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2019 GMC Sierra Arrives in the Middle East

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GMC’s completely redesigned 2019 Sierra lightweight pickup truck is now on sale across the Middle East. Available in Crew Cab body style, the all-new 2019 Sierra range comprises of six models that each make a commanding statement in design, capability and advanced connectivity.

The next-generation Sierra lineup sees the introduction of two new trims, to complement the Sierra, SLE, SLT and premium Denali models. Targeting customers with active lifestyles, the first-ever AT4 combines smart capability and innovative technologies with uncompromising off-road capability. The new Elevation model, available in the region for the first time, takes the qualities for which the Sierra is renowned, and wraps them in a sleek, sophisticated appearance.

Designed to meet the needs and preferences of discerning GMC customers, the all-new 2019 Sierra Crew Cabs come with 4WD, and a five-foot eight-inch box. Daniella D’Souza, Head of Brand, GMC Middle East, said: “After showcasing the new 2019 GMC Sierra at special events in the region, customers across the Middle East can now drive off in one themselves. Not only will they be able to enjoy the significant benefits provided by the completely re-designed 2019 Sierra, but, for the first time, they will also have six different versions to choose from.”

The all-new Sierra has been redesigned from the ground up and is larger in almost every dimension, including a longer wheelbase and longer crew cab body that offers about 8 centimeters more rear legroom than the previous model. Its powerful looks are built upon a prominent foundation of strong bodywork that incorporates chiseled fenders and a tall, powerful hood capped with a bigger and bolder grille than any preceding Sierra.

The 2019 Sierra’s powertrain configurations deliver the perfect blend of power and capability. Depending on model, there are either 4.3L V6, all-new 2.7-liter turbocharged or next generation 5.3-liter V-8 (with Dynamic Fuel Management system) engines; all mated to 8-speed automatic transmissions. A new version of the proven 6.2L V-8 engine will be available on the 2019 Sierra AT4 but standard on the Denali line up. Paired with a 10-speed automatic transmission, the 6.2L engine features stop/start technology and new Dynamic Fuel Management that enables the engine to operate on two to eight cylinders, depending on demand, to optimize power and efficiency.

The top-of-the-range Denali offers segment-first technologies such as the innovative MultiPro Tailgate and Rear Camera Mirror, along with exclusive chassis enhancements such as Adaptive Ride Control and premium signature design and interior elements.

Standing out with its unique look, driven by dark exterior finishes and modern detailing, the AT4 confidently delivers authentic off-road capability due to the raft of features that include a factory-installed 2-inch suspension lift for additional ground clearance, four-wheel drive with a two-speed transfer case, off-road tuned Rancho monotube shock absorbers, a locking rear differential and an innovative Traction Select System.

The new Elevation model sets itself apart from the other Sierra model variants with its impressive specification levels and commanding looks. These include distinct monochromatic door handles, bumpers and grille surround, which are amplified by black exterior accents, including the grille insert, tow hooks, side window trim and available 20-inch gloss-black aluminum wheels. A Traction Select System is fitted as standard.

The SLE specification is similar to that of the new Elevation, offering features such as cruise control, a rear-vision camera, and an enhanced 8-inch diagonal GMC Infotainment System with Android Auto ready and Apple CarPlay compatibility. The SLT builds on this to add standard features such as a remote vehicle starter system and Infotainment System among others.

The entry-level Sierra base model rounds off the 2019 Sierra lineup. The base model of GMC’s lightweight pickup truck comes with a standard 4.3L V6 engine Active Fuel Management. Featuring signature C-shaped LED headlamps in both the front and rear of the vehicle. Built to work, the vehicle comes with 12 fixed cargo tie-downs, larger rear corner bumper steps and front recovery hooks. The cabin of the vehicle boasts GMC infotainment system on a 7-inch diagonal screen with standard Apple CarPlay and Android Auto compatibility.

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MG Motor Conducts Hot Weather Testing of its All-Electric Marvel R in the Middle East

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MG Motor has confirmed it has been conducting hot weather testing of its all-electric and exciting Marvel R model in the Middle East.  This marks a crucial phase for the MG brand as it looks to pave the way for future all-electric car launches in this region.  The car has been pushed to the limits as part of a range of different evaluations in various hot weather situations and conditions, to ensure it lives up to the high standards delivered by the rest of the MG product lineup.

The MG Marvel R embodies a progressive design interpretation of the future that endows it with an attractive and powerful presence.  The Marvel R is a zero-emission, all-electric flagship SUV from MG that offers unparalleled class-leading features, comfort, safety, reliability, as well as range. It exemplifies the dynamic and progressive nature of the brand. The first stage of the Marvel R testing in the region occurred in the UAE in 2021 under cooler conditions. This second testing stage is now taking place in the extremely hot weather conditions of the UAE and soon across all the GCC markets.

Tom Lee, Managing Director of MG, said: “When we relaunched the MG brand in the Middle East, we committed ourselves to work incessantly with our team in HQ to ensure our products are continuously enhanced and optimally equipped for each individual market’s environmental conditions.  This ensures our vehicles, especially our fully electric Marvel R, are among the most capable vehicles in all our markets. With these assessments, we are getting closer to introducing an exciting range of electric models to our customers in the Middle East who are ready to embrace an all-electric lifestyle.”

The all-electric Marvel R from MG is a full battery-electric SUV for a new generation of drivers who value innovative design, personal comfort, outstanding performance, and a confident range with fast charging capabilities.  The car has an eye-catching look to match its inner strength.  A smooth, sporty design accentuates the SUV coupe body type, with a low and rear-leaning centre of gravity.  The forceful and elegant X-shaped face flows from the front into wide, bold body contours, forming an unmistakably powerful design statement.

“The car is equipped with innovative technology to offer the driver an immersive, exhilarating drive.  Middle East drivers will get to experience technology at an advanced level with real-time functional information and personalised entertainment, while making the most of hands-free music, navigation, phone, and vehicle controls.  The car’s Zero-emission performance has a 70-Kilowatt battery and a maximum range of 402 kilometres (WLTP).  With three electric motors, a combined 288 PS, and 665 Nm performance, the MG Marvel R accelerates from 0-100km/h in just 4.9 seconds,” the company said.

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INFINITI Rolls Out its INFINITI VALET Program Across the Middle East

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With the aim of providing a premium experience for its owners, INFINITI Middle East has rolled out the INFINITI VALET Program across the Middle East, offering vehicle pick-up and drop-off when scheduling a maintenance service without having to visit the service centre. Available throughout the region, including UAE, KSA, Kuwait, Oman, Bahrain, Qatar and Jordan, the INFINITI VALET Program can be easily reserved on any maintenance appointment touchpoints, including the web contact form and via the call centre.

INFINITI customers can have their vehicle collected for an upcoming maintenance appointment by VALET truck (where available), a service team member or a recovery vehicle from their home or office. Payment can be settled online after the service is completed and the car is returned to the owner.

“As a human-centric organization, we understand the value of convenience and in crafting a premium customer journey. With service offerings such as INFINITI VALET, we create a seamless experience that enables our customers to rise above the details of every day, by returning to them the luxury of time,” said Andrew McLaughlan, Managing Director, INFINITI Middle East. “The INFINITI VALET Program is rooted in our Japanese heritage and honours our commitment to providing thoughtful hospitality.”

The INFINITI Valet Program is available to all INFINITI customers, regardless of vehicle age, and is not limited to any kind of warranty. The program can also be used in conjunction with INFINITI’s Courtesy Vehicle Program, where available, allowing the INFINITI owner to enjoy seamless mobility while their vehicle is being serviced.

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Cadillac Reveals CELESTIQ Show Car

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Today, Cadillac unveiled the CELESTIQ show car, a vision of innovation and purpose that previews the brand’s future handcrafted and all-electric flagship sedan. Conceived to lead Cadillac’s electric future and inspired by the brand’s 120-year heritage, it serves as a touchstone for the Cadillac design and engineering teams, who continue to develop CELESTIQ as it moves closer to production.

“The CELESTIQ show car is the purest expression of Cadillac,” said Magalie Debellis, manager, Cadillac Advanced Design. “It brings to life the most integrated expressions of design and innovation in the brand’s history, coalescing in a defining statement of a true Cadillac flagship.”

In developing the show car, the design and engineering teams immersed themselves in the artisanship and customization that defined early Cadillac sedans such as the bespoke V-16 powered coaches of the prewar era, and the hand-built 1957 Eldorado Brougham. The CELESTIQ is the culmination of that heritage, brought to life with innovative production methods and new technologies.

“Those vehicles represented the pinnacle of luxury in their respective eras, and helped make Cadillac the standard of the world,” said Tony Roma, chief engineer. “The CELESTIQ show car — also a sedan, because the configuration offers the very best luxury experience — builds on that pedigree and captures the spirit of arrival they expressed.”

Designers drew further inspiration from classic architecture such as the mid-century masterpieces of architect Eero Saarinen, along with other iconic American designs, which made era-defining statements when introduced and endured with distinctive timelessness.

Realizing and infusing those influences within an Ultium-based EV architecture resulted in a clean-sheet expression for the CELESTIQ show car that considers the entirety of travel as a curated experience — one intended to evoke an emotional response.  The result is a vehicle that makes a magnetic first impression and cultivates a permanent personal connection.

“We’ve combined the beauty of function with the beauty of form,” said Laetitia Lopez, Color & Trim creative designer. “We had to reconsider all aspects to immerse the customer, all of their senses, and create a connection with the vehicle through the finest genuine materials, exceptional detailing and advanced technology.”

The show car previews some of the materials, innovative technologies and hand-crafted attention to detail harnessed to express Cadillac’s vision for the future. Highlights include five high-definition, advanced LED interactive displays, including a 55-inch-diagonal advanced LED display, along with expected many industry firsts such as a variable-transmission Smart Glass Roof and Ultra Cruise1, General Motors’ next evolution of available hands-free driver assistance technology which Cadillac plans to offer on CELESTIQ.

The Smart Glass Roof features Suspended Particle Device (SPD) technology that allows for four zones of variable lighting, allowing passengers to fine-tune their cabin experience for completely personalized comfort and visibility. Additionally, the 55-inch-diagonal advanced LED display introduces a passenger display with electronic digital blinds, an active privacy technology, which is designed to allow passengers to enjoy video content while blocking it from the view of the driver.

While they’re previewed on the show car, these technologies and more will make the CELESTIQ the most advanced vehicle ever from Cadillac. Availability for the production version of CELESTIQ will be announced at a later date.

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