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Blueair Named “Superbrand” in the UAE

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Blueair has announced that it has been recognised as one of UAE’s strongest and most trusted brands by the Superbrands organisation, an independent authority and arbiter of branding excellence. Blueair was voted as a ‘Superbrand’ by a panel of top UAE business leaders and more than 2,500 senior managers and marketing professionals following a rigorous selection process.

“Blueair believes in clean air for the next-generation – a vision that has been driving us on a journey of air innovation. Our company’s mission is to help as many people as possible, develop the best performing solutions and create the best overall user experience,” said TR Ganesh, General Manager – Middle East and Africa, Blueair.

“Being voted a ‘Superbrand’ from more than 2000 leading brands in the UAE is an endorsement of our quality air purification solutions, clean air initiatives and thought leadership in air innovation. It is also a recognition for our brand based on trust and product performance. Blueair is committed to maintaining the highest standards of quality and excellence for our customers in the region and upholding our reputation as a trusted brand leader globally,” Ganesh added.

“Every product in Blueair’s portfolio has been designed with the utmost attention to detail. From the choice of materials and performance to design and even the finish, Blueair air purifiers are made to fit in the lives of consumers with taste and sensibility. The company offers air purification solutions for various applications and range of price points under the Blueair Classic, Blueair Sense+, Blueair Pro, JOY S, and Cabin in-car air purifiers range,” said the company in a statement.

Blueair’s powerful HEPASilent technology helps residents breathe easy by removing 99.97% of airborne pollutants down to 0.1 micron in size including dust, viruses, allergens, smoke, and so on, to improve indoor air quality significantly.

“The purpose of Blueair goes far beyond selling products and services. We have a firm intent to improve the health and well-being of people everywhere and especially in the UAE. That is why we have a program in place to improve access to clean air via sustainably developed products, activities to increase awareness of the importance of clean air, and a community commitment to caring for even the most vulnerable. Blueair remains committed to the residents of UAE in delivering clean air as nature had intended,” Ganesh concluded.

Over the last two decades, Blueair has won several industry awards and has been endorsed by experts. The Swedish Asthma and Allergy Association, and more recently the Asthma Allergy Nordic, have recommended four of Blueair’s air purifiers – Classic 405, Classic 480i, Classic 605 and Classic 680i – for people with asthma, allergies and respiratory problems. The Superbrands award is another powerful endorsement for Blueair in the UAE.

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Air Purifiers

Dyson Launches New Air Purifier in the UAE Market

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Dyson has launched its latest generation of purification machines in the UAE, with new solid-state formaldehyde sensing technology. According to the company, its new Dyson Purifier Formaldehyde range is designed to capture ultra-fine dust and allergens while destroying potentially dangerous volatile organic compounds (VOCs), including formaldehyde. The colourless gas pollutant is released by furniture and wooden products containing formaldehyde-based resins like plywood and fibreboard, as well as insulating materials and do-it-yourself products such as paint, wallpapers, varnishes and household cleaning products.

Being 500 times smaller than particles the size of 0.1 microns, formaldehyde is particularly difficult to capture and, if left undetected, can lead to prolonged exposure due to the continuous release of airborne chemicals, known as off-gassing. While other gel-based formaldehyde sensors can deteriorate over time and are easily confused with other VOC pollution, Dyson’s new, solid-state formaldehyde sensor works alongside Dyson’s unique algorithm to precisely monitor formaldehyde levels- intelligently ignoring other gases which are detected by a dedicated VOC sensor.

Tireless and ever-dissatisfied, Dyson engineers have also re-engineered the machine airflow pathways to achieve fully-sealed HEPA 13 standard filtration – not only ensuring that no air bypasses the filter but blocking any potential leak points through which dirty air might enter the airflow. This means Dyson’s latest purifiers remove 99.95% of particles as small as 0.1 microns. Improvements of the airflow journey have made the Dyson Purifier Cool Formaldehyde 20% quieter, without any compromise on purification performance to reduce unwanted noise at home.

Alex Knox, Vice President of Environmental Care at Dyson, said, “The off-gassing tendency of formaldehyde means that it can go undetected in a home for years. Dyson has engineered a machine that provides accurate and successful sensing, capture and destruction of the pollutant. Our solid-state sensor doesn’t dry out over time, lasting the lifetime of the machine. The COVID-19 pandemic has raised global awareness about the air that we breathe and Dyson’s commitment to providing cleaner air through innovation and technology remains at the forefront of our mission.”

“Dyson Purifier machines are engineered for real spaces. The industry standard for testing air purifiers measures performance using a laboratory test conducted in a compact chamber 12m² in size, with a ceiling fan to circulate the air and one sensor inside the room measuring air quality. For more representative testing, Dyson’s POLAR test is based on a larger room size of 27m² with no added fan and uses eight sensors in the corners of the room and one sensor in the centre to collect air quality data,” the company said.

In addition to the existing particle, NO2, VOCs, temperature and humidity sensors, the integration of an intelligent formaldehyde sensor ensures precise sensing of the pollutant for the lifetime of the machine. Formaldehyde sensors can be gel-based and may deteriorate gradually as they dry out over time. Using an electrochemical cell, the Dyson formaldehyde sensor does not dry out and its unique intelligent algorithm cross-checks data every second, selectively sensing to avoid confusion with other VOCs.

Dyson’s Selective Catalytic Oxidisation (SCO) filter continuously destroys formaldehyde at a molecular level. The catalytic filter has a unique coating, with the same structure as the Cryptomelane mineral. Its billions of atom-sized tunnels are the optimal size and shape to trap and destroy formaldehyde, breaking it down into tiny amounts of water and CO2. It then regenerates from oxygen in the air to keep destroying it continuously without ever requiring replacement.

In Dyson’s new purifiers, it’s not just the filter that meets HEPA H13 standard, but the whole machine. It captures H1N1 virus and 99.95% of particles as small as 0.1 microns such as allergens, bacteria, pollen and mould spores. Dyson engineers took a forensic approach to achieve a fully-sealed machine, creating high-pressure seals at an additional 24 critical points to prevent dirty air from bypassing the filters and carrying pollutants back into the room.

The Dyson Purifier Cool Formaldehyde purifying fan is now available in the UAE, at dyson.ae, in Dyson Demo zones, and in partner retail outlets, starting at AED 2699.

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Home Appliances

LG Offers Tailored Home Appliances Through its Objet Collection

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LG Electronics (LG) has announced the commencement of the international launch of the LG Objet Collection, designed to meet the growing consumer demand for personalized, stylish, and functional home appliances. Debuting as Furniture Concept Appliances at CES 2021, the LG Objet Collection’s Fridge and Freezer pair will debut in China, a market with already robust demand for LG premium appliances. Availability in key markets of Asia and Europe will follow soon thereafter.

Blurring the line between state-of-the-art home appliances and designer furnishings, the LG Objet Collection boasts a modern, minimalist design language that elevates and blends effortlessly in any indoor environment. With a range of luxurious materials and subtle, sophisticated colors that can be mixed and matched according to preference, the collection provides a compelling way for customers to express their unique personalities tailored to suit personal tastes and the existing décor.

The LG Objet Collection Fridge and Freezer offer a chic, understated aesthetic that complements any style of kitchen, as well as the outstanding performance with LG’s industry-leading refrigeration technologies. The pair presents consumers with a selection of timeless, high-quality finishes, including stainless steel and glass.

The stainless steel option offers three color variations (green, silver, and matte black) for a chic, modern look, while the glass finish comes in four elegant tints (mint, pink, beige, and silver) that allow the appliances to fit in seamlessly with any kitchen design. With LG’s proven refrigeration system, LINEARCooling, the Fridge guarantees outstanding cooling performance. LINEARCooling helps maintain a precise, even internal temperature with minimal fluctuations (±0.5 degrees Celsius), helping to keep food items, such as fruit and vegetables, fresh for up to seven days.

LG plans to expand its LG Objet Collection of premium kitchen appliances with more striking products such as InstaView refrigerator and Styler wardrobe management system to achieve a unified, visually-harmonious living environment. “The launch of the LG Objet Collection in international markets marks the beginning of an era of the personalized appliance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Offering understated design and different options of materials and colors to choose from, LG’s stylish innovations help make it possible for consumers to create a space that truly reflects their unique sensibilities.”

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Home Appliances

Bosch Home Appliances Intros Home Connect Range

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Bosch Home Appliances has introduced a new suite of smart home appliances powered by Home Connect. The Home Connect appliance range is now available at select retail partners across the UAE. The new range of appliances works seamlessly together to bring convenience into the home, made possible with Home Connect technology. Home Connect is an app that is available on smartphones or tablets and allows the user to control and monitor their home appliances remotely.

The Home Connect application allows the user to control home appliances while home or out of the house – perhaps to check if the oven was actually turned off, or if the fridge door has been left ajar, the app will notify the user. Through the app, the user can also gain access to inside their fridge, through smart camera technology, to check if they need milk while in the grocery store even without their shopping list with them or if they are on their way home to pre-heat the oven, ready to start cooking.

The Bosch Home Connect range is here to simplify living and allow more time to be spent doing the things that matter. The philosophy behind Bosch appliances with Home Connect is to be able to intelligently manage and organize household tasks through the simple convenience of the Home Connect ecosystem. The Bosch Home Connect smart appliance range includes refrigerators, washing machines, dryers, ovens, hob and hood, built-in coffee machine, and dishwasher. All these have information and control settings and can be used managed through the Home Connect app.

The Bosch Brand Store, located in Dubai UAE, offers a Home Connect Experience Zone, where customers can try out the appliances in real-time, experiencing both the application and products. The home connect application is available to download for iOS and Android now via the app store. Bosch Home Connect Home Appliances are available to purchase in the Bosch Brand Store located on Umm Suqeim street and leading retail partners across the UAE.

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