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Lenovo Launches New Range of ThinkPad, IdeaPad and IdeaCentre PCs

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At MWC 2019, Lenovo launched a range of product from PCs and smart devices to Data Center technology and solutions. The latest lineup showcases intelligent devices, including new ThinkPad, IdeaPad and IdeaCentre PCs, and the newest smartphones from Motorola, including innovations like the just launched new moto g7 family and moto z3 with the 5G Moto Mod, the world’s first 5G upgradeable smartphone. Lenovo’s Data Center Group also unveiled the new ThinkSystem SE350 edge server, which is part of a family of future offerings, along with new IoT and edge computing solutions.

Lenovo announced the latest additions to the ThinkPad portfolio: the T490s, T490, T590, X390 and X390 Yoga. With more than 140 million units sold to date, the fundamentals of ThinkPad have always focused on design and engineering, creating end-user trust through first-class security and durability and ensuring a premium mobile experience.

Lenovo also introduced the Lenovo 14w with Windows 10 and Lenovo 14e Chromebook laptops intended to increase firstline worker productivity.  Firstline workers are key contributors within large enterprise segments, such as retail, hospitality, travel and manufacturing but they are often overlooked when it comes to corporate PC allocation. By providing firstline workers with PC devices, such as the Lenovo 14w and 14e Chromebook, companies can unlock their true value and improve their collaboration and contribution. 

Finally, Lenovo announced an all-new ThinkVision M14 mobile display and X1 ANC Headphones to maximize the flexibility of remote teamwork. The M14 allows mobile workers to increase screen real estate and enable easy content sharing on the road, and the X1 ANC Headphones have been professionally tuned by Dolby to offer enhanced audio capability during communications and voice commands.

Now users on the go can get the best of both worlds with the new, ultraportable Lenovo Tab V7. It combines the benefits of an Android tablet including all-day battery life, terrific sound and a massive 6.9-inch IPS Full HD display, with the advantages of a smartphone that lets you talk, text and use data anywhere – all at an accessible price point. Great for the selfie generation, its front and rear cameras are also designed to take stunning pictures.

Lenovo also unveiled a fresh range of Windows 10 IdeaPad and IdeaCentre mainstream consumer PCs that offer students, young professionals and families more design choices and greater value for daily computing and connectivity – without hurting the wallet. Available in 14-inch and 15-inch sizes in an all-aluminum chassis, the new IdeaPad S540 ultra-slim laptop balances higher performance with greater portability and longer battery life – letting users get more done on the go. 

Power packed with up to the latest 8th Gen Intel Core i7 processor with up NVIDIA GeForce MX250 GPUs or the option of up to an AMD Ryzen 7 3700U mobile processor with Radeon RX Vega 10 graphics, the IdeaPad S540 has more than enough horsepower for binge-watching a movie, word processing and online shopping. It also offers up to 12 hours of battery life with RapidCharge technology, which enables up to 2 hours of use with about a 15-minute charge. 

Available in a trio of rich color options including Abyss Blue, Copper and Mineral Grey, the IdeaPad S540’s sleek profile has thinner bezels than before – encasing a brilliant optional Full HD IPS display. Paired with Dolby Audio Speaker System, the IdeaPad S540 delivers loud and clear sound through speakers custom designed by Dolby. When it’s not in use, simply slide its integrated TrueBlock privacy shutter over the webcam for extra privacy.

The IdeaPad S540’s younger sibling is the new IdeaPad S340, which shows off an even slimmer and lighter profile than before in an array of four striking colors and 14-inch or 15-inch size options. Also boasting more power than before, this ultra-slim laptop has up to the latest 8th Gen Intel Core i7-8565U processor with up to NVIDIA GeForce MX250 GPUs, or the option of up to AMD Ryzen 7 3700U mobile processor with Radeon RX Vega 10 graphics. 

With AI-powered features in Amazon Alexa and Microsoft Cortana, the IdeaPad S340’s smarter too – letting users schedule meetings, get reminders or manage to-do lists on Cortana or ask to shop, hear the news, or control music and smart home devices through Alexa. Thin and versatile for those on the move, the new IdeaPad C340 2-in-1 convertible laptop is a close cousin to the IdeaPad S540 and S340 ultra-slim laptops. 

It offers battery life of up to 8 hourswith RapidCharge technology, Active Pen support on select models to conveniently sketch or write from anywhere, and an optional integrated fingerprint reader for quick and easy PC log-in. Also available in 14-inch and 15-inch sizes with three stunning color options, the IdeaPad C340 can easily flex from a laptop for typing longer emails and spreadsheets into a tablet for watching videos during daily commuting

Completing the new family of consumer PCs is the new IdeaCentre AIO A340 all-in-one desktop. Designed to fit seamlessly into nearly any modern home or workspace, the new IdeaCentre comes in an elegant Business Black or Foggy White color option in a larger 22-inch or 24-inch Full HD display and thinner bezels than before. Made for families or professionals who want a space-saving home desktop or reliable work desktop for their small workspace or home office, the IdeaCentre AIO A340 offers up to Intel Core i5-8400T processor with AMD Radeon 530 or integrated graphics, or choice of up to 7th generation AMD A9-9425 processor with Radeon R5 graphics for daily work or home computing needs, like web-browsing, emailing, budgeting, photo-editing and more. Its distinctive and minimalist curved steel monitor stand stands out from the sea of clunky traditional desktops, while gracefully blending into uses’ work and living spaces. 

Pair any of the new IdeaPad or IdeaCentre PCs with the new Yoga ANC Headphonesdesigned for immersive entertainment or focused productivity. Featuring hybrid ANC (active noise cancellation) and ENC (environmental noise cancellation) mics with voice assist and Dolby-tuned drivers that can intelligently filter out background noise during calls, the Yoga ANC Headphones will sound as good as they look. 

Availability of the ThinkPad T490s is expected to start in April 2019 at €1099 excluding VAT.Availability of the ThinkPad T490 is expected to start in March 2019 at €969 excluding VAT.Availability of the ThinkPad T590 is expected to start in March 2019 at €949 excluding VAT. Availability of the ThinkPad X390 is expected to start in April 2019 at €999 excluding VAT.

Availability of the ThinkPad X390 Yoga is expected to start in May 2019 at €1149 excluding VAT.Availability of the Lenovo 14w with Windows 10 is expected to start in April 2019 at €299 excluding VAT.Availability of the Lenovo 14e Chromebook is expected to start in April 2019 at €279 excluding VAT. 

Availability of the ThinkVision M14 is expected to start in June 2019 at [€229 including VAT].Availability of the X1 ANC Headphones is expected to start in June 2019 at [€158 including VAT].Availability of the Yoga ANC Headphones is expected to start in June 2019 at €158 including VAT.Availability of the Lenovo Tab V7 is expected to start in April 2019 at €249 including VAT. 

Availability of the 14-inch AMD-based IdeaPad S540 is expected to start in April 2019 at €799 including VAT. Availability of the 14-inch Intel-based IdeaPad S540 is expected to start in March 2019 at €899 including VAT. Availability of the 15-inch Intel-based IdeaPad S540 is expected to start in April 2019 at €899 including VAT.

Availability of the 14-inch and 15-inch AMD-based IdeaPad S340 is expected to start in April 2019 at €549 including VAT. Availability of the 14-inch and 15-inch Intel-based IdeaPad S340 is expected to start in March 2019 at €599 including VAT. Availability of the 14-inch AMD-based IdeaPad C340 is expected to start in April 2019 at €599 including VAT. Availability of the 14-inch and 15-inch Intel-based IdeaPad C340 is expected to start in March 2019 at €599 including VAT.

Availability of the 22-inch AMD and Intel-based IdeaCentre AIO A340 is expected to start in March 2019 at €499 including VAT. Availability of the 24-inch Intel-based IdeaCentre AIO A340 is expected to start in March 2019 at €599 including VAT. 

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Events

Power League Gaming and HUAWEI AppGallery Team Up for AppGallery Gamers Cup x Yalla Ludo Tournament

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Power League Gaming has announced its latest account win with HUAWEI AppGallery taking on the role of event and production management partner for the AppGallery Gamers Cup x Yalla Ludo Tournament in Egypt. Held on September 6th at the Westin Cairo Golf Resort and co-sponsored by the Egypt Tourism Authority (ETA) and the Egyptian Esports Federation (EEF), the tournament was a joint initiative between AppGallery—HUAWEI’s official app distribution platform—and Yalla Ludo, the region’s leading mobile board game app. Featuring fierce competition among 32 players and a total prize pool of $20,000 awarded to the top winners, the event aimed to enhance Yalla Ludo’s presence within HUAWEI AppGallery’s expanding app ecosystem.

This collaboration marks a significant milestone in Power League Gaming’s long-standing partnership with HUAWEI AppGallery, reflecting its commitment to promoting the AppGallery Gamers Cup (AGC). Power League Gaming was exclusively chosen for this project over competitors from Egypt and the UAE, highlighting the agency’s unmatched expertise in the region and its ability to deliver world-class event management solutions tailored to the evolving needs of the gaming industry.

Celebrating the renewed collaboration, Mathew Pickering, CEO of Power League Gaming, said: “We’re thrilled to join forces with HUAWEI AppGallery once again for the AGC x Yalla Ludo tournament. This partnership is more than just an event; it’s a chance for us to push the boundaries of what’s possible in gaming in the MENA region. At Power League Gaming, we’re committed to crafting an unforgettable experience that not only engages participants and viewers but also sets a new standard for event excellence. The tournament turned out a resounding success, enhancing HUAWEI AppGallery’s brand presence and deepening our connection with the gaming community.”

As the chosen event and production management partner, Power League Gaming delivered a comprehensive range of services to ensure a seamless and engaging tournament experience. These services included venue build and design, 3D renders and mock-ups, complete venue audio-visual setup (AV)-LED screens, technical support, complete branding production, all creative design elements and a full broadcast and esports solution, including broadcast asset designs and implementation. Power League Gaming also managed staffing and technical expertise to deliver a flawless event.

The AppGallery Gamers Cup x Yalla Ludo Tournament not only celebrates the collaboration between these two dynamic brands but also highlights the growing influence of mobile gaming in the region. With the MENA region’s gaming market value expected to reach $10 billion by 2027*, fueled by the growing number of gamers and the rising popularity of mobile games, the tournament was perfectly positioned to capture the vibrancy of the region’s gaming scene.

Through this partnership with HUAWEI AppGallery, Power League Gaming has delivered a premier gaming event, captivating audiences and further establishing its presence in the competitive gaming market. For more information about Power League Gaming, visit powerleaguegaming.com.

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HONOR Hosts ‘HONOR the INNOVATION’ Event

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HONOR revealed its latest flagship, the HONOR Magic V3, at the exclusive ‘HONOR the Innovation’ event. The launch of HONOR Magic V3 highlights HONOR’s unwavering commitment to innovation and the future of foldable technology, as the company continues to push boundaries and shape the tech landscape. The event followed HONOR’s announcement from the IFA 2024 site in Germany last week, where the company, in collaboration with Qualcomm and Microsoft, unveiled a trio of pioneering mobile AI solutions, spotlighting advancements in AI-driven computing and security.

 

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AI Agent, an on-device assistant that enhances user efficiency by automating tasks and integrating seamlessly with various apps. Additionally, HONOR introduced the world’s first on-device AI Deepfake Detection technology, which utilizes advanced algorithms to identify manipulated media and safeguard users from digital deception.

HONOR Magic V3 Review: Redefining Foldable Excellence

At the heart of the event in Dubai, is HONOR’s vision to redefine the mobile experience with groundbreaking features and design, making the HONOR Magic V3 a pivotal device in the company’s product lineup. From its innovative AI-integrated features, sleek and ultra-thin foldable design, and high-end camera systems, HONOR Magic V3 represents HONOR’s mission to deliver cutting-edge technology that meets the needs of modern users.

The UAE’s focus on becoming a global hub for innovation aligns with HONOR’s mission to elevate the mobile technology standard. Through events and devices like the Magic V3, HONOR aims to contribute to the UAE’s vision of a more connected, tech-driven future.  The event also featured a dynamic panel discussion, “Social Coins of Innovation”. The panel spotlighted thought leaders including Mona Ataya, Founder of Mumzworld; Sudhu Arumugam, Chief Product Officer of M2; and Rishabh Singh, Vice President of Products at Astra Tech. Attendees experienced the future of mobile technology, networked with key figures in the tech industry, and gained insights from influential speakers.

As HONOR continues to make significant strides in the UAE and beyond, the successful launch of HONOR Magic V3 reaffirms the brand’s dedication to creating transformative technology. By consistently pushing the boundaries of what’s possible, HONOR remains at the forefront of technological advancement, delivering products that are not only innovative but also practical, versatile, and designed for the future. The strong reception at the event sets the stage for HONOR Magic V3 to become a landmark device, solidifying HONOR’s role as a global leader in smart devices.

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YaLLa Esports Launches $1.5M Esports Circuit

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Following a successful inaugural season in 2024, YaLLa Esports, the leading esports media company and tournament organiser in the United Arab Emirates, is thrilled to announce the return of YaLLa Compass in 2025. YaLLa Esports is expanding the tournament’s reach with two tier 1 LAN events planned across the MENA region, offering one of the highest Counter-Strike 2 prize pools at $1.5 million (up from $450k in 2024).

The 2024 YaLLa Compass season amassed a worldwide following with a combined viewership across all broadcasts of 50 million views and 5 million+ watch hours. YaLLa Compass transcended geographic boundaries with 30 global broadcasts in 15 languages, catering to a truly global audience.

“The rapid growth of esports in MENA has created a unique opportunity for brands to connect with passionate and engaged audiences,” said Klaus Kajetski, founder and CEO, YaLLa Esports. “We proudly stand as a local company that delivered an esports event of this scale meeting international standards. By collaborating with both local and global brands, we reached mutual goals and made a significant impact for all our stakeholders, not only in the gaming industry’s local startups, tech talents and pop culture enthusiasts.”

The first LAN event drew a massive crowd of 2,000+ but also acro visitors, creating an electrifying atmosphere. The competition featured some of the world’s top Counter-Strike 2 athletes, including 12 global elite teams and a local Abu Dhabi team- Ninjas in Pyjamas.

Open qualifiers for Compass begin on July 29th, with two additional open qualifiers planned for Q4 2024 and Q1 2025. Teams will finally compete in a closed qualifier stage in the leadup to the first LAN event which will be held at prominent MENA locations in Q2 2025.

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