As part of their celebrations for the month of Ramadan,Schneider Electric, the leader in digital transformation of energy management and automation has set up solar-powered fridges placed in two locations in Dubai, UAE – Dubai Technology Entrepreneur Campus (DTEC) and Ras Al Khor. This community driven initiative was launched in partnership with Birla Institute of Technology and Science, Pilani (BITS, Pilani), Aikah Establishment and Luminous to give back to the society in the spirit of the holy month.
Resonating with our slogan ‘Life is On’, the main purpose of solar powered sharing fridges is to benefit the neighboring community workers, for the entire month. The initiative also aims at promoting sustainable social inclusion, encouraging community service and binding Schneider employees with common moral goals. Over 500 Schneider employees are committed to this initiative ensuring the fridges are constantly stocked with food and drink and made available for those in need to pick up when they break their fast.
Natalja Kissina, Vice President – Human Resources at Schneider Electric commented, “At Schneider Electric, we believe in the importance of collaboration and giving back to the communities we operate in and what better time to do that than Ramadan. The Ramadan sharing fridge is a great initiative with a divine cause that will go a long way in promoting the culture we are constantly striving to build in our organization, keeping people and the community’s well-being at the forefront.”
This initiative is a result of joint efforts between Schneider Electric and its partners. While Aikah provided components of the fridge including inverters, Luminous provided solar panels that can transform solar energy to power and Birla Institute of Technology and Science, Pilani finally assembled the parts.
“Reflecting our vision as a business to build a sustainable world using technology, we have created with the help of our esteemed partners environment friendly solar-powered sharing fridges. We are also immensely grateful for the support of our partners who have made significant contributions in making this initiative possible by providing components to the assembly of the fridges and working hand in hand with us,” added Kissina.
HUAWEI WATCH 3 | 3 Pro Get RTA’s nol Digital Card
In a move geared towards further integrating advanced and innovative technologies into Dubai’s transport sector, Roads and Transport Authority (RTA) and Huawei Consumer Business Group have announced a landmark partnership to launch the digital nol card on the HUAWEI WATCH 3 | 3 Pro. The announcement follows RTA’s launch of the region’s first digital nol card in collaboration with Huawei last year to support the country’s transition to a cashless society.
Mohammed Al Mudharreb, CEO, Corporate Technology Support Services Sector of RTA, Dubai said, “Users can now access the region’s premier digital nol card through the nol Pay app available on the AppGallery on Huawei Watch 3 | 3 Pro. Consumers can use their HUAWEI Wallet to top up their digital nol cards and pay on the go by simply tapping their smartwatch. This grants customers the opportunity to purchase RTA transport tickets, shops, public parks, museums, and more using digital nol card from their HUAWEI WATCH 3 | 3 Pro. This initiative also aligns with our overall digital transformation strategy to adopt fourth industrial revolution technologies into Dubai’s transport sector.”
Keith Li, Country Head, Huawei Consumer Business Group (CBG) for the United Arab Emirates, said, “With the UAE pursuing a leading role in the Fourth Industrial Revolution era, we are proud to be part of the journey. This partnership with RTA allows us to enable technology to users via our latest products, the HUAWEI WATCH 3 | 3 Pro. By partnering with RTA, we look forward to providing residents and guests of Dubai with seamless smart experiences.”
The payment transactions are supported with HUAWEI Wallet’s world-class security system that ensures consumers’ privacy and data protection. Live demos of the digital nol card are available at the RTA stand at GITEX Global 2021.
Majid Al Futtaim’s VOX Cinemas Launches Middle East’s First Interactive Movie Experience
VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East and Africa is introducing CTRL, the region’s first interactive movie experience which lets the audience collectively decide how the plot unfolds. The latest innovation from VOX Cinemas in partnership with entertainment and tech company, Kino Industries, will launch across the United Arab Emirates and the Kingdom of Saudi Arabia on 05 August.
CTRL will be showing Late Shift (UAE PG 13), the world’s first interactive feature-length film, which enables cinemagoers to decide the fate of the lead character and the course of the movie using a simple voting system on an App. During the screening of the high stakes action thriller, which has countless storylines consisting of 180 decision points and seven alternative endings, the audience typically makes 40-50 choices while cutting-edge and seamless technology aggregates the votes and chooses the most popular option. Late Shift was directed and co-written by Tobias Weber, an award-winning filmmaker and a Co-Founder of Kino Industries, and Michael Robert Johnson, author of Guy Ritchie’s Sherlock Holmes. The critically acclaimed movie was awarded the 2018 BAFTA Cymru Award.
Toni El Massih, Chief Content Officer, VOX Cinemas said, “We are incredibly excited to partner with Kino Industries and launch the Middle East’s first interactive movie, which puts the audience in control of countless adaptable storylines. Redefining the cinematic experience and introducing game-changing concepts that exceed our guests’ expectations has been a cornerstone of our success at VOX Cinemas and we continue to push the boundaries of innovation. Using pioneering technology, CTRL seamlessly combines the realism and production values of the film with the interactivity of a videogame to create a new dimension of engagement. Having sold out at the Beijing International Film Festival in less than five minutes, I have no doubt that this unique and exhilarating participatory experience will prove hugely popular with cinemagoers in the United Arab Emirates and the Kingdom of Saudi Arabia.”
Chady Eli Mattar, Chief Executive Officer and Co-Founder of Kino Industries added, “We are thrilled to be teaming up with VOX Cinemas on this exciting venture. For us they represent the epitome of a contemporary exhibitor – they are bold, innovative, forward thinkers, and we at Kino share a similar DNA! Thus, this partnership will be setting the standards of the future of cinema in the region.” The daily screenings of Late Shift will take place at 6 pm and 8 pm (Sunday – Thursday) and 5 pm, 7 pm, and 9 pm (Friday and Saturday) at VOX Cinemas at Mall of the Emirates, Yas Mall, City Centre Mirdif, City Centre Al Zahia, The Galleria Al Maryah Island and Wafi City. The experience will also be rolled out across select VOX Cinemas in Saudi Arabia.
VOX Cinemas has been awarded ‘Best Cinema Experience’ at the MENALAC Awards for two years running (2019 and 2020). CTRL complements VOX Cinemas’ portfolio of world-class experiences which includes Snow Cinema at Ski Dubai; Sensory Friendly Screenings; OUTDOOR, an open-air concept, and THEATRE, and GOLD, luxury experiences that combine fine food and film. Tickets for Late Shift are now on sale and can be purchased on the VOX Cinemas website (voxcinemas.com), app, or at the ticket counter at any VOX Cinemas. The movie will be shown in English with Arabic subtitles.
Billionaire Sir Richard Branson Reaches Space in His Own Ship
Virgin Galactic has announced that VSS Unity successfully reached space, completing the Company’s fourth rocket-powered spaceflight. Yesterday’s flight was the 22nd test flight of VSS Unity and the first test flight with a full crew in the cabin, including the Company’s founder, Sir Richard Branson. The crew fulfilled a number of test objectives related to the cabin and customer experience, including evaluating the commercial customer cabin, the views of Earth from space, the conditions for conducting research, and the effectiveness of the five-day pre-flight training program at Spaceport America.
Michael Colglazier, Chief Executive Officer of Virgin Galactic, said, “It is a landmark achievement for the company and a historic moment for the new commercial space industry. With each successful mission, we are paving the way for the next generation of astronauts. I want to thank our talented team, including our pilots and crew, whose dedication and commitment made today possible. They are helping open the door for greater access to space – so it can be for the many and not just for the few.”
VSS Unity achieved a speed of Mach 3 after being released from the mothership, VMS Eve. The vehicle reached space, at an altitude of 53.5 miles, before gliding smoothly to a runway landing at Spaceport America. This seminal moment for Virgin Galactic and Sir Richard Branson was witnessed by audiences around the world. It gave a glimpse of the journey Virgin Galactic’s Future Astronauts can expect when the company launches commercial service following the completion of its test flight program.
Sir Richard Branson said: “I have dreamt about this moment since I was a child, but nothing could have prepared me for the view of Earth from space. We are at the vanguard of a new space age. As Virgin’s founder, I was honoured to test the incredible customer experience as part of this remarkable crew of mission specialists and now astronauts. I can’t wait to share this experience with aspiring astronauts around the world.”
Branson continued, “Our mission is to make space more accessible to all. In that spirit, and with today’s successful flight of VSS Unity, I’m thrilled to announce a partnership with Omaze and Space for Humanity to inspire the next generation of dreamers. For so long, we have looked back in wonder at the space pioneers of yesterday. Now, I want the astronauts of tomorrow to look forward and make their own dreams come true.”
The mission specialists in the cabin were Beth Moses, Chief Astronaut Instructor; Colin Bennett, Lead Flight Operations Engineer; Sirisha Bandla, Vice President of Government Affairs and Research Operations; and the Company’s founder, Sir Richard Branson. The VSS Unity pilots were Dave Mackay and Michael Masucci, while Kelly Latimer and CJ Sturckow piloted VMS Eve.
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