Events
China Homelife Dubai to Throw its Doors Open on Dec 17

Scheduled to take place in Dubai, the China Homelife Exhibition returns to the city on December 17-19 at the Dubai Exhibition and Convention Centre. With over 2500 exhibitors and 100,000 products, they represent genuinely and verified manufacturers.
As the largest China sourcing event in the MENA and South East Asia, it covers a range of industries including, textile and garments, building materials and hardware, lighting, furniture, and home electronics. This year there will be several launches especially in the home and consumer electronics as well as household products.
China Homelife is the leading overseas exhibition that focuses on potential markets along with the ‘One Belt One Road’ Chinese initiative. According to the UAE Ministry of Economy, China is a leading trade partner in non-oil commodities and accounts for 9.7 percent of the total non-oil trade in 2018, valued at over $43 billion. With UAE having the advantage of being a hub for trade in the Middle East and being strategically located it also connects to other parts of the world.
The exhibition provides easy access to Chinese manufacturers for traders to interact with each other and get to see and discuss potential opportunities. “Over the years, China Homelife Exhibition has been a catalyst for business ties between the Middle East and China and particularly with the UAE. We have been making it easier for our exhibitors and visitors to conduct their commercial dealings by easing out language barriers, connecting potential buyers with the right manufacturers and streamlining the processes. It has now become a go to event to source Chinese products that are of high quality,” said Binu Pillai, Chief Operating Officer, MEOrient International Exhibition.
The exhibition is expected to see over 10,000 visitors from across the GCC and will be open from 10 am to 6 pm daily. Visitors can benefit from the China Mega Sale with up to 50% discount on selected electronics and household products this year. Pre-registered visitors can also avail of free parking. China Homelife Dubai Exhibition is supported by the Consulate General of the People’s Republic of China in Dubai and has been garnering strong business ties since 2010. This is due to the consistent variety and quality products that are exhibited.

Events
Taiwan Launches Global Challenge: “Go Healthy with Taiwan 2025” Seeks Innovative Health Solutions

Reporting fr0m Taipei, Taiwan: Taiwan is issuing a worldwide call for groundbreaking ideas to revolutionise global health. The “Go Healthy with Taiwan 2025 Campaign,” spearheaded by the Taiwan External Trade Development Council (TAITRA) and operating under the Taiwan Excellence initiative, invites innovators from every corner of the globe to collaborate with Taiwanese enterprises and tackle urgent health challenges. This ambitious campaign, accessible at gohealthy.taiwanexcellence.org, underscores Taiwan’s dedication to forging international partnerships that will enhance physical and mental well-being across diverse communities, cities, businesses, and organizations.
The initiative highlights Taiwan’s standing as a hub for high-quality, innovative products, urging participants from healthcare, technology, education, and other sectors to propose solutions that leverage Taiwan’s expertise. Projects selected will receive support to establish cooperative ventures with Taiwanese companies, creating value through bilateral partnerships. This strategic alignment aims to position Taiwan as a leading force in the international health innovation ecosystem, contributing to global trends prioritising health and well-being.

The event was officially launched by Susan Hu, Deputy Director General of TITA; Joe Chou, Executive Vice President of TAITRA, and baseball star An-ko Lin.
During the campaign’s official launch on Tuesday, June 3, TITA Deputy Director General Ms. Susan Hu noted that President Lai Ching-te is actively advancing the vision of a “Healthy Taiwan.” The launch of this campaign marks a crucial step in realizing this vision by inviting global innovators to participate and collaborate in shaping a healthier and more sustainable future.
Mr. Joe Chou, Executive Vice President of TAITRA, emphasized that this international call not only highlights the strength and innovation of Taiwan’s comprehensive health industry but also encourages collaboration with global partners to develop smart and sustainable healthy lifestyles through Taiwan’s cutting-edge technologies and solutions.
The event also unveiled the campaign’s promotional theme, “Pitching Taiwan’s Best: A Home Run for Proposals!” The venue was transformed into a dynamic baseball field setting to symbolize Taiwan’s energetic and proactive international engagement. Taiwanese baseball star Mr. An-Ko Lin, known for his performance in the WBSC Premier12 tournament, made a surprise appearance alongside “Fu Bear,” the mascot of Taiwan Excellence. Their symbolic home runs at the event represented Taiwan’s determination to deliver its top-tier health solutions to the global stage while connecting with international innovators.
The press conference was graced by the presence of esteemed guests, including Mr. Robert Wu, Chairman of the Taiwan Bicycle Association; Mr. Jeff Chen, President of the Taiwan Sporting Goods Manufacturers Association; and Mr. Spark Huang, Director of the Taiwan Medical and Biotech Industry Association, as well as representatives from key industry sectors. In addition, media representatives from 12 international outlets spanning Europe, the United States, Southeast Asia, and the Middle East, along with members of the foreign diplomatic corps in Taiwan, attended the event to show their support.
Campaign Details: Eligibility and Submission Process
The campaign welcomes proposals from a wide array of entities, including companies, government units, legal organisations, and non-legal groups such as research institutions, non-governmental organisations, public associations, academic societies, and universities. Prospective participants must submit supporting documents to verify their affiliation (e.g., website URLs, registration certificates) and their personal identity (e.g., employee ID, business card). A parental or guardian consent letter is required for proposers who are minors in their country before advancing to the semifinal stage.
All proposals must be submitted in English via the campaign’s official website by August 31, 2025. Each submission should focus on one of three core areas: applying products or solutions from Taiwanese enterprises, engaging in bilateral technical cooperation, or developing innovative business models that incorporate Taiwanese expertise. Proposals must demonstrate relevance to the proposer’s organisation and aim to promote health and well-being within local communities, cities, businesses, or organisations. Submissions will be evaluated based on their innovation, feasibility, health benefits, and the strength of their connection to Taiwanese products or solutions.

Representatives from industry, government, and academia in the health sector attended the event, joining forces to shape a “Healthy Taiwan” and foster global well-being.
Significant Awards and Incentives for Top Proposals
To incentivise participation, the campaign offers substantial awards. Up to three winning proposals will each receive a prize of USD 30,000. While the organiser reserves the right to select fewer or no winners if proposals do not meet the required standards, the opportunity remains significant.
Beyond the cash prize, finalists will earn an exclusive trip to Taiwan for up to two representatives. This includes attendance at the final competition, a press conference, and the “Go Healthy with Taiwan Tour.” This unique tour offers an immersive experience in Eastern Taiwan, featuring Yilan’s hot springs, Hualien’s gorges and coastlines, and Taitung’s pristine environments and vibrant indigenous communities. The campaign will cover round-trip economy class airfare, accommodations, travel expenses, and miscellaneous meals for the tour.

Susan Hu, Deputy Director General of TITA, stated that the “Go Healthy with Taiwan” campaign will bring together global innovation to co-create a healthier future.
Taiwan Excellence: A Legacy of Innovation
The “Go Healthy with Taiwan Campaign” is an extension of the Taiwan Excellence initiative, which was established by the Ministry of Economic Affairs in 1993. The Taiwan Excellence Awards recognise products demonstrating excellence in research and development, design, quality, and marketing, all manufactured in Taiwan. These award-winning products are globally promoted to enhance the creative image of Taiwanese businesses. The Taiwan Excellence symbol, characterised by six interwoven arcs, embodies Taiwan’s connection to the global economy, the solidarity of its manufacturers, and the passion driving its industries. The arcs also signify completeness, reflecting Taiwan’s cultural commitment to excellence.
TAITRA, the campaign’s organiser, is Taiwan’s leading non-profit trade promotion organisation, founded in 1970. Jointly sponsored by the government, industry associations, and commercial organisations, TAITRA supports Taiwanese businesses in strengthening their global competitiveness through a network of over 1,200 international marketing specialists across its Taipei headquarters and 50 overseas offices.

Joe Chou, Executive Vice President of TAITRA, believes that Taiwan’s high-quality products and solutions can create healthier lifestyles.
Global Reach and Future Impact
The “Go Healthy with Taiwan 2025 Campaign” has already garnered international attention, with discussions across various platforms highlighting its global call for proposals. This initiative aims to connect Taiwan’s innovative products with communities worldwide to improve lives. It encourages startups, healthcare providers, and businesses to submit ideas integrating Taiwanese technology.
By combining Taiwan’s expertise in high-quality manufacturing with global creativity, the “Go Healthy with Taiwan 2025 Campaign” seeks to create sustainable, impactful solutions that enhance health and well-being worldwide. Interested participants are encouraged to visit gohealthy.taiwanexcellence.org for detailed submission guidelines and to submit their proposals by the August 31, 2025, deadline.
Events
Jumbo Electronics Launches ‘GAME ON’ Gaming Event in Dubai

Jumbo Electronics has launched ‘GAME ON,’ a gaming event at its flagship store in Mall of the Emirates. The event, running until June 22, 2025, offers daily challenges and prizes for gamers of all skill levels. Jumbo Electronics, a UAE electronics retailer, has organized the event with over AED 275,000 in prizes available.
Under the tagline “Outplay. Outlast. Outwin,” the Jumbo store has been set up with dedicated gaming zones for popular titles including Fortnite, Counter-Strike 2, Call of Duty: Warzone, and EA FC 25. Participants can use provided PS5 consoles and gaming laptops. Players receive three attempts per game to achieve their best score, which is then recorded on a live leaderboard. Registration is available online at gameon.jumbo.ae.
Vikas Chadha, CEO of Jumbo Electronics, said, “For all of us at Jumbo Electronics, gaming is a core part of our vision. With activations like GAME ON, we’re building a deeper, more meaningful connect with the gamer community across the UAE. As pioneers in the region’s gaming retail space, we’re proud to provide not just the best tech, but also unforgettable experiences for gamers. We look forward to welcoming everyone, regardless of ability and age, at the Jumbo store.”
Weekly, the top four players on the leaderboard for each game will receive rewards such as gaming headsets and accessories. The overall top 16 players across all games will win grand prizes, including gaming laptops, monitors, peripherals, and complete gaming kits. Additionally, customers who purchase a gaming laptop at Jumbo before June 22 will receive exclusive gaming kits, valued at AED 299 or AED 700, depending on the model.
Apps
Twitch Announces Major Global and MENA Product Upgrades at TwitchCon Europe 2025

Twitch has announced a suite of significant product and service updates aimed at transforming how creators stream, monetize, and share content. The announcements were made by CEO Dan Clancy during the Opening Ceremony of TwitchCon Rotterdam 2025, the annual IRL festival celebrating Twitch’s expansive global community.
These new initiatives build on the roadmap outlined in Twitch’s 2025 open letter to its community, which prioritized streamer growth. With Twitch currently commanding over 60% of the gaming livestreaming market and viewers collectively watching an astounding average of 46 million hours of content daily, the platform continues to solidify its position at the forefront of live gaming and interactive entertainment.
This momentum is particularly evident in the MENA region, where viewership has seen a significant surge. In 2024 alone, viewers across the Middle East and North Africa spent over 209 million hours watching content on Twitch, underscoring the region’s rapidly growing appetite for livestreamed entertainment.
Today’s announcements underscore Twitch’s unwavering commitment to its creators. Key updates include the introduction of dual-format and 2K streaming in Open Beta, providing streamers with more versatile broadcasting options. To enhance monetization, custom sub gift promotions are being rolled out, offering new ways for communities to support their favorite creators.
A brand-new feature called Combos was also unveiled, alongside significant mobile app upgrades, some of which are specifically tailored to meet the needs and preferences of the MENA region’s burgeoning streaming community. “TwitchCon is our largest annual IRL gathering, bringing together our global community of streamers, viewers, and brands in a powerful way,” said Dan Clancy, CEO of Twitch, addressing the audience in Rotterdam. “This weekend is a celebration of creativity, connection, and fun. We’re introducing new tools and features to help streamers grow, including ones tailored to the MENA region.”
Clancy further emphasized the platform’s strategic focus on regional expansion, “We’ve seen strong momentum around gaming and esports, plus a rising demand for new and existing audiences. We’re excited to keep building in MENA, because when streamers thrive, so do the communities around them.”
You must be logged in to post a comment Login