Huawei Consumer Business Group (CBG) has launched the new P30 and P30 Pro smartphones. The Huawei P30 Series builds on the company’s P Series DNA in design and photography and is the company’s most advanced series of smartphone cameras. These devices feature the innovative Huawei SuperSpectrum Sensor, anoptical SuperZoom Lens, a new Huawei Time of Flight (ToF) Camera, and enhanced optical and AI image stabilization technology. With these revolutionary technologies, the Huawei P30 and Huawei P30 Pro capture incredible photos and videos in every scenario.
Richard Yu, CEO of Huawei CBG, said, “The Huawei P30 Series is a fundamental breakthrough after decades of digital camera technology development; it will rewrite the rules and reshape everyone’s perception of mobile photography. Innovations such as the Huawei SuperSpectrum Sensor and SuperZoom Lens allow us to push the envelope of both photography and videography—a frontier long overdue for disruption. The HUAWEI P30 Series will set the pace for the next generation of smartphones by empowering people to capture the true beauty of the world around them through a device that fits in the palm of their hands.”
The Huawei P30 Series will change users’ expectations of smartphone photography. Achieving a record-high overall DxOMark score of 112, the Huawei P30 Pro is equipped with a new Leica Quad Camera System, including a 40MP main camera with the Huawei SuperSpectrum Sensor, a 20MP ultra-wide angle camera, an 8MP telephoto camera, the Huawei ToF Camera and a 32MP front camera that takes selfies to a new level.
The 1/1.7-inch Huawei SuperSpectrum Sensor looks at light in a fundamentally new way. The RYYB Huawei SuperSpectrum Sensor deviates from the traditional RGGB Bayer filter by replacing green pixels with yellow pixels, yielding a high maximum ISO rating of 409,600 on the Huawei P30 Pro and 204,800 on the Huawei P30. This fundamental shift in sensor technology, combined with Huawei AIS, OIS and the Huawei P30 Pro’s f/1.6 wide aperture, delivers extraordinary photography and videography experiences across a wide range of scenarios and lighting conditions—including extreme low light—producing images with enhanced detail, color and clarity.
The new SuperZoom Lens unlocks a superior level of zoom photography in a slim-line device design. Through a new periscope design, theSuperZoom Lens supports high fidelity magnification of 5 times optical zoom, 10 times hybrid zoom and 50 times digital zoom. A prism element in the telephoto camera bends light at a 90-degree angle to maximize focal length while minimizing camera height, without disrupting device design.
The Huawei ToF Camera unleashes the imagination. Unique to the Huawei P30 Pro is a Huawei ToF Camera that captures depth-of-field information to deliver accurate image segmentation. Precise distance measurement allows for the simulation of multiple levels of bokeh. The Super Portrait feature captures even the smallest details, such as individual strands of hair. It combines depth information and proprietary algorithms to produce outstanding images with defocused backgrounds and highlights the subject of the image in any scenario.
The Huawei P30 Series is a smartphone camera with cinematic capabilities. The Huawei P30 Series ushers in a new era of studio-grade videography. The Huawei SuperSpectrum Sensor enables spectacular low-light video capture so night scenes appear bright and highly detailed. Huawei AIS and OIS support stabilization for all video capture settings, resulting in a perfect, steady shot. Additionally, the SuperZoom Lens allows for crisp close-ups, while the AI Video Editor enables users to add background music and special effects to their videos, turning the Huawei P30 Series into a mobile production studio.
Two views are better than one. Huawei Dual-View Video can capture two perspectives of the same scene at the same time by using multiple cameras simultaneously. The Huawei P30 Series provides a full view of a scene while also capturing a close-up of a subject, unleashing new and exciting possibilities for video.
The Huawei P30 Series design, created with a nine-layer nano optical color finish, is inspired by the unique color palette and pristine look of salt flats. The 6.47-inch Huawei P30 Pro and 6.1-inch Huawei P30 come in Breathing Crystal, Amber Sunrise, Aurora, Pearl White and Black. The FHD+ (2340×1080) Dewdrop Display features a tiny notch, providing maximum display area. The near bezel-less front glass houses an In-Screen Fingerprint sensor for quick and secure identity authentication. The Huawei P30 Pro also features Huawei Acoustic Display Technology that enables it to deliver high-quality audio through a sound emitting display.
The Huawei P30 Series is powered by the 7nm Kirin 980 processor, which delivers ultimate performance, top-class efficiency and faster image recognition through its Dual-NPU AI processing power. The Huawei P30 Series features an Extendable Read-Only File System (EROFS) that improves system responsiveness. The latest EMUI 9.1 also supports HUAWEI Share OneHop for seamless file sharing between Huawei smartphones and Huawei laptops.
The Huawei P30 Pro features a 4200mAh battery (typical value) and 40W Huawei SuperCharge that charges a device from zero to 70 percent in 30 minutes, keeping the device powered for more than a full day of intensive work. The HUAWEI P30 Pro features Huawei SuperCool technology to improve thermal performance, keeping the phone cool even during heavy use.
Huawei also launched the Huawei WATCH GT Active Edition and Elegant Edition, outdoor smart watches featuring ultra-long battery life; Huawei FreeLace wireless earphones, which support Huawei HiPair for easy pairing and fast charging; and Huawei X GENTLEMONSTER EYEWEAR, new smart glasses co-designed with renowned eyewear designer GENTLE MONSTER.
Huawei will be launching Huawei P30 Lite in the Middle East and Africa region. The phone is equipped with a 32MP 3D Selfie Superstar lens that works with AI beautification effects. Mounting the rear of the device is a 24MP AI ultra-wide triple camera comprising of 24MP main camera with a f/1.8 wide aperture lens, 8MP camera for ultra-wide angle shots and 2MP lens. The handset is launched with the EMUI 9.0.1 installed and offers 4GB of RAM and 128GB of internal storage to deliver the best user experience. The device also features a 6.15-inch Dewdrop display and achieves a massive screen to body ratio of 84.1 percent.
The new Huawei P30 and Huawei P30 Pro are immediately available globally with pricing information as follows:
|Price (Tax Included)
|Huawei P30 Pro
|8GB RAM + 128GB ROM
|8GB RAM + 256GB ROM
|8GB RAM + 512GB ROM
|6GB RAM + 128GB ROM
The Huawei P30 Pro is also available in a Special Edition Gift Box. This premium set includes a Breathing Crystal or Pearl White Huawei P30 Pro and a Pearl Pink Glamorous Case encrusted with Swarovski crystals.
Sony Launches FE 24-50mm F2.8 G, a Compact, Large Aperture F2.8 G Lens with High-Performance Optics
Sony Middle East and Africa has announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. It covers a focal length of 24 mm to 50 mm, allowing you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality but with a design that will easily fit in the smallest of kit bags.
With the latest optical and mechanical design, the dimensions have been kept compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm, length of 92.3 mm, and weight of approximately 440 g. Sharp and detailed images at all focal lengths are achieved thanks to the arrangement of four aspherical lenses and two pieces of ED (Extra-low Dispersion) glass, so that aberrations such as chromatic aberration, are reduced, achieving high-resolution performance from the centre to the corner. FE 24-50mm F2.8 G uses an 11-blade circular aperture which together with the optimisation of spherical aberration provides the beautiful, soft and smooth bokeh that is characteristic of the G Lens series. It has a minimum shooting distance of 0.19 m (AF) at the wide end and a maximum magnification of 0.30 x (AF) offering high-quality close-up shooting.
The quality is evident through the AF (auto focus) whereby, equipped with two linear motors, it achieves high speed, high precision, high tracking, and quiet focusing. It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second for the full-frame mirrorless camera Alpha 9 III. For those wanting a solid video performance, AF tracking is available for high frame rate 4K 120p or FHD 240p movie recording where critical focus control is required, plus it supports in-body Active Mode image stabilisation for steady shooting while walking. It is also compatible with the focus breathing compensation on camera bodies, allowing for high-quality video expression.
Intuitive manual focus is achieved thanks to the adoption of linear response MF which allows smooth and superior image expression. FE 24-50mm F2.8 G is equipped with user-friendly functions such as a customisable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch, offering high operability and comprehensive control. Plus, for further ease of use, they are designed to be dust and moisture-proof with a fluorine coating which prevents dirt from sticking to the front surface of the lens.
The new FE 24-50mm F2.8 G will be available in the region from Q2 2024.
CORSAIR Intros New 75% Keyboard for Enthusiast Gamers
CORSAIR has launched a standout addition to its lineup of award-winning gaming keyboards: the K65 PLUS WIRELESS. Beautifully built, and loaded with the essentials needed to win, this 75%-layout keyboard maxes out both performance and personality. When you deploy the K65 PLUS WIRELESS, your gaming persona and your keyboard enthusiast side come out to play.
Powerful performance now resides in a cleverly compact 75% profile. The space-saving K65 PLUS WIRELESS optimizes the important desk space needed for your mouse, while including the essential arrow and utility keys that put game controls right where you want them. Pre-lubricated CORSAIR MLX Red linear switches are buttery smooth and register every input with crisp responsiveness. The switches are also hot-swappable, so you can customize the keyboard by subbing in your switches easily – how you play is completely up to you.
The K65 PLUS WIRELESS offers ultra-satisfying typing, with no modding required. Each keystroke is tempered by two layers of integrated sound dampening that hushes internal pings and clacks. The result is precisely tuned acoustics that you – and everyone nearby – will appreciate. The PBT dye-sublimated keycaps’ midnight grey and silver accents complement any desktop; you will want to make K65 PLUS WIRELESS your primary board for daily use.
Connect and play, more adeptly than ever. Make ultra-fast moves over a reliable, low-latency 2.4GHz wireless connection for gaming, or Bluetooth for tablets, mobile, and more, all with secure AES encryption and up to 266 hours on a single charge with RGB off. Toggle from PC to Mac layout by simply flipping a switch, and connect to multiple devices seamlessly with a single keystroke.
For RGB fanatics, the K65 PLUS WIRELESS comes alive with a shiny array of per-key RGB, endlessly customizable with CORSAIR iCUE software. Use the power of iCUE to record macros, remap keys, and sync your keyboard to the rest of your setup’s RGB and iCUE Murals profiles, for a lighting ambience that makes your space a haven for gaming and working.
Equip the infinitely intriguing K65 PLUS WIRELESS keyboard, and match your superior skill with stunning style.
To celebrate the launch of K65 PLUS WIRELESS, CORSAIR is excited to offer an exclusive deal on DROP Holy Panda X tactile switches. For a limited time, when you buy a K65 PLUS WIRELESS keyboard on the CORSAIR webstore, you can get a set of Holy Panda X switches for 50% off from DROP.com. When brought together, this keyboard and key switch combo makes tactile gaming and typing a delightful experience. (Offer only available in North America)
The CORSAIR K65 PLUS WIRELESS gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The K65 PLUS WIRELESS is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network.
HONOR Says its Eye-Tracking Features Can Move a Car
HONOR has introduced an AI-powered eye-tracking feature that can move a car without a driver inside. This experiment, demonstrated by an automotive engineer, uses the eye-tracking feature of the HONOR Magic6 Pro to control a car based on the user’s eye movement.
A video by Autocar, available on YouTube, showcases this innovative technology. The HONOR Magic6 Pro is equipped with four commands that can be activated by eye gaze, allowing the car to start the engine, turn it off, and move forward or backwards. After focusing on a specific button for 2-3 seconds, the corresponding command is activated, and the car responds accordingly.
HONOR says that this demonstration is a testament to the company’s belief that AI can transform the way humans interact with devices in the future. HONOR has announced that its MWC Launch Event will be on February 25th. HONOR will also host an AI Panel with industry partners such as Qualcomm to unveil more discoveries about the future of AI. This event will take place on February 26th at 17:00 (CET) at MWC 2024. Find out more at this link: https://www.hihonor.com/ae-en/events/honor-mwc/
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