Panasonic Marketing Middle East & Africa (PMMAF) continues to elevate at-home grooming experiences as it announced today the regional launch of the ES-WV62 Bikini Trimmer and Shaver.  A truly revolutionary addition to the brand’s premium Personal Care portfolio, the ES-WV62 offers a unique combination of features that allows every woman to comfortably care for her delicate bikini zone.

Designed to simplify and streamline the delicate hair removal process for women, the ES-WV62’s trimmer head cuts thick and long hair gently and speedily, while the device’s shaver head allows smooth shaving for silky results every time.  In addition to its exceptional usability, the ES-WV62 boasts a sleek, modern look, is compact and comes with a waterproof body and head so it is always ready to go anywhere you need to take it.

“For most women, caring for the bikini zone area has become a challenge mainly because it is time-consuming and usually causes damage to their skin.  Always deeply understanding our customer needs, Panasonic designed the ES-WV62 Bikini Trimmer & Shaver to address the biggest concerns of grooming hair in women’s delicate areas,” said Honey Sanadhya, Manager – Brand Experience, PMMAF.  “The ES-WV62 represents our commitment to delivering innovative and practical solutions to help our women customers embrace their unique beauty by working on being happy, confident and healthy all year round.  With its versatile features and user-friendly design, the ES-WV62 offers women a convenient and effective way to achieve a pleasant experience of a smooth and gentle cut.”

The ES-WV62 is equipped with a dedicated bikini trimmer and shaver.  The trimmer head features two kinds of dedicated blades – a 45-degree sharp edge cutting blade, and a rounded flattened blade that can trim down unwanted hair down to 0.2 mm.  True to Panasonic’s exceptional Japanese blade technology, these sharp cutting blades are able to cut thick and long hair speedily, while the part that touches the skin is rounded and flattened to ensure gentle grooming.

The device’s shaver head allows gentle and close shave, as well as catches even short hair, for a silky smooth finish.  Its net blade is designed with big holes to catch even thick hair firmly, while the shaver head’s sharp inner blade cuts hair speedily. In addition to the trimmer and shaver heads, the ES-WV62 comes with two more attachments.  There is the bikini comb, which grooms long hair evenly to lessen volume.  Finally, the skin guard attachment prevents blades from touching the skin directly for safe and gentle grooming of hard-to-reach areas of the bikini zone.

The ES-WV62 is built with a powerful motor allowing for ultimate functionality even for thick bikini hair.  It is slim and compact, cordless and battery-powered making it ready to go anywhere you need to take it. The ES-WV62’s waterproof body and head lets users groom themselves even in the bath or in the privacy of their rooms.  As the device is 100% waterproof, you can also wash it after usage for a truly sanitized and healthy grooming experience.

The ES-WV62 Bikini Trimmer & Shaver is now available across Panasonic outlets in the Middle East and Africa as well as online at Amazon UAE.

Sony Middle East and Africa (MEA) recorded tremendous growth in FY2022, with an overall growth of 14 percent across key product categories in the UAE. While sales of Sony’s premium soundbars saw the greatest growth of 120 percent in MEA, growth was robust across other product categories as well, in the region: digital imaging products grew by 37 percent, mobile audio grew by 26 percent, and OLED and Mini LED TVs by 11 percent.

For 2023, Sony MEA is eyeing steady growth in its overall business in the region and further increasing its market share. To achieve this vision, the consumer electronics giant plans on increasing collaboration between stakeholders and consumers by enhancing our shopping experience by introducing Sonyworld, an exciting e-commerce platform with exclusive benefits.

Sony MEA remains focused on maintaining market leadership through new and innovative products across key focus categories such as television, digital imaging, and audio products.

Deputy Managing Director Jobin Joejoe, who is driving the company’s regional business strategy, said: “Sony’s purpose is to fill the world with emotion, through the power of creativity and technology. We are listening to our customers to unleash our creativity and create exceptional experiences for our community. Our business strategy will help us better serve our customer needs and provide a premium entertainment experience.”

The Middle East & Africa region is one of the fastest growth areas for Sony’s large-screen TVs, particularly in the 75” and 85” screen segment, with the largest market share in the GCC. Jobin added, “When it comes to purchasing behavior, there has been a perceptible increase in online sales of TVs, catalyzed by the mass shift to e-commerce. As many as 20 percent of Sony TVs sold in the region are now bought online, as compared to 10 percent pre-pandemic. However, physical retail stores continue to be the most popular choice as consumers want to experience and evaluate the features before purchasing.”

Meanwhile, in the mobile audio category, Sony MEA registered a steady growth across truly wireless, headband Bluetooth, and gaming headsets. This growth was fueled by Gen Z’s love for trendy wearables, the surge in digital content consumption such as music, gaming, and social media posts, and increased travel in the post-pandemic era that boosted demand for noise-cancelling headphones.

In the digital camera business, Sony continues to lead the full-frame segment with the continuous shift of DSLR users to mirrorless cameras. The company saw massive growth with a 60% market share in the full frame mirrorless segment in UAE, as well as an expansion of a large community of content creators thanks to Alpha Universe.

In FY2023, Sony MEA will feature 23 new models including the enhanced BRAVIA XR TVs powered by Cognitive processor XR with 13 new XR models. Following the successful launch of its INZONE PC headsets, Sony will also release the INZONE gaming monitor M9, coming with 4K resolution and Full Array display. INZONE gaming monitor would bring a new level of gaming experience to gamers in GCC.

Fitbit’s new Luxe smart band is targeted at fashion-forward fitness enthusiasts. However, this smart band is not only about looks, but it also comes packed with some cool features. In terms of colour options, you get aplenty! There’s Lunar White / Soft Gold Stainless Steel, Black / Graphite Stainless Steel, Orchid / Platinum Stainless Steel, and the Special Edition gorjana Soft Gold Stainless Steel Parker Link Bracelet.

The Fitbit Luxe features a slim design, a polished stainless steel casing, and bracelet-like accessories. The screen of the Luxe however is tiny – it’s a 0.76-inch AMOLED panel running at a 124-by-206 resolution. Since the screen is tiny, it makes things such as workout stats very hard to read. The screen however is crisp, bright, and colourful.

Fitbit also throws in a free 6-month trial of Fitbit Premium. The trial must however be activated within 60-days of device activation. You also get 5 days of battery life, water resistance to depths of up to 50m, sleep tracking and sleep score, and 24/7 heart rate and Active Zone Minutes monitoring.

In addition, you also get text, call, and app notifications, so you don’t miss out on something important during your workouts, for instance. What’s more, there are also stress management features. Through this feature, you get a daily in-app Stress Management Score to understand how your body is handling stress. You can then use the guided breathing sessions and track your Mindful Minutes in the Fitbit app.

The Fitbit Luxe also allows you to track your Sleep Score, which lets you understand your sleep quality and get tips on how to improve your sleep. You can also choose from 20 exercise modes for real-time stats during workouts. Now this includes Walk, Run, Bike, Swim, Treadmill, Workout, and so on.

Pairing the Fitbit Luxe with Android devices is a breeze, thanks to the Fast Pair feature that Google introduced. Once I charged up the Luxe, a window popped up on my Android smartphone, asking whether I would like to connect to the Luxe. As soon as I tapped yes, it connected instantly.

While Fitbit promises around 5 days of battery life, I was able to use the Luxe for almost a week before it gave up the ghost. For a price of AED 699, the Fitbit Luxe is a tiny and light tracker that almost does everything a full-blown smart band would do. If you are looking for a stylish-looking capable smart band, the Fitbit Luxe will serve you well.

Price: AED 699