Apps
Airbnb Launches in Arabic
Airbnb today announced that its global accommodation and experiences platform will be available in Arabic to enable its growing community across the Middle East and North-Africa region to access an even more seamless travel experience. The localized web platform and iOS and Android apps are part of Airbnb’s ongoing commitment to the region and will further Airbnb’s mission to create a world where anyone can belong anywhere.
All of the popular features of the Airbnb platform will be accessible in Arabic: listing pages with thousands of homes bookable for great stays, Experiences around the world and lots of content on how to travel or host with Airbnb. Airbnb has a strong and growing presence in Dubai and beyond: Hosts and guests across the Middle East and North-Africa region have been using the platform since it was founded 10 years ago to book accommodation globally or list their homes to welcome guests.
Airbnb has also released new data to show that across the Middle East and North-Africa region more than 70,000 listings are now available to book on the Airbnb platform. As of 1 January 2019 in the UAE, 10,000 listings were available on the Airbnb platform and hosts in the UAE welcomed more than 145,000 guests from around the world – showing more than 63% year-on-year growth.
In 2017, Airbnb also launched the Experiences platform in Dubai. Experiences on Airbnb are tours and activities, led by passionate locals, which enable travelers to the Emirates to enjoy the famed Arab hospitality first hand. Across the Middle East and North-Africa region, there are currently more than 750 Experiences on Airbnb active in Jordan, Morocco, UAE, Egypt – with more than 120 Experiences in the UAE.
As part of its commitment to the region, Airbnb signed a memorandum of understanding (MoU) with Dubai Tourism (DTCM) in 2016 and with Ras al Khaimah in 2018 to encourage responsible hosting within the emirates as well as promote tourism diversification. Last year Airbnb partnered with DCT Abu Dhabi to promote Emirati Experiences that allow guests from around the world to live like a local.
Hadi Moussa, Regional Manager Middle East & Africa, at Airbnb said: “The Middle East and North-Africa region is extremely important to us, so we are delighted to launch Airbnb in Arabic today. People from across the region have been using Airbnb since it was founded ten years ago to book magical travel experiences. We want to create a true sense of belonging for them by ensuring they can do so in their native language going forward. We want to inspire more Arabic speaking travelers to explore their favourite destinations through authentic, local stays and Experiences on the Airbnb platform.”
“Arab hospitality is famous around the world. Airbnb wants to encourage more people in the region to host and share this warm welcome with guests from around the world.” Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “The continued success of Dubai as one of the world’s leading tourism destinations relies heavily on a collaborative and cohesive framework between the government and private sectors, helping democratise the local travel industry in line with evolving traveller needs. As such, our ongoing partnership with Airbnb helps Dubai maintain its global competitiveness in a highly digitised marketplace by showcasing the city’s multi-dimensional accommodation portfolio in a safe, secure and transparent manner. The latest updates to the platform help us to deliver additional convenience and ease of accessibility to digitally connected consumers, driving demand-led innovation, and advancing the city’s appeal to diverse audience segments around the globe.”
Apps
Age of Empires Mobile to Release Around the World on October 17, 2024
Mobile gaming fans around the world can prepare for a brand-new take on a strategy classic as Age of Empires Mobile will officially launch on the Apple App Store and Google Play on October 17. Co-developed by TiMi Studio Group (Call of Duty: Mobile, Pokémon Unite) and World’s Edge, an Xbox Games Studio, Age of Empires Mobile is a fresh and innovative experience for the beloved series, bringing familiar elements from the iconic Age of Empires games with brand-new and mobile-specific gameplay to mobile players.
On the road to global launch, players will have the opportunity to participate in on-site events at the Xbox booth, and the stage event with fun engagement activities at the Level Infinite booth, during Gamescom in Cologne, Germany. Media and creators will be invited to preview the game in the business area. Players can pre-register now for the official launch on the App Store and Google Play, join the game’s official Discord or head to the game’s website for more information.
“We expect players to mystify, mislead and surprise their enemies through the realistic, immersive, medieval gameplay featured in Age of Empires Mobile,” said TiMi Studios team leader and studio general manager Brayden Fan. “We’ve already seen alliances form and alliances crumble through our multi-month playtesting. Through it all, players have shown strategic wit, savvy teamwork and a passion for an entirely new Age of Empires experience.”
Built from the ground up for mobile and social play, Age of Empires Mobile includes a variety of game features:
- Multiple single-player modes built on the Age of Empires lineage and featuring iconic elements from the original series
- Build your empire in a lively, realistic medieval world featuring stunning civilizations, imperial cities and historical figures
- Immersive battlefields offer one-of-a-kind original gameplay with large-scale castle sieges featuring realistic weapons taking on multi-dimensional defences in a fight with thousands of players worldwide
- Be strategic as you encounter realistic and interactive terrain and weather and manage multiple troops with real-time micro-control
Built to expand on the series’ lineage, Age of Empires Mobile offers players the opportunity to select from some of the world’s most legendary historical figures to lead their armies. Players choose from dozens of these leaders, such as Barbarossa, Darius the Great, Hammurabi, Joan of Arc and Leonidas I, each featuring unique individual talents and synergies with each other to unleash on your foes.
“Our goal at World’s Edge is to bring the magic of Age of Empires to as many different types of players around the world as possible. Partnering with TiMi Studio Group means we can combine their expertise in mobile gaming with the strength of our franchise and history – to bring a brand-new take on Age of Empires to even more gamers, in even more places,” said Michael Mann, Studio Head at World’s Edge.
Apps
WhatsApp to Intro Real-Time Voice Conversations with Meta AI
WhatsApp is set to revolutionize user interaction with the introduction of real-time voice conversations powered by Meta AI. This new feature, currently in development, will allow users to engage in natural, spoken dialogue with the AI chatbot.
Key Features:
- Personalized Experience: Users can select from various voice options for Meta AI, tailoring the interaction to their preference.
- User Control: The voice chat mode will be optional, ensuring users have complete control over their conversations.
- Privacy Focus: WhatsApp is implementing a privacy indicator to inform users when their microphone is active, safeguarding user data.
- Accessibility: Captions and transcripts will be available, enhancing accessibility and providing a visual record of conversations.
- Customizable Responses: Users can choose between brief or full responses from Meta AI, adapting the AI’s output to their needs.
This exciting development promises to make AI interactions more engaging, accessible, and personalized for WhatsApp users.
Apps
Smiles Launches “Smiles Unlimited” Super Plan
Smiles, the UAE’s premier everyday rewards SuperApp, has launched a unified subscription model that combines its Unlimited Free Delivery and Unlimited Buy-One-Get-One subscriptions into one super subscription. Called “Smiles Unlimited,” the new subscription model is the only super subscription that unifies all the benefits of unlimited free food and grocery delivery, service fee waiver for home services, and unlimited Buy-One-Get-One on thousands of brands into one subscription package. Priced at just AED 29 per month with a 14 day free trial period, the service saves over AED 300 per month on delivery fees, service fees and Buy-One-Get-One deals, rewarding back more than 10 times.
Khaled ElKhouly, Chief Consumer Officer, e& UAE, said: “Building on Smiles’ position as the UAE’s leading everyday rewards SuperApp, we are excited to introduce Smiles Unlimited, our new super subscription that enhances customers’ everyday lives. This offering goes beyond traditional rewards programmes by consolidating all the benefits our customers love into one convenient package, on top of the earning and redemption of points that are currently available with Smiles. It reaffirms our commitment to being an essential partner, supporting and rewarding people for simply living their lives in the UAE.”
In the UAE’s dynamic market, consumers are increasingly focused on maximising their savings while managing multiple subscriptions for essential services. However, managing a fragmented landscape of subscriptions is cumbersome and costly. Smiles Unlimited solves this by introducing a single, convenient package that unifies all these benefits, simplifying subscription management and increasing customers’ savings.
As part of its evolution into a full-service lifestyle SuperApp, Smiles enables customers to earn and redeem points for everyday activities like ordering food and groceries, booking home services, dining out, shopping, entertainment, travelling, and much more. “Reward Your Everyday” underscores Smiles’ commitment to enhancing every aspect of daily life and integrating the SuperApp more deeply into the lifestyles of UAE residents by making each interaction convenient and rewarding.
With over five million loyal members across the UAE, Smiles has become a premier lifestyle SuperApp in the region. Backed by an extensive network of over 11,000 restaurants, 500+ grocery stores and pharmacies, 35+ home services and 6,500 brand partners nationwide, members can access a vast selection of everyday essentials and experiences
Smiles further sets itself apart through its uniquely generous rewards structure. Customers can also earn points through their e& UAE bill and recharge payments, co-branded credit card usage, and orders and purchases made through Smiles.