Apps
Snap Launches new Lenses and Creative Tools

To keep people informed and to create awareness as the world works to overcome the COVID-19 pandemic, Snap has rolled out new creative tools – including, amongst others, Lenses that will help Snapchatters stay positive by engaging in a bit of fun while working or studying from home. The company has also announced a new Snap augmented reality (AR) game that will help to myth-bust common inaccuracies by separating coronavirus facts from fiction.
Additionally, Snap has launched new creative tools and features that make it easy for users to share reliable information about COVID-19, while still having fun connecting with their friends and co-workers, even when they’re far apart.

“We introduced new experiences that give Snapchatters more easily-digestible information on how to stay safe during this challenging time, by using augmented reality and other creative tools,” said Hussein Freijeh, General Manager of Snap Inc., Middle East. “In times like these, we can see the world coming together in new and creative ways, even though we are all practicing social distancing. The Snap team across the world is working hard to come up with new ways to help people stay connected, be creative, have fun, and stay mentally and physically healthy. We want to make sure that Snapchatters have the right information and the tools to spread awareness during this time. No matter how long we’re all asked to stay home, Snapchat will continue to innovate to help people keep in touch with their loved ones around the world, and to have fun doing it – because finding joy and humor is especially important during this time.”
For anyone taking part in web conferences while working or studying from home or using their webcams to keep in touch with family and friends in a unique, fun and engaging way, Snap Camera brings the fun of Snapchat Lenses, such as the Time Machine, Stars Crown, Dog, and so much more, to video chats for both PC and Mac, no matter what video service you use. New lenses include a full suit and tie amongst a variety of other outfits and accompanying hairstyles so that your boss or teacher doesn’t have to know you’ve just rolled out of bed, and an array of exotic backdrops to transport you beyond your home in the eyes of everyone else on the conference call.
Snap Camera syncs with any camera connected to your computer and works with apps including Google Hangouts, Zoom, Skype, Twitch, Discord and more. New tools introduced by Snap include a lens that allows users to show that they are staying at home. Another new tool is a Snappable AR game that lets Snapchatters and their friends myth-bust some of the most common inaccuracies about coronavirus and COVID-19, and learn more about the facts.
New Bitmoji stickers have been added to bring a little levity to the situation many of us are facing. Available in English and Arabic, the new stickers feature light-hearted and personalizable messages such as ‘Keep Your Distance’, ‘Wash Your Hands!’, and ‘Stay Healthy, Helpful, and Calm’.

Apps
AppGallery Gamers Cup Returns to Iraq

The much-anticipated AppGallery Gamers Cup (AGC) returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organized in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group. This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.
The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens HUAWEI AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added, “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities. We are honored to collaborate with Yalla Ludo and Jetour, further strengthening our dedication to creating exciting opportunities for players and fans alike. This is just the beginning of many more initiatives to come, and we look forward to seeing the continued growth of esports in Iraq and beyond.”
Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq,” he said.
Apps
Astra Tech Unveils Botim AI

Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.
H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”
The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.
Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.
Apps
Google’s Latest AI Model Enables Watermark Removal from Images

A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.
The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.
While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.
It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.
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