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MG Motors to Launch New E-Commerce Platform

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MG Motors has announced that it will be introducing a brand-new e-commerce platform this Ramadan to help enhance its Middle East customers’ purchase experience. This platform, which will be accessible via current MG distributors’ websites, will allow customers to select vehicles from the local distributors’ stock, to reserve vehicles, to conduct online payments and to schedule home delivery of cars. Additionally, customers will be able to book home test drives.

In addition to the launch of this new e-commerce platform, which will be rolled out by end of April, MG’s sanitization drive initiative will continue in all MG showrooms and service centres, adding stricter sanitization protocols for new vehicle deliveries (PDI) and all vehicles received by MG service centres. The customer’s safety remains the number one priority. MG will be offering its customers a 2 years/30,000km free service package on various models during Ramadan.

The latest models, such as the MG HS, MG5 and MG RX8, will be available for customers to purchase via the website. Local MG distributors will also keep the public informed of special discounts on specific models via the new e-commerce platform. Looking further ahead, MG will be developing a pre-booking function for out-of-stock models.

To enhance the customer’s virtual shopping experience, in the second phase, the website will offer a special all-round visual experience of the cars, including a full 360o display of the interior and exterior of any available vehicle. There will also be walkaround videos, with MG sales consultants introducing the cars. This video will highlight features, functions, competitor comparisons and current sales offers, with all content available in a multi-language format.

Home test drives will also be possible, and potential buyers can contact their local MG distributor to facilitate a car drop off at any preferred address for a quick test drive. Among the exciting range of models currently in stock is the MG HS, which has been designed to put the ”sport” back into SUV, and harks back to the racing heritage of the historic MG brand.

Also available is the new MG5, which has been completely re-designed from the ground-up with a brand-new personality to appeal to MG’s young customers. The all-new MG RX8 seven-seater SUV, the stylish MG6 compact sedan, the MG RX5 SUV and MG’s first zero-emissions vehicle, the MG ZS EV, also form part of the brand’s increasingly popular line-up.

Tom Lee, Managing Director of MG Motor Middle East, said, “The automotive industry has seen a major shift in recent months and years, with buyers’ behaviour and the window shopping and physical purchase of vehicles in showrooms moving to a more virtual one. According to a recent independent study across the GCC, 6 out of 10 customers are now willing to purchase vehicles online. With the launch of our new e-commerce platform, we will be able to serve our customers from the comfort of their homes more effectively.”

Purchasing a new MG car can be done by making a small down payment on the car via a payment gateway. Customers can make payments using credit cards, debit cards, or even Samsung Pay. Once a deposit is placed on the desired car, the Customer Relationship Management from the showroom will contact the customer for all car delivery formalities.

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Hyundai Motor Launches IONIQ 9 Electric SUV

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Hyundai Motor Company has unveiled the IONIQ 9, a three-row, all-electric SUV that blends expansive interior space with cutting-edge design and innovative EV technology. The IONIQ 9 was showcased at the iconic Goldstein House in LA, a celebrated mid-century modern architectural gem. This venue mirrors Hyundai Motor’s vision of positioning the IONIQ lineup as a beacon of innovation and progress in the EV market, emphasizing its leadership in electrification. By 2030, Hyundai aims to offer a full lineup of 23 EV models.

The World Premiere event kicked off with a keynote speech by José Muñoz, the President and Global Chief Operating Officer of Hyundai Motor Company. After the unveiling of the IONIQ 9, the event featured a terrace talk session exploring the Hyundai brand and the IONIQ 9’s design and space, along with an exhibition zone showcasing its development journey.

The IONIQ 9 offers an attractive new option for customers seeking a three-row EV that can accommodate up to seven occupants. It provides impressive space and features that cater to individual needs while fostering a sense of togetherness — it is truly ‘Built to Belong’. The IONIQ 9 is designed to meet the needs of consumers who are hyper-connected yet also value space, privacy, and relaxation.

“IONIQ 9 embodies Hyundai Motor’s unwavering commitment and confidence in electrification,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “Based on Hyundai Motor Group’s acclaimed Electric-Global Modular Platform (E-GMP), IONIQ 9 offers outstanding interior space, providing customers with unique value while solidifying our leadership in the global EV market.”

The IONIQ 9 boasts superior roominess with expansive second- and third-row space, offering an exceptional experience for occupants. Its interior design features elliptical elements and calming tones, creating a lounge-like atmosphere that feels serene and natural, especially when illuminated by the Panoramic Sunroof.

The flat floor of the IONIQ 9 accommodates seating arrangements for six or seven occupants. The Relaxation Seats in the first and second rows can fully recline and offer a leg rest for optimal comfort, allowing up to four people to rest during vehicle charging, depending on the configuration. When combining the second and third rows, the IONIQ 9 provides 1,899 mm of headroom and 2,050 mm of legroom. The Relaxation Seats feature Hyundai Motor’s first Dynamic Body Care system, including a Dynamic Touch Massage function. This system uses pressure and vibration to stimulate blood flow and circulation, reducing fatigue on long drives.

The IONIQ 9 also introduces second-row Swiveling Seats, allowing occupants in the second and third rows to face each other when the vehicle is stationary. This flexible configuration enhances interaction and communication among passengers, adding another dimension to the vehicle’s unique space. The slidable Universal Island 2.0 console offers impressive storage and delivers a walk-through front-row seating arrangement, enhancing accessibility and convenience. The bidirectional armrests can be opened from the front and rear, allowing easy access to the console from the second row.

The Universal Island 2.0 can be moved by up to 190 mm, making it easily accessible to second-row passengers. The console provides 5.6 litres of storage in the upper tray and 12.6 litres in the lower sliding tray. With the third-row seats folded flat, the trunk can accommodate up to 1,323 litres of luggage. With all three rows in place, the IONIQ 9 offers up to 620 litres of luggage room. Additionally, the front trunk provides a maximum volume of 88 litres for RWD models and 52 litres for AWD models.

The IONIQ 9 emphasizes sustainability in its material choices, including Eco Process Leather, Recycled PET Fabric, Wool Fabric, Bio TPO/PU Skin, Bio PET/SUEDE Fabric, and Bio Paint. The vehicle also uses paint made from recycled tire waste. The IONIQ 9’s panoramic curved display, floating dashboard, slim air vents, and ambient interior lighting further enhance the vehicle’s futuristic interior atmosphere.

The IONIQ 9 boasts a sleek ‘Aerosthetic’ exterior, showcasing Hyundai Motor’s dedication to combining aerodynamic innovation with sophisticated, futuristic styling. The front-end design features Parametric Pixels integrated into the LED light units and lower fascia, creating a distinct and refined appearance.

The IONIQ 9’s silhouette is defined by a smooth, curved roofline that contributes to a streamlined aerodynamic profile, achieving a low drag coefficient of just 0.259 Cd when equipped with digital side mirrors. Energy efficiency is further enhanced by optimizing airflow under the body and reducing wheel and tyre resistance. For the first time, Hyundai has applied a dual-motion active air flap (AAF) system. Additional aero-enhancing solutions include a 3D-shaped underbody cover, aerodynamic wheels, and hidden antennas.

With the longest wheelbase of any Hyundai model at 3,130 mm, the IONIQ 9 impresses with its expansive cabin and grand proportions. The pure volume of the body and fenders creates an imposing impression, while intricately designed accents add depth and dimension. The flowing rear wheel arch character line emphasizes the vehicle’s unique volume and contributes to its dynamic design. Reminiscent of a boat tail, the rear continues the theme of pixel-fused seamless integration, enhancing the IONIQ 9’s outstanding aerodynamic performance. The streamlined roofline and rising lower line create balance and give the silhouette a sleek, dynamic look.

Notably, the IONIQ 9 is the first Hyundai model to eliminate the roof antenna by dividing its functions among the windshield cover (for GPS and satellite radio), the instrument panel (for Connected Car Services), and the tailgate glass (for FM/AM and Digital Multimedia Broadcasting), contributing to its advanced and minimalist design. Exterior lighting aligns with Hyundai’s other EV models, featuring IONIQ signature Parametric Pixel lamps with small cube projection headlights and an intelligent front-lighting system (IFS) to improve vision and driving safety while preventing glare to oncoming vehicles. The rear features a full LED combination lamp, and the outside door handles include indirect lighting for enhanced visibility.

The IONIQ 9’s confident stance is supported by a range of wheel options, including standard-fit 19-inch wheels, 20-inch and 21-inch wheel options, and a top-of-the-line 21-inch Calligraphy design, allowing buyers to further customize the vehicle. The SUV is available in 16 exterior colours, including new hues such as Celadon Gray Matte, Celadon Gray Metallic, Ionosphere Green Pearl, Sunset Brown Pearl, and Cosmic Blue Pearl. Inside, interior trim colour choices include Obsidian Black and six unique two-tone options.

The IONIQ 9 is built on Hyundai Motor’s advanced E-GMP architecture, featuring an enhanced PE system, optimized gear ratio for hill climbing, and a two-stage inverter for improved efficiency. A fully encapsulated PE system helps reduce motor noise, while enhanced acoustic laminated glass, triple sealing in all areas, and a reinforced plate in the A-pillar work together to minimize road and wind noise, vibration, and harshness (NVH) inside the cabin.

This platform includes a high-capacity, high-voltage battery for extended electric range and a flat floor for increased passenger comfort and cargo space. Collision safety and durability are also improved thanks to a robust body structure designed for optimal crash energy distribution. The IONIQ 9 is the first Hyundai model to feature aluminium fenders and quarter panels, contributing to a lightweight body that enhances the EV’s efficiency. The new dual-motion active air flap (AAF) system further improves air sealing and exterior appearance with flush body panels.

Additionally, the SUV introduces a new closure system with a rolling-type pin-lift door hinge for a better fit and finish, and a newly developed electric hood latch for the front trunk, enhancing both design and product quality.

The advanced PE system’s high-voltage, floor-mounted NCM lithium-ion battery offers 110.3 kWh of energy. The IONIQ 9 is expected to achieve an outstanding WLTP-estimated all-electric range of 620 km and a WLTP-targeted energy consumption of 194 Wh/km for the Long-Range RWD model with 19-inch wheels, thanks to its low drag coefficient and advanced platform and battery technologies.

The IONIQ 9 can charge from 10 to 80 per cent in just 24 minutes using a 350 kW charger. Its vehicle-to-load (V2L) convenience feature and 400V/800V multi-charging capability further ease the transition to EVs. The Long-Range RWD model is powered by a 160 kW rear motor, the Long-Range AWD model includes an additional 70 kW front motor, and the Performance AWD models feature 160 kW motors at both the front and rear.

The Performance model can accelerate from 0 to 100 km/h in just 5.2 seconds, the Long-Range AWD model in 6.7 seconds, and the Long-Range RWD version in 9.4 seconds. For mid-range acceleration, the Performance model accelerates from 80 to 120 km/h in 3.4 seconds, the Long-Range AWD model in 4.8 seconds, and the Long-Range RWD version in 6.8 seconds.

Hyundai Motor has implemented significant advancements in the IONIQ 9 to address common EV concerns. These include a refined EV Route Planner, improved battery consistency, an enhanced torque control display, a comprehensive energy report feature, and other smart improvements.

The IONIQ 9 displays its charge status via green dots on the steering wheel, keeping drivers informed of remaining energy. It also features the Hyundai AI Assistant, an AI-enabled voice recognition system similar to a home virtual assistant, activated by a button. The system’s status is indicated by dotted indicators for easy use. These features combine advanced technology with practicality to enhance the EV experience.

Hyundai Motor’s new Features on Demand (FoD) service allows IONIQ 9 customers to further personalize their vehicle with digital upgrades available for purchase from the online store. FoD products offer dynamic lighting patterns when opening the door, dynamic escort light when closing the door, and content streaming options including Amazon Music and Soundcloud. The Display Theme feature allows customization of the screen with various themes.

Over-the-air (OTA) software update capability allows in-vehicle controllers to update wirelessly. The vehicle features a Digital Key function through NFC communication, a fast wireless charger with a rubberized charging pad to prevent devices from sliding when on the move, and a cooling fan to reduce device temperature when charging. Bluelink Connected Car Services delivers seamless connectivity through online voice recognition and a range of features for a more convenient and enjoyable driving experience. This includes real-time road surface assessments and driving judgments, as well as a ‘Driver Safety Index’ based on driver patterns.

The IONIQ 9 features 100W high-output USB-C ports for passengers in all rows, powered directly by the high-voltage battery for uninterrupted use. This extends Hyundai Motor’s Vehicle-to-Load (V2L) capability, allowing users to charge devices and appliances via a standard outlet using the EV’s battery. The climate system includes a rear-independent function optimized for leisure activities like car camping, providing air-conditioning for rear passengers while reducing power consumption by independently controlling the front and rear zones. It also features a slim roof air vent that works with the Panoramic Sunroof package.

Additionally, the SUV is equipped with a UV-C sterilizer, offering multi-tray sterilization for items like mobile phones, wallets, and masks, meeting customers’ needs for health and hygiene in the vehicle.

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Al Rostamani Trading Company Intros the All-New Suzuki Swift to the UAE

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Al Rostamani Trading Company (ARTC) has launched the brand-new Suzuki Swift in the UAE market. The new Suzuki Swift will be available at ARTC dealerships nationwide from November 23, 2024. “Building on the design and driving performance of previous models, the latest Swift Suzuki offers enhanced safety and convenience, making daily use even more enjoyable. An evolved compact hatchback model that combines attractive design with outstanding driving performance, this smart, refined and compact vehicle transforms everyday travel into play,” said Sacha Askidjian, General Manager at Al Rostamani Trading Company.

Embodying an energetic and lightweight design philosophy, the new Suzuki Swift is both stylish and full of personality, with a sleek exterior that wraps around the entire car in soft curves. Inside, an interconnected panel and door trim create a sense of unity between the driver and vehicle. Buyers can choose from 10 patterns in 7 colours, including the latest shades of Luster Blue Pearl Metallic and Sizzling Red Metallic.

Powered by the newly developed engine and CVT gearbox, the Suzuki Swift combines fuel efficiency with impressive driving performance. In terms of safety features, the Suzuki Swift is equipped with Dual Sensor Brake Support II, which combines a millimetre-wave radar and a monocular camera. The model also includes Adaptive Cruise Control with all-speed following function and stop hold functions, Lane Keep Assist, and Adaptive High Beam System, all of which ease the demands of daily driving.

For the first time in a Suzuki, the model also features the Driver Monitoring System, which recognises the driver’s face and alerts them in case of drowsiness or inattention. The compact body size of the Suzuki Swift is designed for easy handling, with a driver-focused layout that supports a natural driving posture. Moreover, the audio and controls are positioned for ease of use, enhancing overall driver comfort.

The main features of the all-new Swift include:

  1. Distinctive and memorable design
  2. Enhanced driving performance and ride comfort with meticulous attention to detail
  3. Excellent fuel efficiency achieved by the newly developed engine and CVT gearbox, alongside high aerodynamic performance
  4. Latest Suzuki Safety Support systems for everyday driving assistance
  5. User-friendly design and equipment focused on driver convenience
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EXEED by Al Ghurair Motors Unveils EV Lineup For UAE Roads

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EXEED, the premium automotive brand exclusively represented by Al Ghurair Motors in the UAE, launched its all-electric vehicle (EV) series in China at the International Global User Summit 2024. Aligning with the country’s sustainable development goals, EXEED will add its EV EXLANTIX series to its UAE lineup by Q1 2025.

At the summit, EXEED presented its innovative plans for upcoming EV and hybrid models, which once launched in the UAE, will contribute towards the UAE Net Zero Strategy. The overall direction taken by the EXEED brand towards a greener future was further underscored by hosting former UN Secretary-General Ban Ki-moon, renowned for his work on global sustainability efforts, including the Paris Agreement. Former New Zealand Prime Minister Dame Jenny Shipley also participated in discussions with EXEED, discussing environmental conservation, social responsibility, and advancements in sustainable mobility solutions, all of which highlight EXEED’s strategic efforts toward a more sustainable future.

With the highly anticipated EV models set to arrive on UAE roads early next year, EXEED’s upcoming EV line-ups will include two distinct models, including EXLANTIX ET, and EXLANTIX ES. Each model promises cutting-edge technologies designed to deliver an advanced driving experience. In addition, EXEED is also preparing to introduce a new hybrid model in 2025 – the RX PHEV. This model is designed to reduce emissions, while improving fuel efficiency, offering a balanced solution for drivers who prioritise both performance and environmental responsibility.

Oscar Rivoli, Chief Executive Officer at Al Ghurair Motors, speaking on the EV unveiling, said, “We are thrilled to announce the upcoming launch of our latest model and first electric vehicle series – the EXLANTIX ET and EXLANTIX ES. This marks a significant step for us, aligning with EXEED’s ongoing commitment to the environment and the UAE’s vision to be a global leader in sustainability. With the EXLANTIX ET and EXLANTIX ES, we are not just introducing a car; we are bringing a future-ready mobility solution that will help lead the way toward a cleaner, greener future for all.”

The EXLANTIX ET and EXLANTIX ES models, in addition to their pure electric versions, will also be available with REEV (Range Extend Electric Vehicle) technology, offering an outstanding range that exceeds 1,100 km on a full charge. This capability was showcased during the International Global User Summit, where attendees completed a 1,100 km journey from Beijing to Wuhu, highlighting the outstanding autonomy and efficiency of EXEED’s electric vehicles.

Safety is a top priority for EXEED. The EXLANTIX models come equipped with a state-of-the-art battery protection system, subjected to rigorous testing, including 48-hour battery water immersion and high-speed crash tests. This ensures that the vehicles meet and exceed modern safety standards while providing a sleek and eco-conscious driving experience.

Alongside the EXLANTIX series, the RX PHEV offers a plug-in hybrid option that combines electric power with a traditional combustion engine. This model delivers a range of up to 1,300 km and features 4WD technology, providing enhanced driving stability and traction control. It is also equipped with the same high-speed crash test and battery safety technologies used across all EXEED vehicles, ensuring top-level protection. Designed for those seeking both fuel efficiency and powerful performance, the RX PHEV is an ideal choice for eco-conscious drivers who require versatility in longer drives.

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