Lenovo has announced the local availability of its ThinkBook laptops, designed to accelerate small and medium-sized businesses in the UAE. According to statistics from the UAE Ministry of Economy, more than 94 percent of companies operating in the UAE are SMBs, which collectively contribute to more than 60 percent of the country’s GDP, expected to rise to 70 percent by 2021. Lenovo believes that access to affordable, yet efficient technology is a crucial factor in aiding business success and contributing to the success of the nation.
Within its R&D efforts, Lenovo uncovered that nearly 60 percent1 of the ‘new workforce’ grew up working, creating and communicating online with stylish devices that make a statement. Comprised of Millennials and Gen Z, these two generations of workers crave meaningful employment and expect company devices that blur the lines of work, life, passion, and purpose.
In a constantly online world, modern workers require streamlined laptops which can be used to collaborate from any remote location, and no other group leverages smarter technology to enhance productivity quite like the smartphone-literate workers of the next generation. Backed by customer research, ThinkBook is specially designed for SMBs, who typically purchase consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties – core needs of any business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with trendy yet cost-effective devices.
“Today’s young business leaders have grown up with the latest technologies and they expect their workplace devices to not only keep them productive and be reliable, but also match their lifestyle. ThinkBook is designed to fill this gap in the SMB marketplace and we’re proud to be aligned with the UAE government on its agenda to empower and facilitate the growth of such organizations,” said Mohammed Hilili, Lenovo General Manager Gulf, Saudi Arabia & East Africa.
Across the globe, growing companies are embracing a trend termed Choose Your Own Device (CYOD). According to Lenovo’s field research with 8,000 global respondents, the new workforce cares a lot about how their computing device looks, such as colours and materials, but still prefers to choose from a curated list that the organization provides.
In the UAE, ThinkBook laptops are available in 13, 14 and 15-inch variants. The flagship ThinkBook 14 and ThinkBook 15 devices are powered by Windows 10 Pro and up to 10th Gen Intel Core processing, combining high performance with intuitive, time-saving features. Options include Intel Optane memory, WiFi 6, and discrete graphics.
The ThinkBook 15 comes at just 18.9mm thin, while the ThinkBook 14 is a mere 17.9mm – each easy to slip into a backpack, briefcase or under one’s arm. With FHD displays and two Dolby Audio speakers, users have full visibility and clarity when working. Dual-array, Skype certified microphones make conference calling easier than ever before and a USB 3.1 (Gen2, Type-C) port ensures large data transfers and heavy media files are managed with speed.
Designed for ultimate portability, Lenovo has also introduced the ThinkBook S series, including the elegant 13.3-inch ThinkBook 13s. The sleek and light device is constructed of a metallic finish on an all-aluminum chassis, alongside a narrow bezel display. As with the ThinkBook 14 and 15, the ThinkBook 13s also features advanced Intel processing and an FHD display. Dolby Vision and Harman speakers with Dolby Audio ensure users remain engaged and immersed in their content.
ThinkBook laptops are ideal for business buyers unwilling to make trade-offs in essentials such as, security, reliability, and support services, while satisfying the demand for sleek-looking devices that bring the familiar smartphone experience to PCs. Perfect for any business, they combine modern style and consumer-oriented design elements, with the business-grade and built-in security features that consumers expect from the Think family PCs.
ThinkBook laptops have a premium feel, can lay flat at 180°, and feature ultra-narrow bezels to pack a larger display into a small portable package. Wrapped in aluminium and magnesium metals in a Mineral Grey finish, each laptop is light-weight and has a slim body for use at the office, from home or on-the-go.
ThinkBook ultra-slim laptops incorporate business features not often included in their pricier alternatives. All laptops are available with single-step authentication and power-on with the touch fingerprint reader, in addition to a physical ThinkShutter camera cover for privacy control. In addition, each ThinkBook undergoes durability and reliability tests to ensure it can withstand knocks, drops, spills, dusts, and extreme temperatures.
With Intel Optane memory or a solid-state drive on the ThinkBook 14 and 15, everything runs far faster – from booting up apps to saving and downloading files. All ThinkBook laptops come with the option of an integrated fingerprint reader on the Smart Power Button to enable instant login. On the ThinkBook 13s, users can use hot keys to answer or hang up when making Skype calls. Music can be played while the system is still in standby mode, resuming to full working capacity in less than 0.5 seconds.
RapidCharge technology brings the battery life of each ThinkBook laptop up to 80% charge in just 60 minutes, allowing users to power up between meetings and stay mobile for longer. In business, PC downtime can have a cascading effect, resulting in poorer customer satisfaction that affects brand reputation. ThinkBook is supported by a range of business-grade services including Lenovo Premier Support, warranty extensions and upgrades, such as onsite next business day support and International Warranty Service to minimize any downtime.
ThinkBooks also come with built-in self-management features, especially useful for smaller companies without dedicated onsite support teams. Among these, the preloaded Lenovo Vantage software offers tools for preventive hardware diagnostics, personalized hardware settings and auto-install of critical updates.
The ThinkBook 13s starts at AED 3,499, while the ThinkBook 14 starts at AED 2,599. The ThinkBook 15 starts at AED 2,599.
HONOR Intros HONOR X6
HONOR has announced the official launch of the HONOR X6, the latest addition to HONOR’s reliable X Series line up, bringing HONOR’s latest cutting-edge technology to more users in the Middle East. Boasting a myriad of compelling features, the HONOR X6 is equipped with an ultra-large 5000mAh battery, a triple camera system consisting of a 50MP Main Camera, and large expandable storage to go with its 4GB+64GB memory, making smartphone innovations more accessible.
Equipped with a 5000mAh battery, the HONOR X6 delivers up to 17 hours of online video streaming, 18 hours of social media browsing, or 31 hours of music playback, all enabled by a single charge to power users throughout the day. The HONOR X6 features a rear triple camera system comprising a 50MP Main Camera, a 2MP Macro Camera, and a 2MP Depth Camera. The impressive combination of cameras allows users to easily capture and record all their favorite memories, fulfilling their appetite for creative expression anytime, anywhere.
Alongside the 64GB ROM, the HONOR X6 also supports large expandable storage of up to 1TB MicroSD, meeting the different storage requirements of users. Delivering a smart and seamless user experience, the HONOR X6 runs on HONOR Magic UI 6.1 based on Android 12. Featuring HONOR Share, the HONOR X6 enables speedy wireless file transfers across HONOR devices including smartphones, tablets, and laptops. With the Efficient Smart Desktop feature, users can customize widgets on the home screen and access information without opening the apps, further boosting efficiency and productivity.
Boasting a 6.5-inch HONOR FullView Display, the HONOR X6 delivers an immersive viewing experience. Coupled with a host of eye care features including Eye Comfort Mode, and Dark Mode, the HONOR X6 offers an extremely pleasant viewing experience in different types of user scenarios, perfect for reading articles, streaming videos, or browsing photos, even in direct sunlight or in dimly lit environments.
Packed with the unique eBook Mode, HONOR X6 can convert the screen to black and white, improving the reading experience for smartphone users.
HONOR Pad 8 is Now Available in the UAE
HONOR has announced the official availability of the all-new HONOR Pad 8 in the UAE market following record-breaking preorders. The all-new HONOR Pad 8 delivers unrivalled entertainment experience in a sleek and compact design. Boasting an impressive 12-inch 2K HONOR FullView display, 8 Speakers with DTS: X ULTRA, and Multi-Screen Collaboration, the HONOR Pad 8 pushes industry benchmarks to help users stay entertained to the maximum.
“HONOR innovates and provides state-of-the-art products based on an in-depth understanding of local customer needs and consumer behavior, ensuring that each market receives the best-fit model,” said Zac Li, GCC Country Manager of HONOR Device Co, Ltd “We’re thrilled that HONOR Pad 8 has been getting lots of attention in the last few days and the preorder sales hit a new record in the UAE market. We will continue to bring more exciting products to the UAE market to ensure users benefit from industry-leading devices that deliver a premium experience.”
HONOR products are positioned differently to suit different customers. HONOR Pad 8 is designed to deliver a truly immersive entertainment experience with a big display, alongside powerful speakers, perfect for those who need to fulfill their entertainment needs. Additionally, the HONOR Pad 8 comes with the latest HONOR Magic UI 6.1 based on Android 12, offering a range of enhanced, customized features to provide a smart experience to users like Multi-Screen Collaboration, HONOR Share, APP Extender and Multi-Window Viewing.
Inspired by the sky at dawn, the HONOR Pad 8 is available now in classic Blue Hour in UAE markets via HONOR Online Store and Sharaf DG at an affordable price of AED 1199 with free gifts worth AED 248 including HONOR Flip Cover and HONOR CHOICE X2.
Logitech Launches its Aurora Collection in the Gulf Region
Logitech G introduced the Aurora Collection in the Gulf region, a new collection featuring the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, G705 Wireless Gaming Mouse. The new collection was designed while addressing the needs and wants of women gamers and appealing to all gamers who are looking for a playful design and curated experience.
The Aurora Collection has a distinctive aesthetic and design language. It also includes Logitech G’s advanced gaming-grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are while delivering the advanced feature set all gamers expect.
The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering, and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present.
The Aurora Collection consists of:
- G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the feature to modulate a player’s voice. Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award-winning LIGHTSPEED wireless technology, and Bluetooth.
- G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.
- G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth connectivity, and an easy-reach DPI-cycling button, gamers can play their best.
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