Dyson has announced the grand opening of its latest demo store in the popular City Centre Mirdif mall in Dubai. The new immersive store is a hub of innovation and commitment to technology, displaying the company’s full portfolio of products and helping customers discover and better understand how Dyson technology works.

The City Centre Mirdif Dyson demo store provides an immersive experience with its unique styling room. This is a private space where customers can feel comfortable trying any of Dyson’s haircare technology, such as the Dyson Corrale cordless hair straightener, the Dyson Supersonic hair dryer, and the Dyson Airwrap multi-styler. Technology lovers can seek advice from the Dyson experts on hand and explore the brand’s iconic haircare collection with ease.

Visitors can shop Dyson’s innovations across all main product ranges – Floor Care, Environmental Care, Hair Care, and Wearables with the new audio range featuring the Dyson Zone. The store allows for interactive demonstrations that bring to life the science at the core of Dyson technology. The store features a space to test Dyson’s high-performing cordless vacuums and its range of intelligent, connected air purifiers, offering customers the ultimate ‘try-before-you-buy’ retail experience.

By buying directly from the Dyson store, shoppers have the chance to personalise the case of their haircare products, as well as gift wrap their purchases with exclusive Dyson-branded wrapping paper free of charge. The City Centre Mirdif demo store, located on the first floor in the home appliance area of the mall, joins Dyson’s Mall of the Emirates and Dubai Mall demo stores, as well as several Dyson demo zones in the UAE. These include The Galleria, Yas Mall, and Marina Mall in Abu Dhabi, and City Centre Al Zahia in Sharjah.

Samsung Gulf Electronics has announced that the Bespoke Jet AI, its most powerful cordless stick vacuum yet, is now available for pre-order for customers across the UAE until September 10, 2023, exclusively on Samsung.com. Customers in the UAE who pre-order the new Bespoke Jet AI Cordless Stick Vacuum on Samsung.com will receive a complimentary Galaxy Watch5 Pro ~ 45mm in Grey Titanium, along with 10X Samsung reward points which can be redeemed for future purchases.

The Bespoke Jet AI comes equipped with up to 280W of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-powered performance. The AI Cleaning Mode enables the Jet AI to automatically determine floor type and adjust accordingly, providing optimised cleaning and maximum battery efficiency. This is also the first cordless stick vacuum cleaner to feature AI verification from UL Solutions, a leading independent safety science organization.

Burcin Arabul, Director of the Home Appliances Division, Samsung Gulf Electronics, said, “The Bespoke Jet AI Cordless Stick Vacuum showcases Samsung’s unwavering dedication to innovation, elevating the daily lives of its users and setting new standards for cleanliness for UAE households. Fusing cutting-edge AI technology with unparalleled cleaning proficiency, the Bespoke Jet AI Cordless Vacuum Stick is set to strengthen Samsung’s leading position in the flourishing global stick vacuum cleaner market, forecast to grow by more than 4% annually between 2022 and 2027. We are confident that consumers will find exceptional value and utility from our latest Jet vacuum, while our exclusive pre-order incentives amplify this unique opportunity.”

The Bespoke Jet AI features the powerful HexaJet Motor, which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful cordless vacuum motor to date. To allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum.

LG Electronics (LG) has announced the launch of its latest breakthrough in air purification technology, the LG PuriCare 360 Hit. According to the company, indoor air pollution is a growing concern in the Middle East, given high temperatures make people spend longer inside. “The LG PuriCare 360 Hit sets a new standard in air purification with its advanced Through Air Purification system, featuring the Total Allergy Care Filter, Deodorization Filter, and Ionizer. This multi-filtration system effectively eliminates 99.999% of 0.01㎛ particles, bacteria, viruses, ultra-fine dust, allergens, and even harmful gases like NO₂ and SO₂. LG’s Ionizer system releases more than 9 million ions into the air to remove bacteria. With LG’s new Antibacterial/Anti-viral Filter, Total Dust Collection & Allergy Care Filter, and Harmful Gas Care Filter, you can breathe easy, knowing that your air is deeply cleansed. These filters are certified by KAF (Korea Asthma & Allergy Association) and CA (Korea Air Cleaning Association),” the company said.

With the windows closed for the majority of the time caused by high temperatures and humidity, increased usage of air conditioning will have aggravating factors of indoor air pollution. The innovative 360° Purification technology of LG PuriCare 360 Hit ensures that the air is purified from all directions. Unlike traditional air purifiers, the new purifier’s cylindrical body and performance-oriented flow path structure allow it to quickly and efficiently inhale and discharge air in a full 360-degree range. This unparalleled design not only ensures faster air purification, but also eliminates blind spots, leaving no corner untouched by its cleansing power.

LG ThinQ integration brings convenience to LG PuriCare 360 Hit Air Purifier. With Wi-Fi connectivity, users can easily manage their indoor air quality from anywhere and at any time. Whether you are on the go or returning home, you can conveniently monitor the current air quality through the mobile ThinQ app and activate the purifier remotely, ensuring a clean and fresh environment upon your arrival. Additionally, users can access air quality reports with daily, weekly, or monthly air quality history.