HMD Global, the home of Nokia phones, has been named one of the Middle East & Africa (MEA) region’s most loved brands in a new report from Talkwalker, a global social listening and analytics company. The results of Talkwalker’s latest report on ‘The Brand Love Story 2020’ were generated from a quarter of a billion conversations around 781 brands over the latter half of 2019. Using their proprietary AI-powered sentiment analysis, and industry-first image and video analytics, Talkwalker was able to identify the signals that predict brand love – even when a brand is not directly mentioned.
In a challenging business environment, brands are always looking for innovative ways to continuously engage with consumers and retain them. HMD Global has been successful in delivering the reliability and durability expected of Nokia phones through purposeful Nordic design and engineering, while providing consumers with a wealth of choices at all price points.
Stephen Taylor, Chief Marketing Officer, HMD Global, said, “We are so thrilled that HMD Global has been recognized as one of the MEA’s most loved brands, joining regional favourites such as Etihad Airways, Four Seasons and Hyatt Hotels. At the core of our business is the simple idea that mobile technology can improve everyone’s lives and it should be accessible to all. Knowing that our fans appreciate this, it drives us to continue to keep delivering great phones that serve the customers needs. Our commitment is to continue to deliver phones that keep getting better. I think doing this in a very human way results in the love of the brand that this survey demonstrates and has been seen in the warm reception we have seen since coming to market in 2016.”
Apart from HMD Global, Talkwalker’s list of well-loved brands in the Middle East & Africa region includes Etihad Airways, Four Seasons, Benefit Cosmetics, Hyatt Hotels, TikTok, Qatar Airways, Huda Beauty, InterContinental and Careem. Todd Grossman, Talkwalker CEO – Americas, said, “As companies adapt to a post-COVID marketplace, brand love will help improve consumer loyalty and advocacy. To measure the concept of love through social listening is near impossible as it’s not a tangible metric. Instead, we can look at the symptoms of brand love – engagement, positive sentiment, love focused emotive words, and so on. We gathered data for 781 brands from 28 industries, based on several industry listings and regional marketing expertise. Through this, HMD Global emerged as one of the Middle East & Africa region’s top 10 well-loved brands that were building real engagement, tackling the issues that matter to their communities, and making connections that go beyond the traditional consumer/company convention.”
PlayStation Demo for Psychological Horror Title Luto Available Now
Global video game publisher SelectaPlay and developer Broken Bird Games have unveiled a demo for their upcoming psychological horror game, Luto, available on PlayStation through the PlayStation Store. The full game is set to release in 2024 on PC via Steam, as well as on PlayStation and Xbox consoles.
Named ‘The Choice,’ this standalone demo for the PlayStation version of Luto provides players with a taste of the game’s atmosphere and narrative gameplay, avoiding any spoilers from the full story.
In Luto, a first-person psychological horror experience crafted by Broken Bird Games, players take on the role of an individual trapped in despair within their own home. Escaping requires navigating through challenging paths that test their senses, revealing untold fears and phobias.
Delve into the emotional turmoil of losing a loved one, confronting the horror of darkness concealed by anxiety and depression. Explore a mysterious environment laden with secrets and formidable challenges, requiring careful deciphering. Can you distinguish between reality and fiction?
Luto promises a launch in 2024 across digital platforms, including PC via Steam, PlayStation, and Xbox consoles, delivering an immersive horror experience that explores various phobias.
GameSir Intros G8 Galileo Mobile Gaming Controller
GameSir has announced the official release of its latest innovation, the GameSir G8 Galileo, a next-generation Type-C wired mobile gaming controller destined to redefine excellence and provide out-of-this-world gaming experiences. Compatible with all controller-supported games across Android and iPhone 15 series devices, the GameSir G8 Galileo boasts an incredible combination of world-class connectivity, seamless software customization, and unstoppable gameplay; empowering users, enhancing their capabilities, and elevating mobile gaming to never-before-seen levels with host of cutting-edge features.
“We’re thrilled that the GameSir G8 Galileo is now available for gaming enthusiasts to purchase,” said Betta Core, CEO, GameSir. “Mobile gaming is a true phenomenon of our time and as popularity soars, demands increase and technological advancements open up new possibilities, nothing gives us more satisfaction than introducing innovations that enable gamers to explore unchartered potential and revel in gaming experiences that go above and beyond. The GameSir G8 Galileo is the gateway to precisely that – and we’re looking forward to seeing the reaction and reception from gamers far and wide in the weeks ahead. The fact that the time has finally come for the gaming community to share the power this controller provides is very exciting.”
Those purchasing the GamerSir G8 Galileo can expect a console-controller-grade mobile controller with console-sized sticks and buttons for exceptional comfort and unparalleled control during extended gameplay. Whether navigating treacherous terrain or taking precise shots, the G8 Galileo guarantees performance with expert precision and maximum comfort, while a movable Type-C port is installed for a dependable, constant connection to gaming devices, delivering unmatched smoothness and reliability.
Another standout feature is GameSir Hall Tech for elevated gameplay. GameSir precision-tuned Hall Effect analogue triggers offer unparalleled smoothness and responsiveness, giving a competitive advantage in any game, backed up by GameSir Hall Effect sensing sticks that deliver 360° seamless pinpoint control, providing the precision and durability that mobile gamers demand alongside super-smooth stick control for reduced stick grinding and extended usage time.
Amongst its many prominent features for redefined excellence, the GameSir G8 Galileo comes with two additional back buttons designed for pro-level mobile gaming. With these, users can map their in-game actions on the go, loading up their favourite button mappings with or without software during gameplay – with mappings instantly programmable and synced in real-time. Thanks to pass-through charging, the GameSir G8 Galileo also ensures gameplay remains uninterrupted, thereby ensuring opponents are conquerable without missing a single moment of the action as the controller charges during play.
What’s more, the GameSir G8 Galileo is purposefully designed for universal compatibility, featuring an extendable bridge and sufficient rear space to be compatible with a wide range of phone models. It’s the perfect choice for mobile gamers seeking adaptability, ensuring a seamless gaming experience. Additionally, interchangeable magnetic detachable faceplates elevate the GameSir G8 Galileo to match the unique style of its user; laser-engraved texture grips and high-saturation fluorescent ink buttons offer a blend of style and substance; and the GameSir App takes the customization and fun of the GameSir G8 Galileo to the next level.
Through the app, users can create personalized controller profiles by mapping buttons, fine-tuning the D-pad diagonals, and adjusting sticks and trigger zones. The GameSir G8 Galileo is available at gamesir.hk and GameSir AliExpress now for $79.99.
Experience the ChatGPT ‘Make It More’ Trend: Generate Weird AI Images
AI art generators occupy a peculiar space, capable of rendering diverse scenarios, from a cosmic skateboarding dog to a coffee cup adrift in the ocean. Setting aside ethical considerations, some creations may not initially meet expectations, necessitating user prompts to refine the AI-generated output.
Yet, what if the aim isn’t to craft a polished piece of AI art? Enter the “make it more” trend, where ChatGPT users task DALL-E to generate an image and subsequently request the bot to amplify certain aspects. For instance, Justine Moore prompted DALL-E to create a bowl of ramen, then instructed it to make it spicier. The iterative process led to increasingly absurd results, culminating in a bowl of noodles shooting fire beams into outer space.
A Dad getting increasingly Dad-ier pic.twitter.com/1EUFECmnT3
— Justine Moore (@venturetwins) November 27, 2023
While the Make It More trend gains traction on ChatGPT and DALL-E, allowing users to experiment with various image transformations, it also raises concerns about resource utilization. The AI processing involved consumes power and energy, prompting considerations about the trend’s efficiency and environmental impact. Nevertheless, these prompts contribute to OpenAI’s ongoing efforts to enhance AI capabilities across platforms like ChatGPT and DALL-E.
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