Apps
SonyLIV Launches in the Middle East

SonyLIV, India’s first premium video on demand (VOD) service intensifies its global footprint with its foray into the Middle East. Launched in 2013 as the first mover in the Indian OTT industry, SonyLIV recently crossed the 100MN app downloads milestone on Play store in India and currently caters to over 70 million MAUs (Monthly Active Users). Bringing quality content tailormade for the local audience and South Asian diaspora in the region, over 70 popular shows from Sony Pictures Networks India’s (SPN) rich content library and over 1500 movies are now available on SonyLIV in UAE, Qatar, Kuwait, Oman, Kingdom of Saudi Arabia and Bahrain.
From Kapil Sharma’s rib-tickling comedy to some hypnotic dance moves in Super Dancer to the inspiring stories of women empowerment in Ladies Special and Patiala Babes, Sony Pictures Networks India’s most popular shows are now up for viewing on SonyLIV at any time and at the viewers’ convenience. Adding onto this binge fest are popular Bollywood movies from SonyLIV’s vast content library. To ensure that the audience doesn’t miss out on their favourite shows from the Sony Pictures Networks stable, all new episodes will be available with English subtitles.

With over 450 million unique mobile subscribers, the Middle East has one of the highest consumption of YouTube videos in the world. Digital infiltration and high-speed internet have opened the floodgates of premium content from the world over spanning genres and interests. Smartphones have been instrumental in offering cultural understanding and exposure to the legion of local users, 50% of which is under the age of 25 years and 35% under the age of 18 years.
SonyLIV intends to cater to this audience with the most sought after stories and enhanced viewing experience. Over the last six years, the platform has pioneered the Indian digital ecosystem by offering content that is diverse, relatable and most importantly entertaining. With a 7X increase in consumption and 3X rise in subscribers last year, SonyLIV now aims to tap newer audience segments globally.
Uday Sodhi Business Head – Digital Sony Pictures Networks India, said, “With a bustling young population who are essentially digital-first consumers, the Middle East serves as a highly lucrative market for content creators like us to spiral a growth. With the increased adoption of smartphones and advanced services, there is a huge potential for Indian content which is extremely popular and appeals to viewers globally. Building on this opportunity, SonyLIV aims to offer an inclusive viewing experience to the users here with stories that suit their interests, preferences and viewing patterns. We will scale up our content offerings in the months to come and emerge as the most preferred entertainment destination for the local audience.”
Viewers in the Middle East will be treated to an array of fresh content on the platform in the days to come. Operating in SVOD mode in the market at $5.99 for a month, $29.99 for 6 months and $49.99 for a year, viewers can purchase their subscriptions to SonyLIV via credit card, debit card or in-app purchases.

Apps
Netflix’s Squid Game Drops into Garena Free Fire

Garena Free Fire is set to mark its 8th anniversary with a collaboration featuring Netflix’s series, Squid Game. This announcement precedes the global premiere of Squid Game’s third and final season on June 27, aiming to provide an immersive experience for players and fans.
“We are thrilled to partner with Netflix once again — this time to bring the globally beloved Squid Game into Free Fire in a way that resonates with our battle royale-loving community,” said Harold Teo, Free Fire Global Producer at Garena. “By reimagining Squid Game’s mysterious games and unique elements, we hope to create unforgettable moments as we celebrate eight amazing years with our players.”
Beginning July 18, players worldwide can participate in Squid Game-inspired survival challenges across Free Fire’s Battle Royale and Clash Squad modes on all seven maps, including the new Solara map. Featured challenges include:
Red Light, Green Light: Players must defend themselves and gather loot while avoiding detection by Young-hee. Those caught moving will be frozen, and survivors will earn rewards:
- Glass Bridge: This game tests players’ instincts as they navigate fragile glass panels, where incorrect steps lead to an instant HP dip.
- Dalgona Challenge: In-match dalgona stands offer surprises for players who successfully interact with the cookies.
- Secret Symbols: Players can search for hidden Squid Game symbols on maps to claim bonus loot.
Players can also unlock exclusive Squid Game-inspired collectibles through the special Squid Game Cash Bank Event. By depositing in-game tokens from missions, players can unlock unique rewards such as:
- The Doll Outfit: An iconic bright orange dress for battles.
- Classic Voicelines: Memorable lines like “The Mugungha Flower has bloomed.”
- Ribbon Loot Box: Defeated players respawn as black-and-pink boxes.
- Squid Game Banner: A themed profile accessory.
Additional Squid Game-inspired gear, including Pink Guards’ Costumes, the contestants’ signature Green Tracksuit, the Cash Bank Backpack, and a Red Light, Green Light Gloo Wall skin, will also be available in the Free Fire Item Shop.
Apps
Notepad Gains Markdown Formatting in Microsoft Update

Microsoft has rolled out an update for Notepad on Windows 11, introducing support for Markdown formatting. This update, identified as version 11.2504.50.0 (or later), is currently available to Windows Insiders in the Canary and Dev Channels, with a broader rollout to stable channels anticipated.
The new features allow users to apply lightweight text formatting directly within Notepad. This includes support for bold and italic text, strikethrough, hyperlinks, and various heading levels (e.g., H1, H2). Users can apply formatting via a new toolbar located above the text area or by typing standard Markdown syntax, which is then rendered instantly. The functionality extends to both .txt and .md files.
Microsoft states that the integration of these features is designed to provide “additional flexibility in how you structure content across your files” and supports users who prefer working with the lightweight markup language. For files under 1 MB, formatting is expected to render immediately, while larger files will load formatting progressively to prevent lag.
While some users have expressed a preference for Notepad to remain a simple, plain-text editor, Microsoft has included options to manage the new formatting. Users can clear all formatting from a document with a single click via the toolbar or edit menu. Additionally, the feature can be entirely disabled in the app’s settings, restoring the classic plain-text editing experience. Users can also toggle between formatted Markdown and raw Markdown syntax views through the view menu or the status bar.
Microsoft has affirmed that the new features are not expected to consume excessive resources or slow down the application. The updated version of Notepad is available for free download from the Microsoft Store. This update is part of a larger effort by Microsoft to modernize the Notepad application, which has seen additions like multiple tabs, a character counter, spell check, and autocorrect in recent years.
Apps
Google Launches Veo 3 on Gemini in Middle East and North Africa

Google today announced the launch of Veo 3, a video generation model, in the Middle East and North Africa region. The model is now available to Google AI Pro subscribers in the region.
Veo 3, which was initially released at Google I/O in May, is integrated into the Gemini app. Users can create custom eight-second videos with sound, dialogue, and music at 720p resolution by providing a text description, known as a “prompt”. The system generates all audio natively. Google states that Veo 3 provides quality in terms of physics, realism, and adherence to prompts.
To aid in identifying AI-generated content, a SynthID watermark is embedded in all content produced by Google’s generative AI models, including Veo 3. Google recently launched the SynthID Detector to early testers and plans to expand its access. Additionally, a visible watermark will be added to all videos generated by Veo 3, with the exception of videos created by Ultra members in Flow, Google’s tool for AI filmmakers.
Google AI Pro subscribers can access Veo 3 starting today.
You must be logged in to post a comment Login