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Huge Turnout of Motoring Enthusiasts at the First Sharjah Wheelers Festival



It was a thrill for visitors at the first Sharjah Wheelers Festival held yesterday (Friday) at Al Majaz Amphitheatre, one of Sharjah’s inclusive cultural and leisure destinations. The event turned out to be an automotive enthusiast’s dream, bringing car and bike aficionados together to celebrate their passion and explore the world of unique cars.

The festival was organised under the patronage and presence of Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC), with HE Tariq Saeed Allay, Director of the Sharjah Government Media Bureau (SGMB), in attendance.

The event saw a huge turnout of car and bike enthusiasts, as well as families from across the UAE. More than 800 cars and bikes were on display at the Al Majaz Amphitheatre at this first-of-its-kind motor show in Sharjah. There were five motor categories on display: custom cars, 4x4s, classic cars, luxury saloons, and motorbikes.

The festival also hosted competitions in over 25 different categories including Best Car across 15+ vehicle types, Best Sport Custom Motorbike, Best Motorbike, Best Car Interior, Best Exterior, Best Engine, and Best Motorbike of the show, among others.

Sheikh Sultan bin Ahmed Al Qasimi toured the venue, exploring the collection of cars and bikes on display. He also visited other partner entities like the Sharjah Police, which showcased vehicles it used for special tasks and the Emirates Driving Institute which organised simulations of accidents that could result in a fatal injury to drivers and passengers if they do not wear seatbelts, among other entities.

HE Tariq Saeed Allay, Director of SGMB, said: “We organised the festival to give car and bike enthusiasts the opportunity to explore a unique collection of modern, classic, sports and custom cars, as well as the latest customisations methods and material that sparked the creativity of their owners. The festival offers owners and visitors a platform to share ideas and information about the latest developments in the motoring world.”

Sheikh Sultan bin Ahmed Al Qasimi honoured the winners in all the competitions, including Anas Zarad, Best Sport Car; Mohammad Jamal, Best Jeep Design; Revon Nornhana, Best FJ Design; Alaa Hassan, Best KDM; and Ahmed Al Zaabi, best JDM.

Other winners included: Jasin Brown, Best Sound System; Mohammad Lamii, Best Wrapping; Fadi Matta, Best Air Brush; Ahmed Kalash, Best Engine; Salim Al Suwaidi, Best Interior; Koeema, Best Exterior; Rashid Ali, Best SUV; Sara, Best Lady Driven Car; Mazen Wahba, Best Super Car; and Wael Hussain, King of the Show; Mohammad Aljasmi, Best Classic 4×4; Mohammad Hussain, Best Sport Classic; and Mohammad Alhosani, Best Custom Classic were also honoured by Sheikh Sultan bin Ahmed Al Qasimi.

The winners in the bike category included: Mubarak Ateeq, Best Bagger; The Doctor, Best Indian Bike; Hassan Al Mazimi, Best Baber; Hussain Ali, Best HD Touring Class; Mohammad Al Husani, Best Sling Shot; Ahmed Al Mazimi 82, Best Bikes; and Alanoud Alfalasi, Best Scooter.

The cars and bikes that participated in the different categories were evaluated by the judging committee on the basis of interior design and custom, airbrush, innovation, and display, as well as technique, wheels, tyres, exterior design, sound system, modifications, and other features.

In keeping with Al Majaz Amphitheatre’s dedication to enhancing the spirit of community and offering people new opportunities to celebrate their passions, the festival organised a series of activities on the side-lines of the event that entertained visitors and gave them insights into the world of motor cars and bikes. Interactive competitions and kids’ zones turned the festival into a family-friendly event, offering them a platform for entertainment, learning, and activity.

There was remote control (RC) car shows presented by experts in the field, who shared their expertise with the audience. The visitors also enjoyed a discount of up to 50 percent on RC cars and drones. The entities that participated in the event were also honoured. They included: Sharjah Police (Traffic & Patrol Directorate, Special Tasks Department), Sharjah Old Cars Club, Dubai Corporation for Ambulance Services, University of Sharjah, Fujairah Adventures, Sharjah Discovery Centre, Emirates Fire Fighting Equipment Factory (FIREX), as well as a host of UAE car and bike clubs which showcased their unique cars and bikes. 104.8 FM and Channel 4 were the festival’s media sponsor.

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The Elite Cars Launches Zenvo Aurora in the Region



The Elite Cars, the authorized distributor of Danish-brand Zenvo Automotive across the MENA region, launched the Zenvo Aurora on February 21, 2024. Inspired by the majestic Aurora Borealis, the newest model comes in two distinct and purposeful derivatives, the Agil and Tur, and will be limited to just 50 pieces of each model. Notably, nearly 50% of the highly-anticipated models have already been booked for pre-production.

Mahmoud Imran, Sales and Operations Manager at The Elite Cars and Chairman of the Board and Chief Commercial Officer of Zenvo, Jens Sverdrup, introduced the eagerly awaited hypercar. The grand reveal was orchestrated by a synchronised light performance that emulated the graceful and impactful movements of the Aurora Borealis. Renowned for crafting artisan hypercars, Zenvo stands out with the Aurora as its lightest and most innovative model to date, starting at Euros 2.590 million (approximately AED 11-12 million). It features the most powerful V12 engine ever fitted to a road car. At the heart, a 6.6-litre quad-turbocharged V12 engine paired with lightweight electric motors produces 1850 hp for the Tur and 1450 hp for the Agil.

Designed by in-house chief designer, Christian Brandt, both derivatives bring Danish artistry and ingenuity to the hypercar market for the first time, inspired by the famous ‘form follows function’ design language. Utilising Formula 1 technologies and processes, the Aurora is designed with driving pleasure in mind, achieving the 0-100km/h sprint in as little as 2.3 seconds, and to a top speed of 450 km/h. With both two- and four-wheel-drive drivetrains, it can travel up to 35 km on pure electric power.

Both models feature a lightweight chassis design, cleanly channelling the airflow through the structure to aid downforce and stability. The aerodynamically aggressive Aurora Agil features a stripped-out cabin and rear-wheel drive system as standard, tipping the scales at 1,300kg, with a clear focus on track driving. The more classically styled Aurora Tur offers elevated luxury and is a permanent four-wheel-drive, with two additional electric motors on the front wheels providing 200 bph each, enhancing speed and stability for road driving.

“We are filled with immense pride as we officially unveil the limited-edition Zenvo Aurora in the UAE as the authorised distributor for the brand across the region. This partnership between The Elite Cars and Zenvo is a natural synergy, as we both share a deep passion for automotive excellence, a commitment to exceeding expectations and a dedication to providing clientele with the greatest in luxury and performance,” said Tamer Abu Khalaf,  Co-Founder at The Elite Cars. “With the UAE as a global hub of luxury, the Zenvo Aurora represents the pinnacle of artisanal craftsmanship for automotive enthusiasts and connoisseurs alike, offering an unparalleled ownership experience.”

“We are thrilled to be unveiling the Zenvo Aurora for the first time in the UAE market with our partners The Elite Cars,” explains the Chairman of the Board and Chief Commercial Officer of Zenvo, Jens Sverdrup. “The new model is best described as an equilibrium of extremes. We just wanted to build an uncompromised driver’s car, which delivered on every level, but without any one aspect negatively impacting another. The outcome has given us two models, which complement each other, deliver true driving pleasure and, almost as a byproduct, offer incredible performance.”

Zenvo Aurora will be hand-built at the Zenvo headquarters in Præstø, Denmark, with first deliveries expected in 2026.

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HONOR Says its Eye-Tracking Features Can Move a Car



HONOR has introduced an AI-powered eye-tracking feature that can move a car without a driver inside. This experiment, demonstrated by an automotive engineer, uses the eye-tracking feature of the HONOR Magic6 Pro to control a car based on the user’s eye movement.

A video by Autocar, available on YouTube, showcases this innovative technology. The HONOR Magic6 Pro is equipped with four commands that can be activated by eye gaze, allowing the car to start the engine, turn it off, and move forward or backwards. After focusing on a specific button for 2-3 seconds, the corresponding command is activated, and the car responds accordingly.

HONOR says that this demonstration is a testament to the company’s belief that AI can transform the way humans interact with devices in the future. HONOR has announced that its MWC Launch Event will be on February 25th. HONOR will also host an AI Panel with industry partners such as Qualcomm to unveil more discoveries about the future of AI. This event will take place on February 26th at 17:00 (CET) at MWC 2024. Find out more at this link:

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Polestar 3 Launches in the UAE



Al-Futtaim Electric Mobility Company, the official distributor of Polestar in the UAE, have announced the official launch of Polestar 3. Polestar 3 is also the brand’s first vehicle planned to be produced on two continents – marking a milestone in green mobility in the UAE and adding a luxury high-performance electric alternative to the most popular car segment in the country – SUVs.

Featuring a unique design language inspired by Polestar Precept and Scandinavian minimalism, Polestar 3 is a fully electric 5-seat luxury SUV with a power range of up to 380 kW and 910 Nm of torque. Marking Polestar’s entry into the thriving electric SUV market, Polestar 3 introduces a new aerodynamic profile with a focus on retaining SUV characteristics and features subtle yet effective aerodynamic optimisations – such as a front aero wing integrated into the bonnet, an aero wing integrated into the rear spoiler, and rear aero blades.

In the UAE, Polestar 3 prototypes were tested last year with temperatures reaching up to 50°C, aimed to fine-tune the vehicle’s climate system as a part of extreme weather tests to ensure optimal performance. The launch of Polestar 3 in the UAE is also in line with the official distributor of Polestar in the UAE, Al-Futtaim Electric Mobility Company’s pioneering role in developing a new sustainable mobility ecosystem that contributes to the country’s firm commitment to net-zero by 2050.

Hasan Nergiz, Managing Director, Al-Futtaim Electric Mobility Company, said, “Polestar 3 is one of the most anticipated electric vehicles worldwide, and of course, we are thrilled to bring this car into the region. For us, this is the car that will unlock the UAE market for Polestar, as it redefines what SUVs can do in terms of performance in the electric age while enabling zero carbon emissions. It is also a strong manifestation of our commitment to continue spearheading the sustainable mobility transition of the country, and delivering the best of performance, luxury and sustainability, all at the same time. The introduction of Polestar 3 is perfectly timed, as Al-Futtaim continue to drive investments in shaping an end-to-end electric mobility ecosystem across the UAE, including our charging stations and the region’s first IMI-certified e-mobility training centre launched by us last year.”

Polestar 3 is available at launch with a dual-motor configuration with a power bias towards the rear and an optional Performance Pack for increased power and torque. It boasts a 111 kWh battery pack with a driving range of up to 610km WLTP*. Polestar 3 is also equipped for bidirectional charging, enabling future potential for vehicle-to-grid and plug-and-charge capabilities in the future.

Polestar 3 is equipped with central computing using the NVIDIA DRIVE core computer and carries next-generation advanced active and passive safety technology from Volvo Cars as part of its DNA. This includes the latest innovation – interior radar sensors that can detect sub-millimetre movements in the interior of the car, to help protect against accidentally leaving children or pets inside. This is also linked to the climate control system to avoid heat stroke or hypothermia. Further collaborations with industry-leading safety technology partners like Zenseact, Luminar and Smart Eye, provide Polestar 3 with cutting-edge ADAS (Advanced Driver Assistance System) technology that integrates seamlessly thanks to the centralised computing power.

The infotainment system is powered by a next-generation Snapdragon Cockpit Platform from Qualcomm Technologies, providing an immersive in-vehicle experience. The infotainment interface is powered by Android Automotive OS and features Google built-in, an evolution of the ground-breaking system first introduced in Polestar 2. Materials used inside Polestar 3 have been selected for their sustainability credentials while raising premium aesthetics and luxury tactility. These include bio-attributed MicroTech, animal welfare-certified leather from Bridge of Weir, and fully traceable wool upholsteries.

Standard equipment includes air suspension, a panoramic glass roof, all-LED lighting, retractable door handles, and 21-inch alloy wheels. Optional packs, such as the Pilot Pack with LiDAR from Luminar and the Performance Pack, offer additional capabilities and performance enhancements. A significant aspect of the Polestar brand in the UAE is the powerful aftersales support network dedicated to electric and hybrid vehicles developed by Al-Futtaim Electric Mobility Company. Recognising that the maintenance of green mobility vehicles needs a new kind of expertise, the company offers dedicated training on e-mobility technologies at their IMI-certified training academy.

The Polestar 3 Long-range Dual motor is now available for order, with a starting price of AED 360,000. 

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