Accessories
HyperX Launches its First Arabic Layout Keyboard

HyperX, the gaming division of Kingston Technology Company, today announced that the HyperX Alloy Origins Core featuring HyperX Red mechanical switches will be their first keyboard available in Arabic layout. Alloy Origins Core keyboard is built for performance and longevity with a shorter actuation point and 80 million click rating.
“It maximizes desktop real estate with a space-saving tenkeyless layout for ultimate mouse movement. The keyboard features RGB exposed backlit keys for brighter illumination with radiant lighting effects and five adjustable brightness levels to enhance gaming, day or night. For added durability, stability and flexibility, Alloy Origins Core is built with a full aircraft-grade aluminium body and the USB Type-C to USB Type-A keyboard cable is detachable,” the company said in a statement.
“To become the number one gaming lifestyle brand globally, HyperX is continually looking to grow and adapt its product offering. It is for this reason we decided to launch an Arabic layout keyboard,” said Hani Suwwan, HyperX Business Development Manager – Middle East & North Africa. “As a premium manufacturer of quality gaming gear, we have heard the calls for an Arabic layout keyboard and we have delivered.”
“It isn’t just the Arabic layout we are looking to bring to our Arabic gaming community, the Alloy Origins Core was also designed specifically for TKL keyboard fans. Offering gamers a high-performance HyperX RGB tenkeyless keyboard option in MENA,” Suwwan continued.
Alloy Origins Core features a Custom Game Mode, allowing users to choose which keys are enabled and disabled. Macro keys can be assigned and stored in the macro library and users can choose from three adjustable keyboard angles for perfect positioning. Equipped with HyperX NGENUITY software, Alloy Origins Core offers advanced customization features for lighting and macros, including simple customizable per-key lighting effects.1 With on-board memory, users may save up to three of their Alloy Origins Core profiles for on-the-go gaming using HyperX NGENUITY software. The keyboard also includes 100 percent anti-ghosting and full N-key rollover.
The new HyperX Alloy Origins Core (MSRP of SAR 499/AED 429/KWD 38.900) mechanical gaming keyboard is now available through HyperX’s retail and e-tail channels and is backed by a limited two-year warranty with HyperX support.

Accessories
Belkin Launches New Gaming Chargers and Accessories

Belkin has entered the gaming accessories market. The company has launched a new product line for the Nintendo Switch 2. This collection, part of Belkin’s Future Ventures category, is its first offering for the gaming community. The new range includes charging solutions, audio products, screen protectors, and travel cases. These accessories are designed for portability and device protection.
“Gaming is a natural extension of the Belkin brand. With our legacy of creating products that empower people to ‘be ready for today’, we’re excited to bring Belkin’s trusted accessories into the world of gaming,” said Steve Malony, CEO of Belkin. “This new portfolio not only allows us to support the next generation of Nintendo Switch, but also reflects our commitment to quality, innovation, and sustainability. It’s an exciting step forward as we continue expanding into new categories and delivering meaningful products to meet the needs of our diverse community of users.”
Belkin’s new gaming accessories include:
- Charging Case for Nintendo Switch 2: The Belkin Charging Case for Nintendo Switch 2 combines protection and power, keeping the device charged while stored. It includes a 10K battery pack, allowing for gaming on the go. Made with premium materials, it offers protection against scratches and drops. Available in Charcoal, Sand, and Green. This is priced at AED 199.
- Travel Case for Nintendo Switch 2: The Belkin Travel Case for Nintendo Switch 2 offers both protection and a sleek style. Designed with premium materials, it provides reliable protection against scratches and daily wear and tear. Available in Charcoal, Sand, and Green. This is priced at AED 99.
- TemperedGlass Anti-Reflective Screen Protector for Nintendo Switch 2: Protect your Nintendo Switch 2 with the Belkin TemperedGlass Anti-Reflective Screen Protector. It offers durability, clarity, and reduced glare. This screen protector shields against scratches and smudges and minimizes reflections for better visibility in bright or outdoor environments. An included applicator helps ensure an aligned and bubble-free installation. This is priced at AED 79.
Accessories
HUAWEI Intros Open-Ear FreeArc Earbuds

Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.
Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.
Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.
Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.
Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:
- High-sensitivity drivers for crisp, balanced sound
- Dual-Resonator Antenna for stronger connectivity
- Wind-resistant microphones for clearer calls in outdoor environments
With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.
Accessories
Yango Group Launches Yasmina Lite Smart Speaker

Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.
Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.
Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.
Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.
“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”
To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.
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