Only days after the official global unveil,OPPO—a leading global smartphone brand—has officially launched its newest smartphone series, Reno, in the Middle East. The company selected Dubai as the location for the premium series’ first international launch, emphasizing the strategic importance of the region to OPPO’s global brand strategy.
The Reno series includes two new smartphones: OPPO Reno 10x Zoom Edition and the Reno Edition. Both are stunningly designed, with notch-free full view OLED displays, a breakthrough side-swing, pop-up selfie camera, and powerful hardware capabilities. Reno version will be available for pre-order in the UAE starting April 17 and Saudi on April, 18th. Sales beginning from April 22nd in UAE and April, 25th in Saudi.
The OPPO Reno Edition will be available in 6GB RAM + 256GB storage option at AED 1,899 in UAE and SAR 1,899 in Saudi Arabia and the price and available date of OPPO Reno 10x Zoom in an 8GB RAM + 256GB storage version will be revealed later. Customer can also opt to purchase the new OPPO devices from Etisalat with its smart pay plans up to 24 months.
During the unveil, OPPO also announced a new “OPPO MEA 5G Landing Project” with leading regional carrier Etisalat and Zain. The project will further enhance 5G development in the region after the first 5G smartphone commercial co-test from both parties earlier this month. The company’s global 5G Landing Project is a proposed initiative by OPPO and leading global carriers aimed at bringing 5G products and services to users as soon as possible. To bring true 5G experiences to users, OPPO is committed to working with industry partners including carriers to jointly accelerate the development of 5G.
Speaking at the launch, Andy Shi, President of OPPO Middle East & Africa, said: “Reno represents the evolution of OPPO; it features a brand-new design concept, philosophy, and communication model. This is a smartphone for the people who want to make waves, for the dream-chasers and the trendsetters who value style, innovation, and premium functionality”, he also added “The UAE is also home to a blossoming 5G ecosystem, with collaboration with leading carriers like Etisalat and Zain users could experience 5G at the earliest.”
Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Etisalat’s pioneering efforts in 5G will pave the way for the ‘Future of Connectivity’ with innovation and digital transformation taking centre stage. Bringing the value of 5G connectivity to consumers will also require close coordination with handset manufacturers. We are excited to be working closely with OPPO on their 5G Landing Project to accelerate the roll out of 5G services and deliver a seamless 5G experience to our customers.”
With Reno, OPPO has expressed its belief that an exceptional camera should be able to help users express themselves through photography, enabling them to clearly record every precious moment in life. The OPPO Reno 10x Zoom Edition goes above and beyond with a tri-lens full-focal length capability, including a 48MP HD primary lens, a 13MP telephoto lens, and an 8MP wide angle lens.
These cameras work together to achieve a full-focal-length coverage of 16mm-160mm, thus offering 10x hybrid zoom. The primary lens of the Reno 10x Zoom Edition employs optical image stabilization (OIS) and a closed-loop focusing motor, as well as three different focus modes so you don’t miss any special moments. The ultra-wide-angle camera of the Reno 10x Zoom Edition offers users a 120° wide angle camera, which makes it easier to capture a wider range and multi-person portrait.
The new Reno models make taking night shots incredibly easy with professional-grade quality. The Ultra Night Mode 2.0 function allows users to capture sharp pictures and vivid colors at any time. With Ultra Night Mode 2.0, Reno processes faces and backgrounds separately to offer optimized skin-tone effects to present a more realistic picture. The Reno 10x Zoom Edition also supports 4K UHD video recording at 60fps, equipped with optical image stabilization and the latest electronic image stabilization.
The Reno Edition features the same pop-up 16MP front-facing camera as well as a 48MP main camera, with the super wide camera and periscopic camera replaced by a 5MP depth camera to enable bokeh effects.
A stand-out feature in the design of Reno is its unique 16MP front-facing camera that uses a Pivot Rising Structure to pop up on demand.This motorized Pivot Rising Structure has passed strict quality testing standards and can be used for more than 200,000 times without fail. Even if average users use it roughly 100 times per day, it can maintain over five years of usage. Furthermore, OPPO’s designed a drop protection mechanism whereby the phone can sense in real time if the phone is in free-fall, and automatically retract the camera to prevent damage.
Reno carries this mantra into reality, taking into account OPPO’s aesthetic journey to be inspired by industrial design while integrating symmetry and balanced beauty. Available in two color grades, Ocean Green and Jet Black, both Reno models feature a matted texture on the layer beneath its glass façade, delivering a more delicate touch without compromising on the vitality of color.
The Reno 10x Zoom Edition also features a 6.6-inch notch-less panoramic screen, protected by Corning Gorilla Glass 6. Visually, the ultra-slim bezel provides stunning visuals, and you will literally feel as if the screen is floating off the body of the phone. The bezels on both sides are only 1.63mm, of which the lower bezel is only 3.5mm. The notch-less full screen achieves a stunning 93.1% screen-to-body ratio, with no ports and no interference.
The Reno 10x Zoom Edition is equipped with the new VOOC 3.0 fast-charging feature. It complements an already large 4,065mAh battery. VOOC 3.0, the low-voltage fast charging solution also enables charging while playing games, without excess heat, and with no limits on performance.
Consumers will also enjoy a Snapdragon 855 chipset, with LPDDR4x Standard Memory and UFS 2.1 Flash storage, all of which contribute to an outstanding user experience. The Reno Edition has a Snapdragon 710 chipset and a 3,765mAh battery. When playing games with Reno, the hardware configuration plus excellent software optimization enables users to enjoy an even smoother gaming experience.
Reno’s gaming performance is no mere boast. It includes a system-level optimization solution, Hyper Boost, independently developed by OPPO, which includes three modules: Game Boost, System Boost, and App Boost, which bring significant performance improvements in terms of the game experience, system speed, and App opening speed, respectively.
The series is also the world’s first mobile phone to obtain TÜV’s High-Performance Certification for Games. OPPO has cooperated with TÜV Rheinland’s core technology testing departments to fully evaluate the comprehensive gaming experience of mobile phones and passed 55 items in 31 test categories covering four dimensions: communication, endurance, screen, and system. These professional use tests align with users’ real-life habits and work to fully evaluate a mobile phone’s comprehensive gaming experience.
Moreover, the Reno 10x Zoom Edition uses a combination of Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a Tri-cooling Control to effectively manage the temperature of the smartphone and combat any overheating.
Lenovo Launches Portable ThinkVision M15 Monitor in the UAE
Lenovo has announced today, the launch of its ThinkVision M15 Mobile Monitor. Delivering a portable experience and weighing just 860 grams the M15 designed to expand and match the screen real estate of multiple kinds of laptops.
The monitor features 15.6-inch FHD resolution viewing space while its head measures a mere 6 mm thick, making it perfect for multi-screen multitasking. Equipped with two identical USB Type-C ports, the monitor gives users indispensable Power Pass Through capability. That means that users can power both the monitor and the laptop with a single power adapter, plugged into one port with a USB Type-C cable connected to the computer from the other port. It can even connect to a compatible smartphone with a full-function USB Type-C port.
Whether adding a convenient second display in a home office, or comfortably sharing content with colleagues in meeting spaces, more consumers are now investing in portable devices to enhance the hybrid worlds of work and travel. It is now becoming more evident that users want to use connected devices in different types of scenarios.
The ThinkVision M15 offers this integrated connection not only with a laptop, but with a compatible smartphone where you can connect both devices for a smoother transition while working or travelling. The ThinkVision M15 is suitable for extended use thanks to an ergonomic height adjustment stand and features TÜV Rheinland low blue light technology to reduce eye strain. What’s more, it comes with a protective sleeve so it can conveniently slip into a carry case with a laptop.
The ThinkVision M15 mobile monitor is now available in the UAE for the price of AED 799.
Acer’s Aspire 7 is now Available in the UAE
Acer Middle East today announced the arrival of its much-sought after Aspire 7 Notebook in the UAE, powered by the latest Intel 10th Gen Intel Core i7 Processor, hitting the shelves this week, followed by the Aspire 7 with the powerful AMD Ryzen 7 Processor arriving later this year.
Powered by up to a NVIDIA GeForce GTX 1650 Graphics the new Acer Aspire 7 will inspire those who are looking for a powerful device, capable of withstanding the most challenging of tasks, and will be available at all major retail outlets across the UAE.
Built for both serious work and amazing play, the Aspire 7 is aimed at those who want a take-anywhere Notebook with more bite, able to keep-up with difficult operations — from prosumers, designers, hobbyists, gamers and content creators. The new Acer Aspire 7 is not only beautifully designed with its understated dark chassis and backlit keyboard, but also packs in powerful performance with its stunning narrow border visuals, a supercharged processor, and superior audio quality. Featuring up to 16GB DDR4 memory, the new Acer Aspire 7 series has the muscle to multitask and keep up with the creativity of its user.
The new Acer Aspire 7 series gives innovators an edge as it blisters through rich content creation, and lag-free editing. Opening and editing large files is zero-sum issue with up to 16GB of rapid DDR4 memory and up to 512GB M.2 PCIe SSD. Users can also work comfortably in any environment with the convenience of its backlit keyboard, even in dimly lit environment.
It delivers unmatched visual clarity for its 15.6-inch narrow border IPS Full HD display which expands the display to an astonishing 81.61% screen-to-body ratio, combined with Acer Color Intelligence™ and Acer ExaColor brings more intense shades and finer details. Featuring Acer TrueHarmony™ technology, the Aspire 7 delivers deeper bass and powerful volume for all encompassing sounds. It also offers an incredible gaming experience making it a real crowd-pleaser.
Users get easy updates to the latest information with a full range of connectivity options. Dual band Wi-Fi 6 (802.11ax) improves the average network throughput by up to 3 times and reduces latency by up to 75% compared to Wi-Fi 5 (802.11ac) and nearly 6x faster than baseline 1x1ac (433Mbps) Wi-Fi.
Moreover, the Precision TouchPad helps users work more efficiently, to freely and effortlessly continue the creation process that will matched by the speed of Acer Aspire 7 processors. In addition, Acer has created the new Aspire 7 series with 180 degrees Lay Flat mechanism, which will enable users to fiercely showcase their innovation.
The strong computing performance, display quality, light weight, and long-lasting battery life are all key factors that make the Aspire 7 series ideal for the on-the-go user. The Acer Aspire 7 Notebook with up to 10th Gen Intel Core i7 Processor is now available across retail outlets in the UAE, starting at AED 2,899. The Acer Aspire 7 Notebook with up to AMD Ryzen 7 Processor will be available in the UAE in December, starting at AED 3,999.
OPPO Launches the new Reno6 Z 5G
OPPO has launched the new Reno6 Z 5G. The new smartphone offers 5G performance and imaging capabilities through its 64MP AI Triple Camera and a range of AI portrait video enhancements. The phone is powered by the MediaTek Dimensity 800U 5G SoC and supports dual-mode 5G SIM (NSA and SA). The MediaTek Dimensity 800U leverages eight powerful cores of up to 2.4 GHz and fast memory to offer users better wireless performance.
Ivan Wu, CEO OPPO GCC said, “With the camera native Gen Z being the most photographed generation and over 80% using their smartphone as their primary camera, it was imperative that at OPPO we focused on innovating the photography process without compromising any other features. With the Reno6 Z 5G, users can expect swift internet speeds, agile performance and fast charging alongside the ultimate photography and videography features.”
Rami Osman, Director for Corporate Sales and Marketing, MediaTek Middle East and Africa said, “Smartphones are no longer simply high-tech gadgets for early adopters but are intrinsically embedded in the lives of millions across the region. For young consumers, the OPPO Reno6 Z 5G powered by the MediaTek Dimensity 800U offers users the best experience whether they are capturing a video, playing a video game or surfing the internet. With the focus of powering myriads of high-performance devices for a range of customer segments with our innovative technologies, MediaTek looks forward to delivering the best-in-class products to meet the requirements of all customers.”
To allow users to enjoy the 5G entertainment experience of Reno6 Z 5G for longer, it also features a large 4310mAh battery and 30W VOOC Flash Charge 4.0. To significantly boost the overall performance of Reno6 Z 5G, there is System Booster, a set of system-level optimization tools designed to ensure a smooth experience throughout the phone’s entire lifecycle. Moreover, Multi-cooling System is also introduced for better heat dissipation and to prevent the phone from overheating. Customized gaming features like Quick Startup and Game Focus Mode contribute to bringing a more immersive gaming experience, blurring the boundaries between the world of virtual gaming and reality.
On the front, Reno6 Z 5G packs a 6.4-inch Punch-hole AMOLED screen with a 90.8% screen-to-body ratio, offering expanded and immersive graphics. Aside from the stunning aesthetics, Reno6 Z 5G is equally thin and slim. Weighing 173g, the Aurora is 7.97mm thick, while the Stellar Black is merely 7.92mm thick making it easy to hold, silky-smooth and comfortable in hand.
Thanks to a triple-camera setup on the back, including a 64MP main camera, plus a 32MP selfie camera on the front, the Reno6 Z 5G has multiple AI-enhanced portrait video features:
- Reno6 Z 5G users can use Portrait Beautification Video to perform subtle and natural edits for portrait videos to improve appearances. With state-of-the-art AI algorithms, it can remove one’s unwanted skin blemishes while retaining natural features to highlight individuality. With the ability to recognize up to 193 different facial points in video mode, the Reno6 Z 5G allows users to apply beauty effects with better precision, personalization, and authenticity
- To deal with blurry, out-of-focus image problems, Focus Tracking has been introduced enabling enhanced video auto-focusing by identifying and automatically tracking main subjects consistently and steadily.
- With Dual-view Video, users can use both the front and rear cameras simultaneously, resulting in two perspectives within the same frame in videos. It breaks the limitations of the traditional single-camera perspective while enabling more interactive and creative video shooting.
The Reno6 Z 5G comes with ColorOS11 providing greater efficiency, unparalleled smoothness, and strengthened privacy for a more delightful and relaxing experience. Reno6 Z 5G is now available at major retailers and e-commerce platforms, at a retail price of AED 1,499.
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