Global smart home innovator Dreame Technology has officially entered the Middle East and Africa (MEA) market, marked by the grand opening of its first regional flagship store at Dubai Hills Mall and the debut of a strategic new product lineup tailored to the region’s demand for intelligent, integrated living solutions.

Building on this momentum, Dreame is accelerating its regional expansion strategy. “As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.”

“By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA),” said Johannes Mueller, Director of Middle East & Africa at Dreame. “To support this, we’ve launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.”

The Dubai flagship store serves as a hands-on showcase for Dreame’s cutting-edge smart home appliances, offering consumers an immersive experience with the brand’s latest innovations in robotic cleaning, air purification, and personal care. The opening underscores Dreame’s commitment to bringing AI-powered, lifestyle-enhancing technology to households across MEA.

Next-Gen Smart Home Innovations
At the launch event, Dreame unveiled several industry-first technologies, including:

1. X50 Ultra Complete (X50 UC) Robovac – The world’s first robotic vacuum with retractable legs, overcoming traditional limitations with ProLeap height adjustment and 20,000Pa Vormax suction for seamless multi-surface cleaning.
2. H15 Pro Wet & Dry Vacuum – Featuring the first AI-powered robotic arm (GapFree AI DescendReach) for edge-to-edge coverage, 100°C hot water washing, and 21,000Pa suction.
3. Z30 Cordless Stick Vacuum – A 310AW TurboMotor powerhouse with HEPA H14 filtration, ideal for pet hair and fine dust.
4. AirStyle Pro – A 7-in-1 professional hair styling kit with salon-grade precision and heat protection.
5. PM20 Air Purifier – Equipped with adaptive airflow tracking and real-time Enviro Detect sensors for intelligent air quality control.

A Flagship Experience in Dubai
Located at Dubai Hills Mall (First Floor, FF-247), the new store blends sleek, marble-inspired design with interactive displays that bring Dreame’s AI-driven technology to life. To celebrate the opening, visitors can enjoy:

1. Exclusive promotions, including gifts with purchase and a lucky draw (grand prize: X50 UC worth AED 5,999).
2. Live styling demos and expert-led product walkthroughs.

MEA Market: A Strategic Priority
Dreame’s MEA expansion is backed by its Star Light Expansion Plan, aiming to establish the brand as the No.1 robot vacuum in the UAE and KSA by 2027. With 60% of its workforce dedicated to R&D, Dreame emphasizes localized innovation, including:

1. Region-specific product adaptations (e.g., enhanced suction for Middle Eastern homes).
2. Future retail expansions and partnerships across MEA.

For ice cream enthusiasts and home dessert chefs, achieving that perfect, creamy texture without an expensive commercial machine has always been a challenge – until now. The Ninja CREAMi Deluxe 10-in-1 Ice Cream & Frozen Drink Maker revolutionizes homemade frozen desserts, putting gourmet-quality gelato, silky sorbet, and barista-level frozen drinks within effortless reach.

In this review we check out whether Ninja’s upgraded deluxe model lives up to the hype, testing its ability to transform simple ingredients into extraordinary frozen creations. We’ll put its 10 specialized programs through rigorous testing, evaluate the much-touted texture improvements from its dual-layer paddle, and determine if the convenience justifies the investment for both casual users and serious dessert aficionados.

Design and Build Quality
The Ninja CREAMi Deluxe features a modern, space-saving design with a sturdy plastic construction that feels durable without being overly heavy. The transparent lid allows users to watch the churning process, while the ergonomic handle makes it easy to lift the pint container after processing. The base remains stable even at high speeds, and all removable parts—including the dual-layer paddle and pint containers—are dishwasher-safe for hassle-free cleaning.

Compared to the original Ninja CREAMi, the Deluxe version brings several key improvements: a larger 680-gms capacity (up from 454-gms), two included pint containers instead of one, a dual-layer Creamerizer paddle for smoother textures, and an expanded selection of 10 programs (versus the original’s seven). It also operates more quietly, making it less disruptive in a home kitchen.

What’s Inside the Box?
Inside the box, you’ll find two 680-gms CREAMi Deluxe pint containers, a dual-layer Creamerizer paddle, a lid with a handle, and a recipe inspiration guide to help beginners get started. The inclusion of two pint containers is a major plus, allowing you to prepare multiple flavours simultaneously or store a backup batch in the freezer.

Controls and Customisation
The Ninja CREAMi Deluxe is controlled via a simple dial and function pad. The dial offers 10 preset programs: Ice Cream, Gelato, Sorbet, Milkshake, Lite Ice Cream, Frozen Drink, Frappe, Frozen Yogurt, Slushie, and Mix-In. The function pad includes a Re-spin option for achieving ultra-creamy textures and a Mix-In mode for blending toppings such as cookies, fruit, or candy.

What Can You Make?
This machine excels at creating a wide variety of frozen desserts and drinks. It produces rich, creamy ice cream and gelato, refreshing sorbet, and even healthier options such as lite ice cream and frozen yogurt. For drinks, it can blend thick milkshakes, frappe, and even mocktails. The ability to customise sweetness, texture, and mix-ins makes it far more versatile than most competitors.

Ease of Use
Using the Ninja CREAMi Deluxe is straightforward:

1. Prepare your base (dairy, non-dairy, or fruit-based) and freeze it for 24 hours.
2. Insert the pint into the machine, attach the paddle, and select your desired program.
3. In just 2-5 minutes, your dessert is ready.

The Re-spin function ensures a perfectly smooth texture, while the Mix-In feature lets you add chunks of cookies, nuts, or fruit after processing.

Taste and Texture Performance
The results are impressively smooth, with no icy crystallisation—even with low-fat or dairy-free bases. Gelato comes out rich and velvety, sorbet is refreshingly light, and milkshakes are thick and indulgent. The machine handles alternative ingredients (such as coconut milk or almond milk) well, making it great for dietary restrictions.

Noise and Speed
While not silent, the Ninja CREAMi Deluxe is noticeably quieter than a blender. Processing takes just a few minutes, making it quick enough for spontaneous dessert cravings, though the 24-hour freezing requirement means planning ahead.

Value for Money
Priced at AED 999, the Ninja CREAMi Deluxe is an investment, but its 10-in-1 versatility, superior texture, and restaurant-quality results justify the cost for serious dessert lovers. The two included pint containers and durable build add to its long-term value.

Verdict
The Ninja CREAMi Deluxe is one of the best countertop ice cream makers available, delivering professional-quality results with minimal effort. Its versatility, ease of use, and superior texture make it a worthy upgrade over the original—especially for households that love homemade frozen treats.

If you’re willing to plan ahead (freezing the base overnight), this machine will reward you with creamier, richer, and more customisable desserts than store-bought options. For serious ice cream enthusiasts, it’s a fantastic investment.

Pros
✔ 10 preset programs for endless dessert and drink options
✔ Larger capacity (great for families)
✔ Dual-layer paddle ensures ultra-smooth textures
✔ Dishwasher-safe parts for easy cleanup
✔ Quieter than most ice cream makers
✔ Great for dietary preferences (vegan, keto, lactose-free)

Cons
❌ Requires 24-hour freezing
❌ Pricier than basic ice cream makers

Price: AED 999

Samsung Gulf Electronics, in partnership with Danube Home, has announced an exclusive offer providing UAE customers a complimentary Milano Water purifier with the purchase of selected Samsung refrigerators. This special offer, available through a partnership with Danube Home, demonstrates Samsung’s commitment to providing comprehensive home solutions that enhance customer convenience.

Customers can now receive a complimentary Milano water purifier with the purchase Samsung’s top of the line refrigerator models, including Samsung 4-Door Family Hub Refrigerator, Samsung 4-Door See-through Refrigerator, Samsung Side By Side Refrigerator and the Samsung Family Hub Side By Side Refrigerator.

The complimentary Milano water purifier integrates with Samsung’s large capacity refrigerators, enabling immediate access to the full range of water and ice dispensing features. This exclusive offer provides customers with a complete solution for their home, combining Samsung’s innovative refrigeration technology with Milano’s trusted water filtration systems.

Guran Nakiboglu, Director and Head of Home Appliances Division at Samsung Gulf Electronics said, “At Samsung, we continuously strive to enhance our customers’ lives by providing comprehensive solutions that make their home experience smarter and more convenient. Our partnership with Danube Home reflects our commitment to ensuring our customers can immediately enjoy all the advanced features of our premium refrigerator range. With the Milano water filter connected to a premium Samsung refrigerator, customers can enjoy hassle-free hydration with pure, clean water and ice.”