Only days after the official global unveil,OPPO—a leading global smartphone brand—has officially launched its newest smartphone series, Reno, in the Middle East. The company selected Dubai as the location for the premium series’ first international launch, emphasizing the strategic importance of the region to OPPO’s global brand strategy.
The Reno series includes two new smartphones: OPPO Reno 10x Zoom Edition and the Reno Edition. Both are stunningly designed, with notch-free full view OLED displays, a breakthrough side-swing, pop-up selfie camera, and powerful hardware capabilities. Reno version will be available for pre-order in the UAE starting April 17 and Saudi on April, 18th. Sales beginning from April 22nd in UAE and April, 25th in Saudi.
The OPPO Reno Edition will be available in 6GB RAM + 256GB storage option at AED 1,899 in UAE and SAR 1,899 in Saudi Arabia and the price and available date of OPPO Reno 10x Zoom in an 8GB RAM + 256GB storage version will be revealed later. Customer can also opt to purchase the new OPPO devices from Etisalat with its smart pay plans up to 24 months.
During the unveil, OPPO also announced a new “OPPO MEA 5G Landing Project” with leading regional carrier Etisalat and Zain. The project will further enhance 5G development in the region after the first 5G smartphone commercial co-test from both parties earlier this month. The company’s global 5G Landing Project is a proposed initiative by OPPO and leading global carriers aimed at bringing 5G products and services to users as soon as possible. To bring true 5G experiences to users, OPPO is committed to working with industry partners including carriers to jointly accelerate the development of 5G.
Speaking at the launch, Andy Shi, President of OPPO Middle East & Africa, said: “Reno represents the evolution of OPPO; it features a brand-new design concept, philosophy, and communication model. This is a smartphone for the people who want to make waves, for the dream-chasers and the trendsetters who value style, innovation, and premium functionality”, he also added “The UAE is also home to a blossoming 5G ecosystem, with collaboration with leading carriers like Etisalat and Zain users could experience 5G at the earliest.”
Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Etisalat’s pioneering efforts in 5G will pave the way for the ‘Future of Connectivity’ with innovation and digital transformation taking centre stage. Bringing the value of 5G connectivity to consumers will also require close coordination with handset manufacturers. We are excited to be working closely with OPPO on their 5G Landing Project to accelerate the roll out of 5G services and deliver a seamless 5G experience to our customers.”
With Reno, OPPO has expressed its belief that an exceptional camera should be able to help users express themselves through photography, enabling them to clearly record every precious moment in life. The OPPO Reno 10x Zoom Edition goes above and beyond with a tri-lens full-focal length capability, including a 48MP HD primary lens, a 13MP telephoto lens, and an 8MP wide angle lens.
These cameras work together to achieve a full-focal-length coverage of 16mm-160mm, thus offering 10x hybrid zoom. The primary lens of the Reno 10x Zoom Edition employs optical image stabilization (OIS) and a closed-loop focusing motor, as well as three different focus modes so you don’t miss any special moments. The ultra-wide-angle camera of the Reno 10x Zoom Edition offers users a 120° wide angle camera, which makes it easier to capture a wider range and multi-person portrait.
The new Reno models make taking night shots incredibly easy with professional-grade quality. The Ultra Night Mode 2.0 function allows users to capture sharp pictures and vivid colors at any time. With Ultra Night Mode 2.0, Reno processes faces and backgrounds separately to offer optimized skin-tone effects to present a more realistic picture. The Reno 10x Zoom Edition also supports 4K UHD video recording at 60fps, equipped with optical image stabilization and the latest electronic image stabilization.
The Reno Edition features the same pop-up 16MP front-facing camera as well as a 48MP main camera, with the super wide camera and periscopic camera replaced by a 5MP depth camera to enable bokeh effects.
A stand-out feature in the design of Reno is its unique 16MP front-facing camera that uses a Pivot Rising Structure to pop up on demand.This motorized Pivot Rising Structure has passed strict quality testing standards and can be used for more than 200,000 times without fail. Even if average users use it roughly 100 times per day, it can maintain over five years of usage. Furthermore, OPPO’s designed a drop protection mechanism whereby the phone can sense in real time if the phone is in free-fall, and automatically retract the camera to prevent damage.
Reno carries this mantra into reality, taking into account OPPO’s aesthetic journey to be inspired by industrial design while integrating symmetry and balanced beauty. Available in two color grades, Ocean Green and Jet Black, both Reno models feature a matted texture on the layer beneath its glass façade, delivering a more delicate touch without compromising on the vitality of color.
The Reno 10x Zoom Edition also features a 6.6-inch notch-less panoramic screen, protected by Corning Gorilla Glass 6. Visually, the ultra-slim bezel provides stunning visuals, and you will literally feel as if the screen is floating off the body of the phone. The bezels on both sides are only 1.63mm, of which the lower bezel is only 3.5mm. The notch-less full screen achieves a stunning 93.1% screen-to-body ratio, with no ports and no interference.
The Reno 10x Zoom Edition is equipped with the new VOOC 3.0 fast-charging feature. It complements an already large 4,065mAh battery. VOOC 3.0, the low-voltage fast charging solution also enables charging while playing games, without excess heat, and with no limits on performance.
Consumers will also enjoy a Snapdragon 855 chipset, with LPDDR4x Standard Memory and UFS 2.1 Flash storage, all of which contribute to an outstanding user experience. The Reno Edition has a Snapdragon 710 chipset and a 3,765mAh battery. When playing games with Reno, the hardware configuration plus excellent software optimization enables users to enjoy an even smoother gaming experience.
Reno’s gaming performance is no mere boast. It includes a system-level optimization solution, Hyper Boost, independently developed by OPPO, which includes three modules: Game Boost, System Boost, and App Boost, which bring significant performance improvements in terms of the game experience, system speed, and App opening speed, respectively.
The series is also the world’s first mobile phone to obtain TÜV’s High-Performance Certification for Games. OPPO has cooperated with TÜV Rheinland’s core technology testing departments to fully evaluate the comprehensive gaming experience of mobile phones and passed 55 items in 31 test categories covering four dimensions: communication, endurance, screen, and system. These professional use tests align with users’ real-life habits and work to fully evaluate a mobile phone’s comprehensive gaming experience.
Moreover, the Reno 10x Zoom Edition uses a combination of Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a Tri-cooling Control to effectively manage the temperature of the smartphone and combat any overheating.
Sony Launches FE 24-50mm F2.8 G, a Compact, Large Aperture F2.8 G Lens with High-Performance Optics
Sony Middle East and Africa has announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. It covers a focal length of 24 mm to 50 mm, allowing you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality but with a design that will easily fit in the smallest of kit bags.
With the latest optical and mechanical design, the dimensions have been kept compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm, length of 92.3 mm, and weight of approximately 440 g. Sharp and detailed images at all focal lengths are achieved thanks to the arrangement of four aspherical lenses and two pieces of ED (Extra-low Dispersion) glass, so that aberrations such as chromatic aberration, are reduced, achieving high-resolution performance from the centre to the corner. FE 24-50mm F2.8 G uses an 11-blade circular aperture which together with the optimisation of spherical aberration provides the beautiful, soft and smooth bokeh that is characteristic of the G Lens series. It has a minimum shooting distance of 0.19 m (AF) at the wide end and a maximum magnification of 0.30 x (AF) offering high-quality close-up shooting.
The quality is evident through the AF (auto focus) whereby, equipped with two linear motors, it achieves high speed, high precision, high tracking, and quiet focusing. It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second for the full-frame mirrorless camera Alpha 9 III. For those wanting a solid video performance, AF tracking is available for high frame rate 4K 120p or FHD 240p movie recording where critical focus control is required, plus it supports in-body Active Mode image stabilisation for steady shooting while walking. It is also compatible with the focus breathing compensation on camera bodies, allowing for high-quality video expression.
Intuitive manual focus is achieved thanks to the adoption of linear response MF which allows smooth and superior image expression. FE 24-50mm F2.8 G is equipped with user-friendly functions such as a customisable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch, offering high operability and comprehensive control. Plus, for further ease of use, they are designed to be dust and moisture-proof with a fluorine coating which prevents dirt from sticking to the front surface of the lens.
The new FE 24-50mm F2.8 G will be available in the region from Q2 2024.
CORSAIR Intros New 75% Keyboard for Enthusiast Gamers
CORSAIR has launched a standout addition to its lineup of award-winning gaming keyboards: the K65 PLUS WIRELESS. Beautifully built, and loaded with the essentials needed to win, this 75%-layout keyboard maxes out both performance and personality. When you deploy the K65 PLUS WIRELESS, your gaming persona and your keyboard enthusiast side come out to play.
Powerful performance now resides in a cleverly compact 75% profile. The space-saving K65 PLUS WIRELESS optimizes the important desk space needed for your mouse, while including the essential arrow and utility keys that put game controls right where you want them. Pre-lubricated CORSAIR MLX Red linear switches are buttery smooth and register every input with crisp responsiveness. The switches are also hot-swappable, so you can customize the keyboard by subbing in your switches easily – how you play is completely up to you.
The K65 PLUS WIRELESS offers ultra-satisfying typing, with no modding required. Each keystroke is tempered by two layers of integrated sound dampening that hushes internal pings and clacks. The result is precisely tuned acoustics that you – and everyone nearby – will appreciate. The PBT dye-sublimated keycaps’ midnight grey and silver accents complement any desktop; you will want to make K65 PLUS WIRELESS your primary board for daily use.
Connect and play, more adeptly than ever. Make ultra-fast moves over a reliable, low-latency 2.4GHz wireless connection for gaming, or Bluetooth for tablets, mobile, and more, all with secure AES encryption and up to 266 hours on a single charge with RGB off. Toggle from PC to Mac layout by simply flipping a switch, and connect to multiple devices seamlessly with a single keystroke.
For RGB fanatics, the K65 PLUS WIRELESS comes alive with a shiny array of per-key RGB, endlessly customizable with CORSAIR iCUE software. Use the power of iCUE to record macros, remap keys, and sync your keyboard to the rest of your setup’s RGB and iCUE Murals profiles, for a lighting ambience that makes your space a haven for gaming and working.
Equip the infinitely intriguing K65 PLUS WIRELESS keyboard, and match your superior skill with stunning style.
To celebrate the launch of K65 PLUS WIRELESS, CORSAIR is excited to offer an exclusive deal on DROP Holy Panda X tactile switches. For a limited time, when you buy a K65 PLUS WIRELESS keyboard on the CORSAIR webstore, you can get a set of Holy Panda X switches for 50% off from DROP.com. When brought together, this keyboard and key switch combo makes tactile gaming and typing a delightful experience. (Offer only available in North America)
The CORSAIR K65 PLUS WIRELESS gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The K65 PLUS WIRELESS is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network.
HONOR Says its Eye-Tracking Features Can Move a Car
HONOR has introduced an AI-powered eye-tracking feature that can move a car without a driver inside. This experiment, demonstrated by an automotive engineer, uses the eye-tracking feature of the HONOR Magic6 Pro to control a car based on the user’s eye movement.
A video by Autocar, available on YouTube, showcases this innovative technology. The HONOR Magic6 Pro is equipped with four commands that can be activated by eye gaze, allowing the car to start the engine, turn it off, and move forward or backwards. After focusing on a specific button for 2-3 seconds, the corresponding command is activated, and the car responds accordingly.
HONOR says that this demonstration is a testament to the company’s belief that AI can transform the way humans interact with devices in the future. HONOR has announced that its MWC Launch Event will be on February 25th. HONOR will also host an AI Panel with industry partners such as Qualcomm to unveil more discoveries about the future of AI. This event will take place on February 26th at 17:00 (CET) at MWC 2024. Find out more at this link: https://www.hihonor.com/ae-en/events/honor-mwc/
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