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GITEX Shopper 2019 Throws Its Doors Open With Incredible Offers

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GITEX Shopper 2019 has officially opened at Dubai World Trade Centre (DWTC) today (Tuesday, 24th September). A range of new products, activities, and features await more than 100,000 gadget-seekers and consumer technology visitors over five days at DWTC. Running in Sheikh Saeed Halls 1-3 until Saturday 28 September, GITEX Shopper 2019 returns with the region’s best electronics deals and promotions, daily prizes, giveaways, and interactive experiences to keep electronic fans of all ages entertained.

“The appeal of bumper deals, unbeatable promotions on the latest electronics and a raft of additional try-before-you-buy experiences across the show floor ensure GITEX Shopper continues to attract visitors year-after-year,” said Trixie LohMirmand, Senior Vice-President, DWTC, the event organiser. “Smart home products will take center-stage this year via a dedicated zone, which enhances the shopper experience and provides visitors with added support to aid in the purchasing process.”

In partnership with Jumbo Electronics, the new Shopper Smart Hub will showcase smart home products, including new connectivity, security, automation and entertainment launches from various household brands. In addition to exclusive products, bundles and offers, the dedicated zone will be staffed by experts to advise and provide tips on the best products for every need.

“Smart devices require specialised installation to make sure they seamlessly talk to each other and works to solve the customer’s needs,” said Pankaj Kumar, head of OmniChannel Retail at Jumbo Electronics. “It’s important to experience the products before you buy and then get a reliable team to visit your home to assess the requirements and recommend the right products. Jumbo’s Unwired Crew provides at-home services for a free evaluation for Smart Home devices, followed up by purchase advise and expert installation services to that customers get their best Smart Home.”

Commenting on growing regional demand for smart home products, Anup Sk, Business Manager at Mobile Outfitters added, “Smart devices are going to be an integral part of people’s lives in the future. As convenience is the king in today’s world smart devices successfully fulfill this need.”

The returning Shopper Games will again feature numerous PC and console tournaments throughout the five-day event, with exhibitors offering exclusive discounts and deals on products and accessories to meet gamers’ demands. First-time exhibitor, Monster, is offering up to 20 percent discounts on its range of high-performance notebooks and accessories designed for gamers and business executives who travel frequently. “The gaming sector is a fast-growing, attractive, niche market in the industry,” said Elif Ünal Pekçetin, Monster’s sales, and marketing representative. “The strategic location of Dubai means GITEX Shopper is the ideal meeting point for gaming lovers.”

GITEX Shopper sales continue to be led by smartphones, PC and laptops, HDTVs, accessories and home appliances, according to research from the 2018 event. New research released by DWTC shows that 30 percent of 2018 visitors waited for the show to buy electronics, with more than half – 54 percent – delaying planned electronics purchases until GITEX Shopper to ensure the best deals. That’s music to the ears of GITEX Shopper exhibitors.

“With data and streaming services becoming more popular, we are seeing a growing demand for larger TVs and smartphones. We also see a trend of lighter and thinner laptops and a growing interest in smart home products. UAE consumers have always been tech-savvy – and they know they can get the best deals on the latest gadgets and technology at GITEX Shopper,” said Jumbo’s Kumar.

In a dedicated zone aimed at bringing additional enjoyment to younger visitors, GITEX Shopper has partnered with Kidzania to host a range of activities each day of the show with face painting, arts and crafts, and painting on offer throughout. Following its runaway success last year, the GITEX Shopper Trade-in also returns this year. The initiative rewards visitors with vouchers to spend during the exhibition when they recycle their unused electronics during a five-day amnesty.

Key exhibitors participating at this year’s event include Jumbo Electronics Co. Ltd. LLC, Sharaf DG LLC, EMax Electronics, Axiom Telecom LLC, Huawei, Dell, MSI, Logitec, Alienware, Acer, Monster Notebook Fujairah Media Zone Creative City, Micro-Star Int’l Co. Ltd., Aamal, Al Safeer Group of Companies, Citibank, Collector Consulting FZ LLC, First Abu Dhabi Bank (FAB), KY Style Home General Trading FZE, NextBuy SP. Z.O.O., Nishat General Company LLC, Right View Trading LLC, Thumbay Pharmacy LLC, Time House Trading LLC, Tradex Middle East, Yuet Meng Trading Co Pte Ltd, Drishya General Trading Co. LLC, Life Pharmacy, and Nia General Trading.

GITEX Shopper 2019 is open daily from 11:00am – 11:00pm. Tickets are pegged at only AED 20. Children under five enter free while student groups of 50 and above can get tickets at AED 10 per student. Creating even more convenience, visitors spending more than AED300 will get six hours of free parking at DWTC.

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Digital SLR Cameras

Sony Launches FE 24-50mm F2.8 G, a Compact, Large Aperture F2.8 G Lens with High-Performance Optics

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Sony Middle East and Africa has announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. It covers a focal length of 24 mm to 50 mm, allowing you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality but with a design that will easily fit in the smallest of kit bags.

With the latest optical and mechanical design, the dimensions have been kept compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm, length of 92.3 mm, and weight of approximately 440 g. Sharp and detailed images at all focal lengths are achieved thanks to the arrangement of four aspherical lenses and two pieces of ED (Extra-low Dispersion) glass, so that aberrations such as chromatic aberration, are reduced, achieving high-resolution performance from the centre to the corner. FE 24-50mm F2.8 G uses an 11-blade circular aperture which together with the optimisation of spherical aberration provides the beautiful, soft and smooth bokeh that is characteristic of the G Lens series. It has a minimum shooting distance of 0.19 m (AF) at the wide end and a maximum magnification of 0.30 x (AF) offering high-quality close-up shooting.

The quality is evident through the AF (auto focus) whereby, equipped with two linear motors, it achieves high speed, high precision, high tracking, and quiet focusing. It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second for the full-frame mirrorless camera Alpha 9 III. For those wanting a solid video performance, AF tracking is available for high frame rate 4K 120p or FHD 240p movie recording where critical focus control is required, plus it supports in-body Active Mode image stabilisation for steady shooting while walking. It is also compatible with the focus breathing compensation on camera bodies, allowing for high-quality video expression.

Intuitive manual focus is achieved thanks to the adoption of linear response MF which allows smooth and superior image expression. FE 24-50mm F2.8 G is equipped with user-friendly functions such as a customisable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch, offering high operability and comprehensive control. Plus, for further ease of use, they are designed to be dust and moisture-proof with a fluorine coating which prevents dirt from sticking to the front surface of the lens.

 The new FE 24-50mm F2.8 G will be available in the region from Q2 2024.

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Gadgets

CORSAIR Intros New 75% Keyboard for Enthusiast Gamers

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CORSAIR has launched a standout addition to its lineup of award-winning gaming keyboards: the K65 PLUS WIRELESS. Beautifully built, and loaded with the essentials needed to win, this 75%-layout keyboard maxes out both performance and personality. When you deploy the K65 PLUS WIRELESS, your gaming persona and your keyboard enthusiast side come out to play.

Powerful performance now resides in a cleverly compact 75% profile. The space-saving K65 PLUS WIRELESS optimizes the important desk space needed for your mouse, while including the essential arrow and utility keys that put game controls right where you want them. Pre-lubricated CORSAIR MLX Red linear switches are buttery smooth and register every input with crisp responsiveness. The switches are also hot-swappable, so you can customize the keyboard by subbing in your switches easily – how you play is completely up to you.

The K65 PLUS WIRELESS offers ultra-satisfying typing, with no modding required. Each keystroke is tempered by two layers of integrated sound dampening that hushes internal pings and clacks. The result is precisely tuned acoustics that you – and everyone nearby – will appreciate. The PBT dye-sublimated keycaps’ midnight grey and silver accents complement any desktop; you will want to make K65 PLUS WIRELESS your primary board for daily use.

Connect and play, more adeptly than ever. Make ultra-fast moves over a reliable, low-latency 2.4GHz wireless connection for gaming, or Bluetooth for tablets, mobile, and more, all with secure AES encryption and up to 266 hours on a single charge with RGB off. Toggle from PC to Mac layout by simply flipping a switch, and connect to multiple devices seamlessly with a single keystroke.

For RGB fanatics, the K65 PLUS WIRELESS comes alive with a shiny array of per-key RGB, endlessly customizable with CORSAIR iCUE software. Use the power of iCUE to record macros, remap keys, and sync your keyboard to the rest of your setup’s RGB and iCUE Murals profiles, for a lighting ambience that makes your space a haven for gaming and working.
Equip the infinitely intriguing K65 PLUS WIRELESS keyboard, and match your superior skill with stunning style.

To celebrate the launch of K65 PLUS WIRELESS, CORSAIR is excited to offer an exclusive deal on DROP Holy Panda X tactile switches. For a limited time, when you buy a K65 PLUS WIRELESS keyboard on the CORSAIR webstore, you can get a set of Holy Panda X switches for 50% off from DROP.com. When brought together, this keyboard and key switch combo makes tactile gaming and typing a delightful experience. (Offer only available in North America)

The CORSAIR K65 PLUS WIRELESS gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The K65 PLUS WIRELESS is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network.

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Cars

HONOR Says its Eye-Tracking Features Can Move a Car

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HONOR has introduced an AI-powered eye-tracking feature that can move a car without a driver inside. This experiment, demonstrated by an automotive engineer, uses the eye-tracking feature of the HONOR Magic6 Pro to control a car based on the user’s eye movement.

A video by Autocar, available on YouTube, showcases this innovative technology. The HONOR Magic6 Pro is equipped with four commands that can be activated by eye gaze, allowing the car to start the engine, turn it off, and move forward or backwards. After focusing on a specific button for 2-3 seconds, the corresponding command is activated, and the car responds accordingly.

HONOR says that this demonstration is a testament to the company’s belief that AI can transform the way humans interact with devices in the future. HONOR has announced that its MWC Launch Event will be on February 25th. HONOR will also host an AI Panel with industry partners such as Qualcomm to unveil more discoveries about the future of AI. This event will take place on February 26th at 17:00 (CET) at MWC 2024. Find out more at this link: https://www.hihonor.com/ae-en/events/honor-mwc/

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