2. Through the power of 13th Gen Intel Core processors and NVIDIA RTX GPUs, drawing, sketching, and designing on the Microsoft Laptop Studio 2 is natural and exciting, with a seamless transition from a canvas for drawing to a powerful touchscreen laptop. The ultra-versatile design with multiple form factors and input options allows creators to work smarter with AI tools in Windows 11 and Microsoft 365 apps

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Dubai Police Esports Tournament Conducted in Partnership with ZOWIE and eXTREMESLAND 2023



The Dubai Police General Headquarters accomplished a significant milestone in their continuous commitment to building a safe and inclusive digital environment, with the successful conclusion of their 3rd eSports Tournament. This event was much more than just a gaming platform, it acted as a venture to engage the esports gaming community, promote digital literacy and security, and raise awareness about online safety.

The eXTREMESLAND 2023 Counter-Strike 2 Middle East Championship, which was held on December 10 at the esteemed Dubai Police Officers Club, was one of the event’s main attractions. Several teams from throughout the Middle East competed in this esports event, and the winning team will get to represent the prestigious Dubai Police in the grand finals in China on January 26–28, 2024.

Ever since the inaugural eXTREMESLAND CS: GO Asia Cup took place in 2016, eXTREMESLAND has been hosting successful gaming events and aiming for annual excellence. It covers more than 32 nations in the Middle East, Asia, and Pacific areas. With an enduring impact on the competitive gaming scene, eXTREMESLAND has emerged as a key player in the development of esports in the Asia Pacific and Middle East regions. Initiating the competition was a big deal since it gave emerging players a chance to show their gaming skills in front of local and global audiences.

The forward-thinking strategy of eXTREMESLAND has been instrumental in elevating gaming skills in these areas as well as driving the expansion of esports overall. Players now have the chance to compete at the top levels of professional gaming thanks to eXTREMESLAND’s tournaments, which have emerged as a catalyst for the identification and advancement of up-and-coming talent. The Middle East and Asia Pacific esports scenes are thriving as a result of eXTREMESLAND, with individuals and teams finding newfound success on the international gaming stage.

eXTREMESLAND has made a big contribution to the global esports narrative by offering a platform that surpasses geographical boundaries and embraces diversity. This has elevated the status of esports in the Asia Pacific and the Middle East in the global arena. Manish Bakshi, Managing Director, BenQ Middle East, expressed his enthusiasm about the event with great fervour. “We’re incredibly excited to be part of this platform and hosting eXTREMESLAND 2023. Dubai Police has shown a progressive approach that values the wide range of interests and emotions of its community by embracing the eXTREMESLAND 2023. This gesture not only demonstrates Dubai Police’s modern outlook and excellent support for the gaming community but also their dedication to building a robust gaming community in the heart of UAE.”

Twelve elite teams competed in the Counter-Strike 2 event, showcasing their distinct tactics and gameplay abilities. The winners will now have the privilege of competing in the eXTREMESLAND 2023 CS2 Asia Cup on behalf of Dubai Police. The Four04 Esports staff oversaw and assisted in the tournaments. First Lieutenant Saeed Adel Al Suwaidi, from Dubai Police General Headquarters, commented on the partnership with BenQ Middle East, “Our collaboration is not just about hosting an Esports Tournament. It’s about creating an interactive platform where we can engage with our youth, educate them about the potential pitfalls of the digital world, and equip them with the knowledge they need to navigate it safely. This initiative reflects our commitment to leveraging popular platforms to drive meaningful conversations around online safety.”


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Creator Tools

Sony MEA to Host Creators Convention in Dubai Tomorrow



Sony Middle East and Africa will roll out the red carpet on 16 December for content creators and photographers from UAE to an electrifying day at the Creators Convention. At this event hosted at Garage Studio in Dubai’s buzzing Al Quoz neighbourhood, Sony Middle East and Africa will not only celebrate creativity but take it to newer heights.

What can one expect at the event?

  • Inspiring sessions by industry experts and top content creators
  • Hands-on workshops where you can dive into the latest techniques with some of the coolest digital imaging devices and accessories
  • Thought-provoking keynote addresses and networking opportunities to connect with fellow creators

The event will kick-start tomorrow (16th December, 2023) at 2:00 PM. You will need to bring your SD cards along for the event. Registration for the event is being accepted, here.

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