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Huawei Launches the new P30 and P30 Pro

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Huawei Consumer Business Group (CBG) has launched the new P30 and P30 Pro smartphones. The Huawei P30 Series builds on the company’s P Series DNA in design and photography and is the company’s most advanced series of smartphone cameras. These devices feature the innovative Huawei SuperSpectrum Sensor, anoptical SuperZoom Lens, a new Huawei Time of Flight (ToF) Camera, and enhanced optical and AI image stabilization technology. With these revolutionary technologies, the Huawei P30 and Huawei P30 Pro capture incredible photos and videos in every scenario.

Richard Yu, CEO of Huawei CBG, said, “The Huawei P30 Series is a fundamental breakthrough after decades of digital camera technology development; it will rewrite the rules and reshape everyone’s perception of mobile photography. Innovations such as the Huawei SuperSpectrum Sensor and SuperZoom Lens allow us to push the envelope of both photography and videography—a frontier long overdue for disruption. The HUAWEI P30 Series will set the pace for the next generation of smartphones by empowering people to capture the true beauty of the world around them through a device that fits in the palm of their hands.”

The Huawei P30 Series will change users’ expectations of smartphone photography. Achieving a record-high overall DxOMark score of 112, the Huawei P30 Pro is equipped with a new Leica Quad Camera System, including a 40MP main camera with the Huawei SuperSpectrum Sensor, a 20MP ultra-wide angle camera, an 8MP telephoto camera, the Huawei ToF Camera and a 32MP front camera that takes selfies to a new level.

The 1/1.7-inch Huawei SuperSpectrum Sensor looks at light in a fundamentally new way. The RYYB Huawei SuperSpectrum Sensor deviates from the traditional RGGB Bayer filter by replacing green pixels with yellow pixels, yielding a high maximum ISO rating of 409,600 on the Huawei P30 Pro and 204,800 on the Huawei P30. This fundamental shift in sensor technology, combined with Huawei AIS, OIS and the Huawei P30 Pro’s f/1.6 wide aperture, delivers extraordinary photography and videography experiences across a wide range of scenarios and lighting conditions—including extreme low light—producing images with enhanced detail, color and clarity. 

The new SuperZoom Lens unlocks a superior level of zoom photography in a slim-line device design. Through a new periscope design, theSuperZoom Lens supports high fidelity magnification of 5 times optical zoom, 10 times hybrid zoom and 50 times digital zoom. A prism element in the telephoto camera bends light at a 90-degree angle to maximize focal length while minimizing camera height, without disrupting device design.

The Huawei ToF Camera unleashes the imagination. Unique to the Huawei P30 Pro is a Huawei ToF Camera that captures depth-of-field information to deliver accurate image segmentation. Precise distance measurement allows for the simulation of multiple levels of bokeh. The Super Portrait feature captures even the smallest details, such as individual strands of hair. It combines depth information and proprietary algorithms to produce outstanding images with defocused backgrounds and highlights the subject of the image in any scenario.

The Huawei P30 Series is a smartphone camera with cinematic capabilities. The Huawei P30 Series ushers in a new era of studio-grade videography. The Huawei SuperSpectrum Sensor enables spectacular low-light video capture so night scenes appear bright and highly detailed. Huawei AIS and OIS support stabilization for all video capture settings, resulting in a perfect, steady shot. Additionally, the SuperZoom Lens allows for crisp close-ups, while the AI Video Editor enables users to add background music and special effects to their videos, turning the Huawei P30 Series into a mobile production studio. 

Two views are better than one. Huawei Dual-View Video can capture two perspectives of the same scene at the same time by using multiple cameras simultaneously. The Huawei P30 Series provides a full view of a scene while also capturing a close-up of a subject, unleashing new and exciting possibilities for video.

The Huawei P30 Series design, created with a nine-layer nano optical color finish, is inspired by the unique color palette and pristine look of salt flats. The 6.47-inch Huawei P30 Pro and 6.1-inch Huawei P30 come in Breathing Crystal, Amber Sunrise, Aurora, Pearl White and Black. The FHD+ (2340×1080) Dewdrop Display features a tiny notch, providing maximum display area. The near bezel-less front glass houses an In-Screen Fingerprint sensor for quick and secure identity authentication. The Huawei P30 Pro also features Huawei Acoustic Display Technology that enables it to deliver high-quality audio through a sound emitting display.

The Huawei P30 Series is powered by the 7nm Kirin 980 processor, which delivers ultimate performance, top-class efficiency and faster image recognition through its Dual-NPU AI processing power. The Huawei P30 Series features an Extendable Read-Only File System (EROFS) that improves system responsiveness. The latest EMUI 9.1 also supports HUAWEI Share OneHop for seamless file sharing between Huawei smartphones and Huawei laptops.

The Huawei P30 Pro features a 4200mAh battery (typical value) and 40W Huawei SuperCharge that charges a device from zero to 70 percent in 30 minutes, keeping the device powered for more than a full day of intensive work. The HUAWEI P30 Pro features Huawei SuperCool technology to improve thermal performance, keeping the phone cool even during heavy use.

Huawei also launched the Huawei WATCH GT Active Edition and Elegant Edition, outdoor smart watches featuring ultra-long battery life; Huawei FreeLace wireless earphones, which support Huawei HiPair for easy pairing and fast charging; and Huawei X GENTLEMONSTER EYEWEAR, new smart glasses co-designed with renowned eyewear designer GENTLE MONSTER.

Huawei will be launching Huawei P30 Lite in the Middle East and Africa region. The phone is equipped with a 32MP 3D Selfie Superstar lens that works with AI beautification effects. Mounting the rear of the device is a 24MP AI ultra-wide triple camera comprising of 24MP main camera with a f/1.8 wide aperture lens, 8MP camera for ultra-wide angle shots and 2MP lens. The handset is launched with the EMUI 9.0.1 installed and offers 4GB of RAM and 128GB of internal storage to deliver the best user experience. The device also features a 6.15-inch Dewdrop display and achieves a massive screen to body ratio of 84.1 percent.

The new Huawei P30 and Huawei P30 Pro are immediately available globally with pricing information as follows:

Model Version Price (Tax Included)
Huawei P30 Pro 8GB RAM + 128GB ROM EUR 999

8GB RAM + 256GB ROM EUR 1,099

8GB RAM + 512GB ROM EUR 1,249
Huawei P30 6GB RAM + 128GB ROM EUR 799

The Huawei P30 Pro is also available in a Special Edition Gift Box. This premium set includes a Breathing Crystal or Pearl White Huawei P30 Pro and a Pearl Pink Glamorous Case encrusted with Swarovski crystals.

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Gadgets

HONOR Pad 8 is Now Available in the UAE

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HONOR has announced the official availability of the all-new HONOR Pad 8 in the UAE market following record-breaking preorders. The all-new HONOR Pad 8 delivers unrivalled entertainment experience in a sleek and compact design. Boasting an impressive 12-inch 2K HONOR FullView display, 8 Speakers with DTS: X ULTRA, and Multi-Screen Collaboration, the HONOR Pad 8 pushes industry benchmarks to help users stay entertained to the maximum.

“HONOR innovates and provides state-of-the-art products based on an in-depth understanding of local customer needs and consumer behavior, ensuring that each market receives the best-fit model,” said Zac Li, GCC Country Manager of HONOR Device Co, Ltd “We’re thrilled that HONOR Pad 8 has been getting lots of attention in the last few days and the preorder sales hit a new record in the UAE market. We will continue to bring more exciting products to the UAE market to ensure users benefit from industry-leading devices that deliver a premium experience.”

HONOR products are positioned differently to suit different customers. HONOR Pad 8 is designed to deliver a truly immersive entertainment experience with a big display, alongside powerful speakers, perfect for those who need to fulfill their entertainment needs. Additionally, the HONOR Pad 8 comes with the latest HONOR Magic UI 6.1 based on Android 12, offering a range of enhanced, customized features to provide a smart experience to users like Multi-Screen Collaboration, HONOR Share, APP Extender and Multi-Window Viewing.

Inspired by the sky at dawn, the HONOR Pad 8 is available now in classic Blue Hour in UAE markets via HONOR Online Store and Sharaf DG at an affordable price of AED 1199 with free gifts worth AED 248 including HONOR Flip Cover and HONOR CHOICE X2.

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Accessories

Logitech Launches its Aurora Collection in the Gulf Region

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Logitech G introduced the Aurora Collection in the Gulf region, a new collection featuring the G735 Wireless Gaming HeadsetG715 Wireless Gaming KeyboardG713 Gaming KeyboardG705 Wireless Gaming Mouse. The new collection was designed while addressing the needs and wants of women gamers and appealing to all gamers who are looking for a  playful design and curated experience.

The Aurora Collection has a distinctive aesthetic and design language. It also includes Logitech G’s advanced gaming-grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are while delivering the advanced feature set all gamers expect.

The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering, and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present.

The Aurora Collection consists of:

  • G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the feature to modulate a player’s voice.  Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award-winning LIGHTSPEED wireless technology, and Bluetooth.
  • G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.
  • G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth connectivity, and an easy-reach DPI-cycling button, gamers can play their best.
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Features

What Makes the TCL C735 Better Than TCL’s 2021 Gaming TV?

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TCL makes some of the most beautiful 4K TVs you can buy right now in the market. In recent years, its line of QLED TVs offer a wide range of features that focus on gaming-related technologies such as better contrast ratio, brighter backlighting, and higher refresh rates. Here then is a quick breakdown of the differences between the TCL’s 2021 model C728 and the company’s latest C735 QLED 4K Google TV.

Design and Build Quality
The design of the TCL C735 has been refined when compared with its predecessor, the TCL C728. The 2022 edition now comes with a brand new stand design that is very easy to install and the overall setup looks neat and clean to adapt to any decor. The material used to construct both the televisions is metal, highlighting an almost bezel-less design and a 94.68% screen-to-body ratio, compared to the 94.21% screen-to-body ratio on the 2021 TCL C728.

Display Size and Specs
The TCL C735 is available in various display sizes such as 98-inches, 75-inches, 65-inches, and 55-inches. The 2021 model – the TCL C728 – is available in 75-inches, 65-inches, and 55-inches variants. With the 2022 lineup, you now have an option to go as large as 98-inches, and as they say, bigger is always better, when it comes to displays!

Both TVs offer a resolution of 3840-by-2160, an aspect ratio of 16:9, and a pixel density of 80-PPI. What has changed is the refresh rate. The 2022 model, TCL C735 offers a Variable Refresh Rate of 144HZ, which is usually associated with gaming displays.

Compare this to a mere 120Hz on the 2021 model, the TCL C728. With a higher and variable refresh rate, you get the benefit of going from 48Hz to as high as 144Hz when the on-screen content is demanding. This, in turn, offers faster responsiveness, sharper imagery, and smoother gameplay.

In terms of HDR and related tech, both the 2022 TCL C735 and the 2021 TCL C728 offer HDR10, HDR10+, Dolby Vision, HLG (Hybrid Log Gamma), and Dolby Vision IQ. With Dolby Vision IQ, C735 enhances the demonstration of Dolby’s exclusive content by displaying a greater number of colours, increasing contrast, and boosting brightness levels.

The availability of HDR 10+ and Dolby Vision IQ, makes the C735 one of the fewest models in the market right now, that take advantage of both technologies to deliver an immersive viewing experience.

Adding to the cinema experience, the C735 also supports Dolby Atmos, which places sounds within multi-dimensional space and puts you in the middle of your f sport, TV, movie, or video game. The immersive audio experience can be found in the form of two 10W speakers in the lower right corner of the bezels.

User Interface
One of the enhancements implemented in the 2022 TCL C735 is the inclusion of Google TV which powers the overall on-screen experience in a fluid and intuitive manner. Compare this to the Android TV UI + TCL TV UI on the 2021 TCL C728. With Google TV, you get to use the Google ecosystem of apps through its Play Store, thus allowing you to install all your favourite apps onto the TV.

Apps include streaming services such as Amazon Prime, Netflix, Disney+, OSN, Zee5,… you name it. The TCL C735 also comes with TCL Game Master, which takes your gaming experience to a whole new level by unlocking advanced display and audio technology and smoother streaming capability.

In addition, the TCL Game Bar on the TCL C735 offers real-time display statistics, aiming aid, toolbox functions, and the quick setting dashboard for an ultimate gaming experience. This means, you can see the gaming parameters such as frame rate, HDR, and so on during the game, and quickly set the related parameters.

Price
The TCL C735 QLED 4K Google TV is a great television if you are on the market for a QLED TV for both entertainment and gaming. The 75’’ variant is now available at a price point of AED 6299 and the 98’’ variant from the XL collection at a price of AED 19999.

It offers stunning visual performance and good integration of electronics to offer more value for your money. The TCL C735 QLED 4K Google TV thus comes across as highly recommended.

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