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UAE Consumers Look Forward to 5G: Report

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Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers. Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:

  1. 5G offers consumers no short-term benefits.
  2. There are no real use cases for 5G, nor is there a price premium on 5G.
  3. Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
  4. Current usage patterns can be used to predict future 5G demand.
  5. The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.

The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas. The respondents also anticipate more home broadband choices to be available with the launch of 5G.

The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of the early adopters as much as 32 percent more. In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to consistently high internet speed.

Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.

From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services. The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.

Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”

This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people. To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.

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Cars

Oneroad Automotive Launches Hongqi Club Dubai

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Oneroad Automotive has launched Hongqi Club, furnishing an exceptional avenue for its members to connect, interact and celebrate the trust and love they have for the luxury Chinese car brand Hongqi. The mega event at the spectacular Meydan Racecourse saw Hongqi car owners and enthusiasts in the UAE who share the same spirit and philosophy congregate to welcome the sights, sounds, and glamour of the luxury of motoring.

The programme was complemented by various prestigious on and off-track events, including an organized parade of Hongqi cars and horses and other transfixing live entertainments like the UAE traditional dance show. Owing to its strategic significance for Hongqi’s overseas development Oneroad Automotive launched the first Hongqi H9 in Dubai in 2018. Since 2021, they have had a huge showroom on Sheikh Zayed Road in Dubai.

Speaking about the newly launched Hongqi club, Elvin Xie, the General Manager, Oneroad Automotive, said, “There is nothing quite interesting and fruitful like being with people who share the same interests, and it’s not only about spending time with like-minded people which of course makes us joyful but also an opportunity to gathering resources as there will be endless chances to exchange helpful ideas about their experiences with the vehicle, The Hongqi club will be a great platform to express one’s love for the Hongqi vehicles and connect with fellow automotive enthusiasts, both on road either off-road. This club will have the best opportunity and each other’s best interests at heart to work together, offering endless opportunities to the members. It’s all about connecting, collaborating, and participating, and it will definitely give one a sense of community belongs to.”

The event featured the magnificent cavalcade of Hongqi cars, with elegant and bespoke designs, high-grade specifications, parading different models like their full-size electric SUV EHS9, H9, H7, HS5, H5, and EQM5. The dynamic display was the centerpiece of activities at the Meydan, highlighting the brand’s pioneering technology, relentless spirit, fantastic engineering, and a variety of intelligent ecological identification systems.

Offering members the highest standard of safety on the roads, the perks for the club members include an exclusive discount on the second purchase of Hongqi car and receiving additional free services. The club’s dedication to delivering driving thrills will be highlighted by a range of other gatherings throughout the year.

Continuing its innovative and environment-friendly way of development, Hongqi strives to enrichen its relationship with clients at each step. With a huge array of prestigious and productive programmes in the pipeline, the club is already well underway in curating an impressive and growing members’ list.

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Gadgets

Lenovo Launches New Yoga PCs

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Lenovo has launched its next generation of premium, ultra-slim Windows 11 Yoga laptops. Speaking at the launch event, General Manager for Lenovo GULF, Mohammed Hilili said, “We’ve designed and engineered the new Yoga PCs with smarter features and an even more premium user experience to help people pursue their ambitions, relax, and get things done in their own way. Our inspiration behind the new lineup was driven by the hybrid life becoming the norm and our consumers demanding more of their devices to suit their needs. Our goal is to deliver devices that truly empower our users to consume, create, and collaborate on their own terms. This launch also gave us a unique opportunity to collaborate with local UAE talent to showcase the true capabilities of the lineup.”

The new Yoga line offers refreshes of the 14-inch and 16-inch Yoga Slim 7 Pro (known as Lenovo Slim 7 in the U.S.), the Yoga Slim 7i Pro (known as the Lenovo Slim 7i in the U.S.), and the Yoga 7. To meet the needs of the new hybrid home office, Lenovo has also announced today the new Yoga AIO 7, a new 4K 27-inch desktop PC that features an ergonomic hinge for endless adaptability, collaboration across multiple devices, and modern engineering for the contemporary home.

Made to merge unbelievable portability and versatility with more power, Lenovo’s Yoga 2-in-1 convertible laptops were pioneers in opening possibilities for users to flip and fold from work to play. The Yoga sub-brand has since expanded to encompass even more premium consumer devices that now span multiple form factors, including ultra-slim clamshell laptops, desktop computers, Chromebooks, and tablets.

In today’s new hybrid environment, the new generation of Yoga devices is designed to help people thrive against new challenges and opportunities in the way they connect, consume, create, and collaborate from the home, school, office, and beyond – giving users the tools to do more and the freedom to be themselves. Lenovo’s new Yoga Slim line exemplifies the pinnacle of this performance and portability – defined by its refined craftsmanship, premium experiences, and bold innovation. These ultra-slim laptops integrate a comfortable edge design with humanizing soft contours for easier and more comfortable mobility and handling.

They’re also crafted for premium experiences, powered by Lenovo’s X Power, a newly defined set of features committed to better-upgraded performance. To add, they’re enhanced by Lenovo’s show-stopping PureSight displays that set a new standard of premium features for a sharper, faster, more realistic, Eyesafe-certified visual experience. The Yoga Slim line stands for premium, portable performance – empowering users to adapt to hybrid living through smarter performance, sensing, security, and recognition capabilities – all made possible by the Lenovo A.I. Engine+.

This A.I. engine’s smart performance can anticipate the user’s power or battery needs based on what they’re doing, while Lenovo Intelligent Sense and Integrated Security – also part of Lenovo A.I. Engine+ – help keep work and play on the Yoga seamless and safer. Consumers can also attach Lenovo’s latest advanced support offering Premium Care Plus for an elevated service experience. This includes personalized hardware and software support from a global network of elite technicians along with accidental damage protection, sealed battery warranty, smart PC performance solutions, and data migration assistance – adding a level of protection and care to keep users productive even when the unexpected occurs.

For those who would like to help the environment, Lenovo’s CO2 Offset Service is a simple way of offsetting carbon emissions, allowing consumers to support one of the United Nations Framework Convention on Climate Change’s (UNFCCC) projects.

  • The Lenovo Yoga Slim 9 will start from AED 7299
  • The Lenovo Yoga 9 will start from AED 7099
  • The Lenovo Yoga Slim 7 Pro X will start from AED 6299
  • The Lenovo Yoga 7 will start from AED 5299
  • The Lenovo Yoga Slim 7 Carbon will start from AED 4899
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Gaming

NBA Megastar Stephen Curry Coming to PGA TOUR 2K23

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PGA TOUR 2K23 cranks up the star power with the introduction of Stephen Curry as a playable golfer. The four-time NBA Champion, 2022 Finals MVP, and eight-time All-Star, widely considered the greatest shooter in NBA history, has earned no shortage of accolades on the court. When he’s not sinking deep threes, he’s sinking putts on the golf course, is an avid golf fan, and welcome addition to the PGA TOUR 2K23 roster. Stephen Curry will be available to all players as a free download at launch and decked out in a distinctive Under Armour Curry Iso-Chill Golf adjustable cap, Charged Curry SL shoes, Curry Polar polo shirt, and Curry Limitless shorts.

But Curry isn’t alone in stepping off the hardwood and onto the dance floor. Basketball legend Michael Jordan will also be playable at launch for players who pre-order PGA TOUR 2K23 Standard Edition or purchase the Deluxe Edition or Tiger Woods Edition. Jordan is included in the Michael Jordan Bonus Pack**. Players can tee up a head-to-head competition between the two basketball greats in Exhibition play locally or online*** to determine which hoops star is the greater links legend or take on an elite roster of PGA TOUR pros including Tiger Woods, Xander Schauffele, Tony Finau, Brooke Henderson, Lydia Ko, and more.

In case you missed it, check out the PGA TOUR 2K23 announcement trailer here:

PGA TOUR 2K23 Deluxe Edition and PGA TOUR 2K23 Tiger Woods Edition (Digital Only) are currently scheduled for release on October 11th, followed by PGA TOUR 2K23 Standard Edition on October 14th, for Xbox Series X|S, Xbox One, PlayStation 5 (PS5), PlayStation 4 (PS4) and Steam.

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