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Video: ASUS Launches the ROG Zephyrus G14 AniMe Matrix Version

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ASUS Republic of Gamers (ROG) today announced the return of the Zephyrus G14 gaming notebook that brings unprecedented power to an ultraslim 14-inch form factor. ROG engineers continue to redefine what’s possible in the ultraslim gaming category. The latest example is the new Zephyrus G14, which wraps powerful processors in a compact chassis portable enough to go anywhere at a price that brings gaming to an even wider audience.

Getting cutting-edge components to peak performance levels is challenging in such a small machine. Despite a chassis under 20mm thin, the Zephyrus G14 has carefully customized cooling that brings out the best of its new AMD Ryzen 4000 Series Mobile Processors built on the groundbreaking “Zen 2” core architecture combined with industry-leading 7nm process technology and up to an NVIDIA GeForce RTX 2060 GPU. Users get a high-resolution display, with PANTONE Validated colors and adaptive sync technology.

More than 10 hours of battery life and the ability to charge from compatible Type-C power packs makes the G14 extra portable. Available in a new Eclipse Gray color, the ROG Zephyrus G14 is clean and professional, accentuating a versatile design filled with premium features that enhance everyday use. The new AniMe Matrix display deepens personalization, enabling users to show custom graphics, animations, and other effects across over a thousand mini LEDs embedded in the lid. 

Packed into a much smaller footprint than 15-inch alternatives, the G14 easily slips into conventional laptop bags and backpacks. The system is only 19.9mm thin and 1.7kg. To keep the notebook light and strong, honeycomb reinforcements beneath the palm rest add strength with minimal extra material. The Magnesium-aluminum alloy deck is precisely machined and fingerprint resistant for a professional polish. High strength and low weight make aluminum ideal for the lid, whose distinctive dot matrix design is produced by a CNC milling process that puts 6,536 precise perforations in the exterior panel.

The ROG splash across the lid comes to life with the AniMe Matrix display. This display uses 1,215 mini LEDs to give gamers a new medium to express their individuality. Each LED emits a white glow with 256 levels of brightness control. Users can import animated GIFs and other graphics, build custom animations frame by frame, and type text messages with different fonts. Visualizations react to music and other audio, creating a unique platform for DJs and other artists. Additional features that will be added at the end of Q1 include system functions that show new email notifications, as well as the date, time, and battery level.

Perfecting the AniMe Matrix display was a significant milestone in the G14 project. It took 15 iterations alone to create the mask that evenly distributes light from each LED. The alignment of this diffusing layer has to be perfect to get the ideal effect, especially since the individual lights are rectangular rather than square. ROG engineers were also careful to balance the number of mini LEDs to minimize heat, controller hardware, and power requirements.

The Zephyrus G14 comes with a GeForce RTX 2060 augmented by ROG Boost up to 1298MHz at 65W. The discrete GPU is based on the latest NVIDIA Turing architecture, which melds dedicated cores for programmable shading, real-time ray tracing and artificial intelligence. This combination enables improved lighting, shadows and other in-game effects, and it also offers a diverse array of compute resources for accelerating demanding workloads like content creation, 3D modeling and deep learning.

The G14 offers an incredible high WQHD resolution. Adaptive sync technology adds another level of smoothness by coordinating frame delivery between the GPU and display. Game performance tends to vary based on the demands of the title and scenario. Most displays refresh at a consistent rate, which creates problems when new frames aren’t ready at the right time. Adaptive sync technology synchronizes the refresh rate of the display with the frame rate of the GPU to eliminate visual tearing that can ruin immersion, and also minimize stuttering and input lag. 

The display is factory calibrated and PANTONE Validated to ensure creators get the color accuracy they crave. The IPS-type panels have wide viewing angles and cover 100% of the sRGB range. They’re framed by exceptionally thin bezels, creating an expansive 85% screen-to-body ratio.

The Zephyrus G14 uses a special CPU that generates less heat, enabling an unprecedented level of performance for such a compact chassis. The chips retain up to 8 cores and 16 threads to blast through demanding workloads, but are tuned to make thermals more manageable. There’s still ample power for demanding applications like video editing and 3D rendering, and for heavy multitasking like mixing gaming with streaming, recording and chats.

With 16 GB of fast DDR4-3200 RAM across dual channels, there’s headroom for bigger projects too. Ultra-fast storage is supplied by an NVMe SSD with 1TB of capacity, meaning minimal load times for a huge library of games and apps. Ultraslim chassis leave little room for airflow, and a smaller footprint makes the G14 even harder to keep cool. The thermal engineers at ROG developed an exclusive feature that dynamically adjusts the power available to the CPU based on the GPU temperatures. It can make changes every second to react to spikes in GPU utilization, ensuring optimal gaming performance for the conditions.

This is the first ROG laptop to feature an ErgoLift hinge that tilts the keyboard at a more comfortable angle. The bottom of the display lifts the back of the machine when the lid is opened, giving the vents in the base more room to breathe. The design hides part of the lower bezel, too, but in doing so it can impede airflow out the rear exhaust ports. To compensate, vents have been cut into the bezel and the distance to rear heatsinks has been widened. Since that larger gap increases the depth of the chassis and makes the hinge more susceptible to downward pressure, a stiffer spring is used for added strength.

ROG created the first gaming laptop capable of being powered by DC or USB-C input, and the technology is a perfect fit for the mobile Zephyrus G14. With support for USB Power Delivery, it can handle lighter work powered by up to a 65W Type-C adapter that’s much smaller than the 180W unit required to unleash the discrete GPU. 

If the battery runs low, Type-C charging allows users to extend their life on the go and work longer anywhere. While the Zephyrus G14 is plugged in for a full recharge, USB power flows in the opposite direction as well, offering fast-charging support capable of supplying up to 3A to compatible smartphones and other devices.

The Type-C port with USB Power Delivery is also capable of driving an external monitor via DisplayPort 1.4. The HDMI 2.0b port makes it easy to game or watch movies on 4K monitors and TVs. There’s plenty of connectivity for external devices through a secondary Type-C port focused on USB functionality, plus two Type-A ports for additional gear. No dongles needed.

The Zephyrus G14 amps up wireless networking with Intel Wi-Fi 6 (Gig+) connectivity, also known as 802.11ax. When paired with a compatible router, Wi-Fi 6 (Gig+) boosts peak interface bandwidth up to 2.4 Gbps, and improves efficiency for crowded spaces. It also reduces latency, meaning less lag for sensitive activities like online gaming, and expands upstream capacity, which provides more bandwidth for live-streaming.

Keyboard enhancements go beyond ErgoLift as well. The G14 is the first ROG laptop to integrate fingerprint login into the power button. A single press wakes the machine and briefly caches a user’s fingerprint, saving it to authenticate when Windows is ready to log in. On machines with multiple users, the OS automatically detects the right account.

A leap forward from surround sound, Dolby Atmos brings moving audio that flows above and around users with crisper voice and greater depth to a wide range of audio experiences, and it can even provide a competitive advantage for gamers. In the Zephyrus G14, Dolby Atmos enhances spatial immersion by delivering a breakthrough audio experience with sound that moves all around users in three-dimensional space whether listening via headphones or built-in speakers.

Dolby Atmos also creates breathtaking realism with optimized sound for greater detail and maximized loudness without distortion from the G14’s integrated speakers. Two tweeters positioned above the keyboard fire high-frequency sounds directly toward the user, while two woofers beneath them offer deep bass amplified by the ErgoLift design. This quad-speaker setup delivers perfectly balanced audio across the spectrum. With these technologies, users can pump up the volume on movies, music and games without losing clarity or detail.

ASUS / ROG is the only brand that offers customer a 2 Year International Warranty that covers them in over 80 countries. ASUS / ROG also offers its customers a free upgrade to a 2 Year Perfect Warranty that also includes accidental damage, from spills, drops and electrical surges. This is a reflection of the belief that ASUS / ROG has in the quality of its own products as well as its commitment to provide customers additional peace of mind when purchasing an ASUS notebook. After purchasing an ASUS / ROG notebook in the UAE from an authorized retailer customers can visit http://asusme.com/2year/ to register as well as view terms and conditions.

All repairs carried out by the ASUS service center are done by ASUS certified technicians to ensure the highest quality of work and to ensure the use of genuine spare parts. ASUS / ROG is the only brand to offer its customers free pick up and return, should they need to get their notebooks serviced. A collection time can be scheduled by contacting the ASUS service center on 8000-3305910 or emailing service_me@asus.com. All units are also sanitized before being returned to our customers.  

You also get unlimited access to over 100 high-quality PC games on Windows 10. One-month subscription to Game Pass that’s included with the purchase of your ROG Zephyrus Duo. With games added all the time, you’ll always have something new to play. A top-tier gaming machine isn’t complete without a bevy of games to play on it. To give members of the Republic of Gamers a fuller and richer experience right out of the box, we’re introducing Game Deals, delivering exclusive savings off a huge range of titles. An impressive collection of general discounts will be available every day, and you’ll get access to at least five special offers each week with pricing only available to ROG members.

Created in collaboration with Gamesplanet, new Game Deals are available for purchase globally through our Armoury Crate software starting October 21. Gamesplanet is an official partner to many of the game industry’s top publishers, so Game Deals may include a huge variety of titles from Activision Blizzard, Ubisoft, Rockstar, 2K Games, Bethesda, Bandai Namco, Konami, and many more.

ROG Zephyrus G14 will be available from July 15th in the UAE from Amazon, Emax, Noon, Sharaf DG & Virgin Megastores across the UAE, and is priced at AED 7499.

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OPPO Intros the Rugged A5 Pro

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OPPO has officially launched the highly anticipated A5 Pro in the United Arab Emirates, marking a significant milestone in its popular A Series lineup. Designed with durability, advanced AI capabilities, and sleek aesthetics, the OPPO A5 Pro delivers exceptional performance for outdoor adventures, gaming, and entertainment.

The A5 Pro boasts an ultra-slim and lightweight design in two elegant colors—Mocha Brown and Olive Green. At just 7.76mm thick and weighing 194g, the Mocha Brown offers a sleek profile, while the Olive Green features a vegan leather finish for a premium texture and feel. Equipped with IP69 water and dust resistance, the A5 Pro is designed to withstand tough conditions, from heavy rains to accidental drops. Its innovative Splash Touch feature ensures smooth operation even on wet or oily screens. With military-grade shock resistance and upgraded double-tempered glass, the phone is built to endure everyday hazards with ease.

Powered by the MediaTek Dimensity 6300 Mobile Platform, up to 12GB of RAM (expandable via RAM Expansion), and 256GB of storage, the A5 Pro delivers smooth and reliable performance. Enhanced by ColorOS 15 Lite and OPPO’s proprietary Trinity Engine, the phone guarantees system fluency for up to four years, as certified by OPPO’s 48-month Fluency Protection certification.

With AI LinkBoost and a 360° Surround Antenna, the A5 Pro ensures consistent network coverage even in weak signal areas. An Outdoor Mode optimizes network and CPU performance for seamless usage in demanding environments. The phone also supports operation with gloves, catering to outdoor professionals.

For gaming enthusiasts, OPPO’s AI GameBoost technology dynamically optimizes frame rates, delivering immersive gameplay across popular titles. A 1,000-nit Ultra Bright Display, dual stereo speakers, and Ultra Volume Mode combine for an enhanced audio-visual experience. The phone is backed by a 5,800mAh battery with 45W Flash Charge, ensuring long hours of uninterrupted use.

The A5 Pro is equipped with a 50MP main camera, 2MP portrait camera, and 8MP front camera, all enhanced by advanced AI imaging features. LivePhoto, Underwater Photography, and AI Studio tools allow users to capture and edit stunning photos and videos. Dual-View Video functionality enables simultaneous recording from front and rear cameras, perfect for vlogs and interviews.

The OPPO A5 Pro is available in the GCC region at AED 899 for the 8+256GB model and AED 1,049 for the 12+256GB variant. Customers who purchase during the promotional period (March 20 – April 2, 2025) will receive complimentary headphones worth AED 799. Each purchase includes a 12-month warranty covering waterproofing and screen protection.

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Video: vivo Y39 5G Review – The Ultimate Mid-Range Smartphone at AED 799

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Discover why the vivo Y39 5G is one of the best mid-range smartphones of 2025. Priced at just AED 799, this powerhouse delivers exceptional design, SGS-certified durability, IP64 dust and water resistance, and a 6500mAh battery with vivo’s FlashCharge and reverse charging. Powered by the Snapdragon 4 Gen 2, with up to 16GB RAM and 256GB storage, the vivo Y39 is perfect for gaming enthusiasts, multitaskers, and creatives:

vivo Y39 5G
AED 799










  • Final Rating

4









Summary

The phone comes packed with AI-powered imaging features, dual stereo speakers with 400% volume, and cutting-edge productivity tools like AI SuperLink and Gemini Assistant. Plus, with SCHOTT Xensation Shield Glass, a dual rear camera setup (50MP main + 2MP Bokeh), and an 8MP front camera, your photos and videos will truly shine.

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Nothing Phone 3a and 3a Pro Launches in the Middle East

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Nothing Tech today announced the regional launch of its new smartphone series, the Nothing (3a) series in the Middle East. Announced at its local event held in Dubai, the two new smartphones in the series will be available across various local retailers, both in store and online, right on time for Eid gifting.

Starting at AED 1399 and AED 1749 the Phone (3a) and (3a Pro), come to the Middle East right around the Eid holidays, making it an ideal gift for family, friends or even oneself. Announced earlier this year at MWC 2025, the phones raise the standard for a smartphone experience, featuring a significantly upgraded camera system with optical zoom, boosted performance, a refined design, and Nothing OS innovations, including Essential Space.

Commenting on the launch, Rishi Kishor Gupta, Regional Director: Middle East & Africa for Nothing, said, “Our new Phone (3a) series represents the latest innovation from Nothing, and we are thrilled to bring it to the Middle East. Following the incredible reception in global markets, we’re excited to launch it here just in time for Eid, making it a perfect addition to gift lists. We are confident that the Phone (3a) series will resonate strongly with consumers in this region and achieve great success.”

The event, hosted by Khalid Al Ameri, one of UAE’s top influencers, saw the Nothing Phone (3a) series receiving various awards, including an award from Al Qiyadi as the Best Midrange Smartphone for 2025 for Excellence in Mobile Technology. The event also hosted various industry experts and speakers, including Ahmad Alzarooni, an Emirati IT and Cybersecurity expert, who shared insightful perspectives on the innovative Essential Space feature of the Nothing Phone (3a), Antikka Hossam, a content creator and photographer demonstrated practical tips and tricks for maximizing the potential of the Nothing Phone (3a) series and Faisal Bouafra, an Emirati member of the Nothing community and a passionate brand enthusiast, who shared his story with Nothing and his passion and love for the brand.

The Nothing Phone (3a) and Phone (3a Pro) refine the brand’s signature design with upgraded glass back panels, improved internal symmetry, and detailed finishes. Showcasing each camera system through its exposed aesthetic and innovative engineering, the phones also enhance durability with an IP64 rating and achieve the brand’s lowest carbon footprint at 51.3kg of CO2e.

The Nothing Phone (3a) Series introduces its most advanced camera system, featuring a 50MP main sensor, Sony ultra-wide sensor, and optical zoom. TrueLens Engine 3.0 combines AI and multi-frame technology for professional-grade photography. The Phone (3a) offers 2x optical zoom and up to 30x AI-enhanced zoom, while the Phone (3a) Pro adds a periscope camera with 3x optical zoom, 60x ultra zoom, and telemacro capabilities for close-ups as near as 15cm.

Both models include a 50MP main sensor for sharp, true-to-life images, with the Phone (3a) Pro offering faster autofocus and better performance in harsh lighting. The ultra-wide camera provides a 120° field of view and improved low-light results. For selfies, the Phone (3a) has a 32MP front camera, while the Phone (3a) Pro features a 50MP front camera capable of 4K video recording with AI stabilization and night enhancement.

Powered by the Snapdragon 7s Gen 3 Mobile Platform, the Phone (3a) Series delivers 92% better AI processing than its predecessor. RAM Booster enables up to 20GB of combined physical and virtual RAM, while a larger vapor chamber reduces heat by 23%. Both models feature 5000mAh batteries for two days of use, with 50W fast charging providing 50% power in under 20 minutes.

The Phone (3a) and Phone (3a) Pro feature immersive 6.77-inch displays with Full HD+ resolution, 387 PPI, and a smooth 120Hz adaptive refresh rate. A 480Hz touch sampling rate increases to 1000Hz in Gaming Mode for responsiveness. Auto brightness reaches 1300 nits, while peak brightness hits 3000 nits—a 131% improvement over the Phone (2a).

At the heart of it all is the Nothing OS 3.1a fast, smooth foundation tuned for stability, utility and customization, built with Android 15. Along with new levels of customizations, this new OS will also get updates for 6 years starting from when the device first became available on nothing.tech. This includes three years of Android updates and six years of security updates in addition to corrective and functionality updates.

The phones also come with Essential Space, an AI-powered hub for notes, ideas, and inspirations, designed to capture, process, and remember content like a second memory. To ensure quick access, the Phone (3a) Series features the Essential Key on its right side—press to save content, long-press to record voice notes, or double-tap to view saved items. Early Access to Essential Space is available for all Phone (3a) and Phone (3a) Pro users, offering exclusive features like Camera Capture, Smart Collections, Focused Search, and Flip to Record, with more updates coming soon.

The Phone (3a) will be available in Black and White in two variants: 12GB+256GB for AED 1399, and 8GB+128GB for AED 999. The Phone (3a) Pro will be available in Grey and Black in one variant: 12GB+256GB for AED 1749. The 8+128GB variant of the Nothing Phone (3a) will also be available in an exclusive deal for AED 999 with Lulu and Amazon. The Blue variant of the Phone (3a), available only in 12GB+256GB configuration, will be an exclusive at Sharaf DG and Noon.com. As an exclusive launch offer, customers purchasing the Nothing Phone (3a Pro) will receive the CMF Buds and CMF Watch Pro 2 as a bundle offer, while customers purchasing the Phone (3a) will receive the CMF Buds bundled with the phone. This bundle offer applies only to the 12GB+256GB variants.

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