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Lenovo Launches new ThinkBook Laptops

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Lenovo has announced the local availability of its ThinkBook laptops, designed to accelerate small and medium-sized businesses in the UAE. According to statistics from the UAE Ministry of Economy, more than 94 percent of companies operating in the UAE are SMBs, which collectively contribute to more than 60 percent of the country’s GDP, expected to rise to 70 percent by 2021. Lenovo believes that access to affordable, yet efficient technology is a crucial factor in aiding business success and contributing to the success of the nation.

Within its R&D efforts, Lenovo uncovered that nearly 60 percent1 of the ‘new workforce’ grew up working, creating and communicating online with stylish devices that make a statement. Comprised of Millennials and Gen Z, these two generations of workers crave meaningful employment and expect company devices that blur the lines of work, life, passion, and purpose.

In a constantly online world, modern workers require streamlined laptops which can be used to collaborate from any remote location, and no other group leverages smarter technology to enhance productivity quite like the smartphone-literate workers of the next generation. Backed by customer research, ThinkBook is specially designed for SMBs, who typically purchase consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties – core needs of any business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with trendy yet cost-effective devices.

“Today’s young business leaders have grown up with the latest technologies and they expect their workplace devices to not only keep them productive and be reliable, but also match their lifestyle. ThinkBook is designed to fill this gap in the SMB marketplace and we’re proud to be aligned with the UAE government on its agenda to empower and facilitate the growth of such organizations,” said Mohammed Hilili, Lenovo General Manager Gulf, Saudi Arabia & East Africa.

Across the globe, growing companies are embracing a trend termed Choose Your Own Device (CYOD). According to Lenovo’s field research with 8,000 global respondents, the new workforce cares a lot about how their computing device looks, such as colours and materials, but still prefers to choose from a curated list that the organization provides.

In the UAE, ThinkBook laptops are available in 13, 14 and 15-inch variants. The flagship ThinkBook 14 and ThinkBook 15 devices are powered by Windows 10 Pro and up to 10th Gen Intel Core processing, combining high performance with intuitive, time-saving features. Options include Intel Optane memory, WiFi 6, and discrete graphics.

The ThinkBook 15 comes at just 18.9mm thin, while the ThinkBook 14 is a mere 17.9mm – each easy to slip into a backpack, briefcase or under one’s arm. With FHD displays and two Dolby Audio speakers, users have full visibility and clarity when working. Dual-array, Skype certified microphones make conference calling easier than ever before and a USB 3.1 (Gen2, Type-C) port ensures large data transfers and heavy media files are managed with speed.

Designed for ultimate portability, Lenovo has also introduced the ThinkBook S series, including the elegant 13.3-inch ThinkBook 13s. The sleek and light device is constructed of a metallic finish on an all-aluminum chassis, alongside a narrow bezel display. As with the ThinkBook 14 and 15, the ThinkBook 13s also features advanced Intel processing and an FHD display. Dolby Vision and Harman speakers with Dolby Audio ensure users remain engaged and immersed in their content.

ThinkBook laptops are ideal for business buyers unwilling to make trade-offs in essentials such as, security, reliability, and support services, while satisfying the demand for sleek-looking devices that bring the familiar smartphone experience to PCs. Perfect for any business, they combine modern style and consumer-oriented design elements, with the business-grade and built-in security features that consumers expect from the Think family PCs.

ThinkBook laptops have a premium feel, can lay flat at 180°, and feature ultra-narrow bezels to pack a larger display into a small portable package. Wrapped in aluminium and magnesium metals in a Mineral Grey finish, each laptop is light-weight and has a slim body for use at the office, from home or on-the-go.

ThinkBook ultra-slim laptops incorporate business features not often included in their pricier alternatives. All laptops are available with single-step authentication and power-on with the touch fingerprint reader, in addition to a physical ThinkShutter camera cover for privacy control. In addition, each ThinkBook undergoes durability and reliability tests to ensure it can withstand knocks, drops, spills, dusts, and extreme temperatures.

With Intel Optane memory or a solid-state drive on the ThinkBook 14 and 15, everything runs far faster – from booting up apps to saving and downloading files. All ThinkBook laptops come with the option of an integrated fingerprint reader on the Smart Power Button to enable instant login. On the ThinkBook 13s, users can use hot keys to answer or hang up when making Skype calls. Music can be played while the system is still in standby mode, resuming to full working capacity in less than 0.5 seconds.

RapidCharge technology brings the battery life of each ThinkBook laptop up to 80% charge in just 60 minutes, allowing users to power up between meetings and stay mobile for longer. In business, PC downtime can have a cascading effect, resulting in poorer customer satisfaction that affects brand reputation. ThinkBook is supported by a range of business-grade services including Lenovo Premier Support, warranty extensions and upgrades, such as onsite next business day support and International Warranty Service to minimize any downtime.

ThinkBooks also come with built-in self-management features, especially useful for smaller companies without dedicated onsite support teams. Among these, the preloaded Lenovo Vantage software offers tools for preventive hardware diagnostics, personalized hardware settings and auto-install of critical updates.

The ThinkBook 13s starts at AED 3,499, while the ThinkBook 14 starts at AED 2,599. The ThinkBook 15 starts at AED 2,599.

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ROG Strix Scar 16 G635LX (2025) Review: A Compact Powerhouse with a Stunning Mini LED Display

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The ROG Strix Scar 16 G635LX is the smaller sibling of the Scar 18 G835LX, packing similar high-end specs, design elements, and features into a more compact and lightweight chassis. While it runs slightly hotter due to its size, it doesn’t compromise on performance.

Design and Build Quality
The Scar 16 G635LX is essentially a scaled-down version of the Scar 18 G835LX, as mentioned earlier, sharing the same design language, build quality, and ergonomics. Compared to previous generations, the 2025 model features a cleaner aesthetic, updated I/O, latest-gen hardware, and improved cooling. It also retains its standout mini LED matte display and punchy speakers, a combination still uncommon in gaming laptops.

The chassis is primarily plastic, except for the metal lid, and features an all-black finish with RGB lighting elements, including a lightbar around the base. The Anime Matrix LED array on the lid makes a return. Ergonomically, the hinges hold the screen firmly. The laptop features a comprehensive array of connectivity options, including a 3.5mm combo audio jack for audio input and output, a high-bandwidth HDMI 2.1 FRL port for display connectivity, three USB 3.2 Gen 2 Type-A ports offering data transfer speeds up to 10Gbps, a 2.5G LAN port for high-speed wired networking, and two cutting-edge Thunderbolt 5 ports supporting DisplayPort, power delivery, and G-SYNC, with impressive data transfer speeds of up to 120Gbps.

ROG Strix SCAR 18 G835LX (2025) Review: A Powerhouse for Gamers and Creators

Specifications
The ROG Strix Scar 16 G635LX includes an Intel Core Ultra 9 275HX processor with 8 Performance and 16 Efficiency cores, boosting up to 5.4 GHz. It’s paired with an Nvidia RTX 5090 Laptop GPU with 24GB of DDDR7 VRAM and a power limit of up to 240W. Memory comes in the form of 32GB DDR5-5600 SO-DIMM RAM, expandable via two DIMM slots, while storage includes 1TB + 1TB PCIe 4.0 NVMe M.2 Performance SSD (RAID 0).

Display and Other Specs
The device boasts a stunning 16-inch ROG Nebula HDR Display with a sharp 2.5K resolution (2560 x 1600, WQXGA) and a productivity-friendly 16:10 aspect ratio. This Mini LED panel features an anti-glare coating and delivers vibrant, color-accurate visuals with 100% DCI-P3 coverage. Gamers will appreciate the ultra-smooth 240Hz refresh rate and rapid 3ms response time, further enhanced by G-Sync technology. The display is also Pantone Validated, ensuring color accuracy for creative professionals, and supports Dolby Vision HDR for richer, more immersive visuals. The inclusion of a MUX Switch and NVIDIA Advanced Optimus allows users to seamlessly switch between integrated and dedicated graphics for optimal performance and battery life.

Cooling is handled by a tri-fan vapor chamber system with liquid metal on both the CPU and GPU. Power comes from a 90Wh battery, and the laptop includes both a 380W power adapter and a 100W USB-C charger. At 2.81 kg, it’s not lightweight but remains more portable than larger 18-inch alternatives.

Keyboard and Touchpad
The keyboard retains a full-size layout without a NumPad but includes dedicated media keys and full-sized arrow keys. Typing feel is excellent, with slightly stiffer actuation than previous models, and the keys are quieter than mechanical alternatives. Per-key RGB lighting is bright and customizable. The main downside is that the black keycaps and frame smudge easily, requiring frequent cleaning.

The large glass touchpad includes a virtual NumPad function activated via the top-right corner. Physical clicks are stiff, but palm rejection works well. An 1080P FHD IR Camera supports Windows Hello facial recognition, though image quality is strictly average.

Battery
The entire Strix Scar series comes equipped with a substantial 90Wh battery, delivering impressive endurance for everyday tasks like video streaming and web browsing. When you need a quick boost, the device’s power adapter with ASUS Slim Power Jack technology can recharge the battery to 50% in just 30 minutes.

For added convenience, all models support USB Power Delivery up to 100W via the USB Type-C port. This means users can stay powered up even when traveling light—just plug in a compatible USB-C charger for on-the-go top-ups without carrying the full power brick. Whether you’re gaming at home or working remotely, the Strix Scar lineup keeps you running longer with fast charging flexibility and all-day battery life.

Performance
The 24-core (8P + 16E) Ultra 9 275HX boosts up to 5.4 GHz and sustains 150-175W in Turbo mode. It delivers roughly 15-20% better multi-threaded performance than the previous-gen i9-14900HX. The Nvidia RTX 5090 Laptop GPU, armed with a substantial 24GB of cutting-edge GDDR7 VRAM and a significant power limit of up to 240W within the Scar 16 G635LX, promises to deliver top-tier mobile gaming and content creation performance.

This configuration allows the laptop to handle demanding AAA titles at high resolutions and settings, potentially even pushing the boundaries of ray tracing and DLSS capabilities for a visually stunning and smooth gaming experience on its high-refresh-rate display. The ample VRAM will also be a boon for professionals working with large datasets in applications like video editing, 3D rendering, and AI development, ensuring smooth and efficient workflows.

The Scar 16 G635LX is designed with robust cooling to allow the RTX 5090 to operate closer to its maximum potential, unlocking exceptional performance that rivals high-end desktop GPUs from the previous generation. Users can expect blazing-fast frame rates, reduced loading times, and the ability to tackle graphically intensive tasks with remarkable speed and efficiency.. A vapour chamber and liquid metal cooling keep temperatures in check, with the CPU averaging ~90°C and the GPU ~80°C under load. Fan noise ranges from ~48 dBA in Turbo mode to under 35 dBA in Silent mode.

Verdict
The ROG Strix Scar 16 G635LX (2025) is a powerful, well-cooled gaming laptop with a standout mini LED display. While its pricing may deter some, it’s a great choice for users who prioritise a matte screen over OLED alternatives, along with powerhouse performance. If you can stomach the cost, it’s one of the best 16-inch performance laptops of the year.

Price: AED 22,999

ROG Strix Scar 16 G635LX (2025)
AED 22999










  • Final Rating

4









Summary

The device boasts a stunning 16-inch ROG Nebula HDR Display with a sharp 2.5K resolution (2560 x 1600, WQXGA) and a productivity-friendly 16:10 aspect ratio. This Mini LED panel features an anti-glare coating and delivers vibrant, color-accurate visuals with 100% DCI-P3 coverage.

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HONOR Announces the New HONOR 400 Series of Smartphones Focusing on Premium Design and Pro-Level Cameras

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HONOR has officially unveiled the much-anticipated HONOR 400 Series, including the HONOR 400 and HONOR 400 Pro, revealing a bold and stylish design that has quickly captured attention. With fans eagerly speculating about the new look, the brand has now delivered a first glimpse—and it does not disappoint. The freshly released photo showcases a modern, premium aesthetic with ultra-slim profiles, smooth curves, and a clean, minimal camera layout that reflects HONOR’s commitment to craftsmanship and innovation.

 

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The HONOR 400 supports a powerful dual-camera setup, while the HONOR 400 Pro steps things up with an advanced triple-camera system, built for stunning photography for every scenario. The lenses are neatly placed in the top-left corner of the rear panel, creating a polished and professional look that aligns with the sleek aesthetics of modern flagship smartphones. This thoughtful camera placement not only adds to the device’s visual appeal but also enhances usability without looking bulky.

 

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Both models feature a matte finish that enhances their premium look and feel, adding a touch of timeless elegance to their design. The HONOR 400 debuts in a striking Light Gold Titanium, while the HONOR 400 Pro arrives in a sophisticated silver shade. It’s expected that additional stunning color options will be available for both models. Each shade is thoughtfully chosen to complement the sleek, modern build of the devices, reinforcing their refined and stylish appeal.

Design-wise, the HONOR 400 Series is clearly aimed at users who appreciate both aesthetics and function. The ultra-slim body, smooth edges, and nearly edge-to-edge display create a contemporary look that’s both eye-catching and practical. The back panel, available in matte or shiny finishes, is comfortable to hold, adding to the premium user experience. Every element—from the seamless lines to the subtle camera design—has been carefully considered to ensure the phones not only look good but feel great in your hand.

With this reveal, HONOR sets a strong tone for its latest generation of smartphones. The HONOR 400 and HONOR 400 Pro combine refined design with next-level camera technology, proving that style and function can go hand in hand. As excitement builds, it’s clear the HONOR 400 Series is ready to stand out in a crowded market.

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Big Screens at Home: Epson Data Shows UAE’s Projector Craze

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A study commissioned by Epson has uncovered increasing demand for home cinema experiences, with tremendous advancements in technology and a shift in lifestyle preferences driving consumers towards choosing large-screen projectors over traditional television sets for such experiences. Whether for creating a home theatre, gaming experience or enjoying content with a large-screen display, the survey results show that projectors have become a preferred option in the world of home entertainment. Their growing popularity reflects consumers’ desire for larger, more immersive, and flexible viewing experiences.

Epson conducted the survey across five markets – Saudi Arabia, the United Arab Emirates, Morocco, Türkiye, and South Africa – to identify current trends in home cinema experiences. The research revealed that 50.8% of respondents across the five markets favour large-screen projectors over traditional TV sets, with the highest number of respondents preferring projectors seen in the UAE (60%) and Saudi Arabia (62%). Notably, only 11.6% of those surveyed reported not using or having tried a projector.

In the UAE, visual quality emerged as the most crucial element of an ideal movie-watching experience, with 40% of respondents citing it as top priority, followed by sound quality at 33% . Overall ambience and comfort ranked third and fourth, respectively, indicating that consumers prioritise technological advantages above other factors.

Neil Colquhoun, President for Epson META-CWA, said, “We are pleased to see the popularity of large-screen projectors across our markets, as revealed by our survey results, which demonstrate how advancements in technology are driving demand. As technology continues to evolve, becoming even more impressive and accessible, we anticipate demand for ever bigger and better home entertainment experiences.”

Epson conducted the survey in collaboration with Pollfish, sampling 100 respondents per market. Epson sees significant potential to increase market share as consumers discover the phenomenal viewing experiences enabled by technological advancements. Draws for consumers include bigger screen sizes, flexibility and space-saving, portability, customisability and a cinematic feel, enabling a true movie theatre atmosphere at home.

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