Digital SLR Cameras
Canon Launches the new EOS-1D X Mark III
Canon Middle East has launched the new EOS-1D X Mark III. The new DSLR comes packed with improved AF tracking performance, image quality, and communication capabilities. Canon’s new flagship camera features shooting speeds of up to 20fps with AF tracking, along with improved high ISO performance the camera achieves ‘the shot’, every time. The EOS-1D X Mark III’s AF sensor sports 28 times the centre resolution of its predecessor to address professional photographers’ need for greater accuracy and focusing on subjects in a wider range of scenarios.
What’s more, the camera offers 5.5K 12-bit RAW video internal recording – the first non-cinema Canon EOS series camera to have such feature – allowing professionals to capture top-quality video as well as stills. Venkatasubramanian Hariharan, B2C Business Unit Director of Canon Middle East said, “We are proud to be announcing the launch of the EOS-1D X Mark III, the masterpiece that we have been waiting for. DSLRs will continue being the pioneers of the professional photography industry especially when it comes to capturing stories that hold thrill, excitement, and the adrenaline rush of sports. Next-generation and high-quality imaging, as well as impressive focus at high speeds, will definitely unleash limitless creative opportunities and amplify storytelling.”
The EOS-1D X Mark III has been developed using feedback from the worldwide community of EOS-1D X and EOS-1D X Mark II photographers. Canon’s rich heritage in optical excellence shines through in professionals’ feedback during testing, praising the EOS-1D X Mark III’s step-change in autofocus, dramatically improved image and video quality and speedy communication abilities – all features which allow professionals to achieve breath-taking images and deliver them to clients – faster than ever before.
Based around the Canon EF mount, with more AF lenses available than any other system, the EOS-1D X Mark III features a new AF system and sensor. This Canon-developed technology enables enhanced stability and tracking giving professionals a new level of flexibility and accuracy when photographing subjects in various conditions. In the ever-competitive professional photography industry, there is no room for images of blurry subjects. With a new AF sensor, the camera provides 28 times the centre resolution of its predecessor and three times the number of AF points, delivering unrivalled precision and giving photographers even greater image choice of pin-sharp shots.
Partnered with a dedicated DIGIC 8 processor, focusing on subjects in a wider range of lighting is made possible – conditions which would see lesser-quality AF systems fail to capture ‘the shot’ in focus. In addition to focusing accuracy in low light, the camera is ideal for photographing low contrast, patterns, fine detail and diagonal lines – all of which were previously difficult to capture. Programmed via deep learning, the camera’s AF system can identify human subjects in a range of sporting situations, bringing them into focus – at high speeds – with a newly-developed advanced subject tracking system.
With this deep learning capability, the camera will lock on to a subject’s head or face – the primary place of focus for the human eye when looking at images – even in situations when the subject’s eyes are covered by the likes of helmets and goggles. A new Auto AF case setting has also been incorporated in the camera to tune the AF settings to match the subject – making setting up the AF system easier than ever before – ideal for professionals photographing subjects which occasionally may be blocked.
Thanks to its new Canon developed DIGIC X processor, 20.1 Megapixel sensor, mirror system, and shutter, the EOS-1D X Mark III gives a competitive edge – achieving industry-leading speeds of 16fps. Essential for world-class sporting events and animals in the wild, the optical viewfinder provides photographers better connection to the subject, with clear and bright lag-free viewing. In Live View mode, the camera can shoot at 20fps with mechanical or electronic shutter with full AF, further extending creative opportunities.
To achieve such fast frame rates impossible in any other manufacturers’ camera, Canon’s innovative technology reinvents the SLR mirror system. With Canon’s mechanical engineering superiority at the heart, the camera features almost zero mirror bounce – meaning its mirrors return to their positions as quickly and as precisely as possible – directing light to the camera’s AF sensor to take a reading faster than ever before. Next-generation imaging standards The EOS-1D X Mark III is Canon’s first camera to feature its next-generation imaging sensor, supporting faster readout and lower noise – addressing professionals’ request for a low-noise, high-performing DSLR.
The camera’s 20.1 Megapixel Full-Frame CMOS sensor also offers Canon’s widest ISO range yet. With the extended settings from ISO 50 to ISO 819,200 – the EOS-1D X Mark III further provides professionals with the flexibility to photograph in various conditions. Thanks to the increased noise handling abilities of its sensor, professionals can alter the exposure of images in post-processing without noise affecting the dark areas of the images – providing even more usable dynamic range than previous models. The EOS-1D X Mark III is the first camera to the market to use a revolutionary new High Detail low-pass filter, which samples the light point over a greater number of points to achieve sharper and higher resolution images while preventing moiré. It is also the first EOS model to support the HEIF (High-Efficiency Image File Format).
This next-generation format, based on the HEVC codec, enables images with 10-bits of data to be saved in a file the equivalent size as a JPEG while suffering less compression artifacts. The camera also uses the next generation of memory cards CFexpress providing write speeds over three times that of that previous fastest CFast cards and making shooting bursts of over 1000 raw images possible. Meeting the demand for high-quality video Thanks to its new sensor and processor, the EOS-1D X Mark III is now also Canon’s most advanced video product with interchangeable lenses outside of the Cinema EOS series – offering 4K Full Frame and supporting 12-bit RAW internal recording.
It is the first non-cinema Canon camera to feature RAW recording, providing an expansive range of colours and tones which can be extracted in post-production for superior image quality. In addition to this, using the camera, video can also be recorded as 12-bit CRM file at 5.5K (5472×2886), allowing very detailed oversampled 4K footage – meeting the demand for high-quality video. The camera can also record using Canon Log Gamma, captured as a 10-bit HEVC/H.265 file, giving professionals multiple editing and unlimited creative possibilities. Addressing the need for speed, the EOS-1D X Mark III supports file recording in an MP4 container, for fast transmission of files.
What’s more, it is also the first EOS-1 series camera to support Move Digital IS – providing 5-axis stabilisation to cope with a wide range of movements – a feature seen in high-end Canon cinema cameras like the EOS C500 Mark II. Using the EOS-1D X Mark III, Dual Pixel CMOS AF is supported in 4K and RAW mode[ii], when coupled with Movie Digital IS, professionals can have confidence their movie image footage will have pin-sharp focus and be steady – whatever the condition or scenario – perfect for impromptu video opportunities. Content delivery at competitive speeds Keeping pace with shortening deadlines and addressing professionals’ needs for seamless and speedy content delivery, the EOS-1D X Mark III is the first EOS-1 series camera to feature built-in Wi-Fi and Bluetooth.
The Wi-Fi can be used for FTP or connecting via EOS Utility as well as connecting to a smartphone. Its Bluetooth connectivity uses the Bluetooth Low Energy protocol, providing a constant connection to a compatible smart device yet requiring minimal battery power – ideal for long shoot days. By opening Canon Camera Connect, the EOS-1D X Mark III automatically connects to compatible devices, allowing image review, sharing, and remote Live View shooting with a single tap. With inbuilt GPS, professionals can capture location data to images – particularly useful for travelling sports photographers and exploring wildlife photographers.
The camera transfers data faster than the speed of the EOS-1D X Mark II when using the built-in ethernet, or the new optional wireless file transmitter – the WFT-E9. Coupled with a simpler network set-up, it greatly enhances professionals’ workflow. An extension of professionals’ creativity Allowing seamless navigation with trusted ergonomics, existing EOS-1D series users will be comfortable handling the EOS-1D X Mark III. Its magnesium alloy body offers the durability expected from Canon’s EOS-1 cameras – withstanding extreme weather conditions, with phenomenal weather-sealing.
The EOS-1D X Mark III also makes shooting in dark or dimly-lit conditions easier, with light-up buttons – a feature added directly as a result of professional feedback. A number of buttons on the camera illuminate when the display light button is pressed making identifying the various buttons much easier – offering again, limitless shooting possibilities. The camera also provides additional control for selecting AF points, built into the AF-ON button, allowing photographers to change AF points on-the-fly for the best composition – further simplifying their work. Professionals can also benefit from dramatically improved battery life – with the same LP-E19 – enabling them to shoot 2850 shots per charge – reducing the chance of missing ‘the shot’ when changing battery.
The Canon EOS R50 Content Creator Kit is designed for aspiring content creators who want to elevate their game from smartphone photography and videography to a more professional level. This kit includes the Canon EOS R50 mirrorless camera, an RF-S 18-45mm F4.5-6.3 IS STM lens, a Canon Tripod Grip HG-100TBR with a Bluetooth remote, and a Canon Stereo Microphone DM-E100.
Design and Build Quality
The Canon EOS R50 is a compact and lightweight mirrorless camera, making it an excellent choice for on-the-go creators. Weighing just 375 grams (body only with card and battery), it is easy to carry around and handle, even for extended shooting sessions. The camera’s build quality is solid, with a robust plastic body that feels durable yet lightweight. The grip is comfortable, though it might feel a bit small for users with larger hands.
The included RF-S 18-45mm lens is versatile and compact, retracting to a very portable size when not in use. The Canon Tripod Grip HG-100TBR is a handy addition, providing stability for handheld shooting and doubling as a mini tripod. The Bluetooth remote is a thoughtful touch, allowing for remote control of the camera, which is particularly useful for vlogging and group shots.
Sensor and Image Quality
At the heart of the EOS R50 is a 24.2MP APS-C CMOS sensor, paired with Canon’s DIGIC X processor. This combination delivers impressive image quality with excellent detail, dynamic range, and colour accuracy. The camera performs well in various lighting conditions, thanks to its ISO range of 100-25600 (expandable to 51200).
The Dual Pixel CMOS AF II system is a standout feature, offering fast and accurate autofocus with eye detection for both humans and animals. This makes it ideal for capturing sharp images of moving subjects, whether you’re photographing pets, wildlife, or people.
Video Capabilities
For content creators focused on video, the EOS R50 does not disappoint. It can record uncropped 4K video at up to 30fps and Full HD video at up to 120fps, providing smooth and high-quality footage. The camera also supports 10-bit HDR video and HEIF images, which offer greater colour depth and dynamic range.
The fully articulating touchscreen is perfect for vloggers, allowing for easy framing and monitoring while recording. The external microphone input and included Canon Stereo Microphone DM-E100 ensure high-quality audio capture, which is crucial for professional-looking videos.
User Experience and Features
The EOS R50 is designed with ease of use in mind. The intuitive menu system and touchscreen interface make it accessible for beginners, while still offering advanced features for more experienced users. The camera’s Advanced A+ Assist mode helps users achieve the best possible results by automatically adjusting settings based on the scene.
The camera also includes several social media-friendly features, such as vertical video mode and live streaming capabilities. These features make it easy to create content tailored for platforms such as Instagram, TikTok, and YouTube.
Battery Life and Connectivity
Battery life is a critical factor for content creators, and the EOS R50 performs reasonably well in this regard. The LP-E17 battery provides around 320 shots per charge, which should be sufficient for most shooting sessions. However, for extended shoots, carrying a spare battery is advisable.
Connectivity options include Wi-Fi and Bluetooth, allowing for easy transfer of images and videos to your smartphone or computer. The Canon Camera Connect app further enhances the user experience by enabling remote control of the camera and seamless sharing of content.
Verdict
The Canon EOS R50 Content Creator Kit is an excellent choice for aspiring content creators looking to step up from smartphone photography and videography. Its compact size, impressive image and video quality, and user-friendly features make it a versatile tool for a wide range of creative projects. While it has some minor drawbacks, such as the small grip and limited battery life, the overall performance and value of this kit make it a compelling option for anyone serious about content creation.
Whether you’re a vlogger or photographer, the Canon EOS R50 Content Creator Kit provides the tools you need to create high-quality content with ease. Its combination of portability, advanced features, and affordability make it a standout choice in the crowded market of entry-level mirrorless cameras.
Price: AED 2999
Canon EOS R50 Content Creator Kit
AED 2999
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Final Rating
Summary
At the heart of the EOS R50 is a 24.2MP APS-C CMOS sensor, paired with Canon’s DIGIC X processor. This combination delivers impressive image quality with excellent detail, dynamic range, and colour accuracy.
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Sony Middle East and Africa announces the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body. This is a second-generation lens that inherits the optical design that achieved a high-level fusion of bokeh and resolution that was highly praised in the first-generation model and generously incorporates the latest technology. When paired with the latest Sony Alpha series cameras, it is an ideal option for a wide variety of creative uses in both photography and videography, including portraiture, wedding, travel, and cinematic video.
The advanced and refined optical design and elements of the FE 85mm F1.4 GM II bring together appealing bokeh and enhanced high resolution, making it ideal for portrait photography. Packed with two XA (extreme aspherical) and two ED (extra-low dispersion) lenses, the state-of-the-art optical design effectively suppresses aberrations. This combination offers corner-to-corner resolution and rendering, resulting in outstanding image quality. Moreover, Sony’s original Nano AR Coating II technology effectively subdues flare and ghosting for clear, crisp images. The 11-blade circular aperture and optimisation of spherical aberration during the design and manufacturing process provide the beautiful, soft bokeh that is the hallmark of the G Master series.
The FE 85mm F1.4 GM II’s AF is agile, maximising the speed advantage of advanced camera bodies. For stills, it is up to 3 times faster compared to the previous model, tracking moving subjects with high precision. It keeps up flawlessly with the Alpha 9 III’s 120fps continuous shooting, and subject tracking performance is improved by as much as 7 times. Compared to the current 85mm F1.4 GM1, the weight of the FE 85mm F1.4 GM II (642 grams) is approximately 20% lighter and 13% smaller in volume, which is achieved through the latest mechanical technology and optical design. The FE 85mm F1.4 GM II has a filter diameter of φ77 mm, a diameter of 84.7 mm and a length of 107.3 mm.
For smooth movie creation at F1.4, the FE 85mm F1.4 GM II has an XD linear motor. Focus breathing is minimal, and in-body focus breathing compensation is supported. It has two customisable focus hold buttons and an AF/MF switch offers flexible operability, while an independent aperture ring and Linear Response MF focus control provide the kind of intuitive control that creative shooting demands. The front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture-resistant design provides extra reliability for outdoor use in challenging conditions.
The FE 85mm F1.4 GM II will be available in the Middle East from September 2024.
Canon Europe raises the bar for professional photography and videography with the launch of the highly anticipated EOS R1 and EOS R5 Mark II mirrorless cameras. These flagships for the EOS R System boast unparalleled performance, streamlined workflows, and intuitive user experiences.
EOS R1: Built for Uncompromising Speed and Accuracy
The EOS R1 inherits the legacy of the EOS-1 series, renowned for its reliability and high performance. It’s a dream camera for news and sports photographers, capturing the decisive moment every time.
- Groundbreaking Autofocus: Introducing a revolutionary new Cross-Type AF system, the EOS R1 excels in challenging situations, tracking subjects through nets, picking out smaller details, and focusing on vertical details in low-horizontal-detail scenarios.
- Unmatched Speed: Capture fast-paced action with a silent electronic shutter offering a staggering 40fps with AF tracking and 20 frames of pre-continuous shooting.
- Exceptional Image Quality: Despite its high speed, the 24.2MP sensor delivers exceptional detail. Deep Learning image upscaling and noise reduction provide in-camera options for 96MP images.
- Hybrid Multimedia Powerhouse: Shoot 6K resolution at 60fps, 4K at 120fps, or Full HD at a remarkable 240fps for smooth slow-motion capture.
- Built to Endure: The weather-resistant body with a renewed texture and integrated vertical grip ensures durability in harsh environments.
EOS R5 Mark II: Unmatched Versatility for Hybrid Creators
The EOS R5 Mark II builds upon the legacy of the EOS R5, pushing the boundaries for hybrid photography and videography.
- Exceptional Resolution and Speed: The new back-illuminated, stacked sensor boasts a stunning 45MP resolution. Capture fast-moving subjects with the 30fps electronic shutter and low rolling shutter distortion. Pre-continuous shooting captures 15 frames before the shutter press, ensuring you never miss the moment.
- Unleash Your Creativity: Advanced image upscaling allows for in-camera creation of stunning 180MP images with exceptional noise reduction.
- Seamless Hybrid Functionality: Enjoy enhanced synergy with the Canon Cinema EOS line, with shared features and formats. Record stunning 8K 60p from the full sensor width with 12-bit internal RAW recording, or create captivating 4K videos at up to 120p with sound.
- Enhanced Workflow: Streamline your post-production with video proxies, industry-standard file naming, and structured folders.
- Compact and Durable: The lightweight magnesium alloy body features a fog-resistant, brighter viewfinder for exceptional usability, even in challenging conditions.
A New Era for EOS R
The EOS R1 and EOS R5 Mark II represent a complete professional package, offering the ultimate in speed, reliability, versatility, and practicality. Together with Canon’s expanding EOS R System cameras and RF lenses, these powerhouses solidify Canon’s commitment to delivering cutting-edge technology for all genres of photography and videography.
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