Gadgets
Sony Middle East & Africa Launches the X90H 4K Smart TV

Sony Middle East & Africa has launched the new X90H HDR Full Array LED TV series. The X90H mid-range TV offers a mix of Sony’s signature picture quality, ingenious sound design and ease of use in four screen sizes: 85”, 75”, 65” and 55”.
“Research shows the GCC gaming market is expanding exponentially and is estimated to be worth USD821 million by 2021,” highlighted Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa. “As we get ready to welcome the upcoming next generation gaming consoles, the X90H series is the perfect solution to meet all home entertainment needs – not only does it deliver a cutting-edge gaming experience but also a rich, immersive streaming and broadcast viewing experience, all in a single screen.”
The X90H series supports 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance. The X90H TVs also incorporate Sony’s premium Full-Array Local Dimming and Boosting technology, which dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness.
As screen size gets larger, motion blur can be noticed – especially in fast-moving scenes such as football games. The X90H series resolves this issue by using Sony’s X-Motion Clarity technology, which utilises Sony’s proprietary direct LED local dimming and backlight boosting algorithm to control the brightness and optimise its duration. Therefore, even fast-moving content – such as in sports and fast action scenes – looks sharp, bright and clear with virtually no loss in brightness.
In the sound department, the X90H series TVs come equipped with Acoustic Multi-Audio (in 65” models and above), which includes two sound positioning tweeters at the back of the TV that enable sound to follow the action on the screen for a truly immersive experience. Additionally, designed to complement the sound quality and slimness of the TV with its unique new shape, Sony’s X-Balanced Speaker drives movies and music with clear sound.
The X90H TVs continue to deliver a superior streaming experience with Netflix Calibrated Mode – specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the director’s vision and intent is faithfully preserved. The X90H line-up features Android TV with Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform.
Sony’s original user interface menus and voice controls are also enhanced for better daily use. Apple AirPlay 2 users can stream movies, music, games, and photos to their television right from their iPhone, iPad or Mac. The Apple HomeKit technology provides an easy, secure way for users to control their television from their iPhone, iPad, or Mac.
Key features Sony XH90 4K HDR Full Array LED TV. Screen sizes: 85”, 75”, 65” and 55”:
- 4K HDR Processor X1 reproduces more depth, textures and natural colours with Object-based HDR remaster technology
- Features full-array local dimming backlight with X-tended Dynamic Range
- Offers Acoustic Multi-Audio with X-Balanced Speaker (65” model and above only; X-Balanced Speaker will be utilised in all inch sizes)
- TRILUMINOS Display reproduces the subtle nuances of colour, light, and gradation from video lens to living room
- Dolby Vision and Dolby Atmos compatible
- Diamond cut bezel for a slim design
- Works with Smart Speakers
- Easy connectivity to most devices, including Apple AirPlay 2, HomeKit
- Quick access to an array of content and services with Android TV
- 4K 120fps compatible (via a future software update) – ready for next-generation consoles
- Netflix Calibrated Mode ensures cinematic fidelity for the viewing experience on Netflix. Developed by Sony picture quality engineers in collaboration with Netflix colour scientists, Netflix Calibrated Mode delivers picture quality approaching that of a master monitor used for standard reference in motion picture production studios
- Custom Mode, along with Sony’s other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
Availability and Pricing
The XH90 4K HDR TVs are now on sale in the UAE:
Model | UAE | |
55″ | KD55X9000H | AED 3,699 |
65″ | KD65X9000H | AED 5,699 |
75″ | KD-75X9000H | AED 7,999 |
85″ | KD85X9000H | AED 8,499 |

Gadgets
Toshiba Canvio Flex: A Multi-Device Hard Drive for Storing and Sharing Special Memories

On 14 February we celebrate Valentine’s Day and Toshiba Electronics Europe GmbH proposes to surprise your partner with a practical and stylish gift: the Canvio Flex, a multi-device hard drive for storing and sharing special memories. Coinciding with the release of 2025, this portable external storage drive in 2.5-inch form factor has a new design and comes in a simple and elegant silver finish, making it a functional and beautiful gift.
Flexibility and compatibility are the distinguishing features of the Canvio Flex. Even if you and your partner use different devices (Android or iOS smartphones, Mac, PC or different tablets) – with the Canvio Flex you can use just one hard drive to save and share your special moments. The drive can connect directly to these different devices via the included USB Type-C or Type-A cable without reformatting.
This also makes the Canvio Flex a long-term companion because even if you change your devices, the Canvio Flex will continue to connect to any of them. Especially the direct connectivity to your smartphone and the ability to make backups make the Canvio Flex quite handy, as many photos and videos are nowadays taken with your mobile phone, as shown in this video.
Instead of expanding the capacity of your cloud storage service, you can take the Canvio Flex with you for quick and easy backups directly from your smartphone, desktop, laptop or tablet, wherever you are, without an internet connection, so you’ll always have all your special memories – whether they’re text files, music, photos or videos – safe and secure for quick and easy sharing. With its plug-and-play philosophy and USB3.2 Gen 1 interface, the Canvio Flex offers fast data transfer speeds of up to 5Gbps.
More information on the Canvio Flex can be accessed by visiting: https://www.toshiba-storage.com/products/canvio-flex/
– Partner Content
Gadgets
HONOR Intros PORSCHE DESIGN HONOR Magic7 RSR

HONOR announced the launch of their latest ultra-premium flagship smartphone in the UAE. The PORSCHE DESIGN HONOR Magic7 RSR marks the third collaboration between the global technology brand HONOR and the exclusive lifestyle brand Porsche Design. The new device merges premium sports car inspired design with state-of-the-art technology, again showcasing a powerful collaboration meticulously crafting a groundbreaking product. The PORSCHE DESIGN HONOR Magic7 RSR represents a leap forward in AI-enabled smartphone technology, seamlessly integrating AI into the user experience by enhancing imaging, display, performance, and system interactions, creating a personalized smart platform that adapts and improves with use. The official unveiling took place at LEAP 2025 (Riyadh, KSA), where HONOR made a remarkable impact under the theme “LEAP into HONOR AI World” by unveiling – the PORSCHE DESIGN HONOR Magic7 RSR, setting a new standard in the premium smartphone market in the GCC.
The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends Porsche Design’s iconic sporty aesthetics with exceptional quality, functionality, and usability. Ferdinand Alexander Porsche, the creator of the legendary sports car 911 and founder of Porsche Design once described his design approach in the following way: “As little design as possible, as much design as necessary.” Drawing from F. A. Porsche’s philosophy of simplicity and sophistication, the PORSCHE DESIGN HONOR Magic7 RSR incorporates the HONOR Magic7’s symmetrical camera module while integrating the latest sports car design, a celebration of superior dynamics and elegance. This fusion of innovation and heritage creates a unique appeal, with a powerful design highlighted by a distinctive central ridge reminiscent of sleek hood lines featured on many Porsche sports cars. This feature enhances both visual appeal and ergonomics, providing a comfortable and secure grip.
The phone incorporates Porsche’s signature design elements with a hexagonal camera module inspired by high-performance components. The aerodynamic aesthetics of the Taycan Turbo S are seamlessly integrated, and the symmetrical arrangement of four imaging units (3 cameras and 1 graphic element) resemble sports car headlights, protected by 3D glass echoing Porsche’s windshield curves. The PORSCHE DESIGN HONOR Magic7 RSR replicates the smooth, refined surface of a sports car, offering a sensory feast of visual and tactile delight.
The PORSCHE DESIGN HONOR Magic7 RSR features the new cutting-edge MagicOS 9.0. This industry-first, personalized all-scenario AI operating system is equipped with intelligent features that are thoughtfully engineered to meet the varied needs of users, spanning from everyday smartphone operation, entertainment, communication, photo editing, and professional tasks. Introducing Magic Portal, users can conveniently access essential information and services through the upgraded circle and access capability, streamlining smartphone interactions with a simple circle and tap gesture. The MagicOS 9.0 also integrates AI-powered Real-time Transcript, AI Summary, AI Minutes and AI Format features into HONOR Notes, enhancing meeting efficiency for business users. Furthermore, it provides AI Eraser and AI Cutout for an enhanced photo-editing experience. The PORSCHE DESIGN HONOR Magic7 RSR now comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.
The PORSCHE DESIGN HONOR Magic7 RSR boasts the pioneering AI HONOR Image Engine, the industry’s first on-device plus cloud large model empowered mobile imaging system. It delivers a transformative photography experience from image capture to editing. Leveraging the power of large models, the device elevates image precision across all photography needs including portraits, snapshots, or telephoto images. This device showcases a range of AI-driven photography tools, including All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom for Scenery Capture, Stage Mode, AI Motion Sensing Capture, and HD Super Burst. Users can take stunning photos through AI processing, capturing every moment with remarkable clarity and detail.
With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with an advanced 1/1.4″ telephoto sensor and the industry’s largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects. With a dual electromagnetic focus actuator, the focus capability is enhanced significantly.
The PORSCHE DESIGN HONOR Magic7 RSR is equipped with the Natural Light HONOR AI Eye Comfort Display, which simulates natural light characteristics and is certified by TÜV Rheinland Full Care Display 4.0, TÜV Rheinland Circular Polarization, and TÜV Rheinland Flicker-Free, setting a new standard in user eye health protection. Providing ultimate protection to the device, the smartphone incorporates the HONOR Anti-scratch NanoCrystal Shield and is certified with IP68 and IP69 ratings for dust and water resistance withstanding everyday scratches and shocks. The device also supports rapid charging options with 100W Wired and 80W Wireless HONOR SuperCharge, by incorporating a 5850mAh Third-generation Silicon-carbon Battery that delivers reliable power even in low temperatures.
Powered by the Snapdragon 8 Elite Mobile Platform, Qualcomm’s most powerful mobile system-on-a-chip, the device ensures smooth gaming and multitasking with stunning graphics and efficient battery usage. The HONOR Surround Subwoofer, a stereo speaker with an integrated ultra-large sound cavity and spatial audio, offers deep bass and an immersive audio experience. The PORSCHE DESIGN HONOR Magic7 RSR features a unique user interface infused with elements inspired by sports cars. Enhancing the user experience, the smartphone includes a special premium phone case that provides enhanced durability. With its impressive features, the PORSCHE DESIGN HONOR Magic7 RSR is an ideal companion for everyday life, blending style, performance, and durability seamlessly.
The luxury flagship device is available in two distinct Original Porsche exterior colors: the classic Agate Grey, a sporty yet elegant hue, and the brand-new color Provence, a modern purple hue that adds a touch of flamboyance to the over-all clean and functional design. The UAE consumers can now subscribe online to be among the first to experience the all-new PORSCHE DESIGN HONOR Magic7 RSR.
Accessories
Apple’s Beats Unveils Powerbeats Pro 2 with Heart-Rate Monitoring

Apple Inc.’s Beats division has unveiled the long-awaited Powerbeats Pro 2, which features noise cancellation, a heart-rate monitor, and a revamped design aimed at athletes. This new model incorporates capabilities seen in Apple’s AirPods, such as transparency mode for better external noise awareness and the H2 chip for enhanced sound quality. Additionally, it offers improved spatial audio for a 3D listening experience and comes with a smaller, wireless charging case.
The heart-rate monitor is a notable first for Apple-designed earbuds, expanding the company’s health-related features, and utilizes technology found in the Apple Watch. Despite a slow holiday season for Apple’s wearables business—with sales in the division falling nearly 2% to about $11.8 billion—the introduction of these new earbuds is anticipated to drive interest and sales.
Priced at $250, the same as the previous model, the new Powerbeats Pro 2 will be available in black, orange, purple, and a color called quicksand. This price point matches the AirPods Pro 2, although the Powerbeats may be more appealing to athletes due to their secure ear hooks.
Apple Vice President Oliver Schusser, who oversees Beats as well as the company’s sports, TV+, and music initiatives, hailed the new Powerbeats as “the most impressive product in Beats’ history.” Acquired by Apple in 2014 for $3 billion, Beats remains the company’s largest acquisition to date.
The heart-rate monitor will be compatible with fitness apps like Peloton, Nike Run Club, Ladder, and Slopes, with data integration into the Apple Health app. The earbuds will also be compatible with Android devices. Apple is reportedly working on AirPods with heart-rate monitoring, though they are still many months away from release.
In terms of battery life, the Powerbeats Pro 2 holds an advantage over AirPods, with 10 hours of usage on their own and 45 hours with the charging case, compared to six hours for AirPods alone and up to 30 hours with the case. However, AirPods continue to offer unique features, such as a new hearing aid functionality.
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