Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers. Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:
- 5G offers consumers no short-term benefits.
- There are no real use cases for 5G, nor is there a price premium on 5G.
- Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
- Current usage patterns can be used to predict future 5G demand.
- The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.
The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas. The respondents also anticipate more home broadband choices to be available with the launch of 5G.
The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of the early adopters as much as 32 percent more. In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to consistently high internet speed.
Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.
From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services. The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”
This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people. To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.
SpaceX’s Starlink Internet Service to Leave Beta in October 2021
SpaceX’s CEO Elon Musk tweeted on Friday that the company’s Starlink satellite internet network would come out of its open beta phase next month. That’s two months later than the August date Musk gave at Mobile World Congress, when he also said he expected the service to have “possibly over 500,000 users within 12 months.”
The Starlink system calls for a constellation of nearly 12,000 satellites in low-Earth orbits that will beam continuous broadband internet service. A terminal costs $499 and there’s a $99 monthly fee for service. It opened its public beta test in October 2020, and Musk said in August that SpaceX had shipped 100,000 Starlink terminals, which includes a satellite dish and a Wi-Fi router, to users in 14 countries.
As the beta ends and more countries are able to get access to Starlink, that 100,000 number is likely to grow, although it’s hard to tell when it might reach the half-million mark that Musk predicted. Starlink’s internet service is planned to be sold directly to consumers in rural areas around the world, among other customers, and it’s touting 100Mbps download and 20Mbps upload speeds.
Xiaomi Announces the 11T, 11T Pro, and a Refreshed 11 Lite 5G NE
Xiaomi has announced the launch of three new smartphones – the 11T, 11T Pro, and a refreshed 11 Lite 5G NE. The new smartphones come with new photography and videography features such as the “Cinemagic” mode on the Xiaomi 11T and Xiaomi 11T Pro. The Xiaomi 11T Pro is the first smartphone to launch globally with the company’s 120W Xiaomi HyperCharge technology. The company claims that the technology will enable a 100% charge in just 17 minutes.
The smartphone also features the flagship Qualcomm Snapdragon 888 mobile platform with AI features, and a triple camera set up with a pro-grade 108MP wide-angle, 2x tele-macro, and a 120° ultra-wide-angle lens. You also get capabilities with one-click AI Cinema modes, 8K recording, HDR10+, and DisplayMate A+ rated 6.67-inches FHD+ 120Hz AMOLED that is equipped with TrueColor and Dolby Vision. The smartphone also comes with Reading Mode 3.0 and dual speakers powered by Harman Kardon.
The Xiaomi 11T comes with Cinemagic mode and features a high-resolution triple camera, along with a suite of AI-powered tools to boost creativity and productivity. The Xiaomi 11T also comes with a triple camera setup, featuring a 108MP high-resolution wide-angle, 120° ultra-wide angle, and 2x telemacro camera. The smartphone combines this with its one-click AI cinema modes to distill the tricks of professional cinematographers such as Time Freeze, Night Time-Lapse, Magic Zoom, and other types of complicated shots into just a single click while the faintest of sounds is brought to life in cinematic fashion with Audio Zoom.
Its 6.67-inches 120Hz flat AMOLED display equally delivers HDR10+ with stunning sharpness and crystal clarity, over 1 billion colours, a smorgasbord of eye care features, and up to 480Hz touch sampling rate. The phone is powered by MediaTek Dimensity 1200-Ultra chipset, a massive 5000mAh battery, and 67W wired turbo-charging that gets to 100% in only 36 minutes.
The Xiaomi 11 Lite 5G NE features an ultra-thin and lightweight body, measuring a mere 6.81mm and weighing 158g. The design is further accentuated by a razor-thin 1.88mm on both top and side bezels, as well as four choices of stylish colours. While Truffle Black, Bubblegum Blue, and Peach Pink are making a return, Xiaomi is adding a brand-new colour called Snowflake White, which is a matte and frosted white.
HONOR Launches HONOR Dubai HUB in the United Arab Emirates
HONOR has announced the opening of HONOR Dubai Hub that is located at the Dubai Airport Free Zone. This will be the company’s first distribution center in the Middle East. The facility will be dedicated for the regional market to develop intelligent terminal product sales business, serves as a distribution hub, and plays a vital role for deliveries across the East and Central Africa region.
The new warehouse will enable HONOR to swiftly deliver its complete portfolio of smart products to users from a closer and more convenient location. Moreover, it will help to strengthen the company’s distribution network and the availability of HONOR’s cutting-edge products across the Middle East and Africa.
The new HONOR Dubai Hub marks another significant and concrete milestone in HONOR’s regional growth and expansion strategy. It’s expected that the newly established distribution center will cover around 60% of finished products deliveries across the Middle East and Africa region. The HONOR Dubai Hub comes as part of HONOR’s unwavering commitment to foster new and better ways to build an efficient, agile, and low-cost supply chain with its partners.
In response to the remarkable growth and as the volume and complexity of the business increases. Dubai Hub aims to become a multi-functional integrated warehouse to support multi-scene delivery of finished products, spare parts, e-commerce, retail and value-added services, providing customers with the ultimate delivery experience.
The UAE is a thriving center for technology, launching Honor Dubai Hub marks the gradual recovery of Honor’s supply capacity in MEA. As an international technology business, supported by a strong investor appetite, the launch of Honor Dubai HUB is another proof of Honor’s long-term commitment to provide personalized, world-class products to the Middle East customer base.
Despite the turbulence in the global economy, the Middle East telecoms market continued its rapid growth. Similarly, the pool of tech talent in the Middle East is growing very rapidly means HONOR can really accelerate its growth through expansion in the MEA region and reach even more customers. The launch is designed around the needs of regional users and helps HONOR easily approach new categories of users who are actively seeking out innovative and competitive smart terminal products to successfully scale their businesses.
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