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vivo Announces “VISION+” Initiative

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vivo today announced “VISION+”, a global initiative that will build a visual content ecosystem, reaffirming the brand’s long-term commitment to user-centric design and leadership in mobile photography technology. The VISION+ ecosystem is composed of the vivo VISION+ Mobile Photography Awards, launched jointly with National Geographic, along with the vivo VISION+ Mobile Photography Academy, the vivo VISION+ Master Class, the vivo VISION+ Youth Program, and the vivo VISION+ Photographers Federation.

vivo VISION+ centers around “JOY IMAGE” as its core foundation and will form a new visual content ecosystem through initiatives including content co-creation, education and cultural exchanges. The strategy fuses vivo’s product innovation leadership with the evolving needs of smartphone users who view mobile photography as an important part of culture and everyday life. 

“The genesis of vivo VISION+ is derived from the dedication our brand has placed on mobile photography technologies and culture for many years. We aspire to give more people tools of visual self-expression and the opportunity to document highlights in their lives. We hope to collaborate on more authentic and personalized content with creators to illustrate our brand culture. These initiatives are an opportunity to educate users on our technological advancements and visual aesthetic exploration,” said Michael Chang, vivo’s General Manager of Branding, at the vivo VISION+ launch event, held at Enjoy Art Museum in Beijing. Tang Qingliang, Senior Director of Imaging Product, Li Zhuo, Director of Digital Imaging Product, and An Yiran, Manager of Digital Imaging Product, were also in attendance.

At the event, vivo announced a partnership with National Geographic to launch a global mobile photography competition, the vivo VISION+ Mobile Photography Awards. Global smartphone users will be invited to showcase their photography skills, and outstanding entries will be submitted for international photography awards. The theme and progress of the contest will be published on the official websites of both parties, and the world’s top photographers, such as Steve McCurry and Michael Halsband, will be invited to partake.

“As an internationally recognized media brand, National Geographic has always embraced the diversity of humanity in order to deliver excellent content. vivo shares these values, which has resulted in our successful partnership over the years,” Wang Yan, Head of National Geographic Branded Content and Partnership, said at the event. As early as 2014, the two brands initiated an image co-creation activity to promote the technological advances of mobile photography. Since then, the technology has seen groundbreaking advancements, and this new cooperation will allow the two parties to explore further, she said

The vivo VISION+ Mobile Photography Academy is a public photography education initiative, providing an artistic and cultural exchange platform for the masses. At the Academy, photography enthusiasts will learn to discover, understand and convey the creative spirit of mobile photography. The vivo VISION+ Mobile Photography Academy will invite world-class photographers to teach master classes to vivo users and photography enthusiasts. Photographer Xiao Quan, who attended the VISION+ launch event, is one of the participants in this program. vivo will conduct the VISION+ Master Class, providing a cultural exchange platform for photographers and users. vivo will also launch a youth training camp, the VISION+ Youth Program, for aspiring photographers in colleges and universities. By providing a platform where young people can learn, communicate, create and practice, vivo will contribute towards cultivating creativity and talent.

The core foundation of the “VISION+ Photographers Federation” is JOY IMAGE, uniting like-minded and excellent photographers around the world. vivo hopes to collaborate with more creators to explore the limitless possibilities of mobile photography, which will ultimately contribute towards the technological advancements and aesthetic developments of vivo product design.

Based on comprehensive consumer research and a user-centric design approach, vivo is a pioneering innovator of mobile photography technology. This has translated into vivo’s cutting-edge offerings such as the world’s first pop-up front camera featured in vivo NEX, or the revolutionary Gimbal Camera System of the vivo X50 series and the use of the 50MP GN1 sensor. In the future, vivo shall continue to flourish in categories such as night photography, digital portraits, sports imaging, telephoto lens, videography, and other mobile photography features. vivo will pursue innovation based on users’ insights, enhancing the technical capabilities and heightening the standards of mobile photography universally.

In order to attain these goals, vivo is vigorously carrying out technical development processes. At the event, Li Zhuo, Director of Digital Imaging Product of vivo, said the industry’s first state-of-the-art sensor with RGBW matrix and CFA filter has been discreetly developed by vivo for one year. Its photosensitive efficiency is 200% higher than the conventional RGGB matrix and 60% higher than the RYYB matrix, addressing the issue of RYYB technology being prone to color casting. This technology will push the photosensitivity of smartphones to a new level, capturing precise and clear images under various adverse light conditions.

Li also revealed that new devices adopting the RGBW sensor are already under development and are forecasted to hit the market next year. He concluded that for the progression of future technologies, the ultimate objective is to allow novice users to effortlessly achieve visual effects on par with professional photographers. vivo is committed to making mobile phones a tool for users to create, so that everyone can take photos that exceed expectations and have wonderful experiences.

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GameSir Launches Nova Series of Gaming Controllers

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GameSir has announced the official worldwide release of its newest controller series – the highly anticipated Nova Series featuring the GameSir Nova and GameSir Nova Lite. Two next-generation devices with cutting-edge capabilities and a raft of key features, the GameSir Nova and Nova Lite promise to empower users during gameplay and take gaming exploits to the next level.

Billed as ‘the ultimate multi-platform gaming controller’, the GameSir Nova offers unrestricted gaming experiences with its cross-platform adaptability. Compatible with Android, Switch, Steam, PC, and iOS devices, this fabulous controller enables users to conquer their games with style, precision, and incredible performance. The GameSir Hall Effect anti-drift sticks are engineered for increased consistency and smoothness during gameplay with specially optimized algorithms, stylish RGB circles come with personalized lighting effects for unique gaming experiences, and tri-mode connectivity makes for unparalleled hassle-free flexibility with three connectivity options (Bluetooth, 2.4GHz, and Wired).

Additionally, the GameSir Nova supports Switch, Dinput, Xinput, Arcade, and MFi as a truly versatile controller, holding the keys to ultimate gaming experiences with less latency, motion control, programmable macro back buttons, and dual actuators for strong and subtle vibrations. The controller is also available in retro white and neon teal. Much like its fellow Nova Series device, the GameSir Nova Lite promises to deliver next-level gaming experiences – empowering users throughout gameplay conquests. Exactly like the GameSir Nova, this innovation comes with the same multi-platform compatibility, GameSir Hall Effect anti-drift sticks for maximized performance, and tri-mode connectivity with Bluetooth, 2.4GHz, and Wired.

Another standout component is the turbo function for faster response. The Nova Lite features a 20Hz Turbo function with customizable buttons, meaning gamers have a convenient way to enhance immersive gameplay. Additionally, greater control is assured thanks to the multi-function M button that enables users to seamlessly adjust such as vibration intensity, switch modes, stick’s dead zone and interchange key values in various settings. Gamers also have the option to choose between two colours – Stellar White or Space Purple – with the device catering to every gaming requirement at a super-affordable price.

Commenting on the global launch, Betta Core, CEO, GameSir, said, “After many months of behind-the-scenes planning and preparation, we’re thrilled to officially release the Nova Series across international markets. A series sure to be embraced and enjoyed by gaming enthusiasts far and wide, we’re particularly excited because the GameSir Nova and Nova Lite perfectly complement our vision to empower every individual during gameplay and expand the boundary of joy. With the Nova Series now available, we can’t wait to see the reaction and reception from the worldwide gaming community. For sure, these innovations will meet every expectation.”

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Gadgets

Motorola Edge 50 Ultra Boasts Powerful Processor, Huge Storage, and Pantone Colours

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Motorola is shaking things up in the premium phone market with the Edge 50 Ultra, a device boasting high-end specs, unique design elements, and a competitive price tag. The Edge 50 Ultra goes beyond just powerful hardware. It embodies Motorola’s “hello smARTphone” tagline by offering a phone that’s as pleasing to the eye as it is functional. The series boasts a “harmonious” design, featuring finishes like real wood, suede, and even a special edition “pearl polymer” crafted in Italy.

The phone celebrates its industry-first Pantone Validated camera and display with a special edition colour – the trendy Peach Fuzz, alongside Forest Grey (vegan leather) and Nordic Wood (real wood). A brushed aluminium frame and curved edges complete the sophisticated look and feel. Motorola has strategically focused on what matters most to users while keeping costs in check. The Edge 50 Ultra features a large 6.7-inch Super HD+ display with a super smooth 144Hz refresh rate, ideal for gamers. While it boasts a lower pixel density than some competitors, it prioritizes affordability without sacrificing a great viewing experience.

Similarly, the camera system skips the trendy periscope zoom lens but delivers a well-rounded setup. The main camera is a powerful 50MP Sony sensor with optical image stabilization, accompanied by a 50MP ultrawide sensor and a 64MP telephoto lens with 3x optical zoom. Even the front-facing camera boasts a large 50MP sensor with autofocus, ensuring high-quality selfies and video calls.

Where the Edge 50 Ultra shines is its processing muscle and storage options. It packs the latest Snapdragon 8 Gen 3 chipset, keeping pace with the top flagships. But it goes a step further by offering a staggering 512GB or even 1TB of storage, coupled with 12GB or a whopping 16GB of RAM. This is a remarkable feat at its price point.

The Edge 50 Ultra boasts a large 4,500mAh battery that should last a full day on a charge. But the real highlight is the charging speeds. The phone comes with a 125W charger that can refill the battery in about 20 minutes, and it even supports 50W wireless charging, putting it on par with leading competitors.

Motorola has layered its new Hello UX on top of stock Android 14. This interface offers a light touch, focusing on customization, intuitive gestures, and enhanced AI features through Moto AI. It prioritizes user experience without cluttering the stock Android experience. The Motorola Edge 50 Ultra will be available in the coming weeks in Asia, Europe, Latin America, and Oceania. The starting price for the 12GB/512GB variant is 699 EUR (approximately AED 2700).

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Gadgets

CORSAIR Launches New HS35 v2 Gaming Headsets

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CORSAIR has announced the release of its HS35 v2 series gaming headsets, including the HS35 v2 and HS35 SURROUND v2 models. These headsets are designed to enhance the audio experience across various gaming platforms due to their universal 3.5mm connectivity, making them compatible with PCs, PlayStation, Xbox, and Nintendo Switch.

The HS35 v2 series features custom-tuned 50mm neodymium drivers that deliver a broad and dynamic range of sound, enhancing the auditory detail within games. Additionally, the HS35 SURROUND v2 model includes a USB receiver that activates Dolby Audio 7.1 surround sound on PC and Mac, providing a more immersive audio environment. This feature is particularly beneficial in competitive games, allowing players to accurately discern the direction of enemy movements and audio cues.

Designed for comfort during extended gaming sessions, the HS35 v2 headsets feature an adjustable suspended headband to alleviate head pressure, and soft fabric ear pads to keep ears cool and comfortable. The headsets also come equipped with on-ear controls for easy volume adjustment and muting, as well as a flexible omnidirectional microphone for clear communication.

Available in three colours—classic black, muted red, and deep blue—the HS35 v2 series can be purchased from the CORSAIR webstore and select retailers. They are immediately available in North America and will be available in Europe and other regions worldwide on April 30. CORSAIR offers a two-year warranty for both models, supported by its global customer service and technical support network.

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