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ASUS Launches the ZenBook 14 UX425 in the UAE

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ASUS has announced ZenBook 14 (UX425), a new-generation ultraportable laptop in the ZenBook Classic series.  ZenBook 14 is even thinner and lighter than the previous generation. ZenBook 14 is a mere 13.9 mm thin, but uniquely for such an ultrathin design it offers comprehensive I/O capabilities, including full-size HDMI and USB Type-A ports in addition to Thunderbolt 3 USB-C and a micro SD card reader. It is the world’s thinnest 14-inch laptop to offer such comprehensive and versatile connectivity. 

Compact four-sided NanoEdge displays offer a 90% screen-to-body ratio for immersive visuals, with an innovative ultra-low power 1-watt displaythat maximizes battery life. The user experience is also fully updated, featuring ASUS NumberPad 2.0, up to 22 hours battery life, a new edge-to-edge keyboard design, ErgoLift hinge mechanisms, and IR cameras for fast face-recognition. ZenBook 14 is available in a new color, Pine Grey.

Powered by the latest 10th Generation Intel Core processors with up to 16 GB RAM, ZenBook 14 makes light work of multitasking, productivity, and entertainment. Up to 1TB PCIe 3.0 x4 SSDs and the latest WiFi 6 (802.11ax) round off the specification for superb all-round performance. The ZenBook 14 is designed for effortless portability, with a compact and elegant all-metal chassis that’s a mere 13.9 mm thin. ZenBook 14 is also incredibly power efficient, with up to an amazing 22 hours of battery life on a single charge, meaning that the charger can be left at home for many trips to minimize weight and bulk. ZenBook 14 is a perfect match for today’s on-the-go lifestyles.

Pine Grey is a glossy shade that is calm and peaceful. It projects professional wisdom, and features a special off-center version of the iconic ZenBook spun-metal finish. ZenBook 14 redefines what’s possible in an ultrathin laptop: they are the world’s thinnest laptops in their class to offer uncompromised I/O capabilities. Despite being just 13.9 mm thin, it still includes full-size HDMI and USB Type-A ports, two high-speed Thunderbolt 3 USB-C ports, and a microSD card reader for easy mobile data transfer: 

The two Thunderbolt 3 USB-C ports — with their convenient any-way-up connectors — support fast charging, up to two 4K UHD external displays for an expanded visual workspace, and up to 40 Gbps data speeds for ultrafast file transfers. ZenBook 14 also supports the new ASUS USB-C Easy Charge feature⁵, which allows them to be conveniently charged from a wide range of standard USB-C chargers. USB-C Easy Charge allows users can enjoy ultrafast charging with any USB-C Power Delivery-certified charger, such as the bundled 65-watt charger, or charge at slower rates when wall sockets are unavailable using airline chargers, portable chargers or power banks. USB-C Easy Charge takes the frustration out of long journeys or travel in locations with limited mains power.

With ZenBook 14’s amazing 22-hour battery life, you are not tethered to your power cable. Stay productive and mobile during meetings, travel or anywhere away from your desk.  The ZenBook 14 features low-power 1-watt display that is able to maximize the battery life, while still delivering incredible brightness. When you do need to top up, its fast-charge feature can restore the battery to a 60% charge level in just 49 minutes, so you’ll be ready to go in no time. 

ZenBook 14 has a bright and clear four-sided NanoEdge display, with slim bezels that create an 90% screen-to-body ratio for a more immersive viewing experience. A low-power 1-watt display delivers an incredible 450 nits of brightness, while maximizing battery life. The new edge-to-edge ergonomic keyboard design increases the size of the keyboard for a more comfortable typing experience. It also creates space for an extra set of useful function keys at the right-hand side of the keyboard.

For maximum typing comfort, the precision-engineered ErgoLift hinge automatically tilts the keyboard to the optimum typing angle when the lid is opened. This action also creates space under the laptop for extra cooling airflow. For easy data entry, there’s the productivity-enhancing ASUS NumberPad 2.0. This is a dual-function touchpad with an integrated LED-illuminated full-size numeric keypad: simply tapping the icon on the touchpad turns NumberPad on and off. 

An integrated infrared (IR) camera located on the top bezel makes password-free face login fast and easy with Windows Hello. It also works in dim lighting conditions, so accessing ZenBook 13 and 14 is easier and faster than ever in any environment. ZenBook 14 harnesses the power of the latest 10th Generation Intel Core processors — available with a Core i7 or i5 processor. These processors deliver faster, smoother and more responsive performance than the previous generation, and they’re teamed with 16 GB of high-speed RAM to help users blitz through daily tasks. 

The laptops also have some of the fastest solid-state storage available, with up to 1TB PCIe 3.0 x4 SSDs that ensure fast boot times and near-instant app loading. With the latest WiFi 6 (802.11ax) users can enjoy wireless speeds that are up to 3X faster than WiFi 5, with 4X more network capacity and up to 75% lower latency. Whether working, creating, or simply enjoying entertainment, the new ZenBook 14 makes everything effortless.

ASUS / ROG is the only brand that offers customer a 2 Year International Warranty that covers them in over 80 countries. ASUS / ROG also offers its customers a free upgrade to a 2 Year Perfect Warranty that also includes accidental damage, from spills, drops and electrical surges. This is a reflection of the belief that ASUS / ROG has in the quality of its own products as well as its commitment to provide customers additional peace of mind when purchasing an ASUS notebook. After purchasing an ASUS / ROG notebook in the UAE from an authorized retailer customers can visit http://asusme.com/2year/ to register as well as view terms and conditions.

All repairs carried out by the ASUS service center are done by ASUS certified technicians to ensure the highest quality of work and to ensure the use of genuine spare parts. ASUS / ROG is the only brand to offer its customers free pick up and return, should they need to get their notebooks serviced. A collection time can be scheduled by contacting the ASUS service center on 8000-3305910 or emailing service_me@asus.com. All units are also sanitized before being returned to our customers.  

ASUS ZenBook 14 (UX425) will be available from 27th August in UAE from Sharaf DG, Emax, E-City, Virgin Megastores, Computronics, Amazon, and Noon. Starting from AED 3.699.

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Samsung Launches Galaxy S25 Series in the UAE

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Samsung Gulf Electronics has unveiled the Galaxy S25 Series in the UAE, featuring the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25. This new series sets a benchmark for mobile AI with the most natural and context-aware experiences, introducing multimodal AI agents and marking the beginning of Samsung’s vision to revolutionize user interaction with their phones and the world.

The launch event showcased the latest technology and innovation through interactive experiences. Samsung management highlighted the new features of the devices and celebrated regional talent pushing the boundaries with Galaxy AI. Samsung’s newest flagship phones elevate Galaxy AI capabilities with robust on-device AI processing, next-gen ProVisual Engine for superior photography, and exceptional performance powered by Qualcomm’s Snapdragon 8 Elite for Galaxy.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices in a way that feels natural and effortless,” said DooHee Lee, President of Samsung Gulf Electronics. “Galaxy S25 Series opens the door to a true AI OS and a fundamental shift not just in how we use technology, but in how we live our lives.”

Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, added, “The Galaxy S25 Series embodies Samsung’s relentless pursuit of innovation, bringing to life an era where AI seamlessly integrates into everyday mobile experiences. Inspired by the UAE’s bold vision for AI, we have introduced a device that not only enhances communication and creativity but also empowers users with smarter, more intuitive interactions. This series combines breakthrough technology while championing sustainability and security, setting a new bar for mobile devices designed to respect both the user and the environment.”

With One UI 7, the Galaxy S25 series becomes your AI companion, understanding your needs and preferences to provide personalized experiences with assured privacy. This marks the beginning of a collaborative vision with Google to transform Android into the first AI-integrated OS, welcoming developers and partners to create an inclusive AI ecosystem.

The Galaxy S25 series integrates AI agents with multimodal capabilities, interpreting text, speech, images, and videos, making interaction feel as natural as conversing with a friend. The upgraded Circle to Search and AI Select features allow for actionable searches with context-sensitive suggestions, eliminating the need to switch between apps to share a GIF or save event details.

Achieving a breakthrough in natural language understanding, the Galaxy S25 simplifies everyday interactions. Simply ask to find a specific photo in the Gallery or adjust the display font size in Settings effortlessly. Pressing the side button activates Gemini, enabling seamless cross-app actions in Samsung, Google, and third-party apps like Spotify and WhatsApp. For example, you can find your favourite sports team’s schedule and add it to your calendar with a single voice command.

These intuitive interactions are enhanced by Galaxy AI’s expanded tools for communication, productivity, and creativity. The Galaxy S25 organizes calls with on-device AI transcription and summary, and Writing Assist features like translation can be enabled on any screen showing text. Drawing Assist provides new ways to bring ideas to life through sketches, text, or image prompts.

In the era of AI, personalization and privacy go hand-in-hand with the Galaxy S25. The Personal Data Engine securely analyzes your data to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enhance multiple apps, allowing you to search for old photos in the Gallery using natural language or receive timely suggestions through Now Brief on the lock screen. Your personalized data remains private, with encryption keys stored securely in Knox Vault. Enhanced on-device processing capabilities create a powerful, protected AI experience unique to Galaxy.

The Galaxy S25 also introduces post-quantum cryptography to safeguard personal data against emerging threats as quantum computing evolves. One UI 7 lays the groundwork for these innovations with a fortified layer of device safety designed for the age of AI and hyperconnectivity. Updates include an improved Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor security across connected devices.

The Galaxy S25 series is powered by the Qualcomm Snapdragon 8 Elite for Galaxy, the most powerful chipset ever customized for Galaxy. This chipset delivers a remarkable performance boost of 40% in NPU, 37% in CPU, and 30% in GPU, enabling the Galaxy S25 Series to process AI experiences on-device without compromises, including tasks previously handled in the cloud, such as Generative Edit.

For the first time, Samsung has integrated proprietary innovations into the chipset. The ProScaler uses advanced, efficient AI image processing to achieve a 40% improvement in image accuracy, while the mobile Digital Natural Image engine (mDNIe) enhances display power efficiency.

The Galaxy S25 redefines mobile photography, delivering ultra-detailed shots at any range. The new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, ensures exceptional clarity and vibrancy, even in low-light conditions. This advancement reveals intricate textures in macro photography, providing four times the detail.

Low-light videos reach new levels of clarity with the Galaxy S25’s Spatio-Temporal Filter, built directly into the chipset. This filter analyzes movement and time to reduce noise more effectively, allowing the ProVisual Engine to detect moving and static objects with greater precision. Additionally, 10-bit HDR recording offers four times richer colour expression compared to 8-bit.

The Galaxy S25 also democratizes advanced editing tools that were once limited to specialized software. With Audio Eraser, you can easily remove unwanted noise in videos by isolating specific sound categories, such as voices, crowds, wind, music, nature, and background noise.

For a DSLR-like mobile experience, the Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW mode. The Galaxy S25 also enhances cinematic creativity with Galaxy Log, offering precise color grading options for professional video production.

Starting February 7, the all-new Galaxy S25 Series will be available for purchase with various offers in the UAE. The prices are as follows: Galaxy S25 (128 GB) at AED 3,199, Galaxy S25 (256 GB) at AED 3,449, Galaxy S25 (512 GB) at AED 3,949, Galaxy S25+ (256 GB) at AED 3,899, Galaxy S25+ (512 GB) at AED 4,399, Galaxy S25 Ultra (256 GB) at AED 5,099, Galaxy S25 Ultra (512 GB) at AED 5,599, and Galaxy S25 Ultra (1 TB) at AED 6,599.

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ASUS Intros Zenbook Duo with Intel Core Ultra 2 Series

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ASUS is redefining multitasking once again with the launch of the Zenbook DUO (2025) (UX8406CA), a powerful refresh of the ultraportable laptop featuring dual 14-inch 3K 120Hz OLED touchscreens. Designed for seamless collaboration and effortless productivity, the latest Zenbook Duo delivers an upgraded design, enhanced performance, and even more ways to do more—together. If you are looking for a fantastic Valentine’s deal, you will want to take advantage of our exclusive Valentine’s Week Bundle on the new Zenbook Duo (UX8406CA), which includes the additional Vivobook Go 14 Flip (TP1400) for FREE – the best gift of innovation for you and your loved one.

To mark the occasion, ASUS is introducing an exclusive limited-time bundle, embracing the spirit of dual happiness, doubled for two. With every purchase of the new Zenbook Duo (UX8406CA), customers will receive a Vivobook Go 14 Flip (TP1400) free. The deal is available on the ASUS Middle East eShop from Feb 4 to Feb 16th and from all retailers from February 11th to February 16th. For those looking for more options, the ASUS eShop is currently celebrating Zenbook Week until February 9th, offering the best price on the Zenbook Duo 2024 (UX8406MA) along with an exclusive 20% discount on extended warranties, making it the perfect time to upgrade.

Since its debut in 2024, the Zenbook Duo has been a game-changer, selling over 30 units per day and capturing a significant share of the Zenbook series sales. The 2025 model continues to build on its success with improved performance, longer battery life, and an even more refined dual-screen experience.

Key Features of the Zenbook Duo UX8406CA:

  1. Two 14-inch OLED Displays – 3K resolution, 120Hz refresh rate for vibrant and fluid visuals.
  2. Intel Core Ultra Processor – Next-gen performance for seamless multitasking.
  3. 32GB RAM + 2TB SSD – Speed and storage for heavy workflows.
  4. Compact and Lightweight – Weighs only 1.6kg, making it a perfect travel companion.
  5. Horizontal Dual-Screen Mode – Ideal for office work, messaging, content creation, and entertainment.
  6. Premium Magnesium Alloy Body – A sleek, durable design that maintains portability.

The laptop is priced at AED 8999 for the Intel U9 processor and AED 6999 for the Intel U7 processor. The all-new Zenbook Duo UX8406CA is available for pre-order with an exclusive Valentine’s week offer on ASUS eShop. Starting February 11th, the Zenbook Duo UX8406CA, is officially arriving at leading retail stores across the UAE & GCC—just in time for a special Valentine’s Day celebration. Early purchasers will also have the chance to receive a limited-edition gift box featuring fresh roses and chocolates, making it a perfect ready-to-gift package, available at select Sharaf DG, Jumbo, and Emax stores in Dubai and Abu Dhabi.

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Accessories

OWC Launches OWC Dock Ejector 2.0

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Other World Computing (OWC) has announced the general availability launch of the OWC Dock Ejector 2.0, the ultimate solution for efficiently and safely ejecting all connected devices, including SoftRAID and AppleRAID volumes. This updated version works with all docks, including non-OWC docks and hubs, expanding compatibility and drive protection to all Mac and PC users.

The newly enhanced OWC Dock Ejector takes the tedium and risk out of un-docking devices individually. By ensuring all data has been written before any disk is unmounted, you can safely eject your dock without worrying about losing or fragmenting files.

New in OWC Dock Ejector 2.0:

  1. Streamlined install process (new for Mac) – OWC is the first to ship software that enables high-power Thunderbolt dock ports without requiring reduced macOS security settings. OWC Dock Ejector 2.0 eliminates the need for Recovery Mode and simplifies the process compared to competing docks, which require users to boot into Recovery Mode, lower Mac security settings, reboot multiple times, and install system extensions. With OWC Dock Ejector 2.0, simply install the software, approve the system extension, and you’re done!
  2. Enhanced Volume Mounting (new for Mac) – OWC Dock Ejector 2.0 simplifies volume management like never before. If you unmount a volume, you can easily remount it without the hassle of unplugging cables or using Apple’s Disk Utility application.

“OWC Dock Ejector 2.0 is all about making your life on the go easier while keeping your data secure,” said Larry O’Connor, CEO and Founder, Other World Computing (OWC). “With features like safe drive ejection, seamless connection management, and timesaving simplicity, it empowers everyone – whether you’re a creative professional, IT administrator, or tech enthusiast – to work more efficiently and securely, without ever compromising your macOS security settings. Never worry when you need to disconnect and go – we’ve got you!”

OWC Dock Ejector 2.0 Features and Benefits:

  • Data Security – Avoid data corruption by safely ejecting all connected drives with a single click.
  • Easy Connection Management – Optimized for seamless disconnection of storage devices and peripherals.
  • Security First – No need to compromise your macOS security settings.
  • Timesaving – Skip the tedious recovery mode process required by other docks.
  • User-Friendly – Designed for simplicity without sacrificing functionality.

OWC Dock Ejector 2.0 is now available for free.

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