X-cite by Alghanim Electronics has announced the launch of in-car air purifiers from Blueair in Kuwait. Senior representatives from X-cite and Blueair unveiled the revolutionary Blueair Cabin Air purifier for the first time in Kuwait. The newly launched in-car air purifier guarantees everyone in the vehicle is breathing air free from city smog and harmful substances.
The Blueair team demonstrated the effectiveness and advantages of using the new cabin air purifier, which cleaned the air inside the displayed Honda cars in less than just six minutes. “We are thrilled to launch Blueair’s innovative in-car air purifiers in our showrooms and online shopping platform, which comes as a sheer reflection of X-cite’s commitment to meeting customers’ needs for clean air in cars and providing them with products that will undoubtedly add value to their lives,” said Bassil Kaddoura, Senior Marketing Manager at X-Cite by Alghanim Electronics.
Inefficient and polluting forms of energy and transport systems contribute to air pollution, which remains one of the biggest public health concerns in Kuwait and internationally. “Air quality inside cars can be much worse than on the street, thanks to a combination of exhaust emissions from one’s own vehicle as well as from other vehicles, as well as particles from tires and road wear products that enter through ventilation and air-conditioning systems,” said TR Ganesh, General Manager, Blueair Middle East. “With its high-performance technology, Cabin car air purifier will offer Kuwait’s residents peace of mind that 99.97% of these impurities are being filtered out.”
Given the long hours spent driving, a staggering 72% of consumers are worried about the impact the air circulating inside their cars may have on themselves and their families. The same number, 72% of people asked, also said that they are aware of the negative health effects of breathing polluted air, reveals a survey carried out for Blueair by independent UK research firm Bonamy Finch.
Last year, US scientists found that levels of soot and chemicals inside cars were twice as high as those measured by roadside detectors. A few months ago, scientists at London Metropolitan University revealed that car air-conditioning systems can function as breeding grounds for bacteria. Additionally, the seats, fabric, carpet and other crevices can become home over time to pollutants and allergens, all of which might result in significant allergic reactions and health discomfort. The United Nations warned earlier this year that more than 80 per cent of people living in urban areas are exposed to air quality levels that exceed World Health Organization guidelines and are at risk respiratory diseases and other long-term health problems.
Blueair intelligent appliance with integrated sensors, Bluetooth and Blueair Friend compatible, can be easily installed and is equipped with Blueair’s pioneering HEPASilent™ technology, which filters out at least 99.97% of airborne pollutants such as PM2.5, car exhausts, road wear, smoke, dust, soot, sand, pollen, bacteria and viruses as small as 0.1 micron in size. Sustainably designed for highest road safety, the Cabin P1/i is available for cars, trucks and other road vehicles. With its sustainable Swedish design and whisper-silent technology, the new range upgrades consumers’ lives in more ways than one.
MG Motor Conducts Hot Weather Testing of its All-Electric Marvel R in the Middle East
MG Motor has confirmed it has been conducting hot weather testing of its all-electric and exciting Marvel R model in the Middle East. This marks a crucial phase for the MG brand as it looks to pave the way for future all-electric car launches in this region. The car has been pushed to the limits as part of a range of different evaluations in various hot weather situations and conditions, to ensure it lives up to the high standards delivered by the rest of the MG product lineup.
The MG Marvel R embodies a progressive design interpretation of the future that endows it with an attractive and powerful presence. The Marvel R is a zero-emission, all-electric flagship SUV from MG that offers unparalleled class-leading features, comfort, safety, reliability, as well as range. It exemplifies the dynamic and progressive nature of the brand. The first stage of the Marvel R testing in the region occurred in the UAE in 2021 under cooler conditions. This second testing stage is now taking place in the extremely hot weather conditions of the UAE and soon across all the GCC markets.
Tom Lee, Managing Director of MG, said: “When we relaunched the MG brand in the Middle East, we committed ourselves to work incessantly with our team in HQ to ensure our products are continuously enhanced and optimally equipped for each individual market’s environmental conditions. This ensures our vehicles, especially our fully electric Marvel R, are among the most capable vehicles in all our markets. With these assessments, we are getting closer to introducing an exciting range of electric models to our customers in the Middle East who are ready to embrace an all-electric lifestyle.”
The all-electric Marvel R from MG is a full battery-electric SUV for a new generation of drivers who value innovative design, personal comfort, outstanding performance, and a confident range with fast charging capabilities. The car has an eye-catching look to match its inner strength. A smooth, sporty design accentuates the SUV coupe body type, with a low and rear-leaning centre of gravity. The forceful and elegant X-shaped face flows from the front into wide, bold body contours, forming an unmistakably powerful design statement.
“The car is equipped with innovative technology to offer the driver an immersive, exhilarating drive. Middle East drivers will get to experience technology at an advanced level with real-time functional information and personalised entertainment, while making the most of hands-free music, navigation, phone, and vehicle controls. The car’s Zero-emission performance has a 70-Kilowatt battery and a maximum range of 402 kilometres (WLTP). With three electric motors, a combined 288 PS, and 665 Nm performance, the MG Marvel R accelerates from 0-100km/h in just 4.9 seconds,” the company said.
INFINITI Rolls Out its INFINITI VALET Program Across the Middle East
With the aim of providing a premium experience for its owners, INFINITI Middle East has rolled out the INFINITI VALET Program across the Middle East, offering vehicle pick-up and drop-off when scheduling a maintenance service without having to visit the service centre. Available throughout the region, including UAE, KSA, Kuwait, Oman, Bahrain, Qatar and Jordan, the INFINITI VALET Program can be easily reserved on any maintenance appointment touchpoints, including the web contact form and via the call centre.
INFINITI customers can have their vehicle collected for an upcoming maintenance appointment by VALET truck (where available), a service team member or a recovery vehicle from their home or office. Payment can be settled online after the service is completed and the car is returned to the owner.
“As a human-centric organization, we understand the value of convenience and in crafting a premium customer journey. With service offerings such as INFINITI VALET, we create a seamless experience that enables our customers to rise above the details of every day, by returning to them the luxury of time,” said Andrew McLaughlan, Managing Director, INFINITI Middle East. “The INFINITI VALET Program is rooted in our Japanese heritage and honours our commitment to providing thoughtful hospitality.”
The INFINITI Valet Program is available to all INFINITI customers, regardless of vehicle age, and is not limited to any kind of warranty. The program can also be used in conjunction with INFINITI’s Courtesy Vehicle Program, where available, allowing the INFINITI owner to enjoy seamless mobility while their vehicle is being serviced.
Cadillac Reveals CELESTIQ Show Car
Today, Cadillac unveiled the CELESTIQ show car, a vision of innovation and purpose that previews the brand’s future handcrafted and all-electric flagship sedan. Conceived to lead Cadillac’s electric future and inspired by the brand’s 120-year heritage, it serves as a touchstone for the Cadillac design and engineering teams, who continue to develop CELESTIQ as it moves closer to production.
“The CELESTIQ show car is the purest expression of Cadillac,” said Magalie Debellis, manager, Cadillac Advanced Design. “It brings to life the most integrated expressions of design and innovation in the brand’s history, coalescing in a defining statement of a true Cadillac flagship.”
In developing the show car, the design and engineering teams immersed themselves in the artisanship and customization that defined early Cadillac sedans such as the bespoke V-16 powered coaches of the prewar era, and the hand-built 1957 Eldorado Brougham. The CELESTIQ is the culmination of that heritage, brought to life with innovative production methods and new technologies.
“Those vehicles represented the pinnacle of luxury in their respective eras, and helped make Cadillac the standard of the world,” said Tony Roma, chief engineer. “The CELESTIQ show car — also a sedan, because the configuration offers the very best luxury experience — builds on that pedigree and captures the spirit of arrival they expressed.”
Designers drew further inspiration from classic architecture such as the mid-century masterpieces of architect Eero Saarinen, along with other iconic American designs, which made era-defining statements when introduced and endured with distinctive timelessness.
Realizing and infusing those influences within an Ultium-based EV architecture resulted in a clean-sheet expression for the CELESTIQ show car that considers the entirety of travel as a curated experience — one intended to evoke an emotional response. The result is a vehicle that makes a magnetic first impression and cultivates a permanent personal connection.
“We’ve combined the beauty of function with the beauty of form,” said Laetitia Lopez, Color & Trim creative designer. “We had to reconsider all aspects to immerse the customer, all of their senses, and create a connection with the vehicle through the finest genuine materials, exceptional detailing and advanced technology.”
The show car previews some of the materials, innovative technologies and hand-crafted attention to detail harnessed to express Cadillac’s vision for the future. Highlights include five high-definition, advanced LED interactive displays, including a 55-inch-diagonal advanced LED display, along with expected many industry firsts such as a variable-transmission Smart Glass Roof and Ultra Cruise1, General Motors’ next evolution of available hands-free driver assistance technology which Cadillac plans to offer on CELESTIQ.
The Smart Glass Roof features Suspended Particle Device (SPD) technology that allows for four zones of variable lighting, allowing passengers to fine-tune their cabin experience for completely personalized comfort and visibility. Additionally, the 55-inch-diagonal advanced LED display introduces a passenger display with electronic digital blinds, an active privacy technology, which is designed to allow passengers to enjoy video content while blocking it from the view of the driver.
While they’re previewed on the show car, these technologies and more will make the CELESTIQ the most advanced vehicle ever from Cadillac. Availability for the production version of CELESTIQ will be announced at a later date.
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