Philip Morris International (PMI) has unveiled the UAE’s first IQOS Boutique. The IQOS Boutique, located on the first floor of the Fashion Avenue at The Dubai Mall, represents a significant milestone in PMI’s bold ambition of achieving a “smoke-free future” for the GCC.
The IQOS Boutique in Dubai is the first boutique of its kind in the GCC and opens its doors following the launch of IQOS in the UAE in 2019. Speaking at the virtual inauguration of the IQOS Boutique, Tarkan Demirbas, Vice President Middle East at Philip Morris Management Services (PMMS) said: “We are proud to unveil the GCC’s first IQOS Boutique today, which represents another pivotal step forward in our journey towards a smoke-free GCC. Despite these difficult circumstances, we stay firm in our commitment to present adult smokers, who would otherwise continue to smoke, with better, scientifically substantiated, alternatives to continued smoking.”
The IQOS Boutique offers UAE adult smokers an experiential space to discover PMI’s smoke-free alternatives and the science and technology behind them. It carries the full assortment of IQOS products, including a broad range of accessories, and host exclusive offerings and limited editions. The IQOS Boutique will exclusively carry the new IQOS Lucid Teal Limited Edition, as well as the IQOS Collection, a product offer unique to the UAE consisting of IQOS 3 DUO and IQOS 3 MULTI.
“Since 2008, PMI has invested $7.2 billion in developing, evaluating and producing reduced-risk alternatives to smoking and will continue to do so in its journey to convince adult smokers, who would otherwise continue smoking, to switch to better alternatives. More than 430 R&D experts, including 300 world-class scientists, currently working on the company’s smoke-free portfolio,” the company said in a statement.
“It’s worth noting that The U.S. Food and Drug Administration (FDA) authorized the marketing of the IQOS system, which includes IQOS devices and 3 HeatSticks variants, as a modified risk tobacco product (MRTP) on the 7th of July, 2020. This decision follows a review of the extensive scientific evidence package PMI submitted to the FDA in December 2016 to support its MRTP applications. IQOS is the first and only innovative electronic alternative to cigarettes to be granted marketing orders through the FDA’s MRTP process. On April 30, 2019, the FDA authorized IQOS for sale in the U.S. through the issuance of premarket tobacco authorization marketing orders,” the company said.
To date, PMI has launched IQOS in 57 markets worldwide and estimates that there are nearly 15 million IQOS users globally. As of June 2020, over 11.2 million adult smokers around the world have already stopped smoking and switched to IQOS. According to the company’s Q2 2020 figures, more than 70% of PMI’s commercial investment is now in smoke-free products, with almost 20% of its net revenue generated from smoke-free products. The company aims to have at least 40 million adult smokers switch to PMI’s smoke-free products by 2025.
Statutory Warning: IQOS and PMI’s products are not risk-free and are addictive.
Indian Roadside Shack-Style Eatery Dhaba Lane Opens In Al Garhoud
The Popular home grown Indian Restaurant in Karama, Dhaba Lane expands its operations in the UAE with the opening of its second outlet in Al Garhoud near Century Village. Offering a lively and chic dining atmosphere, the menu pays loving homage to the Indian Dhabas (Roadside shacks on Indian highways serving home-cooked traditional delicacies) that are an inseparable part of Indian food culture.
From Punjab to Delhi to Kolkata, the gastronomic journey available at Dhaba Lane takes its customers down the memory lane by offering guests the taste that they crave from distinct parts of India.
Some of the menu highlights include Galli Pani Puri Shots, Purani Dilli ki Papri Chaat, Dahi Ke Kebab, Murg Maska Marke, Taka Tak Paneer, Dal Makhan Marke, Zauk e Shahi, and Chenna Cheese Cake.
Dhaba Lane elevates the Indian classics with its quirky presentation inspired by the Dhaba culture in India blending the old into new in quite a pleasing manner. Dhaba Tandoori Murg is served on a Truck that says Humare Yahaan Khayeega toh dobara aayega (once you have eaten here, you would keep coming back), Dal Makhan Marke comes in red crimson brick themed well , Dahi Batata Puri – As it’s orgin, is served in a map of Punjab ( India), Pudina Seekh – Lamb Seekh Kabab is served in an Iron stand.
The food does not only promise to satiate your taste buds but also refreshes many fond memories. Spread across 1800 square feet with 70 seating capacity, the restaurant has a decorated interior that will exude the ‘Dhaba Vibes’. Brick meets wood panelling; pretty marble tiles meet a highway truck.
Eti Bhasin, a women entrepreneur and owner at Dhaba Lane Restaurants says, “After opening our first outlet in Karama in 2017, we realized that even after having the presence of many Indian restaurants around, customers love to visit Dhaba Lane to relish Dhaba style food in an upgraded urban set-up. This gave us the courage to expand and open our second outlet in Al Garhoud.
The reason behind choosing this location is primarily to cater to business travelers & residents alike in the Garhoud region that crave for a home away from home like experience offered by Dhaba Lane. Another advantage we got to see after opening in Garhoud is that a major proportion of local/ Arab residents are enjoying our signature recipes, which expands our Dhaba fan base to a newer set of audience.”
Bang & Olufsen Launches its First Soundbar
Bang & Olufsen has announced Beosound Stage – the first soundbar that brings the rich and powerful Bang & Olufsen Signature Sound to any TV. Underlining Bang & Olufsen’s commitment to design and sound innovation, Beosound Stage is crafted with the ambition of creating a superbly deep and powerful soundbar, for everyone who wants an immersive cinematic experience from one single speaker.
“We created Beosound Stage as a powerful soundbar that doesn’t rely on a subwoofer or satellites to create an immersive experience. The first time you hear Beosound Stage, the impact of the deep, powerful sound hits you immediately, and the simple minimalistic Scandinavian design makes it stand out like a piece of furniture. It is simply clean, elegant and powerful,” says Christoffer Østergaard Poulsen, Vice President of Product Management at Bang & Olufsen.
Beosound Stage is designed in collaboration with Danish studio NORM Architects as part of Bang & Olufsen’s design strategy to humanize technology: Working with simple geometric shapes, using natural materials, Bang & Olufsen creates meaningful products that integrate beautifully into the home.
The focal point of the soundbar’s design is its simple, elegant frame, which is available in natural aluminium, bronze-tone aluminium or smoked oak. The frame runs all the way around the speaker and houses a seamlessly integrated engraved sensory control panel. The 2mm gap between the frame and the fabric speaker cover gives the illusion that the speaker is floating within the frame and creates an exciting contrast between the rigid exterior and the soft, acoustically transparent textile.
Beosound Stage comes with different listening modes, which are optimized for the material you are listening to. You can select from five different listening modes: TV, Music, Movie, Night Listening or None. After selecting the listening mode, you can then fine-tune the sound precisely to your taste using ToneTouch, Bang & Olufsen’s playful and intuitive equalizer that allows you to feel your way through the sound settings and find the one that best suits the situation.
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