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Viveport Infinity Offers Unlimited Gaming for AED 52 Per Month

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Viveport has announced that Viveport Infinity, the first unlimited VR subscription service, is now available for AED 52 a month. In the largest upgrade to the platform yet, members now get unrestricted access to the service’s library of over 600 apps and games in addition to exclusive membership benefits such as the revamped Viveport Video application. Current members, including those with pre-paid subscriptions, will keep their current price through the end of 2019.

Viveport Infinity offers a diverse library of popular and indie VR titles. At AED 52 a month, members will save thousands of dollars on top-quality content while aiding them in the discovery of hidden gems throughout the service. Titles like Angry Birds VR: Isle of Pigs and Skyworld: Kingdom Brawl have timed their availability in Viveport’s subscription service to their global release, giving members optimal choice and affordability when it comes to trialling and discovering new content. New Viveport customers can sign up anytime for a free 2-week membership to experience unlimited gaming with Viveport Infinity.

Viveport has also announced that Viveport Video is coming to all major PC-VR platforms, in addition to VIVE Wave devices, and showcases a broad range of content in an immersive and intuitive VR setting. An upgraded Viveport video will offer Infinity members access to premium video content including a growing library of 2D, 180 and 360-degree videos in a native VR environment. Available as a free download on Viveport, Steam, and soon on the Oculus store, the new offering gives PC VR and VIVE WaveTM powered headsets the ability to access premium and free media content optimized for VR. Viveport Infinity members can redeem five free titles from VIVE Studios and take advantage of other great deals available through this week.

“We have built a new model for VR that shines a light on great library of VR content this industry has developed and gives users a reason to spend more time in headset than ever before,” said Rikard Steiber, President of Viveport. “At the same time, we’re increasing developer reach and potential revenue as more developers can monetize a single Infinity user. We believe this model matches how consumers want to experience VR.”

Viveport Infinity will be available to VIVE and Oculus Rift owners, and will now also travel with members to any standalone headset built on VIVE’s WAVE platform. This hardware agnostic and cross-platform approach is bringing the service to a whole new category of VR devices while broadening a developer’s reach and audience pool.

To further support Viveport Infinity developers, Viveport is increasing the developer’s share of revenue earned to 80/20 up from 70/30. Running from April 1st through the end of 2019, this increase in profits applies to all titles in Viveport Infinity. In addition, with a consumer’s unlimited access to content, more developers can monetize a single member with Viveport Infinity, increasing potential revenue all around.

All Viveport Infinity members will enjoy exclusive perks such as weekend deals on select titles, free title giveaways, and monthly coupons. Starting April 2nd, members will automatically receive a 10% coupon at the beginning of every month to spend on any store purchase. In addition, all current monthly Viveport Subscribers and those with pre-paid Subscription bundles will also keep their current low price through 2019.

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Majid Al Futtaim’s VOX Cinemas Launches Middle East’s First Interactive Movie Experience

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VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East and Africa is introducing CTRL, the region’s first interactive movie experience which lets the audience collectively decide how the plot unfolds. The latest innovation from VOX Cinemas in partnership with entertainment and tech company, Kino Industries, will launch across the United Arab Emirates and the Kingdom of Saudi Arabia on 05 August.

CTRL will be showing Late Shift (UAE PG 13), the world’s first interactive feature-length film, which enables cinemagoers to decide the fate of the lead character and the course of the movie using a simple voting system on an App. During the screening of the high stakes action thriller, which has countless storylines consisting of 180 decision points and seven alternative endings, the audience typically makes 40-50 choices while cutting-edge and seamless technology aggregates the votes and chooses the most popular option. Late Shift was directed and co-written by Tobias Weber, an award-winning filmmaker and a Co-Founder of Kino Industries, and Michael Robert Johnson, author of Guy Ritchie’s Sherlock Holmes. The critically acclaimed movie was awarded the 2018 BAFTA Cymru Award.

Toni El Massih, Chief Content Officer, VOX Cinemas said, “We are incredibly excited to partner with Kino Industries and launch the Middle East’s first interactive movie, which puts the audience in control of countless adaptable storylines. Redefining the cinematic experience and introducing game-changing concepts that exceed our guests’ expectations has been a cornerstone of our success at VOX Cinemas and we continue to push the boundaries of innovation. Using pioneering technology, CTRL seamlessly combines the realism and production values of the film with the interactivity of a videogame to create a new dimension of engagement. Having sold out at the Beijing International Film Festival in less than five minutes, I have no doubt that this unique and exhilarating participatory experience will prove hugely popular with cinemagoers in the United Arab Emirates and the Kingdom of Saudi Arabia.”

Chady Eli Mattar, Chief Executive Officer and Co-Founder of Kino Industries added, “We are thrilled to be teaming up with VOX Cinemas on this exciting venture. For us they represent the epitome of a contemporary exhibitor – they are bold, innovative, forward thinkers, and we at Kino share a similar DNA! Thus, this partnership will be setting the standards of the future of cinema in the region.” The daily screenings of Late Shift will take place at 6 pm and 8 pm (Sunday – Thursday) and 5 pm, 7 pm, and 9 pm (Friday and Saturday) at VOX Cinemas at Mall of the Emirates, Yas Mall, City Centre Mirdif, City Centre Al Zahia, The Galleria Al Maryah Island and Wafi City. The experience will also be rolled out across select VOX Cinemas in Saudi Arabia.

VOX Cinemas has been awarded ‘Best Cinema Experience’ at the MENALAC Awards for two years running (2019 and 2020). CTRL complements VOX Cinemas’ portfolio of world-class experiences which includes Snow Cinema at Ski Dubai; Sensory Friendly Screenings; OUTDOOR, an open-air concept, and THEATRE, and GOLD, luxury experiences that combine fine food and film. Tickets for Late Shift are now on sale and can be purchased on the VOX Cinemas website (voxcinemas.com), app, or at the ticket counter at any VOX Cinemas. The movie will be shown in English with Arabic subtitles.

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Billionaire Sir Richard Branson Reaches Space in His Own Ship

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Virgin Galactic has announced that VSS Unity successfully reached space, completing the Company’s fourth rocket-powered spaceflight. Yesterday’s flight was the 22nd test flight of VSS Unity and the first test flight with a full crew in the cabin, including the Company’s founder, Sir Richard Branson. The crew fulfilled a number of test objectives related to the cabin and customer experience, including evaluating the commercial customer cabin, the views of Earth from space, the conditions for conducting research, and the effectiveness of the five-day pre-flight training program at Spaceport America.

Michael Colglazier, Chief Executive Officer of Virgin Galactic, said, “It is a landmark achievement for the company and a historic moment for the new commercial space industry. With each successful mission, we are paving the way for the next generation of astronauts. I want to thank our talented team, including our pilots and crew, whose dedication and commitment made today possible. They are helping open the door for greater access to space – so it can be for the many and not just for the few.”

VSS Unity achieved a speed of Mach 3 after being released from the mothership, VMS Eve. The vehicle reached space, at an altitude of 53.5 miles, before gliding smoothly to a runway landing at Spaceport America. This seminal moment for Virgin Galactic and Sir Richard Branson was witnessed by audiences around the world. It gave a glimpse of the journey Virgin Galactic’s Future Astronauts can expect when the company launches commercial service following the completion of its test flight program.

Sir Richard Branson said: “I have dreamt about this moment since I was a child, but nothing could have prepared me for the view of Earth from space. We are at the vanguard of a new space age. As Virgin’s founder, I was honoured to test the incredible customer experience as part of this remarkable crew of mission specialists and now astronauts. I can’t wait to share this experience with aspiring astronauts around the world.”

Branson continued, “Our mission is to make space more accessible to all. In that spirit, and with today’s successful flight of VSS Unity, I’m thrilled to announce a partnership with Omaze and Space for Humanity to inspire the next generation of dreamers. For so long, we have looked back in wonder at the space pioneers of yesterday. Now, I want the astronauts of tomorrow to look forward and make their own dreams come true.”

The mission specialists in the cabin were Beth Moses, Chief Astronaut Instructor; Colin Bennett, Lead Flight Operations Engineer; Sirisha Bandla, Vice President of Government Affairs and Research Operations; and the Company’s founder, Sir Richard Branson. The VSS Unity pilots were Dave Mackay and Michael Masucci, while Kelly Latimer and CJ Sturckow piloted VMS Eve.

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Power League Gaming Unveils New Studio for 360º Gaming and eSports Production

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Power League Gaming (PLG) has announced the launch of the region’s first, fully-equipped 10,000 square foot production studio, that has been specifically built to deliver outstanding eSports and gaming content for regional and global audiences. Set to become home for branded content creation, production, and live broadcasts in the Middle East, the PLG studio has been built to host 360º production solutions, features the highest quality technical standards, and also features the latest broadcast hardware and IT infrastructure.

The studio’s facilities enable the PLG team to deliver seamless live eSports broadcasts and pre-recorded content to a global audience, and has seen leading brands such as Adidas, KFC and Lenovo already utilize the space. A unique facility in the MENA region, the studio also features an overlooking café so spectators can view the action in comfort when live broadcasts and events are taking place. “PLG has been at the forefront of the gaming and eSports sector in the MENA region for the past decade and the company is responsible for the region’s most ambitious related activations. It is what has formed our deep understanding of what resonates with Arabic gaming audiences, and what has powered us to launch the region’s first production studio that will play an integral part in production and development of the sector in the MENA region,” said Mathew Pickering, CEO of Power League Gaming.

He added, “The PLG studio has already produced activations such as the KFC MENA Cup (PubG Mobile) and the Adidas Elite 32 (EA Sports FIFA ’21) and has developed content for brands such as Lenovo and NAMSHI, which we continue to be very proud of. Our studio facility and unmatched industry relationships with leading publishers mean that we can offer the latest and most sought-after associations for brands who are seeking to incorporate gaming into their marketing strategies.”

Power League Gaming is the MENA region’s most disruptive full-service gaming, content, and eSports activation company that is made up of passionate gamers, ex-pro eSports athletes, brand strategists, content creators, designers, and educators. For the past decade, the PLG team has shaped the gaming and eSports sector in the MENA region through its offering of a tailored brand experience from a team that is guaranteed to help clients deliver on their marketing objectives—be it shifting perception, brand equity building, or simply growing the audience base, with tangible ROIs to measure the success.

PLG is Arabic First and actively seeks to engage with Arabic audiences. The company consistently produces ground-breaking, disruptive mechanics that successfully connect global brands with a gaming audience and has also designed engaging content platforms that transfer the skills and experiences necessary to develop the region’s next generation of gaming and content leaders.

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