Digital Cameras
Canon Launches EOS R5 and EOS R6

Canon announced the launch of EOS R5 and EOS R6, two advanced full-frame mirrorless camera additions to the revolutionary EOS R System built on the future-proof RF Mount. The pro-level EOS R5 delivers 45-megapixel stills at up to 20fps1 and is the first full-frame mirrorless ever to record 8K RAW up to 29.97fps internally and 4K to 120p. EOS R6 is perfect for enthusiasts and professionals moving to mirrorless and looking for greater capabilities, capturing 20.1-megapixel stills at 20fps, stunning 4K video up to 60p, and Full HD at up to 120p. Nothing comes close to the speed and resolution of EOS R5 and EOS R6.

Venkatasubramanian Hariharan, Business Unit Director B2C at Canon Middle East, said: “The launch of the Canon EOS R5 and EOS R6 marks an exciting moment for us. This latest addition to the EOSR system is an innovation that will redefine the future of storytelling and is designed to meet the growing demands of storytellers around the Middle East region. At Canon, consumers are our core, and or vision, with this launch, is to help Canon users create compelling visual stories and long-lasting vivid memories.”

Next-generation CMOS sensor technology combined with high-performance RF lenses enables users to capture new levels of detail at industry-leading speeds. EOS R5 and EOS R6 can shoot up to 20fps with the electronic shutter in complete silence with full auto exposure (AE) and autofocus (AF) tracking. Users can be confident capturing action, both stills and video, in exceptional quality in any location without disturbing subjects. The mechanical and electronic first curtain shutter also delivers high-speed continuous shooting up to 12fps.

For the first time in the EOS series, EOS R5 and EOS R6 incorporate 5-axis In-Body Image Stabilisation (IBIS) providing benefits for users of all types of lenses. Designed to work collaboratively with the IS system of RF lenses, the solution has been engineered so that RF lenses and the sensor work to correct pitch and yaw with the sensor correcting X-Y and roll movements. This intelligent stabilisation system corrects at up to an incredible 8-stops – the world’s best image stabilisation – for new levels of creativity when shooting handheld at slow shutter speeds or filming without a tripod.
The wide diameter of the RF Mount ensures that light continues to reach the entire sensor all the way to the corners, even with the sensor movement introduced with in-body image stabilisation. The 54mm diameter enables RF lenses to be designed with larger image circles facilitating greater movement of the body IS system, meaning some non-IS RF lenses such as the RF 85mm F1.2L USM or RF 28-70mm F2L USM can also achieve up to 8-stops of image stabilisation.
Users of EF lenses will experience enhanced IS performance as in-body IS works with IS enabled EF lenses to provide roll and X-Y correction. Even non-IS EF lenses will benefit from the 5-axis correction provided by EOS R5 and EOS R6 in-body IS. DIGIC X processor technology at the core of EOS R5 and EOS R6 – the same technology in the coveted EOS-1D X Mark III – supports renowned next-generation Dual Pixel CMOS AF II pushing speed and reliability to unmatched levels. The world’s fastest AF focuses in as little as 0.05 seconds and EOS R5 can focus in light levels as low as -6EV and EOS R6 is the first EOS camera to offer a minimum EV for AF of -6.5EV. The high precision AF is effective in even poorly lit or low contrast shooting conditions.
The iTR AF X AF system has been programmed using deep-learning AI and face/eye detection mode ensures subjects are kept sharp even when moving unpredictably with a shallow depth of field. Even if a person turns away for a moment, their head continues to be tracked. Advanced tracking enabled by deep learning algorithms recognises faces and eyes of humans, and now includes cats, dogs and birds in both still and movie modes. EOS R5 and EOS R6 maintain high-precision focus and tracking regardless of the subject’s size, posture, orientation or direction of the face helping users to confidently shoot even the most unpredictable subjects.
With built-in Bluetooth and Wi-Fi, the EOS R5 (5Ghz Wi-Fi) and EOS R6 (2.4Ghz Wi-Fi) can be easily connected to a smartphone and networks allowing high-speed file sharing and FTP/FTPS transfer. This functionality also allows for the cameras to be remotely controlled using the Camera Connect and EOS Utility apps, tethered to a PC or Mac via Wi-Fi or high-speed USB 3.1 Gen 2. With content delivery just as important as image and video capture, the EOS R5 and EOS R6 support automatic transfer of image files from the device to the image.canon cloud platform to easily share and print images or integrate with Google Photos or Adobe Creative Cloud workflows.
EOS R5 is an unprecedented leap forward in mirrorless technology and offers the highest resolution EOS camera ever. The DIGIC X processor, CMOS sensor, and RF lenses combine to advance all aspects of image quality to achieve a resolution exceeding 45 megapixels. Up to 100% AF coverage with 5,940 selectable AF points and ISO range of 100-51,200 keep subjects razor-sharp even in extreme low light conditions. Dual-card slots support a high-speed CFexpress and SD UHS-II card, housed in a weather-resistant magnesium body.
Professionals can capture stunning 8K 12-bit RAW video internally using the full width of the sensor for a truly cinematic result with continuous eye and face AF tracking for people and animals. The EOS R5 also sets new standards for videographers shooting in 4K. Capture 4K DCI (full frame) and 4K UHD at frame rates up to 120p (119.88fps) with 4:2:2 10-bit quality, enabling high resolution, smooth slow-motion with full AF performance. Users seeking the very highest 4K quality can use the 4K HQ mode to reproduce incredible detail at frame rates up to 30p by internally oversampling 8K footage.
- 8K RAW internal video recording up to 29.97fps (non-cropped)
- 8K internal video recording up to 29.97fps (non-cropped) in 4:2:2 10-bit Canon Log (H.265) or 4:2:2 10-bit HDR PQ (H.265)
- 4K internal recording up to 119.88fps (non-cropped) in 4:2:2 10-bit Canon Log (H.265) or 4:2:2 10-bit HDR PQ (H.265)
- 4:2:2 10-bit in Canon Log or 4:2:2 10-bit HDR PQ output via HDMI at 4K 59.94fps
User demand sees the return of the multi-controller to EOS R5 in addition to touch and drag AF using the 3.2inch vari-angle touch screen with 2.1 million dot resolution. With Dual Pixel RAW also supported, correction of the focus and contrast in the background and changing the lighting in portraits is possible after capture – enhancing creative possibilities. The 0.5inch electronic viewfinder (EVF) refreshes at 120fps with 5.76 million dot resolution for a staggeringly realistic view of the world comparable to an optical viewfinder.
EOS R6, like EOS R5, showcases the amazing capabilities of the EOS R System, giving enthusiasts the potential to take pin-sharp images and movies handheld. Providing class-leading speed and full-frame quality, EOS R6 is a powerful and versatile camera far exceeding the demands of enthusiasts and semi-professionals across all genres. Sports and wildlife enthusiasts can confidently capture fast-moving action utilising the up to 20fps speed, the flexibility of up to 6,072 selectable AF points, and deep learning-based automatic face, eye, and animal AF tracking modes. The 20.1 megapixel CMOS sensor shares many technologies and performance seen with the EOS-1D X Mark III providing 100-102,400 auto ISO range enabling users to produce clean images in the toughest low light environments such as weddings and indoor events, providing additional flexibility and choice.
Enabling content creators to meet the increasing demand to produce both stunning still and moving images, the innovative EOS R6 can film in 4K UHD resolution at up to 59.94fps achieved through oversampling from 5.1K. Output incredible slow-motion footage with AF support using Full HD at up to 119.88fps. During movie shooting, zebra display can be used as a guide to exposure adjustment, particularly useful in conditions that typically result in overexposed highlights. With the option to record internally in 8-bit H.264 or 10-bit YCbCr 4:2:2 H.265 and Canon Log, users can experience ultimate post-production flexibility.
The 0.5inch 3.69 million dot EVF working up to 120fps maximum refresh rate supports minimal lag ideal for photographing sports, offering a transparent and responsive view of shooting subjects. The 3-inch vari-angle 1.62 million dot LCD screen encourages shooting from creative angles. Dual card slots allow users to input 2x SD UHS-II cards and record to both cards simultaneously, with the ability to record in different formats for safety, security and speed.
LP-E6NH
A new longer life battery supplied with EOS R5, EOS R6 and compatible with all existing cameras that use the LP-E6 series batteries. LP-E6NH replaces LP-E6N, with an increased capacity of 14% reaching 2130mAh, enabling users to shoot for longer while maintaining compatibility with existing products and accessories.
BG-R10 battery grip
Enables extended, undisturbed shooting with EOS R5 and EOS R6, great for wedding, wildlife and news shooters. The new battery grip gives users the ability to power the bodies using two batteries (LP-E6/N/NH). The grip also offers duplicate controls for easier vertical shooting.
WFT-R10
Battery grip style Wi-Fi transmitter and 2×2 MIMO antennas for faster and longer-range transmission, compatible with EOS R5. WFT-R10 also features enhanced network processing enabling SFTP via Wi-Fi and includes a gigabyte speed via ethernet port.

Digital Cameras
Sony Intros Two New G Lenses in the Middle East

Sony Middle East and Africa has unveiled two groundbreaking lenses—the FE 16mm F1.8 G (SEL16F18G) and the FE 400-800mm F6.3-8 G OSS (SEL400800G)—designed to elevate photography and videography experiences for creators and professionals alike. Both lenses bring advanced capabilities, state-of-the-art technology, and unmatched optical performance to Sony’s Alpha series camera ecosystem.
FE 16mm F1.8 G (SEL16F18G)
The FE 16mm F1.8 G is a premium G Lens that combines high-resolution ultra-wide angles with a lightweight, portable design. This makes it ideal for shooting dynamic landscapes, architecture, starry skies, and even close-ups. With its advanced optical construction, the lens ensures sharp image resolution across the frame and eliminates chromatic aberration, thanks to features like:
- Two AA (Advanced Aspherical) elements for sharpness at all apertures.
- Super ED and ED glass elements to minimize distortions.
- Optimized coatings to suppress flare and ghosting.
With a large F1.8 maximum aperture and an 11-blade circular diaphragm, the lens produces exceptional bokeh. It also boasts a close focusing distance of 0.15m (AF) and 0.13m (MF), allowing creators to explore unique angles and creative depths. Designed for portability, the lens weighs only 304g (10.8 oz) and measures 73.8 x 75 mm, making it perfect for landscapes, architecture, and astrophotography.
For professionals shooting fast-moving subjects, its two XD (extreme dynamic) linear motors provide rapid, precise autofocus with minimal noise, ensuring seamless performance for both stills and video. Additionally, features like reduced focus breathing and in-body Active Mode stabilization make it a reliable choice for video creators. The lens offers intuitive controls, including a focus hold button, aperture ring, and dust-resistant build, ensuring excellent reliability for diverse shooting conditions.
FE 400-800mm F6.3-8 G OSS (SEL400800G)
Sony has introduced its first 800mm super-telephoto zoom lens, the FE 400-800mm F6.3-8 G OSS. Engineered for professionals shooting wildlife, sports, and landscapes, this Alpha lens covers a versatile 400mm to 800mm zoom range. The maximum focal length can be extended to 1600mm with Sony’s 2x teleconverter, offering unparalleled reach without compromising image quality. Designed with an inner-zoom mechanism, the lens maintains a consistent length for stable balance and effortless handling, even during handheld shooting. With its lightweight build and ergonomic design, it’s a go-to choice for professionals on the move.
Key features include:
- Six ED (Extra-low Dispersion) elements to control chromatic aberration and deliver sharp, vibrant images.
- 11-blade circular aperture for smooth, natural bokeh.
- Precision linear motors for fast and accurate autofocus, perfect for tracking dynamic subjects such as birds or athletes.
he lens also incorporates Optical SteadyShot image stabilization to prevent shake-induced blur and is optimized for use with Alpha bodies offering in-body stabilization.
Both lenses feature thoughtful design elements to improve usability and reliability in diverse shooting environments. From focus hold buttons and customizable switches to fluorine-coated front elements that resist dirt and dust, the lenses are built for rigorous professional use. Additionally, the FE 400-800mm F6.3-8 G OSS offers a redesigned lens hood with a lock button for added security.
The FE 16mm F1.8 G lens will be available in selected Middle Eastern countries starting April 2025. The FE 400-800mm F6.3-8 G OSS lens will hit the market in March 2025.
Digital Cameras
Fujifilm Launches instax mini Evo FUJIFILM 90th Anniversary Special Kit

FUJIFILM has announced the launch of the “instax mini Evo™ FUJIFILM 90th Anniversary Special Kit”, the limited edition of instax mini Evo, a flagship model of the instax series of instant cameras, in the MENA region. The Special Kit is limited to 30,000 units worldwide to commemorate the 90th anniversary of the Fujifilm Group. The camera body is available in the colour ‘TITANIUM GOLD’, while the Special Kit includes a lens cap and strap, offering a premium look.
The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size mini format film released in 2021. It comes with ten lens effects including Soft Focus and Light Leak as well as ten film effects including Monochrome and Retro. These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax prints. The camera body sports a premium and classical look and is characterized by analogue-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. In June 2023, Fujifilm added Brown as a new colour to Black.
The Fujifilm Group, established in 1934 with the mission of producing photographic film for the Japanese domestic market, celebrated 90th anniversary on January 20, 2024. To commemorate this milestone, Fujifilm has introduced the “Special Edition” to instax series, expanding the world of the “instax” instant photo system that allows people to enjoy on-the-spot photo printing. instax mini Evo is available across all MENA markets for $229 (excluding VAT).
Digital Cameras
Fujifilm Intros instax WIDE 400

FUJIFILM Corporation has announced that the instax WIDE 400TM (WIDE 400), part of the instax series of analogue instant cameras, will be available on the 15th of September across all the stores in the MENA region. The “WIDE 400” is the successor model to instax WIDE 300™ which was released in 2014. This analogue instant camera is designed to be compatible with double-card-sized wide-format film. The simple operation of turning the power on with a single left turn holding the camera and pressing the shutter button enables users to snap wide-format photos. In addition, the new self-timer function enhances the convenience of capturing group shots, maximizing the enjoyment of wide-format photography.
Since its original launch in 1998, the instax series of instant cameras embraced trends and evolving technologies with time and expanded its lineup to include not only analogue instant cameras but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital cameras. The instax continues to offer diverse ways to enjoy photography, broadening the user base from young women to men and middle-aged consumers.
Wide-format film offers the ability to capture a broader range of photographic scenes, making it particularly well-suited for group shots and landscape photography. Its unique capability to encompass both the subject and the surrounding environment allows for the creation of captivating images that convey the complete atmosphere and story of the moment captured. This feature expands the possibilities for photographic expression, making wide-format film a globally embraced format.
Main features:
- Analogue instant camera compatible with the wide format: “WIDE 400” features simple operation. Just a single left turn powers it on, and users can take wide-format photos by holding the camera and pressing the shutter button. For capturing distant scenery at a distance of three meters or more, turn the lens in the same direction to switch to the landscape mode, ensuring clear pictures. Furthermore, the camera package includes a close-up lens, allowing users to capture subjects as close as 40 cm without any blurriness or focus problems.
- Introducing a lever-operated self-timer designed to enhance analog usability: Positioned on the front of the camera, this self-timer offers a user-friendly experience. By simply turning the lever, a sequence of LEDs illuminates, allowing the adjustment of the self-timer for up to 10 seconds. Once the shutter button is pressed, a countdown begins, with the LEDs diminishing at an interval of two seconds. The charm of capturing memorable group shots is elevated with the tactile act of turning the lever and the subtle timer sound, emphasizing the pleasure of analogue photography.
- Including the camera angle adjustment accessory: The addition of the “Camera Angle Adjustment Accessory” makes it possible to adjust the camera angle and easily enjoy self-timer shooting without the need for a tripod. This accessory offers two different angles that can be attached according to the height of the subject.
The Fujifilm instax WIDE 400 is available across all MENA markets for the price of $160.
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