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SonyLIV Launches in the Middle East

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SonyLIV, India’s first premium video on demand (VOD) service intensifies its global footprint with its foray into the Middle East. Launched in 2013 as the first mover in the Indian OTT industry, SonyLIV recently crossed the 100MN app downloads milestone on Play store in India and currently caters to over 70 million MAUs (Monthly Active Users). Bringing quality content tailormade for the local audience and South Asian diaspora in the region, over 70 popular shows from Sony Pictures Networks India’s (SPN) rich content library and over 1500 movies are now available on SonyLIV in UAE, Qatar, Kuwait, Oman, Kingdom of Saudi Arabia and Bahrain.

From Kapil Sharma’s rib-tickling comedy to some hypnotic dance moves in Super Dancer to the inspiring stories of women empowerment in Ladies Special and Patiala Babes, Sony Pictures Networks India’s most popular shows are now up for viewing on SonyLIV at any time and at the viewers’ convenience. Adding onto this binge fest are popular Bollywood movies from SonyLIV’s vast content library. To ensure that the audience doesn’t miss out on their favourite shows from the Sony Pictures Networks stable, all new episodes will be available with English subtitles.

With over 450 million unique mobile subscribers, the Middle East has one of the highest consumption of YouTube videos in the world. Digital infiltration and high-speed internet have opened the floodgates of premium content from the world over spanning genres and interests. Smartphones have been instrumental in offering cultural understanding and exposure to the legion of local users, 50% of which is under the age of 25 years and 35% under the age of 18 years.

SonyLIV intends to cater to this audience with the most sought after stories and enhanced viewing experience. Over the last six years, the platform has pioneered the Indian digital ecosystem by offering content that is diverse, relatable and most importantly entertaining. With a 7X increase in consumption and 3X rise in subscribers last year, SonyLIV now aims to tap newer audience segments globally.

Uday Sodhi Business Head – Digital Sony Pictures Networks India, said, “With a bustling young population who are essentially digital-first consumers, the Middle East serves as a highly lucrative market for content creators like us to spiral a growth. With the increased adoption of smartphones and advanced services, there is a huge potential for Indian content which is extremely popular and appeals to viewers globally. Building on this opportunity, SonyLIV aims to offer an inclusive viewing experience to the users here with stories that suit their interests, preferences and viewing patterns. We will scale up our content offerings in the months to come and emerge as the most preferred entertainment destination for the local audience.”

Viewers in the Middle East will be treated to an array of fresh content on the platform in the days to come. Operating in SVOD mode in the market at $5.99 for a month, $29.99 for 6 months and $49.99 for a year, viewers can purchase their subscriptions to SonyLIV via credit card, debit card or in-app purchases.

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Meta Expands Integration of WhatsApp with Accounts Center

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Since its launch in 2020, Accounts Center has allowed users to manage their connected experiences across Facebook, Instagram, and Meta Quest with ease. In a significant expansion, Meta announced the rollout of a new option to add WhatsApp to the Accounts Center over the coming months.

The integration prioritizes user choice and privacy. WhatsApp accounts will remain separate from other apps, and only users can decide to link them. This integration is optional and off by default. However, those who opt in can enjoy added convenience. For instance, sharing updates from WhatsApp Status to Facebook or Instagram Stories will become seamless, eliminating the need for multiple posts. Additionally, a single sign-on feature will enable quick and easy access to WhatsApp accounts.

Meta plans to introduce more cross-app features over time. Future updates will allow users to manage their avatars, Meta AI stickers, and Imagine Me creations all in one place. The company commits to providing clear explanations for these updates within their apps to help users make informed decisions.

Privacy remains a priority, with personal messages and calls on WhatsApp continuing to be protected by end-to-end encryption. This ensures that no one, not even WhatsApp or Meta, can access this content. Integrating WhatsApp into Accounts Center does not change this standard.

The global rollout will take time. Users will see the new option in their WhatsApp settings or when prompted while performing cross-app actions, such as resharing their Status. Meta aims to enhance user experience by making digital interactions smoother and more intuitive.

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Lamborghini Rolls Out Smart TV App

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Lamborghini has launched Lamborghini TV, a smart TV app that offers fans and customers an immersive experience in the world of this iconic automaker.

The app delivers exclusive content, including in-depth model analysis, technical insights, motorsport highlights, event coverage, lifestyle features, interviews, and podcasts.

Available on Android TV (8.0 Oreo and above), Samsung Tizen (2018+ devices), and LG WebOS (2018+ devices), Lamborghini TV can be downloaded directly from smart TV app stores. With high-resolution visuals and curated programming, the app allows enthusiasts to explore behind-the-scenes stories.

From comprehensive looks into Lamborghini’s latest supercars to exclusive podcasts offering expert insights, Lamborghini TV is designed to provide a captivating experience tailored to every fan. The app is available for download now on compatible devices.

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Elon Musk Teases Launch of ‘Xmail’ to Rival Gmail

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Elon Musk has sparked speculation about the potential launch of ‘Xmail,’ an email service that could rival Google’s Gmail. The excitement began when the X account DodgeDesigner suggested that an X-based email service would be “cool.” Musk responded, stating, “Yeah. On the list of things to do,” confirming that the concept is being considered.

This announcement is in line with Musk’s usual method of revealing updates through casual interactions on X. Although no official timeline or details about ‘Xmail’ have been shared yet, the news has generated significant buzz on social media, especially among Musk’s followers.

As of September 2024, Apple Mail dominates the global email market with a 53.67% share, while Gmail holds 30.70%, according to recent data. Outlook, Yahoo! Mail, and Google Android combined account for less than 10% of the market. If Musk introduces ‘Xmail,’ it could potentially disrupt the current market dynamics, leveraging his influence as the world’s richest man and US President-elect’s ‘First Buddy.’

Supporters are already rallying behind the idea. One user expressed their enthusiasm, stating, “I’d drop Gmail so damn fast,” reflecting frustration with Google’s dominance.

The potential launch of ‘Xmail’ underscores Musk’s ambition to expand X’s ecosystem and challenge established tech giants. Whether ‘Xmail’ will succeed remains to be seen, but the anticipation and excitement are already high.

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