At IFA 2019 in Berlin, Intel is showcasing advancements in mobile computing that are driving the next evolution in PCs. The company shared details on new laptops verified through its innovation program code-named “Project Athena” and updates on Intel’s Open Labs, supporting performance and low-power optimization of vendor components for laptops.
Throughout the week, new laptops based on the all-new 10th Gen Intel Core processors will be announced from Acer, Asus, Lenovo, MSI, and Razer. The 10th Gen Intel Core family includes a range of mobile PC processors that are redefining what’s possible in thin-and-light laptops and 2 in 1s – from next-generation graphics and new artificial intelligence (AI) capabilities to delivering the performance scaling needed for demanding multithreaded workloads.
“With Intel’s unmatched portfolio of leadership IP and technologies, the broad-scale innovation we’re driving across the ecosystem with Project Athena, and deep co-engineering efforts with our partners, we’re bringing next-gen laptop experiences to life. It’s an exciting time for the PC as we celebrate our joint efforts in pushing laptop innovation into the next era,” said Chris Walker, Intel corporate vice president, and general manager, Mobile Client Platforms in the Client Computing Group.
Intel’s OEM partners are also announcing new laptop configurations verified to the target specification and key experience indicators of the Project Athenainnovation program, which will join Dell Inspiron 14 5000, Dell Latitude 7400 2-in-1, Dell XPS 13 2-in-1, HP EliteBook x360 1040, HP EliteBook x360 1030 G4, HP EliteBook x360 830 and Lenovo ThinkPad X1 Carbon. Check back in with the Intel Newsroom throughout the week for the latest news from Intel’s partners at IFA 2019.
As first revealed in August, laptops verified through Project Athena will feature the “Engineered for Mobile Performance” identifier in signage and product marketing efforts from Intel and its partners. Look for it in stores and online from PC manufacturers and retailers including Best Buy, Costco, Dixons, and JD.com this holiday season. “Project Athena-based laptops will deliver what our members desire with improved performance, instant-on, intelligence, great battery life and improved connectivity all in new, beautiful, sleek form factors. We’re excited to partner with Intel to be at the forefront of PC innovation,” said Jon Bubitz, general manager for PC Business at Costco.
“Project Athena-based laptops will soon launch on JD, and we are excited to partner with Intel to bring the best user experience to our customer,” said Yalong Li, general manager of the Laptop PC Department, JD.com. “With the Project Athena program, Intel and key brand partners are focused on delivering the most innovative devices for our customers,” said Matthew Higginson, head of Category Computing, Windows & Chrome at Dixons Carphone.
“Great benefits including improved battery life, beautiful designs and accelerated performance are sure to give them an amazing user experience. We’re excited to feature Project Athena-based laptops at Currys PC World as a great solution for our customers.” Laptop Components Optimized in Open Labs: Launched in Taipei, Shanghai and Folsom, California, this year, Intel’s Open Labs support performance and low-power optimization of vendor components for laptops aligned to Project Athena.
Since opening in June, more than 20 laptop components have been verified for low-power optimization, and Intel continues to work with the industry to expand component assessment and validation. Among the verified components are solid-state drives, touch controllers, embedded controllers and display panels, which can often have the greatest effect on a device’s performance and power consumption.
Enabling component vendor assessment, tuning and compliance at the Open Labs will help drive consistency in delivering Intel’s vision for Project Athena. A list of verified optimized components will be available to OEMs for consideration throughout upcoming product development cycles.
As part of its long-term commitment to advancing innovation with the ecosystem, Intel will be joined by more than 800 members of the PC ecosystem on Sept. 5-6 in Taipei, Taiwan, and Sept. 9-10 in Shanghai, China, for its Ecosystem Symposium series to share insights on the program and discuss future innovation efforts.
Intel Launches 13th Gen Intel Core Processor Family Alongside New Intel Unison Solution
At Intel Innovation, Intel revealed the 13th Gen Intel Core processor family, led by the 13th Gen Intel Core i9-13900K – the world’s fastest desktop processor. The new 13th Gen Intel Core family includes six new unlocked desktop processors with up to 24 cores and 32 threads and blazing clock speeds up to 5.8 GHz for the best gaming, streaming, and recording experience.
Led by the launch of the Intel Core ’K’ processors, the 13th Gen Intel Core desktop family will consist of 22 processors and more than 125 partner system designs – providing an uncompromising experience in both application performance and platform compatibility. Enthusiasts can take advantage of 13th Gen Intel Core processors’ performance improvements with existing Intel 600 or new Intel 700 series chipset motherboards. Combined with both the latest DDR5 memory support and continued DDR4 memory support, users can enjoy the benefits of 13th Gen Intel Core while customizing their setup based on their own features and budget preferences.
“We are raising the standards of PC performance once again with our latest generation of flagship 13th Gen Intel Core Processors,” said Michelle Johnston Holthaus, executive vice president and general manager of the Client Computing Group at Intel. “The 13th Gen Intel Core family is the latest example of how Intel is enabling amazing experiences to happen on the PC — at scale and across all PC product segments. Combine this with an industry-leading partner ecosystem and new solutions like Intel Unison, and together we are showing the world what’s truly possible with the PC experience going forward.”
Building on a matured Intel 7 process and x86 performance hybrid architecture, 13th Gen Intel Core desktop processors enable better system performance – even through the most demanding of multitasking workloads. This includes up to 15% better single-threaded performance and up to 41% better multi-threaded performance. With this generation, Intel’s performance hybrid architecture brings together the fastest Performance-core (P-core) ever built along with up to double the number of Efficient-cores (E-core) – delivering an improved single-threaded and multi-threaded performance that enables:
- World’s best gaming experience: Available with up to 24 cores (8 P-cores, 16 E-cores) and 32 threads, the new Core i9-13900K provides the best experience for gaming, streaming, and recording. With up to 5.8 GHz and 15% better single-thread performance, it can push high frame rates and allows for unleashed gaming experiences across top titles.
- Continued advances in content creation performance: The 13th Gen Intel Core desktop processor lineup adds more E-cores and up to 41% better multi-threaded performance to handle multiple, compute-intensive workloads to keep people in the creative flow.
- An Unmatched Overclocking Experience: The 13th Gen Intel Core processor offers an unmatched overclocking experience for everyone – from experts to beginners. 13th Gen Intel Core processor users can see higher average overclocking speeds across P-cores, E-cores, and DDR5 memory. Intel also updated its easy 1-click overclocking feature, Intel Speed Optimizer, to support 13th Gen processors so users can overclock with minimal effort. And the robust Intel Extreme Memory Profile (XMP) 3.0 ecosystem provides a wide selection of overclocking modules. When coupled with Intel Dynamic Memory Boost, this feature provides a hassle-free memory overclocking experience with both DDR4 and DDR5.
Rob Bartholomew, chief product officer at Creative Assembly said, “We’ve been working with Intel for over a decade to deliver an incredible Total War experience on Intel CPUs. We’ve optimized Total War: WARHAMMER III for the hybrid 12th Gen architecture, and we’re excited to continue the work with the new 13th Gen Intel Core Processors.”
The 13th Gen Intel Core desktop processors empower users with leading-edge performance and experiences across gaming, content creation, and work, with several new and improved features including:
- Intel Adaptive Boost Technology and Thermal Velocity Boost – opportunistically boosting processor clock frequencies based on power and thermal headroom during a given workload. Available in Intel Core i9 unlocked SKUs.
- More E-cores across Intel Core i5, i7, and i9 – powering a big leap in multi-threaded performance and a better multitasking/mega-tasking experience for users.
- PCIe Gen 5.0 support, with up to sixteen lanes off the processor.
- Increased memory support to DDR5-5600 and DDR5-5200, while maintaining DDR4 compatibility.
- Up to 2x the L2 cache and increased L3 cache.
Alongside the 13th Gen Intel Core desktop processors, Intel is launching the new Intel 700 Series chipset with advanced features for increased reliability and performance. Eight additional PCIe Gen 4.0 lanes combined with PCI Gen 3.0 provide 28 total lanes off the chipset, increased USB 3.2 Gen 2×2 (20 Gbps) ports provide improved USB connectivity speed, and DMI Gen 4.0 increases the chipset-to-CPU throughput for fast access to peripheral devices and networking. Additionally, Intel is bringing forward and backward compatibility. Take advantage of 13th Gen Intel Core processor performance improvements with existing Intel 600 chipset-based motherboards.
13th Gen Intel Core desktop ‘K’ processors and the Intel Z790 chipset will be available starting October 20, 2022, including boxed processors, motherboards, and desktop system sales. Additional details on the rest of the 13th Gen Intel Core processor family will be shared at a later date.
Following the acquisition of Screenovate showcased at CES 2022, Intel is introducing Intel Unison, a software solution that seamlessly connects your PC and devices for a universal, easy-to-use experience across operating systems. Intel Unison’s initial release will deliver a continuous and seamless connectivity experience between the PC and phone, beginning with iOS and Android. Following a simple pairing process, users will be able to:
- File transfer – Save time when transferring files and photos between a PC and Android or iOS device, as well as extend the power of the PC and enjoy the continuity of taking a photo or video on a phone and seamlessly editing on the PC.
- Text message – Send and receive text messages from their PCs to avoid device switching and enjoy the comfort and ease of a full keyboard and monitor.
- Phone calls –With access to their phone’s full contact list, users can make and receive voice calls directly from their PCs.
- Phone notifications –Receive and manage phone notifications from their PC so they can stay connected and maintain control.
Intel Unison will launch on select Intel Evo laptops based on 12th Gen Intel Core processors from Acer, HP, and Lenovo this year, and will scale to 13th Gen Intel Core-based designs starting early next year. Intel Unison will continue to evolve with additional form factors, functionality, and operating systems in the future.
Kingston FURY Releases New Special Edition RGB DDR4
Kingston FURY, the gaming division of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, announced today it has unleashed a new member of the pack, Kingston FURY Beast DDR4 RGB Special Edition. The white heat spreader with striking RGB lighting makes these modules unique amongst the Kingston FURY line.
Enhance not just the performance of your system but keep it fresh with the library of preset RGB lighting patterns and effects or personalise the settings to create a look that makes your system truly one of a kind with Kingston FURY CTRL software. Along with the patented Infrared Sync Technology, trust your tailored RGB effects stay aligned.
Whether you are gaming, video editing, or anything in between get the most out your system with Kingston FURY Beast DDR4 RGB Special Edition. It is Intel XMP Certified, offering advanced pre-optimised timings, speeds and voltages to overclock with ease by a single selection of one of the built-in profiles. As well as being ready for AMD Ryzen, Kingston FURY Beast DDR4 RGB Special Edition will effortlessly integrate making it a hassle-free upgrade for any Intel or AMD-based system.
“As Kingston sets to enter our 35th year we’re happy to offer this Special Edition of the favorited Kingston FURY Beast line for those who want to update the performance and style of their system,” said Iwona Zalewska, DRAM business manager, Kingston, EMEA. “With speeds of 3200 & 3600MT/s and the bright RGB effects illuminating the unique white heat spreader Kingston FURY Beast DDR4 RGB Special Edition will do just that.”
Kingston FURY Beast DDR4 RGB Special Edition is available in single module capacities of 8GB and 16GB, and kit capacities of 16GB and 32GB.
EVGA Ends Partnership with Nvidia
Graphics card manufacturer EVGA has made a name for itself manufacturing and selling Nvidia’s GeForce GPUs for two decades, including some of the more attractively priced options on the market. But according to the YouTubers at Gamers Nexus, analyst Jon Peddie, and an EVGA forum post, EVGA is officially terminating its relationship with Nvidia and will not be manufacturing cards based on the company’s RTX 4000-series GPUs.
EVGA’s graphics cards have exclusively used Nvidia GPUs since its founding in 1999, and according to Gamers Nexus, GeForce sales represent 80 percent of EVGA’s revenue, making this a momentous and arguably company-endangering change. But EVGA CEO Andrew Han told Gamers Nexus that the decision was about “principle” rather than financials—Han complained about a lack of communication from Nvidia about new products, including information about pricing and availability.
Nvidia’s pricing strategy was apparently another sore point for EVGA. Nvidia’s first-party Founders Edition cards could often undercut the pricing of cards offered by EVGA and other vendors, forcing them to either lower prices or lose sales as a result.
Nvidia may not be entirely at fault here—the wider dynamics of the GPU market are also tough to navigate. As Peddie also points out, even as GPU costs have gone up, profit margins for the board partners that manufacture Nvidia GPUs have gone down. Modern high-end GPUs have massively higher power, cooling, and PCI Express signaling requirements than cards from just a few years ago, making them more expensive to design and manufacture, and reporting about the RTX 4000 series indicates that that trend is only going to continue.
The end of the EVGA-Nvidia relationship could also hurt Nvidia—Peddie says that EVGA represents about 40 percent of Nvidia’s GPU market share in North America—but in the medium term, the company is unlikely to be fazed much. Nvidia has other partners, and despite differences in cooler design and clock speeds, GPUs in the same series tend to perform similarly regardless of which of Nvidia’s partners actually made them. In other words, an RTX 3070 is an RTX 3070, and people who want one are just going to buy one from another company if EVGA’s products aren’t available.
EVGA will continue to sell its other products, including power supplies, though Han told Gamers Nexus that the company doesn’t plan to return to the GPU market at all—not with AMD’s or Intel’s GPUs, and not with future GeForce product generations. Han also said that EVGA would continue to sell cards based on older GeForce GPUs, including the RTX 3000 series until they run out of stock toward the end of 2022. The company will also keep enough inventory of these cards on-hand to fulfill any warranty repairs or replacements for currently supported cards.
Video: HONOR PAD 8 Review in the UAE
HONOR’s much-awaited PAD 8 entertainment tablet is finally available in the UAE. The tablet offers a wide range of features...
Video: Kieslect Smart Calling Watch Kr Review
The Kieslect Smart Calling Watch Kr comes packed with a 2-in-1 core calling chip that allows you to make and...
Review: HONOR PAD 8
HONOR’s much-awaited entertainment PAD 8 tablet is finally available in the UAE. The tablet offers a wide range of features...
Video: Gorenje GS671C60X Freestanding Dishwasher
The Gorenje GS671C60X comes with a wide range of features to make your dishwashing a whole lot easier. This one...
Review: realme Pad
realme as a brand is gaining momentum in the region. The company which started by launching its smartphones and accessories...