Accessories
G-SHOCK Launches the GA-2000 Military Color Series

CASIO Middle East successfully launched its new G-SHOCK GA-2000 Military Color Series, a new line of military design inspired models with three vivid colorways. The engaging new range has been dubbed as the most affordable. G-SHOCK line to make use of the Carbon Core Guard case design and also the first to feature a quick-release band.
According to company’s senior officials, the new GA-2000 models include the GA-2000-2A, GA-2000-3A, and GA-2000-5A. These new watches, which measure at 51.2 x 48.7 x 14.1mm and weigh 64grams, offer exciting key features such as shock resistance, 200-meter water resistance, world time (48 cities + UTC, DST on/off), 1/100 second stopwatch (24 hours, with split), countdown timer (24 hours), 5 alarms, hourly time signal, button tone on/off, full auto calendar, 12/24 hour format, dual LED lights (Super Illuminator LED and LED backlight for LCD with 1.5/3-second afterglow), and an estimated three-year battery life.

The G-SHOCK GA-2000-2A comes in the traditional Navy colours of blue and gold, while the GA-2000-3A bears an olive-green colour that matches woodland environments. Lastly, the GA-2000-5A is presented with a main colour that blends harmoniously with woodland and desert environments.

Koji Naka, Managing Director, CASIO Middle East, said: “We are delighted to offer the latest GA-2000 models to our customers in the Middle East region. With their innovative features and designs, the exquisitely crafted wristwatches have been designed to complement and support the exciting urban lifestyle of their wearers. These superb timepieces are the new additions to the growing portfolio of G-SHOCK watches that are now available in the region as the brand continues to strengthen its presence in the Middle East’s steadily expanding watch market. The competitively priced GA-2000 Series models are easily accessible in stores located in key parts of the region.”

Commenting on the launch, Mahmoud Jabsheh, General Manager – Timepiece Sales Division, CASIO Middle East, said: “The G-SHOCK GA-2000 Military Color Series has been fashioned to set new benchmarks and effectively address the rising demand for high-quality timepieces in the region. With its modern features, the model is set to raise the bar higher in the regional industry. We are confident that this innovative watch will receive rave reviews from our target audiences and will serve as another addition to their collection.”

Priced at AED 545, the new GA-2000 models can be found at Dubai Duty-Free, and at all G-SHOCK stores, Virgin Mega Stores, Watch House, On Time and Watch Corner outlets across the UAE starting July 1st, 2019.

Accessories
Belkin Launches New Gaming Chargers and Accessories

Belkin has entered the gaming accessories market. The company has launched a new product line for the Nintendo Switch 2. This collection, part of Belkin’s Future Ventures category, is its first offering for the gaming community. The new range includes charging solutions, audio products, screen protectors, and travel cases. These accessories are designed for portability and device protection.
“Gaming is a natural extension of the Belkin brand. With our legacy of creating products that empower people to ‘be ready for today’, we’re excited to bring Belkin’s trusted accessories into the world of gaming,” said Steve Malony, CEO of Belkin. “This new portfolio not only allows us to support the next generation of Nintendo Switch, but also reflects our commitment to quality, innovation, and sustainability. It’s an exciting step forward as we continue expanding into new categories and delivering meaningful products to meet the needs of our diverse community of users.”
Belkin’s new gaming accessories include:
- Charging Case for Nintendo Switch 2: The Belkin Charging Case for Nintendo Switch 2 combines protection and power, keeping the device charged while stored. It includes a 10K battery pack, allowing for gaming on the go. Made with premium materials, it offers protection against scratches and drops. Available in Charcoal, Sand, and Green. This is priced at AED 199.
- Travel Case for Nintendo Switch 2: The Belkin Travel Case for Nintendo Switch 2 offers both protection and a sleek style. Designed with premium materials, it provides reliable protection against scratches and daily wear and tear. Available in Charcoal, Sand, and Green. This is priced at AED 99.
- TemperedGlass Anti-Reflective Screen Protector for Nintendo Switch 2: Protect your Nintendo Switch 2 with the Belkin TemperedGlass Anti-Reflective Screen Protector. It offers durability, clarity, and reduced glare. This screen protector shields against scratches and smudges and minimizes reflections for better visibility in bright or outdoor environments. An included applicator helps ensure an aligned and bubble-free installation. This is priced at AED 79.
Accessories
HUAWEI Intros Open-Ear FreeArc Earbuds

Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.
Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.
Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.
Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.
Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:
- High-sensitivity drivers for crisp, balanced sound
- Dual-Resonator Antenna for stronger connectivity
- Wind-resistant microphones for clearer calls in outdoor environments
With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.
Accessories
Yango Group Launches Yasmina Lite Smart Speaker

Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.
Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.
Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.
Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.
“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”
To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.
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