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ASUS Celebrates 30 Years and Unveils New Product Lineup

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ASUS today presented a new lineup of notebook innovations at the Be Unstoppable 2019 Middle East regional launch event. Event highlights included the debut of the ZenBook Pro Duo (UX581), the ZenBook 14 (UX434) & the VivoBook S14 (S431). The Middle East will be one of the first countries globally to sell the highly anticipated ZenBook Pro Duo (UX581) that was recently announced during Computex 2019.

“Innovation has been at the core of everything we do at ASUS. From our start with motherboards three decades ago, we are now a multinational company with an expansive portfolio of incredible and innovative products that are consistently recognized by top-rated media outlets and by our fans,” said Jeff Lo, ASUS Middle East Regional Head. “It’s with great pride that I present today’s lineup of innovative notebook products for creatives and gamers. Each product on display today is a reflection of our devotion and ambition to create Incredible in everything we do.”

ASUS says it is working on improving the experience for mobile creatives and professionals with the new ZenBook Pro Duo an ultraportable laptop featuring ScreenPad Plus, the next generation of the world’s first intelligent touchpad. ScreenPad Plus offers a larger and full-width display, a more intuitive design, seamless viewing experience, and improved multi-screen workflow to empower the ultimate creativity.

ZenBook Pro Duo features a 15.6-inch 4K UHD (3840 x 2160) OLED HDR display with a 14-inch 4K(3840 x 1100) ScreenPad Plus and is powered by a 9th Gen Intel Core i9 eight-core processor and NVIDIA GeForce RTX 2060 ray-tracing graphics. It also features 40 Gbps Thunderbolt 3, NumberPad 2.0, Amazon Alexa voice control and a dedicated turbo-cooling button. It also features the Intel Wi-Fi 6 (802.11ax) with Gig+ to deliver networking speeds of up to 2.4 Gbps for rapid internet connectivity.

The new ZenBook and VivoBook models feature the ScreenPad2.0, powered by the new ScreenXpert software. ScreenPad 2.0 now has a larger 5.65-inch touchscreen that offers many new features and benefits. This interactive secondary touchscreen enhances productivity, allowing for a more efficient workflow. It includes a collection of handy ASUS utilities to boost productivity: Quick Key enables one-tap automation of complex keyboard sequences, Handwriting for natural text input, and Number Key for rapid data entry.

The revised smartphone-like interface is more intuitive for improved ease of use. Third-party developers can also use the ASUS API to optimize their software and user experiences for ScreenPad. The hardware is now also more energy efficient than its predecessor, allowing for 2.5X longer battery life when ScreenPad is in use. “We believe that giving consumers a second screen is the way of the future. This innovation greatly improves multi-tasking and productivity and we have spent countless hours working on the UI and improving the functionality and user experience for the second generation,” said Jeff.

The ScreenPad 2.0 is also featured on the new ZenBook 14 (UX434). The ultralight and ultraportable ZenBook 14 model boasts the smallest footprints in their class, a feat made possible by the frameless NanoEdge displays. The stunning 14-inch display features ultraslim bezels on all four sides, creating up to a 95% screen-to-body ratio that maximizes the screen area in the minimum physical space.

The result is simply breathtaking: the near-borderless visuals deliver a more immersive viewing experience with less visual distraction, making the ZenBook series the perfect choice for on-the-go creativity or entertainment. The new ZenBook 14 series is built to deliver unbounded on-the-go performance, featuring up to the latest 8th Generation Intel® Core™ i7 processor and a range of fast graphics options, including up to NVIDIA® GeForce MX250 discrete graphics.

ASUS also announced the VivoBook S14, which also features the ScreenPad 2.0, the first time that the ScreenPad is available on the VivoBook product line. “To appeal to a younger market, these are the first in the VivoBook range to feature the VivoBook logo on the lid, and the lid also features a tactile textured finish to further highlight the series’ different approach to computing. There are also intricate design touches like twill‑inspired vents and speakers on the underside of the chassis. VivoBook S14 has a metal chassis finished in Moss Green, Punk Pink, Cobalt Blue, Transparent Silver or Gun Metal, with each color featuring complementing accents to give the laptops color‑blocking designs that really pop,” said the company in a statement.

New Products and Availability:
ASUS ZenBook Pro Duo (UX581) – AED 13,999 available end of July.
ASUS ZenBook 14 (UX434) – AED 5,799 available end of September.
ASUS VivoBook S (S431) – AED 3,999 available end of July.

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Huawei Intros a New Lineup of Flagship Products at its Summer Launch Event in Dubai

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Huawei Consumer BG held a Flagship Products Summer Launch Event in Dubai, showcasing a new lineup of flagship devices. The new devices included the HUAWEI Mate Xs 2 foldable smartphone, the HUAWEI MateBook X Pro laptop, the HUAWEI MatePad Pro tablet, the HUAWEI FreeBuds Pro 2, the HUAWEI MateBook 16s laptop and the HUAWEI MateBook D 16 laptop.

“In many domains, Huawei has been working to make people’s dreams come true. We are always working to bring the ultimate experience to consumers,” said Richard Yu, Huawei’s Executive Director, and CEO of Consumer BG. Since 2018, Huawei has also worked to build an all-encompassing smart office framework, based on two core capabilities: cross-device collaboration and ecosystem integration. This latest release extends Super Device capabilities to more devices, thanks to the easy-to-use Drag-to-Connect feature, which streamlines cross-device connections and interactions.”

Pablo Ning, President of Huawei Consumer BG in the Middle East and Africa said, “The cutting edge products announced today highlight our continuous dedication to our users in the Middle East and Africa region. We will continue working hard to implement our Seamless AI Life Strategy and bring the most compelling and innovative technology experiences to our consumers in order to optimize their user experience as well as ultimately to fulfil our vision of an all-scenario seamless AI life.”

HUAWEI Mate Xs 2
Introducing the HUAWEI Mate Xs 2, HUAWEI’s brand-new flagship foldable smartphone. To achieve an ultra-flat surface which is minimalistic and natural, the phone uses the Falcon Wing Design. Through that, the movement of the hinge and screen is precisely synchronised via the fixed-length linkage control. For the phone’s screen, the use of HUAWEI’s self-developed innovative industry-first composite screen to absorb all shock and buffer makes the HUAWEI Mate Xs 2 ultra-reliable.

The True-Chroma Camera System of HUAWEI Mate Xs 2 includes a 50MP True-Chroma Camera for capturing true-to-life colours. The improved HUAWEI XD Optics brings brand-new information recovery technology to further elevate image clarity, helping restore image details in a way that breaks the boundaries of physics. To top that all off, the HUAWEI Mate Xs 2 incorporates innovative interactions with multitasking capabilities and Floating Window Swipe Gestures to provide seamless control while operating the multi-window.

HUAWEI Mate Xs 2 comes pre-installed with HMS (Huawei Mobile Services), which includes Petal One and a variety of useful and premium services such as Petal Search, Petal Maps, HUAWEI Video, HUAWEI Browser, GameCenter, and more. Thanks to its big screen and its multi-window function, HUAWEI Mate Xs 2 brings easier interactions and higher efficiency when multitasking between different apps.

The new HUAWEI Mate Xs 2 in white and Black Colour Editions will be available for pre-order in the UAE from July 27th at a price of AED 7499. The pre-order offer avails gifts worth over AED 2500, including the HUAWEI WATCH GT 3 Pro, 12- months complimentary subscription to HUAWEI Music and HUAWEI Video, 3-month complimentary subscription to 200GB HUAWEI Mobile Cloud, GCC Multiple country warranty and a special HUAWEI Care service package.

HUAWEI MateBook X Pro
HUAWEI MateBook X Pro is a new-paradigm laptop that transcends the traditional notion of how a laptop should look, and what it is capable of. It comes in a skin-soothing metallic body and elegant colours, Ink Blue and White, standing out from the crowd of drab laptop exteriors, while the classic Space Grey is also available. The use of light and strong magnesium alloys in the full-CNC unibody design means that the laptop weighs only 1.26 kg, making it highly portable and durable. The 14.2-inch Real Colour FullView Display obtained the world’s first Eye Comfort 3.0 certification by TÜV Rheinland and universal colour consistency technology ensures that the same pristine colours will be displayed.

All HUAWEI MateBook X Pro laptops were certified by Intel Evo, and come with 12th Gen Core processors. The 30W performance mode handles intensive tasks with remarkable ease. Thanks to system-level optimisation supported by upgraded Super Turbo technology, the laptop works perfectly with the Windows system to unleash powerful performance and create a smoother experience in video conferences and heavy-load office work.

HUAWEI MateBook X Pro takes multi-device collaboration to a whole new level, thanks to the Super Device features. It lets you effortlessly connect to other Huawei devices nearby and collaborate between all of them. In addition, with smartphones like the newly launched HUAWEI Mate Xs 2 and tablets like the new HUAWEI MatePad Pro, it is even more useful. Once you have wirelessly connected your phone, you will see its UI (User Interface) appear on your laptop screen, so you can operate it as if your smartphone and laptop are one device. You can access and edit your files, use and manage up to three phone app windows simultaneously, take video or audio calls from your phone through the HUAWEI MateBook X Pro, and even use your mouse and keyboard to control your smartphone.

In Mirror Mode, the laptop screen is projected onto the tablet, with both devices showing the same content. With Extend Mode, the laptop display is extended to the tablet, allowing the tablet to serve as an external monitor so you can scroll and browse easily between the two. Finally, Collaborate Mode lets you share content between the devices via a simple drag and drop.

The laptop also supports multi-device file management and AI search; the former enables users to easily search across their connected devices, while the latter supports quick search of files and images on the PC, the Internet, and other interconnected devices for greater flexibility. The new HUAWEI MateBook X Pro in Magnesium Blue and Aluminum Gray Editions will be available for pre-order in the UAE from July 27th starting at a price of AED 6999. The pre-order offer avails gifts worth over AED 1999, including HUAWEI MatePad 10.4, HUAWEI Bluetooth Mouse, HUAWEI Laptop Bag, MS Office Package, 20% discount for 1 -year extended warranty insurance and 20% discount for 1-year 1-time screen damage insurance.

HUAWEI MateBook 16s and HUAWEI MateBook D 16
HUAWEI MateBook 16s packs Intel’s Evo-certified i9-12900H Processor, and features a vast 16-inch 2.5K touchscreen, with an average ΔE<1 high colour accuracy, and a 1080p AI camera, which keeps video calls crystal clear. HUAWEI MateBook D laptops have also drawn user acclaim, due to their compact design and excellent performance. The MateBook D 16 model is highlighted by a gorgeous 16-inch display, but thanks to its 18.4 mm thickness, manages to weigh just 1.7 kg. MateBook D 16 is the first laptop to come equipped with the HUAWEI Metaline Antenna, which improves the signal conversion rate by 56%, and facilitates high-speed Internet access, even in areas where the Wi-Fi signal is weak.
The new HUAWEI MateBook 16s in Gray colour will be available for pre-order in the UAE from July 27th starting at a price of AED 5799. The pre-order offer avails gifts worth over AED 1999, including HUAWEI MatePad 10.4, HUAWEI Bluetooth Mouse, HUAWEI Laptop Bag, MS Office Package, 20% discount for 1 -year extended warranty insurance and 20% discount for 1-year 1-time screen damage insurance.
The new HUAWEI MateBook D 16 in Silver colour will be available for pre-order in the UAE from July 27th starting at a price of AED 3299. The pre-order offer avails gifts worth over AED 699, including HUAWEI Bluetooth Mouse, HUAWEI Laptop Bag, MS Office Package, 20% discount for 1 -year extended warranty insurance and 20% discount for 1-year 1-time screen damage insurance.
HUAWEI FreeBuds Pro 2
HUAWEI FreeBuds Pro 2 earbuds incorporate cutting-edge TWS capabilities, taking acoustics to new heights. It’s portable listening as you’ve never heard it before. It comes with the Ultra-hearing dual-driver true sound system and digital cross-over technology, delivering a better surging bass and good sound quality with rich details. It received the HWA and Hi-Res Wireless Dual HD Audio Certification. In addition to sound quality, HUAWEI FreeBuds Pro 2 continues to set new standards for TWS noise cancellation.
The new call noise cancellation feature called Pure Voice improves voice call quality, thanks to the presence of a 4-Mic Call Noise Cancellation system and Huawei-exclusive deep neural network (DNN) noise cancellation algorithm. The Triple Mic ANC System with 3 highly-sensitive microphones boosts the average ANC depth by an industry-leading 15% when compared to its predecessor, with offers a wider noise cancellation frequency with up to 47 dB of noise cancellation. The new HUAWEI FreeBuds Pro 2 in Silver Blue, Silver Frost, and Ceramic White colours will be in the UAE from July 27th at a price of AED 699.
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ASUS and Intel Partner for Performance Day in Dubai

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ASUS and Intel joined hands to conduct a special event called Performance Day in Dubai, at the Mandarin Oriental Hotel on July 1, 2022. The event was hosted to showcase some of the latest trends in the market and what ASUS and Intel are doing to meet customer demand and expectations in 2022 and beyond.

At the event, it was announced that ASUS holds the number 1 market share in the East EMEA region for consumer notebooks, quoting figures from GFK’s retail market data recorded between December 2021 to April 2022. The company also announced that it was the number 1 OLED laptop brand worldwide, and the number 1 creator laptop brand, according to GFK’s and NPD’s combined retail data for the period between Q4 2021 to Q1 2022.

In terms of gaming, ASUS again came on the top. It holds the number 1 market share in the East EMEA region for gaming devices, and it has had a YoY growth of 40% in 2021. One of the most important things presented at the event was how people buy technology today, especially laptops. According to a market study conducted by KANTAR in 2019, with over 11000 users in ten different countries, end-users desired thin and light laptops.

In terms of the criteria used by people when choosing to buy a new laptop, the market study concluded that performance was the most important factor. In addition, battery life was also important – it came in the second spot of the most important feature of a new laptop. What’s more, laptop users also wanted high-quality displays and top-notch build quality.

Gaming is a High Growth Segment
At the event, Ali R. Kucuk, the Regional Director for the Middle East, Turkey, and Africa, at Intel, spoke about the company’s 12th Gen Intel Core H-Series of processors. According to Kucuk, there are around 2.9 billion gamers worldwide and 300 million creators. The gaming industry is worth $240 billion (total addressable market), and it garners a year-on-year total addressable market growth.

The 12th Gen Intel Core Mobile Processor family is divided into three segments. The U-Series of processors are meant for modern thin and light laptops with a power consumption of either 15W or 9W. Then, we have the P-Series of processors, which is meant for performance-based thin and light laptops with a power consumption of 28W. And then, we have the H-Series of processors, which is meant for enthusiasts, with a power consumption of 45W.

According to Intel, these 12th Gen Intel Core H-series Processors, are the fastest mobile processors around offering up to 40% faster performance in a hybrid design. These processors also offer low-latency Wi-Fi 6E connectivity, and blazingly fast video editing, 3D modeling, and rendering for content creators of today.

Check out the SKU Stack of the 12th Gen Intel Core H-Series Processors below:

Intel also claims that its 12th Gen Intel Core i7 H-Series (i7-12700H) is more powerful than its 11th Gen Intel Core i9 (i9-11900H). Here’s a quick look at the Intel H45 performance advancement based on the Cinebench R20 Multi-Core Score:

In addition, the 12th Gen Intel Core i5 H-Series is 2.5x more powerful than the 11th Gen Intel Core i5 U-Series, as seen below:

Built for Gamers and Creators
Furthermore, the 12th Gen Intel Core H-series processors are built for content creators. Now, here is where ASUS plays a part in bringing top-notch gaming and creator laptops onto the market. At the Performance Day event, the company showcased the Zenbook Pro 14 Duo OLED, the ROG Flow Z13, and the Zenbook 14X OLED Space Edition, all of which were paired with the 12th Gen Intel Core H45 processor, with the ROG Flow Z13 running the company’s top-end 12th Gen Intel Core i9-12900H processor.

According to ASUS, its winning formula for being at the top of the notebook market is a combination of thermal design and chassis space. The company also said that its competitors barely implement H-Series processors in thin chassis, whereas ASUS uses that series of processors in most of its product lineup.

This includes the thin and light series such as Zenbook S Flip, Zenbook S, Zenbook, Zenbook Flip, Vivobook S, and Vivobook. In addition, these processors are also used in the company’s laptops for creators such as Studiobook Pro, Zenbook Pro, Zenbook Pro Duo, and Vivobook Pro. In addition, ASUS also uses H45 processors in its gaming lineup, which includes Flow, Strix SCAR, Zephyrus, and TUF Gaming.

Better Cooling Solution Helps
Cooling also aids in producing performance-based laptops, since ASUS invests heavily in R&D for fan design, airflow control systems, and 3D vapour chambers. According to ASUS, dual-fan outlets and dual heat pipes provide an extra 15% flow rate and increase in performance.

In addition, thinner blades, more fan blades, and optimized curved design lead to better airflow and quieter performance. Heat Pipes are also one of the most efficient ways to move heat or thermal energy from one point to another. ASUS says that thicker heat pipes or more heat pipes can both dissipate heat better.

Benjamin Yeh, the East EMEA General Manager at ASUS, said, “The innovations that ASUS engineers have implemented in our latest laptops, working together with our partners from Intel, have enabled us to deliver these incredible products for 2022. Their work on cooling technologies and chassis craftsmanship is a very important but challenging task. Sometimes the improvements are invisible to customers, but they help us deliver amazing performance while keeping our laptops compact and light, which is exactly what customers are expecting from their next laptop.”

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Calyx and Saudi Esports Federation Partner to Host the Finals of VALORANT MENA League in Riyadh in July

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Calyx, a subsidiary of Hockwood Games, and the Saudi Esports Federation have come together to host the finals of the VALORANT Regional League MENA LAN esports tournament in Riyadh. The tournament will be played in a LAN setting, where the best players from all over the region will fly into Riyadh, to battle it out in front of a live audience in hopes of securing the glory of being crowned Champions of the VALORANT Regional League MENA. As the biggest esports market in the region, the unique event will provide the Saudi Arabian gaming community with a new competitive series that features one of the most competitive games in the world – VALORANT.

Yahya Habib, Global Head of Strategy & Operations and Co-founder, Calyx Gaming, said: “We are delighted to have come together with the Saudi Esports Federation to create this unique experience. Our vision for Calyx is to be the home of esports in the region and we are excited to expand into Saudi Arabia, the biggest esports market in the Middle East. The first two splits of the VALORANT Regional League MENA tournament have been very competitive, with 152 teams registering from the MENA region, with our streaming entertaining millions of viewers worldwide. Now, with the support of the Saudi Esports Federation, we look forward to hosting the finals of the largest ever professional VALORANT tournament and four of the region’s best teams in Riyadh.”

Thanks to the support of the Saudi Esports Federation, the finals in July will feature four of the best teams in the region, including Yalla Esports, XPLDZ, Geekay Esports and Team Falcons. The VALORANT Regional League MENA Finals will be held between 4th and 7th July 2022, and streamed on Twitch, with a total prize pool of $20,000 (over SAR 75,000). The winning team of the VRL MENA Finals will represent the MENA region in the VRL EMEA Finals, where they will get the chance to compete against the other winners of every VRL in EMEA, and battle it out for a prize pool of $156,000 (over SAR 586,000).

“We are honoured to host a tournament of such stature in Saudi Arabia. Our main mission is to nurture elite gaming athletes, while also looking at unique methods to develop the gaming industry in the Kingdom. It is through our partners like Calyx that we can make this a reality and we look forward to the finals in July to help inspire the current and next generation of Saudi and Arab Nationals to help shed light on the benefits of the sport for years to come,” said Omar Batterjee Head of Communication / Marketing & Partnerships at Saudi Esports Federation.

Operational since 2016 and incorporated in 2019, Calyx is MENA’s #1 esports organiser and production company, based in Dubai and is committed to building the presence of esports in the MENA region. With tournaments like the VALORANT Regional League MENA Finals, Calyx and its partners are helping to build and expand the regional esports industry by providing local gamers with a state-of-the-art platform, play.calyx.gg, where they can have fun while showcasing their skills in various games. Calyx has successfully conducted large and small tournaments in 15 countries in the region, including Wizzo esports PUBG Mobile Cup, Regional VRL MENA League, and BLAST Premier Dune Cup.

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