Connect with us

Interviews

Hey Ants Prides Itself in Being a Homegrown File Transfer Service

Published

on

Darren Haynes, the Marketing Director at Hey Music, the parent company of Hey Ants, speaks about the story behind the company and its plans for the region

Give us a background of your company.
Our parent company is called Hey Music. Within the organisation we have various sub-brands including Hey Ants, a file transfer service and Hey Mag, a digital magazine for music lovers, with more “Hey” products due for imminent release. We’re based in Dubai, which of course is transforming into the innovation hub of the Middle East. 

Geographical location has worked to our advantage because the city attracts lots of tech start-ups and entrepreneurs, many of whom have become our customers. We’re just a small team though from the UAE, UK, India, Pakistan, Australia, Colombia and the Lebanon. We’re proud of our Middle Eastern roots but our vision for the company is much wider and our products have been created with the global creative communities in mind. 

How did you conceptualize the idea behind Hey Ants?
Hey Ants (www.heyants.com) is just one component of the larger Hey Music project. During the Hey Music R&D phase, we’d spent a lot of time talking with musicians, producers, singer-songwriters and the peripheral creative industries because this was our working world. Collaborations in music is commonplace.

You’ll often find that a songwriter in London will collaborate with someone in L.A. but the producer may be based elsewhere. The problem was: how can music stems, sound clips or master files be shared if they can’t be attached to email? We had the solution, so decided to launch Hey Ants as a stand alone product before the full roll out of Hey Music.

The name itself originated from a brainstorming session where we were trying to think of animals that work well together. The analogy of an ant colony working together and the fact that ants can carry ten to fifty times their own body weight just seemed to work. The feedback from our market research said that our target audiences liked the name because it’s a bit quirky and not too formal.

What would be the unique selling points of Hey Ants?
Hey Ants is an online file transfer service that can be used to securely send files that are too large to attach to email. The service guarantees that the file doesn’t get stuck in firewalls and doesn’t get blocked by email account limits. 

Hey Ants is available in Arabic, Hindi and English which has certainly helped us gain users in this region. Since we’re such a small team, we are also able to offer a more personalised service to corporate clients who want to buy bulk accounts for their staff. This has led to flexibility in price too. We’ve been able to undercut competitors and work with larger corporations to offer a business resource within their specified budgets.

Who is the target audience for such a platform?
The simple answer would be anyone who needs to send a file that is too large to attach to regular email. The file could be anything from PDFs, to photographs, music or videos. However, on a B2B level, our users are generally PR & marketing agencies, graphic designers, illustrators, start-ups, corporates, freelancers, musicians, commercial photographers and videographers. 

To name check a few brands, some of our regular clients include Toyota Connected, Sony Music Middle East, Rivoli Group, Virgin Media, BKP Media Group and Warner Bros. Just recently teachers and students have started using Hey Ants too. I think because the basic package is free, it works for people who aren’t operating with big budgets. The system is secure, so obviously we can’t see the content of the sent files, but we’ve had feedback that teachers are using Hey Ants to send PDFs of their lesson plans and other admin documents.

What sets you apart from similar services already available on the market?
We’re not the first company in the file transfer field. Many of our competitors have been around a lot longer than us but we are a credible alternative. A bit of healthy competition is ultimately a good thing for the customer. Hey Ants is standing up well and competes on price, service capacity, features, language options and, I would argue, brand attachment.

We’re doing particularly well in the GCC / MENA region and some parts of India too. This localised success and service adoption is largely due to Hey Ants being available in Arabic, Hindi and English. Spanish is on the schedule for later this year too. Another aspect that sets us apart is the genuine desire to support artistic and creatives in the region. 

The site is designed to support full-screen advertising which can be used commercially. Early on, we made a commitment to always offer 30% of our online inventory to local creative communities for free. This means that there’s a real opportunity to showcase talent and portfolio of work. I think this philanthropic approach has helped to garner strong support among creatives.

What sort of new features do you plan to add to the platform in the future?
We’ve got some great initiatives lined up and additional features for the Hey Ants service. The Development Team are currently busy working on Hey Ants 2.0 so I don’t want to divulge too much at this stage. With regard to the general ‘Hey’ universe, we are close to launching a raft of new products. One of the most exciting initiatives is the introduction of a media player. 

This feature will be used to share ‘ephemeral’ content. Imagine grown-up business versions of Snapchat or Instagram Stories. If brands want their audiences to only have access to content for a limited time span or for a certain number of plays without being able to download it, this would be the professional tool to use. Also on the schedule are a print-on-demand merchandise service and an event and ticketing management platform.

How does the paid plan work? What are the added benefits compared with the free version?
Hey Ants is pretty straightforward and transparent. As mentioned, there’s a basic free forever package which is perfectly adequate for most users. There’s a 2GB limit on the file transfer. The Hey Ants Black premium tier offers more features and higher capacities, such as download expiry and password protection. 

The cost is just US$ 9.99 per month and the capacity ramps up to 20GB. This tier would be most suitable for frequent professional users sending large files as part of their regular working day. All of the extras and features are listed on the website www.heyants.com and payment can be made on the site too.

Click to comment

Leave a Reply

Interviews

Tech@Home: Eros Group Says No Amount of Technology Can Ever Replace Human Interaction

Published

on

Deepak Babani, the Executive Vice Chairman of Eros Group, speaks about how tech shopping has changed in recent years (more…)

Continue Reading

Interviews

Tech@Home: Acer Says Buyers Are Now Returning to Retail Stores for Buying Gadgets and Tech Products

Published

on

Paul Collins, the General Manager for MEA at Acer, shares his top tech shopping tips

How has the technology/consumer electronics buying experience changed in recent months? Do you see more people buying online or offline from tech retail stores?
The industry definitely saw a strong shift towards online purchases during the initial phase of the COVID lockdown and for a period post that time. Online shares have reduced slightly over recent months, but they still remain higher than the pre COVID period, with many buyers preferring the choice and convenience offered by e-tailers.

Recently, however, we have noticed a return to in-store purchasing, with retailers even offering higher selling prices and enjoying more premium sales than before the pandemic. Some sectors of our industry have been radically changed, an example is monitors, with over 85% of all monitors now being purchased online and this has not reduced since the brick-and-mortar retailers have reopened.

Do brand stores still add value to the overall shopping experience?
Yes, I believe that the in-store experience, with highly skilled promoters aiding the buying process, definitely assists undecided shoppers. Also, to visit a store offering cross-brand and extensive ranges with the ability to interact with the product you are interested in, is still for many, preferable to an online experience. For the foreseeable future, both online and offline shopping experiences have a place in our industry.

If you were to list out the top five factors that people look for while shopping for tech products/consumer electronics/home appliances, what would those be?

  • Standard decisions are based on usage i.e. is the product for work, education, gaming, creation, etc, and does the vendor offer a strong range in these categories. It’s important to be known as a leader in the area with a strong brand association with performance and quality. For example, Acer’s Predator range is seen as a leader within the gaming industry globally.
  • Aesthetics are also proving to be a strong factor in the decision-making process with people looking for products to match their lifestyle and image. For example, the Swift X, aimed at creatives, content editors, and streamers is a professional-looking device yet powerful and ultra-sleek at just 17.99 mm thin.
  • We are also now starting to see a demand, especially from younger customers, that we are as responsible and engaged as possible a company. They are interested in green aspects of packaging, manufacturing, and design as well as what Acer stands for as a brand. They do ask what initiatives and charities we support. Considering this, we recently unveiled the new Aspire Vero, the most environmentally friendly laptop to be introduced within the market to meet these demands.
  • Finally, people are always interested in after-sales service and warranty flexibility as well as in-store promotions. We are very proud at Acer to have an in-house after-sales call centre, meaning that any warranty call is handled directly by an Acer employee allowing us to manage exceptionally high service levels.

How high do people rate after-sales service these days?
As mentioned, we manage our service levels very closely with the call center and service management team employed directly by Acer and who sit in our offices in Jafza 1. This allows us to maintain high levels of service with any decisions related to the service process being taken quickly to improve the experience. Our service partner selection process is rigorous and the ongoing management of these partners means we deliver some of the best standard warranty services in the industry.

Continue Reading

Interviews

Tech@Home: HyperX Says People Feel More Comfortable Buying Online

Published

on

Hani Suwwan, the Business Development Manager for MENA at HyperX, speaks to Gadget Voize about how people buy technology today

How has the technology/consumer electronics buying experience changed in recent months? Do you see more people buying online or offline from tech retail stores?
Due to COVID, there has been an increase in online purchasing which we have seen continuing as people feel more comfortable buying online. To help accommodate this, tech brands have been adapting their online stores to provide the best purchasing experience to customers with brand stores being one of the clear examples of this.

As restrictions start to ease there will be an inevitable shift to consumers coming back to offline shopping. Whether it’s retail or etail though, HyperX will endeavour to make an enjoyable and smooth shopping experience for our community and consumers.

Do brand stores still add value to the overall shopping experience?
With offline shopping, customers get to see a range of models in one place and get the opportunity to compare or test products to help make their decision. However, with online shopping, this opportunity is lost to the consumer. Thankfully with brand stores, it gives the customer the option to compare products on one page based on preferences such as features, price, reviews, etc. This helps make the online buying experience far more enjoyable and streamlined for the consumer.

If you were to list out the top five factors that people look for while shopping for tech products/consumer electronics/home appliances, what would those be?
When it comes to what we see customers seek, often near the top of the list is the quality to price ratio and making sure they are getting value for their money, this also falls into the durability of the product they are buying, both in the design of the product as well as good warranty protection/customer care post product purchase; making sure the consumer trusts the product and brand.

We also see the desire for product comfort, particularly with our headsets. Reviews both via tech and lifestyle media as well as customer reviews are an important part of the process when making considered purchases and finally, having local availability and where possible local layout products is an incredibly important factor, which we have started to cater for with our first Arabic layout keyboard the HyperX Alloy Origins Core.

How high do people rate after-sales service these days?
We have noticed that our customers are very keen on engaging with after-sales services. Our regional social media accounts have been buzzing with interaction, both from customers looking for support for products they already own or those inquiring about various other products. People no longer look at companies as service providers but as partners that join them on their gaming experiences.

Continue Reading
Advertisement
Advertisement
Advertisement
Advertisement

Latest Reviews

Follow us on Facebook

%d bloggers like this: