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Lenovo Launches new Premium Laptops

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Lenovo is introducing a number of new premium consumer products aimed at enabling better, transformative user experiences including the Lenovo Yoga Slim 9i laptop with genuine leather cover, the versatile Lenovo Yoga 9i 2-in-1 convertible laptop, and the stylish and savage Lenovo Legion Slim 7i gaming laptop. Organize your busy life with the bold innovation of our top-of-the-line consumer PC sub-brand, Lenovo Yoga, designed to deliver refined craftsmanship, Windows 10, and stunning visuals for consumers with sophisticated taste. This new class of slim laptops that includes the ultra-slim Yoga Slim 9i laptop and the new 14-inch Yoga 9i convertible, also with a genuine leather cover option, were engineered to provide exceptional portability and stunning looks without compromising productivity, performance or long-lasting battery life.

Both offer the super-fast responsiveness of next-gen Intel Core processors (coming soon) combined with graphics based on the Intel Xe architecture. The Yoga 9i also comes in a larger 15-inch option with the performance of up to 10th Gen Intel Core i9 HK-Series mobile processor enhanced by up to powerful NVIDIA GTX 1650 Ti with Max-Q Design to empower your creativity.

Prominently featured on the new 14-inch Yoga Slim 9i laptop and optional on the 14-inch Yoga 9i convertible laptop – as a first on Lenovo consumer laptops – is an authentic black leather cover bonded with an aerospace-grade, aluminum chassis for more durability. A special 20-step bonding process allows the leather to retain its original appearance with the natural imperfections that make each product unique.

This handmade assembly process takes an incredible eye for detail and craftsmanship; each laptop cover is heat stamped with the Yoga logo, then a reflective gloss is applied to make it stand out. Just like any luxe leather good, the soft, organic exterior of these laptops begs to be touched, and to help ensure the highest standards of reliability, each is inspected and tested to withstand the everyday wear and tear under several conditions, including UV light exposure and tension, up to 3 kg of pulling force is applied to test durability.

These quality materials are responsibly sourced by a leading leather developer behind many of today’s popular contemporary brands. The Yoga 9i convertible is also offered in all-metal and multiple colors, including warm Mica on the 14-inch and Slate Grey on the 15-inch model.

The attractive 14-inch Yoga Slim 9i is the company’s most premium, thinnest and lightest laptops at just 13.9mm (0.54 inches) and weighing only 1.26kg. It offers up to 4K touchscreen IPS VESA DisplayHDR 400 (3840 x 2160) and dazzles with up to 90 percent DCI-P3 color spectrum and 500 nits of brightness that’s optimized by Dolby Vision.

To provide the ultimate sight and sound experience, all of the consumer Yoga laptops unveiled today offer stunning visuals enabled by Dolby Vision for ultra-vivid picture quality and spectacular sound powered by Dolby Atmos Speaker System which is delivered through dual front-facing speakers on the Yoga Slim 9i laptop, or via an improved Rotating Sound Bar capable of delivering Dolby Atmos experiences on the Yoga 9i. 

Design improvements include a larger sound tunnel and optimized speaker placements in the convertible’s hinge for clearer and deeper audio in every mode. The Yoga Slim 9i model with UHD display also offers a 3D Curved-edge Displayas a premium option for a more streamlined look that’s inspired by the micro-borders of a smartphone.

The interactive touchscreen experience comes standard on the Yoga Slim 9i as it does on our Yoga 9i 2-in-1 convertibles. Bring entertainment to life on the versatile 14-inch Yoga 9i with up to 4K IPS VESA DisplayHDR 400 and the metal option weighing just 1.37 kg, or go for the 15.6-inch panel option for up to 4K IPS VESA DisplayHDR 400, also with 500 nits of brightness and weighing 2 kg. Help protect your eyesight while working longer hours on your laptop by adjusting the tones of your display using Eye Care Mode via Lenovo Vantage.

With this caliber of visual horsepower stacked inside such a thin and light package, we had to rethink the thermal design of the Yoga 9i 14-inch model. To keep things cool to the touch, we added thermal venting holes on the underside of the keyboard, which lowers the device temperature by an average of two degrees Celsius over previous generation. We also increased the size of the hidden heat vent behind the Yoga 9i’s rotating hinge, while slimming down our fan blades, just a few examples of the purposeful details that allow you to accelerate the apps you use every day.

No matter if you go with the 14- or 15-inch model, you’re getting our best consumer features in a convertible. Because with the 15-inch Yoga 9i with up to 16GB DDR4 memory and up to 2TB PCIe SSD storage, you’re also getting discrete graphics and two Thunderbolt 3 ports for power, speedy data transfers and external display support—all wrapped up in a sturdy yet lightweight metal body. Both convertibles come with Windows Ink and a garaged active pen that fits comfortably in your hand and quickly recharges inside the PC when you’re not using it to sketch, doodle or take notes.And if you’re a scribbler who prefers a real pen in your hand, the new elastomer nib on the Yoga 9i’s digital pen replicates a nicer, smoother tactile feel when writing.

Also offered on the company’s hand-tooled leather-covered 14-inch models in Shadow Black hue is an edge-to-edge Glass Palm Rest that looks super-premium and is smooth to the touch. An encased Smart Sensor Touchpad provides vibrations when pressed to recreate the familiar feeling of a real click; this shift to haptic feedback allowed us to increase the touchpad’s clickable active surface area by nearly half and we’ve coated it with a fingerprint-resistant finish too, so you need not worry about unseemly smudges. And for a shortcut to more functionality in these times of repeated hand-sanitization or washing, appreciate the more accurate login of the new Ultrasonic Fingerprint Reader that’s liquid resistant and works even with damp or freshly sanitized fingers.

Flow seamlessly between work, entertainment, and passion projects a whole lot faster with smarter features. Power on your Lenovo laptop by simply lifting the lid. Improved Yoga laptop keyboards come with soft-landing dome-design keypads to enable a smooth, comfortable and responsive typing experience that feels bouncier, and the Yoga Slim 9i also comes with Smart Sense Keyboard that auto-adjusts your keyboard’s white backlighting based on ambient light conditions.

To stay better protected on the Yoga 9i, simply slide your webcam’s TrueBlock Privacy Shutter closed; featured for the first time on the Yoga Slim 9i is a new privacy advancement aimed at maintaining a slimmer top bezel while still shutting out unwanted onlookers—just flick an electrical shutter switch on the side to cut power to the Yoga Slim 9i’s built-in infrared (IR) camera for peace of mind. 

Your IR camera and Windows Hello work with Lenovo Smart Assist to enable smarter features powered by a Lenovo designed and tuned chip to achieve benefits like a more secure hands-free facial recognition login, plus you’ll get shoulder-surfing Privacy Alerts and automatic screen-locking when you walk away, thanks to the attention-sensing software from Glance by Mirametrix. Your laptop will even call out with an alarm if it’s ever moved without your permission when your back is turned at your local coffee shop. Yoga laptops unveiled today are also capable of auto-upscaling video content quality to 4K from 1080p through use of machine learning in Windows Media Player and today’s popular web browsers, known as Super Resolution 2.0.

For even more hands-free functionality, use your laptop’s built-in mics to speak to Alexa even when your PC is locked.You can set reminders, control your smart home, play music and either a skip song or crank up the volume and do all of this without having to turn your attention away from the document you’re editing or the website you’re viewing. Keeping your household in sync can be easier than ever with the Alexa Announcement feature allowing you to broadcast short voice messages to Alexa-enabled devices. In the coming months, you can expect even more features from Alexa to help you stay connected, enjoy your music, and control your smart home.

Not only have the laptops gotten thinner, lighter, faster—but they’re more power efficient too. Enjoy faster charging and better performance without overheating and straining the system, thanks to the smarter dual charging built into the new Yoga Slim 9i. This special feature along with an increased battery capacity, up from a 52WHr battery to the more powerful 63.5WHr, means reduced fan noise for a better user experience and a longer battery life of up to 20 hours that exceeds our Rapid Charge Express standard with up to an incredible 4 hours of local video playback after charging in just 15 minutes.Get connected with up to three full-functional Thunderbolt 4 Type-C ports placed on either side of the Yoga Slim 9i for super-fast transfer speeds and high ease of use without your cable getting in the way as you work.

Power through your day with help from Bluetooth 5.1 and Intel Wi-Fi 6 (Gig+), and stay active with the 14-inch Yoga 9i convertible that comes with two Thunderbolt 4 ports and up to 18 hours of battery life and Rapid Charge Express.Charge fast with Rapid Charge Booston the 15-inch Yoga 9i convertible and get up to 13 total hours of battery life—thanks in part to Lenovo Q-Control’s AI-powered Intelligent Cooling built in Lenovo PCs to optimize battery life and thermals according to your needs. To try other performance modes such as Battery Saving Mode for quiet activities and Extreme Performance Mode for heavy-duty tasks, just press your Fn-Q keys.

The holiday season offers gamers lots of opportunities for well-earned downtime in front of your battle rig playing your favorite titles. But when it’s time to get back to work or school, don’t forget that gaming laptops with dedicated graphics and Windows 10 can be used for more than just gaming. To give you the freedom to take your device wherever you need, we’re introducing the world’s lightest GeForce RTX gaming laptop available in a compact 15-inch size the new Lenovo Legion Slim 7i with up to 10th Gen Intel Core i9 HK-series mobile processor which allows for unlocked gamer tuning.Available in Slate Grey hue and made from aerospace-grade aluminum for its strength and extreme lightness, this finely-calibrated powerhouse gaming machine offers impressive frame rates and reduced load times.

With up to NVIDIA GeForce RTX 2060 with Max-Q Design GPUs for real-time ray tracing, Lenovo engineers work closely with NVIDIA on Max-Q-configured laptops to develop new features that increase both performance and power optimization like Advanced Optimus technology that lets you manage system graphics by intuitively switching back and forth from integrated (for light workloads) and discrete graphics to dramatically extend battery life for max frame rates when gaming on models with Full HD panel option.

Historically, a laptop’s CPU and GPU have a predefined and fixed power budget regardless of the type of content being run. But with built-in Max-Q Dynamic Boost technology, it automatically enables real-time GPU and CPU power balancing, allowing your system to dynamically shift power from the CPU to the GPU during heavy-duty activities like gaming. By intelligently assessing your system’s power demand on a frame-by-frame basis, a power shift only happens when it’s needed, resulting in higher frame rates and smoother gaming for up to a 10 percent performance boost.

Other NVIDIA supported features on the Lenovo Legion Slim 7i with up to GeForce RTX GPUs include enhanced DLSS 2.0 (Deep Learning Super Sampling) technology, which uses AI to boost frame rates by up to two-times fasterthan the original while retaining a sharper image with half the pixels when ray tracing is enabled. 

Less bulk at 17.9mm slim (.71 inches) and weighing just 1.86 kg means more mobility aided by a 71WHr battery for up to 7.75 hours of battery life and Rapid Charge Pro. To create thinner, lighter and more powerful gaming laptop designs every year, we continually optimize thermal performance via the smarter airflow solutions of Lenovo Legion Coldfront 2.0. With new machine-drilled holes applied above the keyboard, our redesigned air intake system is 31 percent larger on the Lenovo Legion Slim 7i to better manage any heat dissipated during heavy gameplay with up to 115 percent more airflow going to the CPU and GPU than in previous generations. 

Combined with an increased number of exhaust fan blades so it can grab and push more cool air, and a smarter 5-point sensor array that monitors the system to stay two steps ahead of any increased power demands, your cooling fans won’t get too loud to drown out the incredibly immersive sound of Dolby Atmos Speaker System with Sound Radar by Dolby, all set inside your laptop’s well-designed acoustics chamber to reduce rattling.

Bootup and log in with one click with an intuitive biometric Fingerprint Reader built into the power button, and for more privacy use the built-in Privacy Shutter on your new top-placed webcam. And because every gamer’s needs and wants are different, we offer up to 2TB M.2 NVMe PCIe SSD (RAID 0) of storage, up to 32GB 3200 MHz DDR4 of memory, and multiple 15.6-inch screen options, including up to 4K IPS VESA DisplayHDR 400 with 100 percent Adobe RGB, a refresh rate of 60Hz, and 600 nits of brightness—ideal for streamers. 

Or, if you’re into eSports and would rather hit 144 frames per second (FPS) at 144Hz for less lag on a Full HD IPS display with 100 percent sRGB color gamut, the choice is entirely yours. All of our stunning visual displays offer expansive 85.6 percent screen viewing ratio and support Dolby Vision, which transforms entertainment through incredible brightness, contrast, color, and detail. When compared to a standard picture on PCs, Dolby Vision can deliver colors and highlights that are even brighter with darker blacks. The result is a refined, lifelike image that will make you forget you’re looking at a laptop screen.

The Lenovo Legion Slim 7i comes with enhanced TrueStrike keyboard beloved by gamers with second transition switches providing a more satisfying, deeper key travel feel. Enjoy all the benefits of a full-sized gaming keyboard in an ultra-slim chassis including 100 percent anti-ghosting, a dedicated number pad, full-sized arrow keys and a large glass trackpad—you can even opt for cool Corsair iCUE RGB individual key illumination.

And for access to even more gaming settings and controls on the new Lenovo Legion Slim 7i and all your favorite Lenovo Legion PCs and laptops, check out the Lenovo Vantage for Gaming software on your PC to customize your gameplay experience. Gamers who want the most out of playing their favorite games on their Lenovo Legion desktop PCs and laptops will love receiving first-hand technical gaming advice from customer care team members when they opt for a Lenovo Legion Ultimate Support white-glove service package, included at no cost for the first year.Many of our support technicians are also gamers, so you’ll leave with answers to your questions plus little-known software tuning tips and hardware optimization tricks to help you beat the competition.

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Dreame Technology Debuts Next-Gen Smart Home Ecosystem, Launches Flagship MEA Store

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Global smart home innovator Dreame Technology has officially entered the Middle East and Africa (MEA) market, marked by the grand opening of its first regional flagship store at Dubai Hills Mall and the debut of a strategic new product lineup tailored to the region’s demand for intelligent, integrated living solutions.

Building on this momentum, Dreame is accelerating its regional expansion strategy. “As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.”

“By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA),” said Johannes Mueller, Director of Middle East & Africa at Dreame. “To support this, we’ve launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.”

The Dubai flagship store serves as a hands-on showcase for Dreame’s cutting-edge smart home appliances, offering consumers an immersive experience with the brand’s latest innovations in robotic cleaning, air purification, and personal care. The opening underscores Dreame’s commitment to bringing AI-powered, lifestyle-enhancing technology to households across MEA.

Next-Gen Smart Home Innovations
At the launch event, Dreame unveiled several industry-first technologies, including:

  1. X50 Ultra Complete (X50 UC) Robovac – The world’s first robotic vacuum with retractable legs, overcoming traditional limitations with ProLeap height adjustment and 20,000Pa Vormax suction for seamless multi-surface cleaning.
  2. H15 Pro Wet & Dry Vacuum – Featuring the first AI-powered robotic arm (GapFree AI DescendReach) for edge-to-edge coverage, 100°C hot water washing, and 21,000Pa suction.
  3. Z30 Cordless Stick Vacuum – A 310AW TurboMotor powerhouse with HEPA H14 filtration, ideal for pet hair and fine dust.
  4. AirStyle Pro – A 7-in-1 professional hair styling kit with salon-grade precision and heat protection.
  5. PM20 Air Purifier – Equipped with adaptive airflow tracking and real-time Enviro Detect sensors for intelligent air quality control.

A Flagship Experience in Dubai
Located at Dubai Hills Mall (First Floor, FF-247), the new store blends sleek, marble-inspired design with interactive displays that bring Dreame’s AI-driven technology to life. To celebrate the opening, visitors can enjoy:

  1. Exclusive promotions, including gifts with purchase and a lucky draw (grand prize: X50 UC worth AED 5,999).
  2. Live styling demos and expert-led product walkthroughs.

MEA Market: A Strategic Priority
Dreame’s MEA expansion is backed by its Star Light Expansion Plan, aiming to establish the brand as the No.1 robot vacuum in the UAE and KSA by 2027. With 60% of its workforce dedicated to R&D, Dreame emphasizes localized innovation, including:

  1. Region-specific product adaptations (e.g., enhanced suction for Middle Eastern homes).
  2. Future retail expansions and partnerships across MEA.
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TCL Intros the New C6K QD-Mini LED TV Series

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TCL Electronics has launched its new C6K QD-Mini LED TV series in the UAE Designed to deliver unbeatable performance and unbelievable value, the C6K lineup redefines home entertainment by combining next-gen display innovation, elegant aesthetics, and immersive sound. The TCL C6K features advanced QD-Mini LED technology with over 512 local dimming zones, high HDR brightness, and a wide colour gamut, delivering ultra-vivid colours, sharp details, and superior contrast, ensuring every scene is lifelike and cinematic.

This flagship performance is driven by TCL’s exclusive All Domain Halo Control Technology, which covers the entire light journey from generation to display. It integrates high-efficiency light-emitting chips, self-developed lens technology, super Micro-OD structure, precision light and shadow control algorithms, and TCL’s self-produced high-end CSOT HVA panels. This full-stack innovation dramatically reduces haloing, enhances black levels, and ensures image clarity from every angle.

By tackling common halo effects and improving light control at every step, TCL delivers unparalleled contrast, depth, and picture precision even in the brightest environments.

Key features of the TCL C6K series in the UAE:

  1. QLED Technology: Next-gen colourful quantum crystal material achieving a wide colour gamut for longer-lasting, vibrant visuals.
  2. 144Hz Native Refresh Rate: Ultra-smooth, fluid motion for gaming, sports, and fast-action scenes.
  3. ONKYO 2.1 Hi-Fi Sound: Immersive cinematic audio with Dolby Atmos and DTS Virtual:X support.
  4. Ultra-Slim Design: Sleek profile with magnetic seamless wall-mounting and ≤ 60mm thickness for a refined aesthetic.
  5. Matte Display (85” & 98”): Anti-glare, reflection-free screen for uninterrupted viewing in bright spaces.
  6. High Contrast HVA Panels (75″ and below): Up to 7000:1 native contrast ratio and ultra-wide viewing angles for deeper blacks and richer details.

Whether it’s the thrill of gaming, the passion of football, or the richness of cinema, the TCL C6K delivers flagship performance across all content formats. It is available in multiple screen sizes, including 65”, 75”, 85”, and 98”, the C6K is crafted to its designed to elevate every living space into an immersive entertainment zone.

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Sony MEA Intros It’s 2025 Line-Up of BRAVIA TVs and ULT Power Sound Series

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Sony Middle East and Africa showcased its latest line-up across home and audio entertainment product categories for 2025 during a three-day exclusive conference held at W Hotel, Yas Island, Abu Dhabi. The immersive event brought together distinguished media representatives, content creators, retailers and business partners from across the GCC, Central Asia, Africa and beyond. Underscoring Sony’s commitment to regional and global engagement, the event took place in the esteemed presence of newly appointed Global Sales and Marketing officer, Sony Corporation, Tadato Kimura.

The event gave guests in attendance a first look into Sony’s newest offerings, reinforcing its leadership positioning in premium home entertainment and it’s drive to meet the evolving needs of digital savvy consumers. Key highlights of the affair included the unveiling of the BRAVIA television lineup including the BRAVIA 8 II, BRAVIA 5 and the BRAVIA 2 II as well as an array of home audio products such as the BRAVIA Theatre Bar 6, BRAVIA Theatre System 6, BRAVIA Theatre Rear 8, BRAVIA Theatre Sub 7. Introduced under its tagline “Bigger is Better” and engineered to deliver cinematic realism, bringing film creators’ intent home through stunning contrast, colours and captivating sound, the new lineup offers large and small screen size models to perfectly complement any viewing environment delivering the cinema-like sound from the comfort of the living room.

In addition, Sony also introduced its latest advancements in the audio segment with the expansion of the ULT Power Sound series. Founded as the concept of providing Massive Bass and Ultimate Vibe, the newly expanded portfolio is designed to offer a superior music experience with powerful bass and dynamic sound. Introducing the ULT TOWER 9 and ULT TOWER 9AC, the speakers are equipped to deliver powerful sound at the touch of the ULT button and complemented by the 25 hour battery life with the ULT Tower 9.

Ensuring the party never has to stop, the 360° Party Lights delivers a synchronized light display syncing seamlessly with both music and up to 100 compatible speakers. For those looking for an elevated audio experience within a compact body, the series also includes the ultra-portable ULT FIELD 5 and ULT FIELD 3 to carry the music wherever you go. Taking center stage lies the ULTMIC1 – a pair of wireless microphones offering crystal-clear vocals, built to integrate seamlessly with the ULT line-up. Commenting on the lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation said, “Today’s consumers aren’t seeking just technology upgrades – they’re looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose.”

Jobin Joejoe, Managing Director, Sony Middle East and Africa, said, “At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value.”

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