Apps
HUAWEI Says its AppGallery Eid Live Sale was a Success
Huawei Consumer Business Group has announced the huge success of its HUAWEI AppGallery Eid Live Sale interactive online events achieving AED 7,200,000 in total. As with the first event, Huawei collaborated with popular digital content creators Adel and Ammar Jamal, and vloggers for the online shows on 21st and 22nd July that saw more than 700k views of livestreams with comments reaching 3.1 million across social media platforms.
The livestreams are part of Huawei’s continuing commitment to consumers in the UAE and supports people in the run up to Eid al-Adha. The ongoing success of these events shows the growing trend towards e-commerce and digital retail in the UAE and the wider Middle East.
“The latest edition of our digital live sales event showcases the huge popularity and demand consumers across the UAE have for Huawei products. We decided to increase the scale of our live sales event this time and subsidise more financial investment from our side in order to bring the best Huawei technology to the market right on time for the Eid shopping season and support our users during these uncertain times with special prices and offers,” said Keith Li, Country Manager, Huawei Consumer Business Group UAE.
“This commitment to providing UAE users the best all-scenario experience across multiple devices is further evident with the line-up of Huawei 5G products family represented in the live sale event. This powerful 5G family includes the HUAWEI Mate 30 Pro 5G, HUAWEI Mate Xs 5G, HUAWEI P40 Pro+ 5G, and the live sale event showcased the exclusive launch of the new edition to this family – HUAWEI nova 7 5G. Huawei also brought its 5G prowess to tablets HUAWEI MatePad Pro 5G to enjoy powerful and mobile connectivity on tablets as well,” the company said.
“Be it flagship grade smartphones or powerful tablets, Huawei’s innovative steps towards 5G development bring these innovations to all users in the UAE. The newly launched HUAWEI nova 7 5G is a true example of this, thanks to its 5G prowess that not only gives it a competitive edge in the mid-range segment, but also gives users access to premium features at a more affordable price point,” the company concluded.
Apps
The Lord of the Rings: The War of the Rohirrim Comes to PUBG MOBILE
PUBG MOBILE has announced a partnership with Warner Bros. Pictures to celebrate the highly anticipated theatrical release of New Line Cinema, Warner Bros. Animation and Wingnut Films’ The Lord of the Rings: The War of the Rohirrim. This epic collaboration combines the battlegrounds of Middle-earth with lore-inspired events and skins, available for a limited time.
Starting today through January 7, players will be able to join the Allies of the Realm, standing in steadfast defence of the famed Hornburg. Through daily tasks, players will prove their mettle by selecting Normal or Elite challenges, each victory advancing the glory of the realm. As they progress in their noble endeavours, players earn points toward generous rewards, with Elite challenges offering the most coveted treasures. The Allies of the Realm event is a true test of courage and honour, celebrating the unwavering spirit of those who rise to the challenge!
PUBG MOBILE players can also claim items inspired by legendary myths, such as the formidable Skadiwynn Sentinel character set, the powerful Gungnir M24 sniper rifle skin, and the iconic Gjallarhorn Double Barreled Shotgun skin. For thrill-seeking players, an epic adventure awaits those bold enough to explore.
“We strive to bring immersive content that complements the excitement PUBG MOBILE players have come to expect,” said Anthony Crouts, Senior Director of Marketing for PUBG MOBILE. “By blending the lore of The Lord of the Rings: The War of the Rohirrim with the winner-takes-all action of PUBG MOBILE, we’re giving fans the best of both worlds. We can’t wait to transport players back to Middle-earth with our lore-inspired in-game challenges and skins.”
“Our partnership with PUBG MOBILE brings an exciting new dimension to our theatrical campaign for The Lord of the Rings: The War of the Rohirrim, merging the worlds of immersive gameplay and movie storytelling to bring richer experiences to key audiences,” said Cameron Curtis, Executive Vice President of Global Digital Marketing, Warner Bros. Pictures.
Set 183 years before the events chronicled in the original trilogy of films, The Lord of the Rings: The War of the Rohirrim movie tells the fate of the House of Helm Hammerhand, the legendary King of Rohan. A sudden attack by Wulf, a clever and ruthless Dunlending lord seeking vengeance for the death of his father, forces Helm and his people to make a daring last stand in the ancient stronghold of the Hornburg— a mighty fortress that will later come to be known as Helm’s Deep. Finding herself in an increasingly desperate situation, Héra, the daughter of Helm, must summon the will to lead the resistance against a deadly enemy intent on their destruction.
The PUBG MOBILE x The Lord of the Rings: The War of the Rohirrim collaboration is available until January 7, 2025.
Apps
Google Maps Integrates Waze Incident Reports for Enhanced Navigation
Google Maps has started to display Waze incident reports during navigation, allowing users to contribute by confirming road conditions via prompts. This integration follows Google’s July announcement that both apps would share more data, including Waze-sourced road closures, construction updates, speed cameras, and police presence information.
Over the holiday weekend, a Reddit user shared a screenshot of a prompt indicating “Police reported ahead” based on Waze driver reports, as reported by 9to5Google and Android Authority. Users can update these reports to reflect current conditions, similar to other incident notifications in Google Maps.
This is the first confirmed sighting of the feature in action, but more reports are expected. Despite merging the teams behind Maps and Waze, Group Project Manager Can Comertoglu told The Verge that the apps will continue to operate separately. Waze’s 500,000-plus contributors prefer some features of Waze over Google Maps, and vice versa.
This new feature enhances Google Maps’ functionality by leveraging Waze’s real-time incident reporting, providing users with more comprehensive and up-to-date information on their routes.
Apps
Yango Maps Launches Live Public Bus and Marine Transport Tracking in Dubai
Yango Maps, the popular navigation app, has introduced a significant upgrade for Dubai users. The app now offers real-time tracking of public buses and marine transport, providing a more efficient and convenient commuting experience.
Thanks to the Roads and Transport Authority (RTA)’s open data policy, Yango Maps can now display accurate and up-to-date locations of public transportation vehicles. By switching to the “Transport” tab, users can easily view the real-time movement of buses and ferries on the map.
The app also allows users to search for specific bus numbers and view their routes, stops, and estimated arrival times. This feature is particularly useful during peak hours or in extreme weather conditions, as it helps users plan their journeys efficiently and avoid unnecessary waiting.
Yango Maps continues to evolve with innovative features that aim to simplify urban navigation. By incorporating real-time public transport data, the app empowers users to make informed decisions and optimize their daily commutes.
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