James Dyson launched the Supersonic Nural hair dryer, its most intelligent hair dryer with new sensor technology, during the global launch event in Seoul, South Korea. “If you’re able to limit heat damage, you can get a healthier scalp; and healthier hair. Our new Supersonic NuralTM has a time-of-flight sensor which recognises your head and reduces the heat as it gets close to your hair, preventing heat damage to both your scalp and your hair. Innovation only comes from investing in research and development. Our obsession to truly understand the root of the problem continues, as we build up some of the most sophisticated hair laboratories in the world,” James Dyson, Founder and Chief Engineer.

Dyson’s latest styling tool comes equipped with a new Scalp protect mode which uses a network of Nural sensors, automatically reducing heat as it nears your head, helping protect your scalp from damage. These sensors also improve the styling experience, enhance hair shine, and prevent heat damage. New and improved attachments which cater to all hair types are equipped with attachment recognition, learning a user’s styling preferences, and simplifying their routine for fast healthy drying with no extreme heat.

Dyson’s new Nural sensors activate Scalp protect mode, Attachment learning and Pause detection – all of which help to make styling easier. Scalp protection mode protects scalp health: In this mode, heat is automatically reduced to 55°C, the optimum temperature for scalp comfort and drying speed, as the hair dryer gets closer to the hair and scalp. A time-of-flight sensor enables this, by projecting an invisible infrared beam to measure the distance between the machine and your hair.

Capsule illumination changes colour to show heat setting: When in Scalp protect mode, this feature ensures that the LED light colour will automatically change between yellow (low heat), to orange (medium heat) and red (high heat), depending on the distance the machine is from the head. Attachment learning remembers your styling preferences: This simplifies styling routines as it adapts to a user’s go-to styling mode, remembering their last-used heat and airflow settings for each styling attachment, and automatically applying them the next time it is in use.

The Dyson Supersonic Nural hair dryer also has a motion-sensing accelerometer which automatically deactivates the heater, decreasing airflow and noise, when you are in between styling passes. “From our research into the science of hair, we know that there is a connection between the quality of hair and a healthy scalp. The scalp tissue comprises different layers, with the outermost layer serving as a barrier against external stressors. But when your scalp is damaged, moisture loss can occur, a key factor in our development of the Scalp protect mode feature. This helps to maintain scalp moisture levels, prevent over-drying and allows for gentle drying,” Shawn Lim, Head of Research, Dyson.

A new Wave+Curl diffuser has been engineered for waves, curls and coils. This helps define and shape natural hair patterns across two modes. In Dome mode, the large dome shape of the attachment draws airflow away from the scalp for smoother, elongated waves with rounded ends. In Diffuse mode, the pronged insert delivers air deep into the roots for defined, voluminous curls and coils. Complementing the new embedded sensors is a differentiated visual appeal: a clear end cap to show the technology within, and bold new colour palettes – Ceramic Patina and Topaz or the Vinca Blue and Topaz.

The Supersonic Nural hair dryer will be available in the UAE from August 2024, priced at AED 1,899. It will come with five attachments in the box and other standalone accessories will be on offer.

EROS Group has launched Krome, its in-house home appliances brand. According to the company, “Krome seamlessly combines cutting-edge technology with sleek design aesthetics. With over 56 years of industry expertise, EROS Group leverages its deep understanding of consumer needs to bridge the gap for UAE residents, delivering a brand that resonates with their aspirations and desires.”

Krome’s debut lineup includes refrigerators, cookers, water dispensers, gas stoves, and air conditioners. “Drawing from EROS Group’s extensive 56-year journey in the electronics and home appliances sector, Krome reflects our deep understanding of the preferences and needs of UAE residents. It is a purposeful creation tailored to meet the distinctive requirements and aspirations of our community,” stated Mohammed Badri, Director of EROS Group.

Krome products are available across EROS stores in the UAE, on www.eros.ae, Amazon.ae, noon.com and at selected retailers and dealers across the UAE. “Our online platforms provide a convenient and user-friendly experience for customers to explore and purchase Krome appliances. We are very careful in putting together a very well-curated collection of home appliances that are suited perfectly to match the needs of UAE customers,” added Badri.

Samsung Gulf Electronics unveiled the groundbreaking features of the Family Hub Refrigerator, marking a new era in connected and sustainable living, during an exclusive event at Akira Back in Dubai. The refrigerator is equipped with cutting-edge technology, designed to enhance connectivity and entertainment for families right in their kitchens. With AI features that automate meal planning and other daily tasks to deliver a more personalised experience, the Family Hub refrigerator is the industry’s smartest fridge and the future of connected homes. Through the SmartThings App, the Family Hub seamlessly links various smart devices, allowing users to turn the linked devices on/off, adjust settings, coordinate activities, and limit power usage. Moreover, users can listen to music, watch TV, and easily share pictures, videos and handwritten notes among family members right from the fridge’s screen.

DooHee Lee, President of Samsung Gulf Electronics, said, “At Samsung, we believe that connected home technology can transform lives and make them more convenient, connected, and sustainable. With the Family Hub refrigerator, we are transforming the kitchen into a shared, connected experience that goes beyond preparing meals into the new epicentre for the smart home. We have also worked with partners to bring even more experiences directly on the appliance, including online shopping, food recipes, home security and more.”

The Family Hub refrigerator, equipped with 22 apps, revolutionises smart living, offering users a comprehensive home view. The SmartThings Video widget facilitates easy front door monitoring and access to multiple security cameras for a seamless household overview. Enhanced by AI image recognition, the View Inside internal camera lets users check fridge contents on key shelves via their smartphone or home screen. It streamlines shopping by displaying items without opening the door. Users can tag expiration dates, create lists, and set reminders.

Chef Giovanni Ledon at the launch of SmartThings Energy

The Samsung Food app simplifies cooking with over 10,000 recipes across 32 cuisines, leveraging Food AI technology. The Smart Recipes feature provides a personalised weekly meal planner based on user preferences and fridge contents. Transforming the kitchen atmosphere, the Family Hub refrigerator functions as a virtual jukebox with a 25W speaker. Doubling as a multimedia hub, it mirrors content from Samsung Smart TVs and phones onto its touchscreen. With connectivity for up to 6 screens, users can sync calendars, prepare briefs, stay informed, and effortlessly share media and notes, creating entertaining and connected kitchen experiences.

Samsung also demonstrated how its innovations enable a sustainable, connected future as the world gathers in Dubai for the COP28 climate conference. At the event, Samsung highlighted how its SmartThings Energy platform facilitates a transformative approach to energy conservation, highlighting its potential to bring positive changes to UAE homes by significantly reducing costs and improving quality of life.

SmartThings Energy is a new tool within the SmartThings app that allows consumers to take control of their energy consumption with monitoring, target-setting, and notifications of their Samsung appliances and HVAC systems. The ‘AI Energy Mode’ within the app employs artificial intelligence to optimise energy usage in Samsung products, enabling up to 70% in energy savings.

Advanced algorithms in SmartThings Energy can weigh laundry loads, set defrost cycles, estimate electricity bills, and detect open refrigerator doors or room temperature changes, empowering users to cut costs and reduce consumption. SmartThings Energy is the first platform of its kind to earn ENERGY STAR certification for a Smart Home Energy Management System from the US Environmental Protection Agency (EPA).

“As discussions continue at COP28, Samsung is proud of our contributions to a more sustainable future for the region. We’re committed to developing eco-conscious products that help our customers conserve energy and build a more sustainable future for their families. From the ENERGY STAR ratings in many of our products to home appliances globally recognised for meeting the most rigorous energy-efficiency standards, we strive to deliver technologies that consumers can confidently use to save energy and reduce their carbon footprint. We are empowering our customers with smart home solutions that are not only innovative but also responsible towards the environment by enabling them to monitor and control their home’s energy consumption and receive tips on how to save energy and money,” President Lee added.

Samsung works with smart home and IoT device manufacturing partners like Aqara and technology integrators such as iSmartHome to craft the ultimate connected home that is safe, personalised and sustainable. The company demonstrated how the Phillips Hue smart lighting, ABB remote-controlled curtains and intelligent AC systems connect with Samsung SmartThings to elevate users’ lifestyles. The entire ecosystem is managed through a simplified interface on the Smart Hub, the new epicentre for the smart home.

SmartThings aligns with the increased interest in smart homes among UAE residents and, more broadly, with the UAE’s vision for Smart Cities. By connecting various devices and appliances throughout the house, Samsung demonstrates how users can create a smart, sustainable lifestyle tailored to their needs. The Smart Home market in the UAE is poised to achieve a robust yearly growth rate of 11.13%, projecting a market volume of $113.8 million by 2028. Today, Samsung has 2.3 million registered SmartThings users in the UAE alone.  The trends reflect a surge in the demand for smart home technology, propelled by the nation’s emphasis on innovation and luxury living. Through SmartThings, Samsung enables new experiences, healthier living, better entertainment, and more sustainable lifestyles.