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World’s Largest Snow Play Park to Open in Abu Dhabi

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Blizzard’s Bazaar, Snowflake Garden and Flurries’ Mountain are just some of the unique attractions that will welcome visitors at Snow Abu Dhabi, when the attraction opens on Reem Island in late 2020. The snow play park – set to become the world’s largest destination of its kind – is part of the leisure and entertainment projects being delivered by Al Farwaniya Property Developers, Majid Al Futtaim Ventures and Thinkwell at the $1.2bn Reem Mall development.

The 125,000 sq ft destination will feature a total of 13 rides and attractions, and will emulate an enchanted world with a wide range of activities spread across several distinct zones. In each zone, visitors will find a unique slate of activities hosted by some of the land’s fantastic characters.

Before entering the park, guests will be invited to visit Blizzard’s Bazaar. The assortment of retail offerings at the quirky outlet will include cold weather clothing, hats, postcards, and other souvenirs of the park’s Enchanted Forest.

Upon entering, visitors will find themselves in the stunning Snowflake Garden. The open snow play activity area will give the arriving guests the chance to simply play in the snow. Special activities will also be organized including ice labyrinths, snowman building, and other snow-based games.

Just beyond the Snowflake Garden, guests will find the iconic shimmering Crystal Carousel. This wondrous, twinkling creation will feature an ornate customized design to celebrate the animals of this magical winter forest.

The snow park visit will culminate with a climb up the Flurries’ Mountain, which will lead to the spectacular centerpiece of Snow Abu Dhabi – the Enchanted Tree. Soaring up into the sky, it will be a majestic central icon that sprawls over the many snow play activities below.

“With an incredible story and stunning visual attractions, Snow Abu Dhabi will deliver truly enchanting experiences for the whole family,” said Shane Eldstrom, CEO of Al Farwaniya Property Developers. “The activities and environments will work together, allowing guests to make new discoveries and experience shared memories, while creating a destination to which they wish to return again and again. The story behind Snow Park Abu Dhabi is the great differentiator from any other snow park in the world, and we look forward to revealing more details in due course.”

Once open, the massive snow play park will maintain an inside temperature of -2C, with a snow depth of 500mm. The construction of the park is progressing in line with the overall development timetable, with the first trusses being installed in June this year. 

The major attraction is part of a strategic partnership between Reem Mall and Majid Al Futtaim Ventures, the leisure, entertainment, fashion and business arm of Majid Al Futtaim.

Through this collaboration, Reem Mall will also host the next generation of concepts from award-winning VOX Cinemas and Magic Planet. Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services (UPAC), and National Real Estate Company (NREC).

Construction on Reem Mall began in late 2017 and is anticipated to be complete by late 2020. The retail, dining and leisure destination will offer 2 million sq. ft. of the leasable area comprising of 450 stores, including 100 dining options and a range of entertainment options.

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Cars

‘Land of Legends’ Motor Show Returns to Dubai Parks and Resorts

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Dubai Parks and Resorts, the Middle East’s largest theme park destination, is revving up for the highly anticipated third edition of the ‘Land of Legends’ Motor Show, taking place at RIVERLAND Dubai on Saturday, 22nd February from 2:00 PM to 10:00 PM.

In collaboration with Hot Rides U.A.E., a leading motorheads club, the adrenaline-fueled event will feature a stunning lineup of over 400 customized vehicles. Expect to see everything from sportscars and motorbikes to vintage beauties, muscle cars, and JDM, KDM, and SUVs, all spread across four themed zones – French Village, Boardwalk, Sports Boulevard, and The Peninsula.

Guests will have the chance to meet the passionate car owners, hear their stories, and get an up-close look at these mechanical masterpieces. Whether a dedicated automotive enthusiast or a casual fan, visitors can enjoy a day filled with automotive culture, live entertainment, and a variety of dining experiences.

This weekend promises to be an unforgettable experience, combining the thrill of the Land of Legends Motor Show with the excitement of the last weekend of the Riverland food & music festival. Alongside the electrifying motor show, guests are also treated to a spectacular lineup of live entertainment featuring a Michael Jackson tribute performance, high-energy DJ sets, laser shows, dinosaur parades, and a fireworks display to end the night in style.

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Entertainment

Universal Music Group and Amazon Music Expand Global Partnership

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Universal Music Group and Amazon Music today announced an expanded global relationship that will enable further innovation, exclusive content with UMG artists, and advancement of artist-centric principles including increased fraud protection. This reflects the two companies’ shared commitment to advancing and safeguarding human artistry while ensuring UMG’s artists achieve their commercial potential through the service’s continued product enhancements and exclusive content that elevate authentic engagement between artists and fans.

UMG and Amazon Music will work closely to explore new and enhanced product opportunities designed to benefit artists and enrich the experience of their fans. UMG will also collaborate with Amazon Music as it continues to expand in audio, including further innovation in audiobooks, audio and visual programming, and its investment in live-streamed content that has connected millions of fans with their favourite artists across all genres and corners of the world. UMG and Amazon will also work collaboratively to address, among other things, unlawful AI-generated content, as well as protect against fraud and misattribution.

Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming—Streaming 2.0. We appreciate Amazon Music’s deep commitment to the interests of our artists, and look forward to progressing our shared artist-centric objectives through product innovation and accelerating the growth of their service.”

Steve Boom, VP of Audio, Twitch and Games for Amazon said, “UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we’re redefining what it means to be a streaming service. We’re thrilled to expand our relationship with UMG which will enable us to partner on meaningful new ways for artists to deepen their engagement with fans around the world while working together to protect the work of artists, songwriters and publishers.”

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Cool Stuff

Dubai International Baja is Now Underway

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After months of preparation, the final event in the international off-road rallying season is underway. Crews have completed the spectacular Qualifying Stage in the Hatta Suhaila Area and the Ceremonial Start at Dubai Festival Bay and are now focusing on the 359km of driving in Dubai’s daunting Al Qudra Desert that will make up Saturday’s Al-Futtaim Toyota Stage 2 of the event.

Lucas Moraes took victory on the first stage in Hatta by the narrowest of margins over his Toyota Gazoo Racing teammate Seth Quintero. Just 0.2s separated the Brazilian and his Spanish codriver Armand Monelon from the US star Quintero and his German co-driver Dennis Zenz in their Toyota Hilux machines.

12-time event winner and reigning champion Nasser Al Attiyah got to within 1.4s of the leading pairing on his one-off outing with his team in his Taurus T3 Max while his team-mate Khalifa Al Attiyah was fourth, less than 10 seconds from the leading crew. Father/daughter combination Lionel and Lucie Baud were a fine fifth at the end of their first stage of rallying in Dubai with their Mini JCW Rally.

It was a tough start to the weekend for a couple of pre-event favourites Khalid Aljalfa and Eduard Pons who were 2m28s and 2m40s down after the stage after delays. However, they retain every chance of vying for honours in their battle for T3 class honours in the FIA World Cup Baja series. Poland’s Konrad Dabrowski took the early bragging rights among the two-wheel entry, the 23-year-old steering his Duust Rally Team KTM 450 to the fastest time in the 3.4km timed run at Hatta.

That was 25 seconds faster than Rafic Eid of Lebanon on his Gasgas and 28.2 seconds quicker than Pedro Bianchi Prata on his Honda CRF. Leading Quad rider on the Yamaha Raptors in the opening test was local man Abdulaziz Ahli, who had just under ten seconds in hand over Abdulaziz Al Atawi with the Saudi’s fellow countryman third Hani Al Noumesi third.

Following the stage in Hatta, the crews made their way back to the Service Park in Dubai Festival City for the tactically important Start Selection Ceremony. The competitors were then flagged away at Ceremonial Start in front of the fans in Dubai Festival City by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council in the company of His Excellency Mohammed Ahmed ben Sulayem, President of the FIA, Omar Abdullah Al Futtaim, Vice Chairman and CEO of the Al Futtaim Group and His Excellency Dr Amer Al Zarooni Chief Executive Officer of the Al Jalila Foundation.

The crews then turned their attention to the challenges of Al-Futtaim Toyota Stage 2. In total there are 395km of timed ‘selective’ sections across the weekend and, with the untimed sections, the crews are facing a total of 867km of driving and riding until the champions of Dubai International Baja 2024 are crowned.

This year’s innovative use of the rugged landscape around Hatta means that gravel/dirt tracks make up 20% of the total route terrain on the selective sections. The rest is made up of open desert (35%) and 45% on the daunting dunes of Dubai which have made this rally so famous and popular with crews the world over.

Al-Futtaim Toyota Stage 2 begins at 8 am (Saturday 30th November) with the first crews expected to complete the selective sections from 11.30 am onwards, after which the teams will return to the Service Park in Dubai Festival Mall where they will be on view to spectators throughout the day. Now in its eighth edition under the Baja format, the event draws top competitors from around the globe to tackle the challenging dunes of Dubai.

Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and organised by the Emirates Motorsport Organization (EMSO) in collaboration with the Dubai Sports Council, the Baja is supported by Official Automotive Partner Al-Futtaim Toyota, Energy Partner ENOC, and the strategic collaboration of the Dubai Government and its entities, including the Dubai Police, RTA and Dubai Municipality.

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