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GITEX Shopper to Return With a Host of New Features

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GITEX Shopper 2019 will continue to build on its reputation as the region’s favourite and longest-running consumer electronics bonanza when it returns to Dubai World Trade Centre between September 24-28, 2019. Always at the forefront of technology, GITEX Shopper will again host a wealth of products at great prices, with bundled offers and deals for an anticipated crowd of more than 125,000 visitors.

“GITEX Shopper continues to evolve at the same breakneck speed as the consumer technology sector, and with the very latest tech gadgets on the Shopper floor we are ensuring visitors get their hands on the most relevant technology tools and innovations,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events, DWTC.

The one-stop-shop for the biggest savings of the year will also stage a daily ‘Visit & Win’ draw with prizes including 2019 Mitsubishi Eclipse Cross GLX Highline and iPhone XRs – the most popular iPhone in Apple’s history, and Scratch & Win prizes including Blueair Cabin car air purifiers or Tornado watches from Time House.

Gaming and virtual reality will take center-stage at the future-focused 2019 edition, aimed to entice gamers of all ages. According to a recent Newzoo report, this year, the Middle East and Africa (MEA) will generate revenues of 4.8 billion this year, registering a growth of 11.5 percent.

The super-popular Shopper Games will be returning with its mini-tournaments taking pride of place on the show floor. The PC Gaming Area will be featuring Fortnite tournaments on September 26 and 27, and Super Smash Bros. challenges on September 28. The PlayStation area will host on-the-minute games including Control, Borderlands 3 and FIFA 19; the Nintendo area is enriched with Mario, Pokemon, and Zelda; and a Retro Game Zone will take players back to the golden age of Atari.

GITEX Shopper 2019 will also welcome the debut of the Shopper Virtual Zone for gaming enthusiasts to test their skills on Fruit Ninja, The Laser Bat, Angry Birds, Vacation Simulator, Tetris and Car Racing, while a dedicated VR/AR corner will serve as a beacon for virtual and augmented reality buffs.

Answering the growing demand for smart home devices, GITEX Shopper has partnered with Jumbo Electronics to host a dedicated stand for smart home products, including new launches from various brands. Pankaj Kumar, head of OmniChannel Retail at Jumbo Electronics said: “We will have a dedicated zone to showcase smart home products across four categories – this includes Smart Home Connectivity, Smart Home Security, Smart Home Entertainment and Smart Home Automation. We will have plenty of exclusive products, bundles and offers at the event.”

Following the popularity of the initiative’s inauguration during GITEX Shopper 2018, the show’s organisers, DWTC, will be hosting the second Shopper Trade-in, with the goal to further encourage visitors to recycle their unused electronics during an amnesty, which will reward them with vouchers to spend during the exhibition. Bargains are expected to fly off the GITEX Shopper floor with DWTC research showing that, of the 125,000 visitors at last year’s event, 81 per cent came to snap up offers and deals and more than half – 54 per cent – delayed their planned electronics purchases until GITEX Shopper to ensure they got the best deals.

Key exhibitors participating at this year’s event include Jumbo Electronics, Sharaf DG, Axiom, MSI, Logitech, Monster Computers, Right View Group, Tradex Middle East, KY Style Home General Trading, Time House Trading, Nishat General Company, Aamaal, Citibank, Yuet Meng Trading, Collector Consulting, and Al Safeer Group.

Commenting on why Sharaf DG returns to show year after year, CEO Nilesh Khalkho said: “GITEX Shopper is the only event where consumers can find the entire electronics retail industry together and it has been always a pleasure for us to showcase our entire range and directly interact with consumers from all over UAE. More importantly, GITEX Shopper is the perfect platform to reach out to our target audience and satisfy their needs.”

GITEX Shopper 2019 is open daily from 11:00am – 11:00pm. Tickets are pegged at only AED 20. Children under five enter free while student groups of 50 and above can get tickets at AED 10 per student. Creating even more convenience, visitors spending above AED300 will get six hours of free parking at DWTC.

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Animenia Abu Dhabi Festival to Open Doors on 23rd October 2024

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Anime enthusiasts, get ready for a five-day immersive experience! The Department of Culture and Tourism – Abu Dhabi and BRAG are bringing the inaugural Animenia Abu Dhabi festival to Manarat Al Saadiyat from October 23rd to 27th, 2024. This event promises to be a haven for anime and video game fans, offering a unique blend of entertainment, interactive experiences, and celebrity appearances.

Animenia will feature a diverse range of activities, including:

  1. Cosplay Extravaganza: Witness the world’s top cosplayers compete for a massive prize pool of over AED 400,000.
  2. Celebrity Meet-and-Greets: Interact with renowned anime directors, voice actors, manga artists, and video game creators.
  3. Live Performances: Enjoy a lineup of J-Pop concerts, anime-inspired shows, and captivating performances.
  4. Interactive Exhibits: Immerse yourself in themed exhibits showcasing iconic scenes and characters from popular anime.
  5. Gaming and Workshops: Explore a dedicated gaming hub featuring VR zones, Esports, arcade games, and engaging workshops.

The festival will host a stellar lineup of guests, including:

  1. Legendary Anime Figures: Renowned figures like Yoko Takahashi (Neon Genesis Evangelion), Ryo Horikawa (Dragon Ball, Super Smash Bros), Naoto Ohshima (Sonic the Hedgehog), and more.
  2. Cosplay Icons: World-class cosplayers from Thailand, Indonesia, France, Latvia, Japan, and Saudi Arabia will be present.

Tickets for Animenia Abu Dhabi are now available with pricing starting at AED 65 for a single weekday pass.

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Events

GAMERGY is Coming to the MENA Region

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GAMERGY is extending its presence to the MENA region. After exciting editions in Europe and Latin America, the festival arrives in Egypt. For three days (January 30 to February 1) it will become the global meeting point for esports fans and international players competing for the best prizes. For this new edition of GAMERGY, MENATech, a company of the GGTech Entertainment group, will have the collaboration and support of ievents, eProjects LLC, and Influence Communications, leaders in event management, communication and experience creation.

The venue chosen for the celebration of this new edition of GAMERGY is Al Burouj, developed by IMKAN Misr in Cairo. Attendees will have access to a wide range of games for PC, mobile and consoles, with exciting tournaments, live performances by top artists, meet & greets with influencers and the best esports teams in the region. GAMERGY is a pioneering event designed for video game enthusiasts of all ages and backgrounds. The next edition in Egypt will create an immersive environment where the physical and virtual worlds will merge, allowing participants to connect and engage in unforgettable experiences.

GAMERGY has organized more than 20 successful editions in Spain, Argentina, Mexico, Miami, and Panama, consolidating its status as a dominant force in the e-sports, leisure and entertainment scene for the whole family. Mario Perez, CEO de MENATech, expressed his enthusiasm, “We are very excited about the first edition of GAMERGY in the MENA region, and it is a privilege that it is being held in Cairo. Following the expansion of GAMERGY over the past three years, with successful events in Spain, Mexico, Panama, Miami, Argentina and beyond, this marks an important milestone for us. Egypt’s gaming community is truly impressive and we are delighted to have the opportunity to engage with them and deliver an unforgettable experience to gamers of all ages. With the support of our partner in the Middle East, eProjects LLC, we are confident that GAMERGY Egypt will be a standout event on the GAMERGY International Tour.”

Sherif ElBassiouny, CEO of eProjects LLC, commented on the unique coalition, saying, “Hosting this groundbreaking eGaming event in Egypt is a testament to the nation’s growing influence in the digital and entertainment sectors. We are proud to bring together gamers and enthusiasts from across the MENA region, fostering innovation, competition, and community. This event not only highlights Egypt’s potential as a regional hub for eSports but also reflects our commitment to empowering the youth and embracing the future of digital entertainment. Together with our local partners, ievents and Influence Communications, we are paving the way for new opportunities in this thriving industry.”

GAMERGY combines entertainment and innovative technology, offering a unique experience where fun and creativity come together, as well as a disruptive experience for visitors and gamers alike. It will offer top-notch content on all aspects of the gaming world and showcase the latest technological advances in esports.

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Events

Power League Gaming and HUAWEI AppGallery Team Up for AppGallery Gamers Cup x Yalla Ludo Tournament

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Power League Gaming has announced its latest account win with HUAWEI AppGallery taking on the role of event and production management partner for the AppGallery Gamers Cup x Yalla Ludo Tournament in Egypt. Held on September 6th at the Westin Cairo Golf Resort and co-sponsored by the Egypt Tourism Authority (ETA) and the Egyptian Esports Federation (EEF), the tournament was a joint initiative between AppGallery—HUAWEI’s official app distribution platform—and Yalla Ludo, the region’s leading mobile board game app. Featuring fierce competition among 32 players and a total prize pool of $20,000 awarded to the top winners, the event aimed to enhance Yalla Ludo’s presence within HUAWEI AppGallery’s expanding app ecosystem.

This collaboration marks a significant milestone in Power League Gaming’s long-standing partnership with HUAWEI AppGallery, reflecting its commitment to promoting the AppGallery Gamers Cup (AGC). Power League Gaming was exclusively chosen for this project over competitors from Egypt and the UAE, highlighting the agency’s unmatched expertise in the region and its ability to deliver world-class event management solutions tailored to the evolving needs of the gaming industry.

Celebrating the renewed collaboration, Mathew Pickering, CEO of Power League Gaming, said: “We’re thrilled to join forces with HUAWEI AppGallery once again for the AGC x Yalla Ludo tournament. This partnership is more than just an event; it’s a chance for us to push the boundaries of what’s possible in gaming in the MENA region. At Power League Gaming, we’re committed to crafting an unforgettable experience that not only engages participants and viewers but also sets a new standard for event excellence. The tournament turned out a resounding success, enhancing HUAWEI AppGallery’s brand presence and deepening our connection with the gaming community.”

As the chosen event and production management partner, Power League Gaming delivered a comprehensive range of services to ensure a seamless and engaging tournament experience. These services included venue build and design, 3D renders and mock-ups, complete venue audio-visual setup (AV)-LED screens, technical support, complete branding production, all creative design elements and a full broadcast and esports solution, including broadcast asset designs and implementation. Power League Gaming also managed staffing and technical expertise to deliver a flawless event.

The AppGallery Gamers Cup x Yalla Ludo Tournament not only celebrates the collaboration between these two dynamic brands but also highlights the growing influence of mobile gaming in the region. With the MENA region’s gaming market value expected to reach $10 billion by 2027*, fueled by the growing number of gamers and the rising popularity of mobile games, the tournament was perfectly positioned to capture the vibrancy of the region’s gaming scene.

Through this partnership with HUAWEI AppGallery, Power League Gaming has delivered a premier gaming event, captivating audiences and further establishing its presence in the competitive gaming market. For more information about Power League Gaming, visit powerleaguegaming.com.

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