Apps
Uber and Takamol to Offer Affordable Transport Solutions for Saudi Women
Uber today announced a strategic partnership with “Takamol Holding”, which operates Wusool. The program’s goal it to enable working women in Saudi Arabia overcome transportation challenges to and from the workplace. This is in line with the goals and objectives of the Kingdom’s Vision 2030.
Commenting on the announcement, Pierre-Dimitri Gore-Coty, VP & Regional General Manager EMEA, Uber said: “Uber is a conscientious company that strives to uplift the communities it operates in. We are expanding exponentially within the Middle East and North Africa region, with Saudi Arabia being one of our fastest-growing markets. At Uber, we will continue supporting the government’s focus on Saudization and the Saudi Vision 2030, which aims to increase women’s participation in the workforce.”
“Through this partnership with Takamol Holding for “Wusool”, which is Uber’s largest subsidised transport program globally, we are able to provide women with the opportunity to achieve their professional ambitions, as well as strive to be catalysts for economic growth in the Kingdom with their active contribution to the overall workforce,” added Pierre-Dimitri Gore-Coty.
Commenting on the announcement, Dr. Ahmed Al Yamani, CEO Takamol stated: “We are delighted to announce our partnership with Uber, a leader in the ride-hailing industry. This partnership will provide Saudi women with access to transportation solutions to and from their workplace, which falls under one of the strategic objectives of Saudi Vision 2030, that aims to enable members of the community to enter the workforce and bolster it under the National Transformation Program. Approximately 25,000 women currently benefit from the program and we aim for more to join them by the end of the year 2019.”
Saudi-women between the ages of 18 and 65 can apply to the program throughTaqat – the National Labor gateway managed by the HRDF, based on the eligibility criteria to receive partially subsidised “Wusool” rides on the Uber application in the Kingdom. Applicants must be working in the private sector and earning an income of up to a maximum of SAR 8,000 per month.
In line with the Kingdom’s cultural and economical changes, and Saudi Arabia’s Vision 2030, the strategic partnership aims at increasing women’s participation in the workforce by supporting them in overcoming the challenges associated with accessing reliable and convenient transportation to/from their workplace, as well as providing flexible economic opportunities.
The partnership is aligned with Uber’s Masaruky (“your path” in Arabic) initiative, which is committed to enhancing women’s mobility in the Kingdom. As part of the “Masaruky” initiative, Uber pledged SAR 1 million to support select women through driving schools. Most recently, Uber has announced the launch of a feature which enables women drivers on Uber to select a preference for women riders, a feature only available in Saudi and a global first for Uber.
Apps
Age of Empires Mobile to Release Around the World on October 17, 2024
Mobile gaming fans around the world can prepare for a brand-new take on a strategy classic as Age of Empires Mobile will officially launch on the Apple App Store and Google Play on October 17. Co-developed by TiMi Studio Group (Call of Duty: Mobile, Pokémon Unite) and World’s Edge, an Xbox Games Studio, Age of Empires Mobile is a fresh and innovative experience for the beloved series, bringing familiar elements from the iconic Age of Empires games with brand-new and mobile-specific gameplay to mobile players.
On the road to global launch, players will have the opportunity to participate in on-site events at the Xbox booth, and the stage event with fun engagement activities at the Level Infinite booth, during Gamescom in Cologne, Germany. Media and creators will be invited to preview the game in the business area. Players can pre-register now for the official launch on the App Store and Google Play, join the game’s official Discord or head to the game’s website for more information.
“We expect players to mystify, mislead and surprise their enemies through the realistic, immersive, medieval gameplay featured in Age of Empires Mobile,” said TiMi Studios team leader and studio general manager Brayden Fan. “We’ve already seen alliances form and alliances crumble through our multi-month playtesting. Through it all, players have shown strategic wit, savvy teamwork and a passion for an entirely new Age of Empires experience.”
Built from the ground up for mobile and social play, Age of Empires Mobile includes a variety of game features:
- Multiple single-player modes built on the Age of Empires lineage and featuring iconic elements from the original series
- Build your empire in a lively, realistic medieval world featuring stunning civilizations, imperial cities and historical figures
- Immersive battlefields offer one-of-a-kind original gameplay with large-scale castle sieges featuring realistic weapons taking on multi-dimensional defences in a fight with thousands of players worldwide
- Be strategic as you encounter realistic and interactive terrain and weather and manage multiple troops with real-time micro-control
Built to expand on the series’ lineage, Age of Empires Mobile offers players the opportunity to select from some of the world’s most legendary historical figures to lead their armies. Players choose from dozens of these leaders, such as Barbarossa, Darius the Great, Hammurabi, Joan of Arc and Leonidas I, each featuring unique individual talents and synergies with each other to unleash on your foes.
“Our goal at World’s Edge is to bring the magic of Age of Empires to as many different types of players around the world as possible. Partnering with TiMi Studio Group means we can combine their expertise in mobile gaming with the strength of our franchise and history – to bring a brand-new take on Age of Empires to even more gamers, in even more places,” said Michael Mann, Studio Head at World’s Edge.
Apps
WhatsApp to Intro Real-Time Voice Conversations with Meta AI
WhatsApp is set to revolutionize user interaction with the introduction of real-time voice conversations powered by Meta AI. This new feature, currently in development, will allow users to engage in natural, spoken dialogue with the AI chatbot.
Key Features:
- Personalized Experience: Users can select from various voice options for Meta AI, tailoring the interaction to their preference.
- User Control: The voice chat mode will be optional, ensuring users have complete control over their conversations.
- Privacy Focus: WhatsApp is implementing a privacy indicator to inform users when their microphone is active, safeguarding user data.
- Accessibility: Captions and transcripts will be available, enhancing accessibility and providing a visual record of conversations.
- Customizable Responses: Users can choose between brief or full responses from Meta AI, adapting the AI’s output to their needs.
This exciting development promises to make AI interactions more engaging, accessible, and personalized for WhatsApp users.
Apps
Smiles Launches “Smiles Unlimited” Super Plan
Smiles, the UAE’s premier everyday rewards SuperApp, has launched a unified subscription model that combines its Unlimited Free Delivery and Unlimited Buy-One-Get-One subscriptions into one super subscription. Called “Smiles Unlimited,” the new subscription model is the only super subscription that unifies all the benefits of unlimited free food and grocery delivery, service fee waiver for home services, and unlimited Buy-One-Get-One on thousands of brands into one subscription package. Priced at just AED 29 per month with a 14 day free trial period, the service saves over AED 300 per month on delivery fees, service fees and Buy-One-Get-One deals, rewarding back more than 10 times.
Khaled ElKhouly, Chief Consumer Officer, e& UAE, said: “Building on Smiles’ position as the UAE’s leading everyday rewards SuperApp, we are excited to introduce Smiles Unlimited, our new super subscription that enhances customers’ everyday lives. This offering goes beyond traditional rewards programmes by consolidating all the benefits our customers love into one convenient package, on top of the earning and redemption of points that are currently available with Smiles. It reaffirms our commitment to being an essential partner, supporting and rewarding people for simply living their lives in the UAE.”
In the UAE’s dynamic market, consumers are increasingly focused on maximising their savings while managing multiple subscriptions for essential services. However, managing a fragmented landscape of subscriptions is cumbersome and costly. Smiles Unlimited solves this by introducing a single, convenient package that unifies all these benefits, simplifying subscription management and increasing customers’ savings.
As part of its evolution into a full-service lifestyle SuperApp, Smiles enables customers to earn and redeem points for everyday activities like ordering food and groceries, booking home services, dining out, shopping, entertainment, travelling, and much more. “Reward Your Everyday” underscores Smiles’ commitment to enhancing every aspect of daily life and integrating the SuperApp more deeply into the lifestyles of UAE residents by making each interaction convenient and rewarding.
With over five million loyal members across the UAE, Smiles has become a premier lifestyle SuperApp in the region. Backed by an extensive network of over 11,000 restaurants, 500+ grocery stores and pharmacies, 35+ home services and 6,500 brand partners nationwide, members can access a vast selection of everyday essentials and experiences
Smiles further sets itself apart through its uniquely generous rewards structure. Customers can also earn points through their e& UAE bill and recharge payments, co-branded credit card usage, and orders and purchases made through Smiles.