Gadgets
Fitbit Intros Versa 2 and Premium in the UAE

Fitbit has announced the launch of Fitbit Versa 2 in the UAE. Versa 2 delivers a new precision-crafted swim-proof design, includes innovative sleep features like Sleep Score and Smart Wake, and is packed with even more advanced health, fitness, and smart features to elevate every moment.
For next-level convenience, Versa 2 debuts an on-device microphone, which enables voice to text, along with a Spotify app that allows users to control their music and podcasts, and Fitbit Pay. Coupled with even faster performance, thousands of apps and clock faces and a brighter, crisper display with an optional always-on mode Versa 2 is your 24/7 health and wellness companion – now with 5+ days battery life, at the same approachable price as Versa.

“At Fitbit, we believe that health belongs to everyone and that people should not be priced out of having access to devices and features that can help them improve their health. That’s why we’ve designed Versa 2 to be a premium, full-featured and easy-to-use smartwatch at an accessible price point,” said James Park, co-founder, and CEO of Fitbit. “Building on the success of our original best-selling Versa smartwatch, we believe the added value and innovation in Versa 2, with new features like a Spotify app and advanced in-app and on-device sleep features, will bring more users into the smartwatch category, allowing them to unlock the benefits of better health.”

Sleep is critical to maintaining overall health and wellness, and when surveyed by Fitbit nearly two-thirds (64%) of participants list sleep as a very important health and fitness priority, but one-third of American adults do not get enough sleep on a regular basis. Fitbit pioneered wearable sleep tracking more than 10 years ago, making information previously only available from a medical professional, widely accessible on the wrist. As a leader in tracked sleep, we have applied learnings from more than 10.5 billion nights of sleep tracked to innovate in this critical area of health, and the latest sleep features will not only help you better understand your sleep but provide the features to help you improve it:
- Sleep Score: Receive a nightly score within the Fitbit app for better insight into your sleep quality. Your score is based on heart rate (sleeping and resting), restlessness, time awake and Sleep Stages.
- Smart wake: Coming soon to all Fitbit smartwatches, smart wake uses machine learning to wake you during an optimal time of your sleep cycle, while in light or REM sleep, based on a pre-selected 30-minute interval, so you wake up feeling more refreshed.
- Sleep Mode: Simultaneously disable your screen display and silence notifications for a night free of disturbances. Sleep Mode can also be used anytime you don’t want to be interrupted, like during a workout or in a meeting.
- Estimated Oxygen Variation Graph: Coming soon, this graph will provide users with an estimate of the variability of oxygen levels in their bloodstream. The data is derived from a combination of the red and infrared sensors on the back of your device. Being aware of short-term variations in the oxygen levels in your bloodstream may indicate variations in your breathing during sleep.

In addition to helping millions around the world better understand and improve their sleep, Fitbit continues to deliver the advanced health and fitness features that our users know and love. On Versa 2, these include automatic activity tracking, PurePulse 24/7 heart rate tracking, 15+ goal-based exercise modes, connected GPS and water-resistant up to 50 meters.
Fitbit is also bringing the Spotify app experience to Versa 2, allowing Spotify Premium subscribers to control music and podcasts so you can find all-day motivation directly from your wrist. The Spotify app lets you control playback on-the-go, change playlists, like songs, and easily switch music output without skipping a beat. The ability to control Spotify adds even more music functionality to Fitbit for you to listen to your music for motivation. Additionally, Versa 2 has the ability to store and play 300+ songs from your personal music library and add Deezer playlists.

To help simplify your life, Versa 2 offers all the essential smart features like smartphone notifications so you can view app, call, calendar and text notifications right from your wrist. If you have an Android phone, you can also use the new on-device microphone to reply to texts and notifications from the wrist. Plus, you can also choose from nearly 3,000 apps and clock faces to personalize the stats you see and access the apps you need so everything is in one place.
Versa 2 is Fitbit’s most premium, modern smartwatch design yet. It is precision-crafted with subtle material, finish and form updates, giving the smartwatch an elevated, yet universal appeal. The watch is durable and water-resistant up to 50 meters, yet lightweight and comfortable enough to wear all day and night with rounded edges and a curved case. An anodized aluminum finish in a natural color palette gives a sophisticated, modern aesthetic to complement any style or look and with the simplified one-button design, Versa 2 has a sleek silhouette reminiscent of a classic timepiece.
Applying design to style, Versa 2 Special Edition features a premium jacquard woven band in navy and pink with a copper rose aluminum case or smoke with a mist grey case, plus a contemporary color-matched classic silicone band in navy and olive, respectively, for two chic styles in one. To complement its enhanced design, Versa 2 offers a wide variety of new accessories for work, play and working out, all of which are compatible across the entire Versa family. Featuring new colors, materials, and styles, the lineup offers an array of options for any lifestyle or activity:
- Classic bands: Stain-resistant, comfortable, soft and waterproof, classic silicone bands are available in new colors, including black, petal, stone, midnight blue, and olive.
- Sport-inspired: Designed for all types of workouts or a sportier look, the Versa family’s first sport bands are perforated for added breathability, available in navy, black, glacier, frost white and coral, in the same stain-resistant, comfortable silicone as the classic bands.
- Fashionable leather and suede: Premium Horween leather perforated bands in charcoal and moss suede, add elegance to any look, whether at the office or a night out.
The Versa 2 is now available to order exclusively through Amazon UAE. It will also be available starting 24th September at Virgin Megastore, Amazon UAE, Noon and Namshi for AED 899 in black with a carbon case, petal with a copper rose aluminum case, and stone with a mist grey case; accessories range from AED 149 – AED 199. Two exclusive editions — emerald and plum, both with a copper rose case — are also available exclusively on Amazon UAE. Versa 2 Special Edition is available for AED 999 in navy and pink with a copper rose aluminum case and smoke with a mist grey case.
Today, Fitbit also announced Fitbit Premium, a paid subscription service in the Fitbit app that takes your unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help you achieve your health and fitness goals. Premium leverages insights from 10+ years of Fitbit data as well as academic and medical expertise to help you move more, sleep better and eat well with customized programs, advanced sleep features, personal insights, hundreds of workouts, new challenges, health reports and more – all in one place and made just for you.
Premium is available in English in 17 countries including UAE via the Fitbit app at AED 40 a month or AED 330 AED a year. The Fitbit Premium will be expanded to additional languages in 2020, including Dutch, French, German, Italian, Japanese, Korean and Spanish.

Digital Cameras
Sony Launches RX1R III Full-Frame Compact Camera with 61MP Sensor and AI Capabilities

Sony today announced the highly anticipated RX1R III, the third generation of its RX1R series, a premium compact camera featuring a fixed lens. This new model boasts a 61-megapixel 35mm full-frame Exmor R CMOS image sensor, the latest BIONZ XR image processing engine, and a ZEISS Sonnar T 35mm F2 lens.
The RX1R III’s combination of the 61-megapixel full-frame Exmor R back-illuminated CMOS image sensor and the BIONZ XR image processing engine delivers high resolution and sensitivity, coupled with low noise and a wide dynamic range. The sensor surface includes an AR (Anti-Reflection) coating and omits the optical low-pass filter to achieve superior image quality. The integrated lens is optimized at the micron level, ensuring excellent image quality and high optical performance within a compact form factor.
To ensure accurate and effortless shooting, the RX1R III incorporates the latest AI processing unit, a feature valued in Sony’s top-of-the-line professional Alpha cameras. This AI unit can accurately recognize subject shape and movement, eye position, human bodies, and heads, allowing it to track subjects even when their faces are not visible, for both still images and videos. The image sensor’s capture area covers approximately 78% with up to 693 densely arranged phase-detection AF points.
Despite its fixed lens, the camera offers the versatility of three prime lenses through its Step Crop Shooting function, enabling users to switch between focal lengths equivalent to 35mm, 50mm, and 70mm via assigned buttons or dials. When shooting in RAW format, users can reselect the focal length during post-production. The lens’s macro ring allows instant switching to macro mode, enabling close-up shots as near as 20 cm with a maximum magnification of 0.26x.
For creators seeking unique and personalized visuals, the RX1R III offers twelve built-in Creative Looks. Adjustments to hue, saturation, brightness, contrast, and sharpness can be applied to both still images and videos. Notable Creative Looks include FL2 for a nostalgic expression with subdued colors, and FL3 for a more vibrant image.
Crafted from lightweight yet highly rigid magnesium alloy, the RX1R III balances aesthetics and functionality. Its design maintains excellent operability and expandability, with dials and the Multi-Interface (MI) Shoe embedded into the camera body, featuring a flat top surface. The grip design and surface texture provide a secure and comfortable hold.
The camera is equipped with an electronic viewfinder boasting an approximately 2.36 million-dot XGA OLED with high resolution and contrast, offering a magnification of approximately 0.70x. The RX1R III uses the rechargeable battery pack NP-FW50, capable of capturing up to 300 still images. It also features a USB Type-C port for rapid charging with USB Power Delivery-compatible devices or for connecting external power sources like mobile batteries for extended shooting sessions.
In alignment with Sony’s ‘Road to Zero’ initiative, the RX1R III supports the company’s vision for achieving a zero environmental footprint by 2050. Manufacturing facilities for Sony imaging products, including the RX1R III, operate on 100% renewable electricity. The camera’s packaging utilizes Sony’s proprietary environmentally friendly Original Blended Material instead of plastic. The camera system also includes comprehensive accessibility options, such as a Screen Reader function and Display Magnification, to support visually impaired users across an expanded range of menu items.
Optional accessories for the RX1R III include the TG-2 dedicated thumb grip , the LCS-RXL compact body case , and the LHP-1 lens hood. The RX1R III will be available in selected countries in the Middle East starting from September 2025.
Gadgets
Nothing Unveils Flagship Phone (3) and Headphone (1) at Dubai’s Museum of the Future

Nothing has marked a significant moment in technology and design with the official launch of its latest innovations, the Nothing Phone (3) and Headphone (1), at the prestigious Museum of the Future in Dubai. Nothing became one of the first smartphone brands to host an event at this architectural marvel, showcasing its dedication to pushing boundaries and reimagining the future of personal technology.
The launch event, held in collaboration with Creators HQ, brought together a diverse group of local, regional, and global media, alongside leading content creators from across the Middle East and beyond. Against the futuristic backdrop of the museum, attendees experienced firsthand how Nothing’s new products blend cutting-edge technology with bold, expressive design.
Rishi Kishor Gupta, Regional Director of Nothing MEA, emphasized the significance of the venue, stating, “Hosting our launch at the Museum of the Future is symbolic of what Nothing stands for – innovation, creativity, and a relentless drive to shape the future of technology. With Nothing Phone (3) and Headphone (1), we’re not just delivering devices; we’re delivering experiences that inspire individuality and empower people to connect, create, and express themselves in ways they never imagined.”
Alia Al Hammadi, Deputy Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, highlighted Dubai’s growing role as a hub for innovation, “The UAE continues to solidify its position as a global hub for innovation and creativity. Hosting the launch of Nothing’s new products in Dubai further proves the attractiveness of our environment for creators and pioneering businesses alike. It enables a new generation of content creators to produce meaningful content at the intersection of creativity and technology”. She further added, “Creators HQ is a nurturing space for innovation, driving the growth of the creator economy and offering talented influencers world-class tools and a stimulating interactive environment.”
Abdulaziz AlJaziri, Deputy CEO of the Dubai Future Foundation, commented on the UAE’s leadership in future technologies, “The UAE has firmly established itself as a global leader in advancing future technologies and nurturing companies and talent in this space. Our infrastructure and digital capabilities uniquely position us as a key player in shaping the future of tech.” He continued, “Hosting this global product launch by Nothing at the Museum of the Future reflects the strong interest of global tech giants, startups, and entrepreneurs in being part of the UAE’s innovation ecosystem. From AI and digitization to the creator economy and new media, our country offers unparalleled opportunities across emerging sectors, especially advanced technology and communications. This reflects the UAE’s deep commitment to developing innovative solutions that accelerate progress and human prosperity.”
The event introduced attendees to the unique features of the Nothing Phone (3), Nothing’s latest flagship smartphone, and Headphone (1), its debut over-ear headphones. Both products showcase Nothing’s iconic design language, combining transparent elements, premium materials, and user-centric functionality.
The Nothing Phone (3) is designed to inspire creativity, featuring the all-new Glyph Matrix, a pro-grade camera system, and next-gen performance powered by Snapdragon® 8s Gen 4. It aims to be a device that sparks individuality and makes technology feel personal again. The Headphone (1), crafted for audiophiles and everyday listeners, delivers immersive sound engineered in collaboration with KEF, intuitive tactile controls, and a striking transparent design. Live demonstrations at the event highlighted the seamless integration of both devices into daily life and their potential to redefine user interaction with technology.
As part of the regional rollout, Nothing announced an exclusive #100Drops activation on July 17th at 7 PM at Sharaf DG, Dubai Mall. This highly anticipated event offers fans and early adopters the chance to be among the first to own the Nothing Phone (3) and Headphone (1). Both devices will be available in black and white variants, with open sales commencing on July 18, 2025, across key retail partners in the UAE and Saudi Arabia.
The Nothing Phone 3 (12GB+256GB) is priced at AED 2,999; the Nothing Phone 3 (16GB+512GB) is priced at AED 3,299, and the Nothing Headphone 1 is priced at AED 999. As part of the launch, customers purchasing the Nothing Phone 3 will receive complimentary Nothing Ear (a) with the 256GB variant and Nothing Ear with the 512GB variant. Additionally, for a limited time until August 3, 2025, customers buying the 12GB/256GB variant of the Nothing Phone (3) can avail a free upgrade to the 16GB/512GB variant and will also receive a complimentary Nothing Ear.
Creator Tools
Logitech Intros Affordable Wireless Keyboards and Combos for Everyday Productivity

Logitech has announced the upcoming availability of its most affordable wireless keyboard lineup yet: the Logitech K250 Bluetooth Keyboard and the MK250 Bluetooth Combo. These new products aim to make reliable wireless productivity accessible to everyone, offering easy Bluetooth connectivity, familiar comfort, and durable design at a budget-friendly price.
“At Logitech, we’re committed to making great design and reliable technology available to as many people as possible,” said Elza Ovsyannikova, Category Manager of Logitech’s Personal Workspace Solutions in the Middle East. “With K250 and the MK250 Combo, users can experience the freedom of wireless with the quality and durability they expect from Logitech, all at an affordable price.”
The Logitech K250 Bluetooth Keyboard proves that affordability doesn’t mean compromising on quality. It features a full layout with arrow keys, a numeric keypad, and predefined F-key shortcuts, providing a familiar and smooth typing experience for hours of uninterrupted productivity.
Designed for modern workspaces, the K250 has a slim, space-saving Graphite colored silhouette and includes adjustable tilt legs for a comfortable 7-degree typing angle. Its Bluetooth pairing ensures quick, reliable connections across various operating systems, including Windows, macOS, and ChromeOS, and is certified to Work With Chromebook (WWCB), requiring no dongles or software. Built for durability, the K250 boasts a spill-resistant design, durable construction using recycled plastic, and an impressive battery life of over 12 months.
For users seeking an easy all-in-one solution, the MK250 Bluetooth Combo pairs the K250 Keyboard with the versatile M196 Wireless Mouse. The M196 mouse is designed for comfortable, ambidextrous use, featuring smooth optical tracking and fluid line-by-line scrolling for precise navigation. Together, the MK250 Combo offers a 12-month battery life for both the keyboard and mouse, seamless Bluetooth® connectivity, and Logitech’s trusted design quality, making it ideal for work, study, and daily multitasking.
Logitech continues its commitment to sustainable design with the K250 Keyboard and MK250 Combo. Both products incorporate post-consumer recycled plastic in their plastic parts to help reduce environmental impact, while their paper packaging comes from FSC-certified forests and other controlled sources.
The Logitech K250 Bluetooth Keyboard and MK250 Bluetooth Combo will be available in Graphite with an Arabic keyboard layout starting in July 2025 at major retailers.
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