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Etisalat Intros UAE’s First Cloud Gaming Service

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Etisalat today unveiled the UAE first Cloud Gaming service delivering high-definition (1080P) cloud-based games directly to TVs on its eLife set-top box. Leveraging the power of the cloud, the new eLife TV service enables gamers of all ages to play the latest and most popular games without the need to have a separate game console.

“We are excited to bring this service to the market as it complements Etisalat’s vision to ensure the latest technology is available first to all of the residents in the UAE and to drive the country’s digital transformation,” said Khaled Elkhouly, Chief Consumer Officer, Etisalat. “Cloud gaming on eLife TV provides us the opportunity to address the largely untapped casual gaming market that wants to play on the big screen and not just on their mobile. We believe that eSports and gaming will only continue to grow and that Etisalat will be the champion for this segment in the UAE.”

The new cloud gaming service will help introduce non-gamers to the gaming world, providing them access to a vast library of bestseller video games which are constantly updated, from some of the best publishers like Square Enix, Disney, THQ Nordic, Capcom and Codemasters. As telecom providers and game publishers all over the world strive to offer next-generation services, there is an opportunity to lead the market with new gaming services.

“Streaming video games is following the same trend as music and video, where more than 50 percent of content is streamed today, replacing conventional deployment models such as an outright purchase,” said Ivan Lebeau, Chairman and CEO of Gamestream. “Thanks to this launch with Etisalat, Gamestream is now present in UAE and continues its worldwide deployment with the best telecom operators.”

Users can sign up for a monthly subscription for unlimited access to top selling games. The basic package is just AED30 a month with unlimited access to play 20 games, and the premium pass is AED50 a month and delivers 40+ games. Later this year single hit titles will also be made available to rent, including the latest releases for AED15 to AED20 for 48 hours.

A full range of game genres will be available to satisfy all the audiences: racing, sports, roll playing games, adventure, platforms, puzzle, etc. The new eLife TV gaming service allows gaming enthusiasts to play their favorite games without making a big financial commitment. For instance, customers no longer need to own a game console, which can cost AED1,500, and needs to be replaced every few years. A great video game comes at a price, with AAA titles normally costing AED275 plus per title.

To play the games, users need a controller that is compatible with Etisalat’s system. A list of compatible controllers will be available on Etisalat’s website. Gamers can also buy a controller directly on their eLife TV box from Etisalat for only AED120, which is made available at AED5 per month repayments.

The gaming service is the latest addition to eLife TV’s innovative features and services. Etisalat’s eLife service combines a home telephone, high-speed internet and 4K TV service in a bundled offer. The eLifeOn app which comes with eLife subscriptions also enables users to access their TV from anywhere while they are on the move, while eLife video-on-demand offers up-to-date movies across all genres for immediate viewing.

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Google Photos Upgrades with AI Video Editing

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Google Photos, the popular photo and video management service, has announced a significant update to its mobile video editor. The redesigned editor aims to simplify the video editing process and make it more accessible to users of all skill levels.

The new video editor interface places key editing tools front and centre, making it easier for users to access and utilize features like muting, enhancing, adjusting speed, stabilizing, and exporting frames. Additionally, the trim tool has been improved with more precise controls, allowing users to cut footage with greater accuracy.

One of the most notable additions to the video editor is the introduction of AI-powered video presets. These presets offer a variety of editing options, including basic cuts, slow-motion effects, zooming, and dynamic motion tracking. By applying these presets, users can quickly and easily create professional-looking videos without extensive editing knowledge.

Google has begun rolling out these improvements to Google Photos, but a specific timeline for the update has not been provided. You are encouraged to check your app regularly for new features to become available.

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Gemini Chat Joins Google Workspace

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Google is enhancing its business productivity suite, Google Workspace, with the addition of Gemini chatbot. This move aims to expand access to its enterprise-grade AI app and provide users with a powerful AI-powered assistant. “With built-in enterprise-grade data protections, employees can now save time and deliver higher quality work securely and compliantly,” said Aparna Pappu, vice president and general manager of Google Workspace.

Workspace users in the Business, Enterprise, and Frontline plans will automatically gain access to the Gemini app. The app allows users to ask questions about company information and suggest actions based on organizational policies. Similar to Microsoft’s Copilot, Gemini offers a seamless integration into the Workspace suite.

Google emphasizes user control over data and privacy. The company reiterates that data, prompts, and generated responses will not be used to train Gemini models. This is not the first time Google has incorporated generative AI into Workspace. For an additional fee, users can add the Gemini AI model to Gmail, Docs, Drive, and other apps. Google has also previewed Google Vids, an AI video generation platform for enterprise users.

To enhance security, Google announced a new security advisor tool for Workspace customers. This tool provides tailored insights, actionable guidance, and additional threat prevention and data protection controls. The advisor will send security insights directly to IT administrators’ inboxes. Google has also secured industry certifications for Gemini for Workspace, including SOC 1/2/3, ISO 27001, and ISO 27001 compliance. Earlier this year, it also achieved HIPAA compliance.

A recent Google survey revealed that 75% of daily Gemini users on Workspace reported improved work quality and time savings of 105 minutes per week. Google Cloud CEO Thomas Kurian highlighted the significant adoption of Gemini among organizations, with over two million developers building with its AI platforms and a 36-fold increase in API usage. Many customers have successfully built AI agents and applications to boost productivity. “We are inspired by the ingenuity and speed with which our customers are embracing generative AI,” said Kurian. “We continue to partner with customers to help them deliver real business value.”

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Botim Launches ‘Send Now, Pay Later’ Service

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Astra Tech has introduced a first-of-its-kind service in the UAE: “Send Now, Pay Later” (SNPL) via its Botim Ultra App. This new service allows users to send money internationally with instant transfers, while deferring payments, making Botim the first fintech in the MENA region to offer such a solution—further solidifying its pioneering role in the region’s financial technology landscape.

SNPL builds on the rapid growth of Astra Tech’s fintech ecosystem, which has fueled exponential increases in transaction volumes quarter-on-quarter. Following the success of its expanded remittance services in 2023, Astra Tech is strategically positioning SNPL to capture a substantial share of the UAE’s multi-billion-dollar remittance market.

Designed to support the UAE’s large expatriate workforce, which constitutes a significant part of the country’s growing population, SNPL offers enhanced financial flexibility. Users can send money abroad and pay later in manageable instalments, providing much-needed relief during financially demanding periods, such as month-end.

Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, commented,k “The launch of ‘Send Now, Pay Later’ marks a pivotal moment for Botim and Astra Tech. By leveraging advanced credit infrastructure, we’re offering users a faster and more accessible way to send remittances. This service gives millions of users the flexibility to manage their financial obligations more effectively while continuing to support their families abroad.”

Introduced in 2022, Botim’s financial services, including international transfers and bill payments, are now enhanced with SNPL, removing the burden of upfront payments. In the first five months of 2023 alone, Dh6.74 trillion was processed in remittances from the UAE, which benefits economies like India, Egypt, and Pakistan. SNPL will further ease these transfers, reducing financial strain on the workforce.

The launch aligns with Astra Tech’s mission of expanding financial inclusion in the region. This follows their acquisition of a Finance Company License through Quantix, a financial service provider licensed by the Central Bank of the UAE. Quantix offers a range of credit solutions, including SNPL and Buy Now, Pay Later (BNPL).

Ahead of the official rollout, Botim will introduce a pre-registration form for its 9 million users, inviting early adopters to benefit from instant remittance transfers and flexible payment terms.

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