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Here’s Why You Should Use a Backup Solution to Protect Your Cloud Data

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Many organizations believe once their data is in the cloud their worries are over. Simon Hwang, APAC President from Synology, however, gives convincing reasons for organizations to invest in a cloud backup solution to create a fool-proof situation around their data.

As a region, the Middle East has its own set of compliances and privacy requirements. One of the very stringent requirements is to keep its government, mission critical, public sector data resident within its areas of jurisdiction. For this reason, in the last few years, a number of cloud and infrastructure vendors have initiated roll outs to host their local editions in the region.

Gartner has forecasted that the Middle East and North Africa spending on public cloud services including software, infrastructure, platforms, and security, will cross the $2 billion mark by 2020. Overall, the adoption, usage, and spending on the public cloud have seen consistent double-digit growth in almost every region of the world. The primary reason for this is the switch-over from an asset-based capital expenditure model for IT spending to operating expenditure, pay-as-you-use model, that is provided by a public cloud type of consumption service. This reduces the burden of having a high initial expenditure outlay and a software vendor-based lock-in.

The consumerization of IT, which is so much a part of the public cloud platform, continues to be an enabler for the double-digit growth of IT spending on this platform. On the flip side, it has opened the gates for a large number of users to come on board and use the platform. While the number of cloud-enabled users will definitely boost collaboration and workflow inside an organization, it exposes a wider segment of executives to the vagaries of an external environment.

Irrespective of the service level agreements of uptime provided by the cloud service providers, business organizations must have the complete copy of their cloud data accessible to themselves in the event of a widespread operational failure or unexpected litigation or force majeure of any sort. Recent global outages involving large cloud service providers, like the recent Google outage in April 2019, have led consultants to point out that losses from such prolonged incidents could run into tens of billions of dollars.

Migration of an organization’s employees to cloud platforms has meant they now have access to data stored on the cloud. Irrespective of how well security policies have been mapped into cloud application platforms, accidental deletion or malicious deletion of data by users is another unpredictable possibility for the loss of data in the cloud.

The consulting company, Aberdeen Group, points out that the most common reason for data loss in the public cloud, is end-user deletion, even when multiple confirmation steps are required. While such incidents are definitely not frequent, when they do occur, the financial losses could be devastating. In other words, the cloud platform does not offer a fool-proof plan for data protection unless organizations actively build such a plan.

One of the best ways to build such a fool-proof plan is to invest in a data backup solution that can replicate and save data from the cloud to on-premises, irrespective of which cloud platform is being used by the organization. Moreover, the best backup solution is one which allows data to be backed up from multiple cloud platforms and saved on-premises. The reason for this is, most organizations are in a multi-cloud platform environment rather than a single cloud one.

Such a backup solution would work equally well whether the cloud platform was Microsoft’s Office 365, OneDrive or MyDrive, as common examples. The backup solution would also offer multiple modes of the backup operation, which could be a continuous mode process, scheduled process, or manual process. With increasing prices of cloud storage services, as you include value added services such as security, backup, and recovery, backing up data from the cloud to on-premises, is getting increasingly economical. This is more pronounced for large, sprawling, global enterprises.

By backing up data from the cloud to on-premises, end users can save on cloud storage costs and only keep the most current data in their licensed cloud platforms. Lastly, the backup solution should offer the latest storage management features such as deduplication and single instance data management. This would bring cost and storage efficiency to the organization that has taken the initiative to backup cloud data into an on-premises data management platform. While innovative technologies may come and go, offering multiple opportunities for businesses to adapt and move efficiently forward, being able to successfully manage inherent risks is also part of the success. 

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Is Apple’s New ‘NameDrop’ Feature a Cause for Parental Concern?

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In the ever-evolving landscape of technology, Apple’s new iOS 17 update has introduced a feature that’s sparking a mix of curiosity and concern: NameDrop. This functionality allows users to share contact information with others seamlessly, but it’s not without its set of caveats and considerations.

At the core of the apprehension is the proximity-based nature of NameDrop. For the feature to work, both devices must have iOS 17 installed, be unlocked, and be in close physical proximity – a touch is required to initiate the contact transfer. The user experience involves a swift interaction, prompting a screen at the top of the device with options to “receive only” or “share.”

The need for consent is emphasised in this process. Both users must actively participate in the transfer, acknowledging and approving the exchange of contact information. This deliberate approach is aimed at ensuring that the sharing of personal data is a conscious and intentional act.

However, the rollout of NameDrop has not been without its share of concerns, particularly among parents and law enforcement agencies. Police departments across the United States have issued warnings, urging parents to manually disable the feature on their children’s devices. The fear, it seems, is rooted in the potential for unintended consequences, especially considering the close physical interaction required.

Is it wise to err on the side of caution and turn off NameDrop? Perhaps. Is it time to hit the panic button? Not necessarily, according to experts in the field. In a report by The Washington Post, Chester Wisniewski, a digital security expert at Sophos, dismisses the concerns surrounding NameDrop as “hysteria” and “nonsense.” He suggests that Apple has implemented safeguards to prevent inadvertent information sharing.

One key aspect that should offer reassurance is the need for mutual consent and the deliberate physical proximity required for the feature to activate. The intentionality of this process is to eliminate the risk of accidental data exchanges, putting control firmly in the hands of the users.

As with any technological advancement, understanding and awareness play pivotal roles in ensuring a positive user experience. Educating users, especially parents and guardians, about the intricacies of NameDrop can empower them to make informed decisions about its use. Apple, being at the forefront of user privacy and security, is likely to continue refining and enhancing the feature based on user feedback and evolving security standards.

While the warnings from law enforcement underscore the importance of vigilance, it is crucial to approach the situation with a balanced perspective. The benefits of a feature like NameDrop, enabling seamless contact sharing in a world where connectivity is key, should not be overshadowed by fear.

Apple’s NameDrop feature introduces a novel way of sharing contact information, but its success hinges on user awareness and responsible usage. As technology continues to evolve, so too will the safeguards and features aimed at ensuring a secure and positive user experience. By staying informed and engaged, users can navigate the landscape of advancements like NameDrop with confidence.

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Password Management: Creating, Storing, and Managing Secure Passwords

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Navigating the complexities of online security begins with effective password management. This article aims to provide practical advice on creating, storing, and managing passwords, ensuring your digital safety with an approach that is both informative and user-friendly.

Crafting Unbreakable Passwords: A Practical Approach
Creating a strong password is more than a security step; it’s a necessity in today’s digital world. Follow these guidelines to enhance your security:

  • Length Matters: Passwords should be at least 16 characters long. A study by Carnegie Mellon University found that longer passwords significantly reduce the risk of hacking.
  • Complexity is Key: Combine different character types for a robust password. Use a blend of upper and lower case letters, numbers, and symbols.
  • Memorable Phrases: Create passwords using unusual phrases or sentences. Think “VanGoghStarry1Night!” instead of “Password123”.

The Importance of Diversifying Passwords
Using the same password for multiple accounts is like having one key for every lock. Diversify your passwords to ensure that a breach in one account doesn’t jeopardize others. According to a report by Verizon, 80% of hacking-related breaches are due to weak or stolen passwords.

Multi-Factor Authentication (MFA): Your Safety Net
Incorporating MFA can significantly increase your account security. This method, which often involves receiving a code on your mobile device, adds an extra layer of protection.

Personal Information: The Password Pitfall
Avoid using easily guessable personal information in your passwords. Cybersecurity experts warn that personal details are often exploited by hackers.

Password Managers: The Organizational Tool
A password manager is a secure and practical way to store and manage passwords. These tools also help in generating strong passwords. Consider options like LastPass, KeePass, or Keeper, based on your personal preference and needs.

Regular Updates: Key to Continuous Protection
Regularly updating your passwords can dramatically reduce your vulnerability to cyber attacks. Cybersecurity experts recommend changing passwords every three to six months.

Stay Informed: Your Best Defense
Staying updated with the latest cybersecurity trends and threats is essential. Never share your passwords, and always be alert to phishing attempts.

Embracing Secure Password Recovery Methods
Secure Password Recovery: It’s essential to establish secure methods for password recovery. Cybersecurity experts advise against using easily guessable security questions. Instead, opt for two-factor authentication or a secondary email for recovery. According to a report by Google, this simple step can prevent 100% of automated attacks.

The Role of Biometrics in Password Security
Biometrics Integration: The use of biometrics (like fingerprint or facial recognition) in conjunction with traditional passwords is becoming increasingly popular. This method, known as biometric authentication, adds an extra layer of security. A study by the University of Michigan showed that biometrics could reduce the time spent on password entry by 78%, enhancing both security and convenience.

Navigating Public Wi-Fi and Password Safety
Public Wi-Fi Risks: Be cautious when entering passwords on public Wi-Fi networks. These networks are often unsecured, making them hotspots for cybercriminals. The Federal Trade Commission suggests using a VPN (Virtual Private Network) to encrypt your internet connection in such scenarios. Additionally, services like Cisco Umbrella can provide an extra layer of security by offering internet gateway protection. This service not only secures your connection but also helps in blocking malicious sites and phishing attempts, making it a valuable tool for anyone frequently using public Wi-Fi.

The Evolution of Passwords: Future Trends
Future of Passwords: Stay abreast of evolving technologies in password security. Innovations like single sign-on (SSO) systems and blockchain-based passwords are shaping the future of digital identity management. A survey by TechCrunch indicated that 65% of tech professionals believe traditional passwords will be obsolete in the next five years.

Educating Others: Spreading Password Safety Awareness
Spreading Awareness: Educate family, friends, and colleagues about password safety. Sharing knowledge and best practices can dramatically reduce the collective risk of data breaches. The National Cyber Security Centre reported that promoting basic password hygiene could prevent up to 80% of common cyber attacks.

Tailoring Your Password Strategy
Remember, password management is not one-size-fits-all. Consider your unique digital habits and needs when implementing these strategies. Personalization is key to effective password management.

Conclusion
In the intricate web of digital security, password management plays a vital role. By embracing advanced recovery options, considering biometric solutions, exercising caution on public networks, keeping pace with technological trends, and sharing knowledge, we can fortify our digital defences. Effective password management is not just about creating strong passwords; it’s about adopting a comprehensive approach to digital safety, tailored to our unique needs and the evolving cyber landscape.

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Levelling Up Your PC Game Marketing to Capitalise on the MENA’s Gaming Boom

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By Adam Smart, Director of Product – Gaming, AppsFlyer

The Middle East and North Africa (MENA) is home to the world’s fastest-growing gaming market — an estimated 377 million players, which is more than all of Europe combined (386 million) and considerably more than the US (210 million). Gamers in Saudi Arabia, Egypt, and the United Arab Emirates (UAE) combined have topped 65 million by 2021 and this number is predicted to reach almost 86 million by 2025. MENA gaming revenue is set to reach more than US$5 billion by 2025. In the UAE, where nine in every 10 adults say they play video games, the country’s gaming market is expected to reach more than $306 million this year.

One segment that has been growing consistently is PC and console gaming. As the growth has occurred, the PC gamer has evolved. No longer exclusively the domain of World of Warcraft aficionados brandishing their “l33t” statuses in front of hordes of “noobs”, the PC market is more diverse, and therein lies the opportunity. First, we have to temper the excitement by reminding you that enthusiasm is no substitute for strategy. Paid and organic moves must combine in a journey of iteration and learning. Hype must be built patiently, in four steps.

Pick Your Genre
You start out with a dream. You want to learn. You want your game to be played. So, the first thing you will do is determine — through research on marketplaces like Steam — what your best positioning is. What genre should your game inhabit to give you the best chance of momentum? Your genre will determine your competition and revenue potential. Each genre releases different numbers of games and has different sales volumes and average revenues per user (ARPU).

Consider a less competitive genre to start with, so you can build some revenue before embarking on more ambitious projects. Consider what kind of streamers play in this genre and how your game’s art style and vibe may fit their tastes. And get to know where your audience consumes content — Twitch, YouTube, TikTok, or others.

Get to Know Steam
Steam is the largest gaming marketplace, where visibility and downloads play out a little differently to Google Play or the App Store. Standing out among 50,000 other games and drawing players from among 130 million monthly active users is a daunting goal. Make sure you pay attention to your capsule (the hero image that represents you in the store). An attractive, professional design is more likely to pique interest. Next, craft your landing page to be a polished artefact that intrigues and inspires browsing — great imagery, short trailers, and lots of gameplay footage. And tag your game to ensure discovery. Steam is known for its window shoppers, so make sure they can add your game to their wish lists. This is a great marketing tool, an effective social wedge, and a sustainable driver of sales.

Leverage UA Channels
As an indie developer, signing with a publisher can help a lot with marketing, especially if your budget is tight. You can also get the word out through alpha and beta releases. Apart from hype, this is a way to keep your most loyal players engaged. Use tools like Sullygnome, Playboard, or HYPR to find well-known gamers/streamers. Many streamers made the difference for games once they started playing them on Twitch. Also check out online festivals like GDC, PAX, Tiny Teams, and Summer Game Fest to further build awareness. And if you have the budget, look into Meta ads, Twitch ads, and YouTube ads.

Find out which platforms host your potential gamers. Engage with them wherever they are. Run your campaigns on channels with which you are familiar, such as mobile and Web. Do not rule out CTV (connected TV) ads or offline ads to capture interest at bus stops and metro stations.

Measure and Optimise
By this point, you will have built a hype train. Now, you must measure its efficiency. You need to know your most profitable campaigns and channels and to do this, you need to measure and attribute conversions accurately. This is not easy in the multichannel haze in which the modern consumer dwells. A gamer could have spotted a Tweet, then watched a CTV ad, then a mobile ad, and then been confronted with a billboard. Which drove their conversion? Today’s marketing measurement and analytics solutions, backed by the right partner, can help organisations connect these dots to the purchase of your game. These platforms even offer a real-time view of campaigns’ performances across multiple channels and devices — a critical capability for branching out to sell games on consoles.

You Just Levelled Up
PC and console gaming sales are a world apart from mobile markets. But provided you understand the target genre and make the right moves on Steam (including wish lists), you should be in the necessary visibility bracket to take your campaign to the next level. Get social, plug yourself into the channels where your target gamers can be found. Enlist a publisher, dole out alpha and beta launches, and cosy up to celebrity gamers/streamers. Be seen at online festivals, spend (if possible) on Meta Ads, Twitch, and YouTube, and consider cross-platform campaigns across mobile, CTV, offline, and Web. But most importantly, measure. And through measurement, as the gamers say, “GiT GuD”.

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