Power League Gaming has announced its latest account win with HUAWEI AppGallery taking on the role of event and production management partner for the AppGallery Gamers Cup x Yalla Ludo Tournament in Egypt. Held on September 6th at the Westin Cairo Golf Resort and co-sponsored by the Egypt Tourism Authority (ETA) and the Egyptian Esports Federation (EEF), the tournament was a joint initiative between AppGallery—HUAWEI’s official app distribution platform—and Yalla Ludo, the region’s leading mobile board game app. Featuring fierce competition among 32 players and a total prize pool of $20,000 awarded to the top winners, the event aimed to enhance Yalla Ludo’s presence within HUAWEI AppGallery’s expanding app ecosystem.

This collaboration marks a significant milestone in Power League Gaming’s long-standing partnership with HUAWEI AppGallery, reflecting its commitment to promoting the AppGallery Gamers Cup (AGC). Power League Gaming was exclusively chosen for this project over competitors from Egypt and the UAE, highlighting the agency’s unmatched expertise in the region and its ability to deliver world-class event management solutions tailored to the evolving needs of the gaming industry.

Celebrating the renewed collaboration, Mathew Pickering, CEO of Power League Gaming, said: “We’re thrilled to join forces with HUAWEI AppGallery once again for the AGC x Yalla Ludo tournament. This partnership is more than just an event; it’s a chance for us to push the boundaries of what’s possible in gaming in the MENA region. At Power League Gaming, we’re committed to crafting an unforgettable experience that not only engages participants and viewers but also sets a new standard for event excellence. The tournament turned out a resounding success, enhancing HUAWEI AppGallery’s brand presence and deepening our connection with the gaming community.”

As the chosen event and production management partner, Power League Gaming delivered a comprehensive range of services to ensure a seamless and engaging tournament experience. These services included venue build and design, 3D renders and mock-ups, complete venue audio-visual setup (AV)-LED screens, technical support, complete branding production, all creative design elements and a full broadcast and esports solution, including broadcast asset designs and implementation. Power League Gaming also managed staffing and technical expertise to deliver a flawless event.

The AppGallery Gamers Cup x Yalla Ludo Tournament not only celebrates the collaboration between these two dynamic brands but also highlights the growing influence of mobile gaming in the region. With the MENA region’s gaming market value expected to reach $10 billion by 2027*, fueled by the growing number of gamers and the rising popularity of mobile games, the tournament was perfectly positioned to capture the vibrancy of the region’s gaming scene.

Through this partnership with HUAWEI AppGallery, Power League Gaming has delivered a premier gaming event, captivating audiences and further establishing its presence in the competitive gaming market. For more information about Power League Gaming, visit powerleaguegaming.com.

HONOR revealed its latest flagship, the HONOR Magic V3, at the exclusive ‘HONOR the Innovation’ event. The launch of HONOR Magic V3 highlights HONOR’s unwavering commitment to innovation and the future of foldable technology, as the company continues to push boundaries and shape the tech landscape. The event followed HONOR’s announcement from the IFA 2024 site in Germany last week, where the company, in collaboration with Qualcomm and Microsoft, unveiled a trio of pioneering mobile AI solutions, spotlighting advancements in AI-driven computing and security.

 

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AI Agent, an on-device assistant that enhances user efficiency by automating tasks and integrating seamlessly with various apps. Additionally, HONOR introduced the world’s first on-device AI Deepfake Detection technology, which utilizes advanced algorithms to identify manipulated media and safeguard users from digital deception.

HONOR Magic V3 Review: Redefining Foldable Excellence

At the heart of the event in Dubai, is HONOR’s vision to redefine the mobile experience with groundbreaking features and design, making the HONOR Magic V3 a pivotal device in the company’s product lineup. From its innovative AI-integrated features, sleek and ultra-thin foldable design, and high-end camera systems, HONOR Magic V3 represents HONOR’s mission to deliver cutting-edge technology that meets the needs of modern users.

The UAE’s focus on becoming a global hub for innovation aligns with HONOR’s mission to elevate the mobile technology standard. Through events and devices like the Magic V3, HONOR aims to contribute to the UAE’s vision of a more connected, tech-driven future.  The event also featured a dynamic panel discussion, “Social Coins of Innovation”. The panel spotlighted thought leaders including Mona Ataya, Founder of Mumzworld; Sudhu Arumugam, Chief Product Officer of M2; and Rishabh Singh, Vice President of Products at Astra Tech. Attendees experienced the future of mobile technology, networked with key figures in the tech industry, and gained insights from influential speakers.

As HONOR continues to make significant strides in the UAE and beyond, the successful launch of HONOR Magic V3 reaffirms the brand’s dedication to creating transformative technology. By consistently pushing the boundaries of what’s possible, HONOR remains at the forefront of technological advancement, delivering products that are not only innovative but also practical, versatile, and designed for the future. The strong reception at the event sets the stage for HONOR Magic V3 to become a landmark device, solidifying HONOR’s role as a global leader in smart devices.

Following a successful inaugural season in 2024, YaLLa Esports, the leading esports media company and tournament organiser in the United Arab Emirates, is thrilled to announce the return of YaLLa Compass in 2025. YaLLa Esports is expanding the tournament’s reach with two tier 1 LAN events planned across the MENA region, offering one of the highest Counter-Strike 2 prize pools at $1.5 million (up from $450k in 2024).

The 2024 YaLLa Compass season amassed a worldwide following with a combined viewership across all broadcasts of 50 million views and 5 million+ watch hours. YaLLa Compass transcended geographic boundaries with 30 global broadcasts in 15 languages, catering to a truly global audience.

“The rapid growth of esports in MENA has created a unique opportunity for brands to connect with passionate and engaged audiences,” said Klaus Kajetski, founder and CEO, YaLLa Esports. “We proudly stand as a local company that delivered an esports event of this scale meeting international standards. By collaborating with both local and global brands, we reached mutual goals and made a significant impact for all our stakeholders, not only in the gaming industry’s local startups, tech talents and pop culture enthusiasts.”

The first LAN event drew a massive crowd of 2,000+ but also acro visitors, creating an electrifying atmosphere. The competition featured some of the world’s top Counter-Strike 2 athletes, including 12 global elite teams and a local Abu Dhabi team- Ninjas in Pyjamas.

Open qualifiers for Compass begin on July 29th, with two additional open qualifiers planned for Q4 2024 and Q1 2025. Teams will finally compete in a closed qualifier stage in the leadup to the first LAN event which will be held at prominent MENA locations in Q2 2025.