MG Motor is set to embark on its most prolific period in recent years, announcing that it will launch three brand new models across the Middle East in the second half of 2019. The move builds on the brand’s rapidly-growing popularity with car buyers across the region by dramatically expanding its product offering.
Having launched in the Middle East in 2015 with just one hero model, MG currently boasts a line-up of MG 6, MG RX 5, MG ZS and MG GS, and will soon add three more to its stable following four years of year-on-year growth. All three models, the MG 5, MG RX 8 and MG HS, are totally new from the ground up and will appeal to new audiences as they take the brand into a new segment for the first time. Coupled with the brand’s extremely strong retail network, delivering the highest levels of customer service, these additions set to further enhance MG’s sustainable regional growth in the coming years.
MG’s first ever entrant into the large SUV sector, the 7-seat MG RX 8 is anticipated to disrupt the field as it appeals to Middle East 4×4 customers looking to stand out from the crowd. Taller, longer and wider than some of its Japanese competitors, the MG RX 8 offers a premium interior that benefits from the largest third row space in the segment, as well six different driving modes to provide a truly professional off-road capability.
The brand’s new compact sedan, the MG 5 will ensure that buyers no longer have to compromise when choosing a new car. Sitting in the highly competitive B segment, the sport looking MG 5 will be offered with an efficient 1.5L petrol engine and an impressive level of hi-tech features, including rear view camera, 10.1-inch touch screen, push button start and a 360o surround-view camera for ultimate safety.
The MG HS will be the company’s new offering in the mid-size SUV sector, superseding the MG GS, which was instrumental in originally introducing the brand to customers in the Middle East. The MG HS is set to become the brand’s most stylish SUV, incorporating the latest MG design language and futuristic features, including; lane departure warning, blind spot detection, a 12.3-inch digital instrument panel and a 10-inch touchscreen display.
More details regarding the availability of the trio of new models, which will all offer a full specification trim as standard, will be released closer to the launch dates. Tom Lee, Managing Director for SAIC Motor Middle East, parent company of MG Motor, commented: “A significant trend we are noticing across the globe – and even more acutely in the Middle East – is that buyers are increasingly demanding better quality, style and technological capability: all at greater value. While competitors are looking to push the boundaries to meet these expectations, I’m proud to say that customers are recognising these attributes in our dynamic model line-up and this has resulted in our relentless growth in the region. Indeed, we’re currently benefitting from a more adaptable economic climate to the extent that we now have the opportunity to confidently compete in the seven-seat segment for the first time.”
“With these three new models arriving soon, our continued expansion into new markets and eye-catching marketing initiates we’ll be rolling out, we are really upping the intensity of our activity and I think that the coming months will be an exciting time for the MG brand,” said Lee.
The British-born car brand enjoyed a great 2018 in the Middle East, with record sales registered despite the challenging market conditions. With a network of dedicated retail partners across the Gulf region, boasting 21 modern showrooms and 21 service centres, the brand is rapidly expanding its presence.
MG Motor Conducts Hot Weather Testing of its All-Electric Marvel R in the Middle East
MG Motor has confirmed it has been conducting hot weather testing of its all-electric and exciting Marvel R model in the Middle East. This marks a crucial phase for the MG brand as it looks to pave the way for future all-electric car launches in this region. The car has been pushed to the limits as part of a range of different evaluations in various hot weather situations and conditions, to ensure it lives up to the high standards delivered by the rest of the MG product lineup.
The MG Marvel R embodies a progressive design interpretation of the future that endows it with an attractive and powerful presence. The Marvel R is a zero-emission, all-electric flagship SUV from MG that offers unparalleled class-leading features, comfort, safety, reliability, as well as range. It exemplifies the dynamic and progressive nature of the brand. The first stage of the Marvel R testing in the region occurred in the UAE in 2021 under cooler conditions. This second testing stage is now taking place in the extremely hot weather conditions of the UAE and soon across all the GCC markets.
Tom Lee, Managing Director of MG, said: “When we relaunched the MG brand in the Middle East, we committed ourselves to work incessantly with our team in HQ to ensure our products are continuously enhanced and optimally equipped for each individual market’s environmental conditions. This ensures our vehicles, especially our fully electric Marvel R, are among the most capable vehicles in all our markets. With these assessments, we are getting closer to introducing an exciting range of electric models to our customers in the Middle East who are ready to embrace an all-electric lifestyle.”
The all-electric Marvel R from MG is a full battery-electric SUV for a new generation of drivers who value innovative design, personal comfort, outstanding performance, and a confident range with fast charging capabilities. The car has an eye-catching look to match its inner strength. A smooth, sporty design accentuates the SUV coupe body type, with a low and rear-leaning centre of gravity. The forceful and elegant X-shaped face flows from the front into wide, bold body contours, forming an unmistakably powerful design statement.
“The car is equipped with innovative technology to offer the driver an immersive, exhilarating drive. Middle East drivers will get to experience technology at an advanced level with real-time functional information and personalised entertainment, while making the most of hands-free music, navigation, phone, and vehicle controls. The car’s Zero-emission performance has a 70-Kilowatt battery and a maximum range of 402 kilometres (WLTP). With three electric motors, a combined 288 PS, and 665 Nm performance, the MG Marvel R accelerates from 0-100km/h in just 4.9 seconds,” the company said.
INFINITI Rolls Out its INFINITI VALET Program Across the Middle East
With the aim of providing a premium experience for its owners, INFINITI Middle East has rolled out the INFINITI VALET Program across the Middle East, offering vehicle pick-up and drop-off when scheduling a maintenance service without having to visit the service centre. Available throughout the region, including UAE, KSA, Kuwait, Oman, Bahrain, Qatar and Jordan, the INFINITI VALET Program can be easily reserved on any maintenance appointment touchpoints, including the web contact form and via the call centre.
INFINITI customers can have their vehicle collected for an upcoming maintenance appointment by VALET truck (where available), a service team member or a recovery vehicle from their home or office. Payment can be settled online after the service is completed and the car is returned to the owner.
“As a human-centric organization, we understand the value of convenience and in crafting a premium customer journey. With service offerings such as INFINITI VALET, we create a seamless experience that enables our customers to rise above the details of every day, by returning to them the luxury of time,” said Andrew McLaughlan, Managing Director, INFINITI Middle East. “The INFINITI VALET Program is rooted in our Japanese heritage and honours our commitment to providing thoughtful hospitality.”
The INFINITI Valet Program is available to all INFINITI customers, regardless of vehicle age, and is not limited to any kind of warranty. The program can also be used in conjunction with INFINITI’s Courtesy Vehicle Program, where available, allowing the INFINITI owner to enjoy seamless mobility while their vehicle is being serviced.
Cadillac Reveals CELESTIQ Show Car
Today, Cadillac unveiled the CELESTIQ show car, a vision of innovation and purpose that previews the brand’s future handcrafted and all-electric flagship sedan. Conceived to lead Cadillac’s electric future and inspired by the brand’s 120-year heritage, it serves as a touchstone for the Cadillac design and engineering teams, who continue to develop CELESTIQ as it moves closer to production.
“The CELESTIQ show car is the purest expression of Cadillac,” said Magalie Debellis, manager, Cadillac Advanced Design. “It brings to life the most integrated expressions of design and innovation in the brand’s history, coalescing in a defining statement of a true Cadillac flagship.”
In developing the show car, the design and engineering teams immersed themselves in the artisanship and customization that defined early Cadillac sedans such as the bespoke V-16 powered coaches of the prewar era, and the hand-built 1957 Eldorado Brougham. The CELESTIQ is the culmination of that heritage, brought to life with innovative production methods and new technologies.
“Those vehicles represented the pinnacle of luxury in their respective eras, and helped make Cadillac the standard of the world,” said Tony Roma, chief engineer. “The CELESTIQ show car — also a sedan, because the configuration offers the very best luxury experience — builds on that pedigree and captures the spirit of arrival they expressed.”
Designers drew further inspiration from classic architecture such as the mid-century masterpieces of architect Eero Saarinen, along with other iconic American designs, which made era-defining statements when introduced and endured with distinctive timelessness.
Realizing and infusing those influences within an Ultium-based EV architecture resulted in a clean-sheet expression for the CELESTIQ show car that considers the entirety of travel as a curated experience — one intended to evoke an emotional response. The result is a vehicle that makes a magnetic first impression and cultivates a permanent personal connection.
“We’ve combined the beauty of function with the beauty of form,” said Laetitia Lopez, Color & Trim creative designer. “We had to reconsider all aspects to immerse the customer, all of their senses, and create a connection with the vehicle through the finest genuine materials, exceptional detailing and advanced technology.”
The show car previews some of the materials, innovative technologies and hand-crafted attention to detail harnessed to express Cadillac’s vision for the future. Highlights include five high-definition, advanced LED interactive displays, including a 55-inch-diagonal advanced LED display, along with expected many industry firsts such as a variable-transmission Smart Glass Roof and Ultra Cruise1, General Motors’ next evolution of available hands-free driver assistance technology which Cadillac plans to offer on CELESTIQ.
The Smart Glass Roof features Suspended Particle Device (SPD) technology that allows for four zones of variable lighting, allowing passengers to fine-tune their cabin experience for completely personalized comfort and visibility. Additionally, the 55-inch-diagonal advanced LED display introduces a passenger display with electronic digital blinds, an active privacy technology, which is designed to allow passengers to enjoy video content while blocking it from the view of the driver.
While they’re previewed on the show car, these technologies and more will make the CELESTIQ the most advanced vehicle ever from Cadillac. Availability for the production version of CELESTIQ will be announced at a later date.
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