Huawei has teased its soon-to-be-released products, including the HUAWEI MatePad Pro 13.2”, and announced a new global product launch in Dubai in December. This will be the largest tablet Huawei has released to date, and it signals that the company is doubling down on the tablet category. This is exciting news for all tablet enthusiasts, but the evolution of Huawei’s tablets is also quite fascinating.

A decade of excellence in the tablet market
The global tablet market has been shrinking since 2016, as new large-screen smartphones and lightweight laptops have emerged. Huawei has stayed committed to a market many vendors have left, pursuing high-level innovation and development, and launching a wide array of groundbreaking products to bring a breath of fresh air into the market.

This decade of investment and innovation has led to tens of thousands of patents and numerous cutting-edge technologies that bring powerful productivity tools to tablets for the first time, which makes it possible for Huawei to keep leading the way in light productivity.

Creating brand-new productivity tools
The global shipment of Huawei tablets now exceeds 100 million units—proof of Huawei’s continuous investment in this market. Huawei has always understood the relevance of tablets as an entertainment device. That’s why the company equipped its MediaPad M series tablets with high-end audiovisual features, which received widespread positive feedback from users, and helped boost the tablet market.

As the times changed, Huawei recognised the demand for mobile office and productivity tools, and added new features like “App Multiplier” to its MediaPad M6 and “Multi-Screen Collaboration” to its MatePad Pro 10.8”. These features set a new benchmark for productivity on the go. The MatePad Pro 11” also came with innovative apps like PC Application Engine and HUAWEI Notes, which enhanced these capabilities even further.

With the MatePad Pro 12.6”, Huawei brought a design that exudes a unique look and feel, and the MatePad Pro 11” came with a hidden floating antenna that helped improve the signal performance. The display and audio capabilities on Huawei tablets have also seen significant upgrades over the years to provide a whole new level of immersion. All these show Huawei’s consumer-orientated approach to product innovation to provide easy-to-use yet powerful functions.

Breathing new life into a stagnant PC market
Huawei’s PCs are no less impressive than its tablets, offering a rich set of features. Huawei’s PC division has leveraged the company’s experiences in other consumer product domains and the ICT industry to create a unique product lineup.

Huawei has married breathtaking aesthetics with groundbreaking technologies, such as SuperTurbo, HUAWEI Metaline Antenna, minimalist design, smart interactions, and ultimate performance. Unlike traditional PCs, Huawei laptops manage to pack such a broad array of capabilities into portable, streamlined bodies.

Huawei’s success in the tablet and PC markets owes a great deal to the company’s user-centric approach and commitment to excellence across the board—from craftsmanship to technologies to ecosystem construction. This enables Huawei to gradually become a leader in both the tablet and PC industry.

As Huawei celebrates the tenth anniversary of its tablets, the upcoming HUAWEI MatePad Pro 13.2” is a testament to its legacy, featuring many of the innovative technologies that will shape the future of the tablet market.

Huawei announced the 57 winners of the XMAGE Awards 2023. The competition, which spotlights photos taken with Huawei devices, named three Grand Prize winners, 17 Best-in-Category winners, 34 Runner-up winners, and three Honorable Mentions.

This year’s winners were selected from more than 600,000 entries received between April 7 and August 15 from participants from nearly 100 countries. After China, the five countries with the highest number of entries were Malaysia, Türkiye, Poland, the Philippines, and the UAE. The most popular phone models used were the HUAWEI P60 Pro, HUAWEI P40 Pro, and HUAWEI Mate 40 Pro.

Out of the 17 Best-in-Category winners in the Global XMAGE Awards, one hails from Egypt. Sadek Khafagy won the award in the Outdoor category for his work titled “Reflection.” His image captures the striking beauty of the unique rock formations of The Wave in Arizona. After a rainy day, water pools in this area reflect the oranges and yellows of the layered rock walls and bright blue sky. Khafagy’s photograph masterfully depicts this vista in perfect symmetry.

A number of photographers from the MEA region have won special awards from the Huawei community. The UAE, being one of the countries with the most submissions, bagged 10 out of the 15 MEA XMAGE Awards dolled out in 2023. Their images told rich visual stories from breathtaking landscapes, glistening architecture, and the diverse culture of the UAE. Talented photographers from Saudi Arabia and South Africa also earned Special Awards. The special awards had gold, silver and bronze winners in several categories ranging from Portraits and Art&Fashion to Hello Life and Outdoor.

Gold Winners: In the Art&Fashion category, the image “Art-Chitecture” captures a unique architectural design with excellent composition that almost makes it look like a flower. The portrait “Drying Up” is a monochrome shot of a man drying hotel towels, full of a sense of story. And “Water Drop” in the Hello Life category was a creatively inverted macro shot of a water droplet against a surreally colourful background.

Silver Winners: In Hello Life, “Golden Summertime” encapsulated the radiance of summer in a vivid splash of golden sunset colours. The portrait “Behind the Mask” shows an Emirati girl with her eyes conveying deep emotion behind her traditional face mask, a poetic image that celebrates cultural heritage. The joyful “Best Buddies” image depicts the silhouette of children at the beach against the colourful hues of the evening sky, representing the innocence and sincerity of childhood friendship.

The expressive portrait “Innocent Beauty” masterfully uses chiaroscuro lighting to accentuate the doe-eyed gaze of a young girl. In the Outdoor category, the “Skyscrapers” feature tiny window cleaners rappelling down the gleaming facade of a soaring skyscraper. This photo contrasts immense architecture with small human figures.

Bronze Winners: The serene “The Kite Runner” captures a solitary young boy silhouetted against a misty dawn sky as he tries to fly his kite. The cinematic “Life Sun” depicts the blazing sun casting dramatic rays through the immense desert landscape of Al-Ula. Another spectacular shot titled “Kyrgyzstan Postcard View” documents the culmination of a rewarding 9-hour mountain trek, showcasing the cascading valleys and jagged peaks revealing themselves in a breathtaking panorama.

The “The Last Light” is an atmospheric landscape taken at dusk, the fading sun casting the mountainous terrain in an ethereal glow. The “Night Under the Galaxy’s Lights” places an SUV in the middle, framed by the dazzling sweep of the Milky Way and some light-painting trickery. The image titled “There is No Love Like Snail Love” playfully highlights nature’s wonder through two spiralled gastropods tenderly exploring each other’s shells. And the portrait of a farmer carrying a woven basket on his head demonstrates excellent cultural storytelling.

Through unique perspectives, artistry, and storytelling, these 15 photographers from the Middle East and Africa have proven themselves at the forefront of their field.

“Dragon Clouds” by Domcar Calinawan Lagto from the Philippines, “Airshow” by Piotr Cebula from Poland, and “Fearless Eagle” by Dou Chuanli from China were awarded the Grand Prizes. Each Grand Prize winner will receive 10,000 USD (before tax) from the XMAGE creation fund, to support their photography and to encourage them to continue using Huawei devices in the future.

The 17 Best-in-Category winners and the 34 Runner-up winners were selected from each category, and will each receive $1500 and $1000, respectively.

The HUAWEI XMAGE Awards showcase how the XMAGE brand has inspired users’ creativity in mobile photography. Mobile imaging is a powerful lens for capturing life’s precious moments and as a tool for stimulating visual ideas. The HUAWEI XMAGE Awards has come a long way since its launch in 2017. The contest has inspired individuals to create magnificent photographs with their phones. It has also become a platform for showcasing wonderful images that provide glimpses into photographers’ perspectives on the world and their daily lives. Today, the XMAGE Awards has emerged as a prominent global photography event, igniting a wave of enthusiasm among individuals to express their emotions, exude confidence, and unleash their creativity through mobile photography.

The full list of award winners is available here: https://consumer.huawei.com/en/campaign/xmage

The surge in international demand has rallied the world’s largest tech and start-up event to scale even higher and bigger in 2023, spearheading a global tech takeover across two Dubai mega venues next month. The 43^rd edition of GITEX GLOBAL will take place from 16-20 October 2023, the blockbuster tech showpiece once again reaching full capacity at the Dubai World Trade Centre as it prepares to host more than 6,000 exhibitors, while Expand North Star, the world’s largest start-up event hosted by Dubai Chamber of Digital Economy, will kick-off its largest ever edition from 15-18 October 2023 at the new Dubai Harbour venue, featuring 1,800 start-ups from 100-plus countries at the Middle East’s biggest iconic superyacht hub.

GITEX GLOBAL and Expand North Star will comprise a combined 41 halls spanning 2.7 million sq. ft of exhibition space – a 35 per cent increase over the previous year – converging the best minds and most visionary companies to scrutinise, challenge, define, and empower the digital agendas of the world. GITEX GLOBAL will present the year’s largest AI showcase and summit, its record growth fuelled by the AI innovation wave currently gripping the globe’s imagination, as 3,500 AI-infused exhibitors reveal how this next big technology shift is transforming lives, governments, businesses, and society.

Trixie LohMirmand, Executive Vice President, Events Management, DWTC

The AI boom has also added another layer of complexity to protecting digital assets and critical IP infrastructure, with the elevated GITEX Cyber Valley taking the fight directly to the dark cyber-criminal underworld, gathering leading info-sec brands and global experts at the year’s biggest cyber security showcase. Amplifying this growth, the launch shows GITEX Impact and Future Urbanism Expo promise to be the epicentre of ground-shaking shifts in climate technology while advancing sustainable cities, and co-creating a net zero future ahead of the UN climate change summit, COP28.

“The intense demand for involvement in GITEX from the global tech and start-up community is an acknowledgement of the strong impetus to learn, exchange, debate and challenge the recent developments in the tech sphere,” said Trixie LohMirmand, Executive Vice President of Events Management at DWTC, the organiser of GITEX GLOBAL and Expand North Star. “From AI, and cyber to the mounting interest in clean tech, GITEX converges public and private sector leaders from more than 170 countries to explore the new unknown paradigms of the future digital economy.”

Steven Yi, President, Huawei MIddle East and Central Asia

Expand North Star hosted by the Dubai Chamber of Digital Economy will scale to a record size in 2023, featuring 1,800 start-ups start-up exhibitors this year to connect, inspire, and extend engagements in one of the world’s most innovative and entrepreneurial ecosystems. More than 1,000 investors from 70 countries with $1 trillion under management will also converge at the new Dubai Harbour venue, as they look to ramp up the momentum in start-up investment after a year of tepid achievements.

Saeed Al Gergawi, Vice President of the Dubai Chamber of Digital Economy, said, “Expand North Star is set to drive the next era of digital entrepreneurship and inspire the next generation of innovators and thinkers. This landmark event will serve as a strategic catalyst to expand the future of Dubai’s digital economy, creating an unrivalled platform to gather key stakeholders from the global start-up community here in the emirate.”

GITEX GLOBAL 2023 welcomes the biggest tech names delving into the latest trends, risks, challenges, and opportunities that are redefining entire industries, spearheaded by returning titans including Dell Technologies, e&, Google, Huawei, HP, IBM, Microsoft, and Tonomus. Among the debut exhibitors supercharging their international growth strategies and forging new connections are Salesforce, Broadcom, Beyon, and Deloitte.

Saeed Al Gergawi, Vice President of Dubai Chamber of Digital Economy

Steven Yi, President of Huawei Middle East & Central Asia said: “At Huawei, GITEX GLOBAL continues to hold great importance to our business year after year.  This year, our theme, ‘Accelerate Intelligence,’ demonstrates our commitment to delve into the transformative power of AI, networks, and cloud technologies. Together, we will explore how these converging forces are reshaping our world and how we can unleash the full capabilities of AI-powered solutions to reshape industries worldwide with cyber security, privacy protection and safeguarding our customer’s digital transformation journey remaining our top priorities.”

More information is available at www.gitex.com and www.expandnorthstar.com