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Al Hokair Group to Launch VR Zone at Sparky’s Abu Dhabi

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Al Hokair Group in partnership with Immotion Group plc will be launching state-of-the-art technology based Virtual Reality Zone at Sparky’s family entertainment centre in Mushrif Mall Abu Dhabi on the first day of Eid Al Fitr.

This comprehensive virtual reality (VR) gaming zone will be open to public from 5:00pm onwards to experience the most realistic simulation adding a whole new dimension to entertainment for gaming enthusiasts.

Sparky’s VR Zone will offer a range of fully-immersive VR and gaming experiences, long with cinema pods, motion simulators and wrap-around sound. Chimpact is a new and exclusive edition in Sparky’s range of VR experiences, in addition to Immotion’s portfolio of experiences, including Swimming with Humpbacks, a global first for the VR industry.  The VR zone will add to Sparky’s already extensive options of entertainment for the whole family including, Bowling alleys, family ice rink, 4D cinema, kids, adult’s rides and arcade games.

Mishal Al Hokair  / Al Hokair Group Deputy CEO & General Manager – Entertainment says, “The partnership between Al Hokair Group & Immotion Group plc has been an immensely successful one, with us working together endlessly in developing & implementing the launch within two months; just in time for an Eid Al Fitr launch at Sparky’s in Mushrif Mall Abu Dhabi. This launch will be further followed by our other Sparky’s VR zone launches in Jeddah Andalus Mall, and many more projects are set to take shape across Saudi Arabia; all featuring our exclusive range of VR experiences.”

Sparky’s VR Zone is for the whole family, experiences range from Chimpact World Rally, a fun racing simulator game, to swimming with humpbacks to flying in space with Delta Zero , there is something for everyone to enjoy. 

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Cars

‘Land of Legends’ Motor Show Returns to Dubai Parks and Resorts

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Dubai Parks and Resorts, the Middle East’s largest theme park destination, is revving up for the highly anticipated third edition of the ‘Land of Legends’ Motor Show, taking place at RIVERLAND Dubai on Saturday, 22nd February from 2:00 PM to 10:00 PM.

In collaboration with Hot Rides U.A.E., a leading motorheads club, the adrenaline-fueled event will feature a stunning lineup of over 400 customized vehicles. Expect to see everything from sportscars and motorbikes to vintage beauties, muscle cars, and JDM, KDM, and SUVs, all spread across four themed zones – French Village, Boardwalk, Sports Boulevard, and The Peninsula.

Guests will have the chance to meet the passionate car owners, hear their stories, and get an up-close look at these mechanical masterpieces. Whether a dedicated automotive enthusiast or a casual fan, visitors can enjoy a day filled with automotive culture, live entertainment, and a variety of dining experiences.

This weekend promises to be an unforgettable experience, combining the thrill of the Land of Legends Motor Show with the excitement of the last weekend of the Riverland food & music festival. Alongside the electrifying motor show, guests are also treated to a spectacular lineup of live entertainment featuring a Michael Jackson tribute performance, high-energy DJ sets, laser shows, dinosaur parades, and a fireworks display to end the night in style.

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Entertainment

Universal Music Group and Amazon Music Expand Global Partnership

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Universal Music Group and Amazon Music today announced an expanded global relationship that will enable further innovation, exclusive content with UMG artists, and advancement of artist-centric principles including increased fraud protection. This reflects the two companies’ shared commitment to advancing and safeguarding human artistry while ensuring UMG’s artists achieve their commercial potential through the service’s continued product enhancements and exclusive content that elevate authentic engagement between artists and fans.

UMG and Amazon Music will work closely to explore new and enhanced product opportunities designed to benefit artists and enrich the experience of their fans. UMG will also collaborate with Amazon Music as it continues to expand in audio, including further innovation in audiobooks, audio and visual programming, and its investment in live-streamed content that has connected millions of fans with their favourite artists across all genres and corners of the world. UMG and Amazon will also work collaboratively to address, among other things, unlawful AI-generated content, as well as protect against fraud and misattribution.

Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming—Streaming 2.0. We appreciate Amazon Music’s deep commitment to the interests of our artists, and look forward to progressing our shared artist-centric objectives through product innovation and accelerating the growth of their service.”

Steve Boom, VP of Audio, Twitch and Games for Amazon said, “UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we’re redefining what it means to be a streaming service. We’re thrilled to expand our relationship with UMG which will enable us to partner on meaningful new ways for artists to deepen their engagement with fans around the world while working together to protect the work of artists, songwriters and publishers.”

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Cool Stuff

Dubai International Baja is Now Underway

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After months of preparation, the final event in the international off-road rallying season is underway. Crews have completed the spectacular Qualifying Stage in the Hatta Suhaila Area and the Ceremonial Start at Dubai Festival Bay and are now focusing on the 359km of driving in Dubai’s daunting Al Qudra Desert that will make up Saturday’s Al-Futtaim Toyota Stage 2 of the event.

Lucas Moraes took victory on the first stage in Hatta by the narrowest of margins over his Toyota Gazoo Racing teammate Seth Quintero. Just 0.2s separated the Brazilian and his Spanish codriver Armand Monelon from the US star Quintero and his German co-driver Dennis Zenz in their Toyota Hilux machines.

12-time event winner and reigning champion Nasser Al Attiyah got to within 1.4s of the leading pairing on his one-off outing with his team in his Taurus T3 Max while his team-mate Khalifa Al Attiyah was fourth, less than 10 seconds from the leading crew. Father/daughter combination Lionel and Lucie Baud were a fine fifth at the end of their first stage of rallying in Dubai with their Mini JCW Rally.

It was a tough start to the weekend for a couple of pre-event favourites Khalid Aljalfa and Eduard Pons who were 2m28s and 2m40s down after the stage after delays. However, they retain every chance of vying for honours in their battle for T3 class honours in the FIA World Cup Baja series. Poland’s Konrad Dabrowski took the early bragging rights among the two-wheel entry, the 23-year-old steering his Duust Rally Team KTM 450 to the fastest time in the 3.4km timed run at Hatta.

That was 25 seconds faster than Rafic Eid of Lebanon on his Gasgas and 28.2 seconds quicker than Pedro Bianchi Prata on his Honda CRF. Leading Quad rider on the Yamaha Raptors in the opening test was local man Abdulaziz Ahli, who had just under ten seconds in hand over Abdulaziz Al Atawi with the Saudi’s fellow countryman third Hani Al Noumesi third.

Following the stage in Hatta, the crews made their way back to the Service Park in Dubai Festival City for the tactically important Start Selection Ceremony. The competitors were then flagged away at Ceremonial Start in front of the fans in Dubai Festival City by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council in the company of His Excellency Mohammed Ahmed ben Sulayem, President of the FIA, Omar Abdullah Al Futtaim, Vice Chairman and CEO of the Al Futtaim Group and His Excellency Dr Amer Al Zarooni Chief Executive Officer of the Al Jalila Foundation.

The crews then turned their attention to the challenges of Al-Futtaim Toyota Stage 2. In total there are 395km of timed ‘selective’ sections across the weekend and, with the untimed sections, the crews are facing a total of 867km of driving and riding until the champions of Dubai International Baja 2024 are crowned.

This year’s innovative use of the rugged landscape around Hatta means that gravel/dirt tracks make up 20% of the total route terrain on the selective sections. The rest is made up of open desert (35%) and 45% on the daunting dunes of Dubai which have made this rally so famous and popular with crews the world over.

Al-Futtaim Toyota Stage 2 begins at 8 am (Saturday 30th November) with the first crews expected to complete the selective sections from 11.30 am onwards, after which the teams will return to the Service Park in Dubai Festival Mall where they will be on view to spectators throughout the day. Now in its eighth edition under the Baja format, the event draws top competitors from around the globe to tackle the challenging dunes of Dubai.

Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and organised by the Emirates Motorsport Organization (EMSO) in collaboration with the Dubai Sports Council, the Baja is supported by Official Automotive Partner Al-Futtaim Toyota, Energy Partner ENOC, and the strategic collaboration of the Dubai Government and its entities, including the Dubai Police, RTA and Dubai Municipality.

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