Apps
Invygo Expands its Family and Luxury Car Offerings

Invygo, the MENA region’s first app-based car subscription company, has signed two new partnerships to bring a whole new range of cars to their UAE customers. The signing of Al Tayer Motors will bring Ford, Lincoln, Maserati, and Land Rover models onto the app, while the Diamondlease/ Al Habtoor Motors partnership will offer an affordable range of Mitsubishi cars through the platform.
The addition of Ford and Mitsubishi increases the range of economy vehicles on the Invygo platform, while also expanding the options for subscribers with families. Customers can now subscribe to Ford Edge, Explorer, and Expedition models or alternatively, a Mitsubishi Pajero, when they’re looking for more room than a standard car. Al Tayer Motors also offers Lincoln, Maserati and Range Rover models, giving users the ability to subscribe to luxury cars on a flexible basis.
Through the new partnerships, Invygo will unlock a whole range of offerings to suit every need. The new range of SUV’s will allow families more flexibility, enabling them to make driving choices based on their monthly needs, upgrade to a large and spacious car when required without the commitment of ownership or having to worry about maintenance. The app will also be launching a new range of sports and luxury cars and motorheads on the lookout for a stylish and sleek drive can even opt to drive a Maserati.
Co-founder and CEO Eslam Hussein comments: “We’re always trying to do things differently to bring the best automotive experiences to the people of the UAE. Through our partnership with Al Tayer and Diamondlease/ Al Habtoor we now have an even greater range of vehicles from budget to premium. Customers can enjoy the luxury of a sports car one month and the affordability and quality of a crossover the next, all through an app.”
“Our business has grown steadily in the UAE since we started operations in April 2019. We’ve been able to offer more than 2600 cars, from 9 brands to our customers here to date and with the significant funding we’ve received recently, we’re working towards expanding Invygo to Saudi Arabia, Bahrain, and other GCC countries.”
Partha Barua, General Manager, Diamondlease L.L.C. comments: “We are delighted to partner with Invygo to bring to the residents of the UAE, an easy and affordable way to drive a car. We have various Mitsubishi models to offer customers through the app, and are excited to see more new-age, tech-savvy customers engage with our brand through the Invygo platform.”
In the case of cars, the cost attached to a depreciating asset is very high and the hassle of selling and buying a new car is often not worth it. Invygo offers quality cars without the commitment of ownership, all through a seamless app-based experience. It’s a monthly payment that customers can pause, cancel or upgrade any time after their first month. The app aims to attract users who are looking for high-quality customer experience and an alternative to the traditional car ownership and leasing options available in the market.
Invygo was founded by Eslam Hussein and Pulkit Ganjoo who are both IE Business School Alumni and have extensive experience in the automotive industry, finance, and machine learning. Working in the automotive sector, Eslam first realized that there is a significant gap between today’s fast-paced consumer demands and the traditional, limited options offered in the market.
With this insight, he began working on Invygo to eliminate the time-consuming process of car procurement. The focus was to make getting a car more customer-centric by giving consumers the ability to book a specific car, with the flexibility to change or upgrade as needed – all without owning a depreciating asset.

Apps
AppGallery Gamers Cup Returns to Iraq

The much-anticipated AppGallery Gamers Cup (AGC) returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organized in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group. This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.
The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens HUAWEI AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added, “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities. We are honored to collaborate with Yalla Ludo and Jetour, further strengthening our dedication to creating exciting opportunities for players and fans alike. This is just the beginning of many more initiatives to come, and we look forward to seeing the continued growth of esports in Iraq and beyond.”
Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq,” he said.
Apps
Astra Tech Unveils Botim AI

Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.
H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”
The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.
Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.
Apps
Google’s Latest AI Model Enables Watermark Removal from Images

A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.
The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.
While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.
It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.
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