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Cinépolis Cinemas Inaugurates its First Cinema in UAE at Sharjah Oasis Mall

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Ashish Shukla, the CEO of Cinépolis Gulf, speaks to Gadget Voize about the company’s entrance into the UAE and its plans for the region 

Tell us about the Cinépolis brand. How many cinemas does it operate in the region?
Cinépolis was founded in Morelia, Mexico in 1971, and today is the largest cinema chain in Latin America and the third-largest worldwide. Having crossed a mind-blowing total capacity of 1.1 seats across all locations, the brand continues to grow and gain popularity among its loyal guests.

After its debut in Gulf in February 2019, the brand has successfully launched a total 5 cinemas in slightly over a year and currently operates in Bahrain, Oman, UAE and will be venturing into Saudi Arabia with two separate locations expected to open before the end of the year.

Which markets are you currently present in?
Globally, we are present in 18 countries, including Latin America, USA, Spain, India, Indonesia, and Gulf (being the latest region in the Cinépolis brand portfolio). For Gulf in specific, we are present in Bahrain, UAE, Oman, and soon in KSA.

Tell us about your new cinema at the Sharjah Oasis Mall. What is the seating capacity? How many screens?
Cinépolis Cinemas in Sharjah Oasis Mall is our first cinema in the United Arab Emirates. The cinema has 10 screens with a total capacity of 1194 seats. The cinema includes Junior – our revolutionary, internationally acclaimed, and highly admired family-oriented auditorium, which features a colourful jungle gym, complete with slide and ball pit, as well as fun bean-bag seating. In short, the auditorium has been designed to allow families to enjoy their favourite movies in a welcoming and fun space that expertly caters to their needs. 

Cinépolis Cinemas in Sharjah Oasis Mall also includes our Macro auditorium, completed with Dolby Atmos surround sound that creates a powerful audio experience thanks to the high-tech combination of the latest generation of audio speakers located throughout each of the venue’s premium auditoriums. The Deluxe or Premium seat options all enjoy an uninterrupted view of the screen with rocking leather chairs available. The screen is triple the size of an ordinary cinema screen and makes you feel like you are part of the movie.

Guests of Cinépolis Cinemas at Oasis Mall, Sharjah, will be able to enjoy a range of premium and delicious movie treats, including buttered popcorn, nachos and hotdogs from the concessions counter. Or, they can opt for a full menu of gourmet snacks from the speciality coffee shop ‘Coffee Tree’. Fan favourites include the ever-so-popular dynamite shrimp, edamame, chicken popcorn, samosas and crêpes. 

What sort of precautions are you following during the COVID-19 pandemic?
The safety of our guests, staff members and vendors remain the foremost priority for Cinépolis Cinemas and we have taken a number of measures to ensure a safe and enjoyable movie-going experience which include:

  • Temperature screening at the entrance
  • Limited auditorium capacity
  • Social distance inside theaters and at common areas
  • Adoption of contactless technologies for access and payment
  • Regular screening and check-ups of all staff and vendors
  • Frequent disinfection of all surfaces, counters ad common areas
  • Sanitizing auditoriums and seats after every viewing
  • Use of disposable F&B utensils
  • Trained health and safety ambassadors are available to assist you

The Junior auditorium with slides to enter and a play area is quite unique in the region. What made you opt for such an auditorium for kids?
The region acts as a haven for families with toddlers and children. In fact, no matter the destination, you will notice large families enjoying time together. For this reason, we’ve decided to introduce our Junior auditorium, it is revolutionary for the region and caters to the needs of young families with children to enjoy the big screen together. 

We also wanted to bring a product that makes the movie-going experience fun and guilt-free for parents. We’ve noticed that parents face slight difficulties when bringing their children to the cinemas as it can be difficult to expect a child to sit straight for a pre-determined duration of time. 

We also noticed that parents tend to leave the movie in the middle of the screening to accompany their children. Because of these reasons, we’ve developed a specialized program for the Junior auditorium that provides play time before the movie begins, and even a 20-minute intermission in the middle of the movie. 

What sort of expansion plans in the region do you have for the upcoming months?
As previously mentioned, Cinépolis Cinemas has ambitious plans for global and regional expansion. Our focus and direction for the region are currently KSA, where we see massive demand and with a market hungry for new entertainment options. We plan to open our first two locations in Saudi Arabia in Dammam and Jeddah by the end of 2020. We plan to open 100+ screens in the next two years in the Kingdom. 

What sort of challenges are cinema operators facing during the pandemic?
2020 was an arduous year for many industries and the cinema industry is not an exception. Apart from the obvious, there is the challenge of the rise in popularity of streaming services, as well as delayed-release dates of blockbuster content, both of which impact our revenues. We are starting to see customers gaining confidence in the health and safety measures we and the industry as a whole are taking. 

We at Cinépolis Cinemas doing everything in our power to keep our business and workforce engaged. We believe in a strong team, and the impact that has on keeping operations moving.  We are extremely optimistic about the future given the line-up of movies set to be released. 2021 the content line up is strong and major change will be seen with the vaccine distribution when people will gain the confidence for out of home entertainment. 

The industry is going through a churn and we are at its latter half. Cinepolis will come back better and stronger for our movie buff audiences.

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HUAWEI XMAGE Global Exhibition Debuts in Dubai

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Huawei opened its first-ever HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography” on May 8th, 2024, at Alserkal Avenue, the cultural district of Dubai, UAE, marking the largest photography exhibition in Huawei’s history. HUAWEI XMAGE Awards 2024, the annual competition that celebrates Huawei’s open platform for smartphone photographic excellence, officially kicked off during the opening. Now in its eighth year, the competition aims to inspire consumers to unleash their creativity and imagination through Huawei’s leading XMAGE imaging technology.

The exhibition, themed “A Heartwarming World,” showcases nearly 300 photographs captured on Huawei smartphones. Selected from millions of submissions, these images depict moments of warmth, tranquillity, and joy from every corner of the globe, demonstrating the relatable moments of everyday life. Through powerful technology and experiences, the exhibition aims to ignite imagination, creativity, and a deeper appreciation for the life, story and emotions beyond what’s captured in these images.

The exhibition highlights the rapid evolution of mobile photography over the past decade. Featuring photos taken with Huawei smartphones released over 12 years. It demonstrates Huawei’s commitment to driving innovation in mobile imaging technology. Through photography competitions, community events, and trend reports, Huawei has played a key role in promoting mobile photography culture. Recently, the HUAWEI P series, known for its cutting-edge smartphone camera technologies, has been upgraded to the HUAWEI Pura series. This evolution, along with the continued development of HUAWEI XMAGE takes smartphone photography to new heights.

The exhibition explores eight different themes: The Secrets of Mother Nature, Landscapes and Spaces, A Dialogue with Animals, The Story of Life, You and Me, The Joy of Sports, The Power of Moments, and The World of Youth.

“In an era dominated by technology and speed, it’s easy for people to be overwhelmed by external noise and stress,” noted Chen Xiaobo, exhibition curator and 9th Vice President of the China Photographers Association. “It’s reassuring to see creators worldwide capturing and conveying heartwarming moments with Huawei smartphones. These images act as bridges that resonate with souls, transmitting genuine warmth and beauty.”

The HUAWEI XMAGE Awards 2024 launched officially during the exhibition’s opening ceremony. As an open platform celebrating smartphone photographic excellence, the annual competition encourages the use of unique perspectives and creativity, pushing the boundaries of mobile photography artistry. Since its beginning in 2017, users from more than 170 countries and regions have contributed nearly 4 million entries to this yearly competition.

This year’s XMAGE Awards introduces four new categories – Moments, Faces, So Far So Close, and Style, showcasing Huawei’s prowess in Snapshot, Portrait photography, telephoto and macro photography, and colour styling. Additionally, new awards such as “Best of Pura Series and “Best of Mate series” have been created to encourage exploration using Huawei’s flagship camera systems.

The competition also welcomed a new panel of esteemed judges: Chen Xiaobo (9th Vice President of the China Photographers Association), Keith Ladzinski (National Geographic Photographer and Emmy Nominated Director), James Perolls (Fashion Photographer and Director), Susi Belianska (Portrait Photographer and Visual Artist), and Li Changzhu (Huawei Consumer Business Group). This panel will select the most compelling works.

Registration for the HUAWEI XMAGE Awards 2024 is now open, with entries closing on September 15, 2024, at 24:00 Beijing time (GMT+8). For more information and to enter the competition, please visit: https://consumer.huawei.com/en/campaign/xmage

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HUAWEI Launches GoPaint Worldwide Creating Activity

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Huawei has officially kicked off the HUAWEI GoPaint Worldwide Creating Activity. From 5 January 2024 to 29 February 2024, participants can showcase their digital art skills in an online activity that embodies Huawei’s commitment to fostering creativity. The HUAWEI GoPaint Worldwide Creating Activity is a platform for creative individuals or anyone passionate about creating. With Huawei tablets designed to deliver delightful creative features, the activity aims to inspire creativity and empower more people to engage in artistic pursuits and to bring to life the concept of ‘Creation of Beauty’.

Recently, Huawei elevated the creative experience with the release of the HUAWEI MatePad Pro 13.2”, the ultimate tablet for creativity. It features a flexible OLED screen and an ultra-thin and lightweight design, with a stunning 94% screen-to-body ratio. Paired with the HUAWEI M-Pencil (3rd generation), which offers a 10,000+ pressure sensing level, the tablet enables mastery over a variety of artistic styles. Designed for creative minds, the HUAWEI MatePad Pro 13.2” ensures that your artistic vision is captured with unmatched precision and ease.

HUAWEI MatePad Pro 13.2” pre-orders are now available in the UAE at a price of AED3,399 with gifts worth AED 1,696 including HUAWEI FreeBuds Pro 2, the HUAWEI M-Pencil (3rd generation), Magnetic Keyboard, 3 months of free HUAWEI Care + and Microsoft Office 365. Customers who order the 512GB version of the tablet will also receive the HUAWEI FreeBuds Pro 2. The MatePad Pro 13.2” is available on Huawei’s official website and retailers.

Following this launch, the HUAWEI GoPaint Worldwide Creating Activity is extending the invitation to those passionate about art to continually inspire and energise their creative spirit. If you believe that to create is a universal calling, Huawei invites you to pick up your digital brush and ‘GoPaint’!

HUAWEI GoPaint will reward winners with a creation fund, including:

  • Best Creative Award (1 winner): $5000
  • Best Visual Award (1 winner): $5000
  • Best Storytelling Award (1 winner): $5000
  • Most Popular Award (2 winners): $5000
  • Honourable Mention (15 winners): $2000

How to Participate
To participate in the HUAWEI GoPaint Worldwide Creating Activity, simply submit your artwork in either of the following methods, before the submission deadline, 29 February 2024 at 24:00 Beijing Time (GMT +8):

Method 1: Open My HUAWEI app on your phone or tablet, register within the app, and submit your work on the GoPaint page in the app.

Method 2: Post your work on Instagram or Facebook with #HUAWEIGoPaint, and mention the huaweimobile official account.

A Creative Journey Through Culture, Cityscapes, and Characters

HUAWEI GoPaint Worldwide Creating Activity consists of three conceptual categories:

  • Culture – Culture is the calling of all creators, the essence of our soul, where experience meets inspiration, and possibilities are endless.
  • City – If the world is a blank canvas, its cities are the lines, dots and brushstrokes that colour it.
  • Character – We are nothing without the people around us. The everyday acts of kindness, bravery, love, and resilience that give our lives meaning and purpose.

Submission Requirements
Artworks should be submitted in either JPG or PNG format, with a resolution of at least 300 dpi, and a file size of no more than 20 MB. Each uploaded work must have a 30 to 80-word text description. Participants are encouraged to carefully review each category before submitting their work to the most suitable one. Participants can only use HUAWEI tablets to create their artwork – any model is acceptable.

For more details, please visit the official website: https://consumer.huawei.com/en/campaign/gopaint/

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Nothing Apparel Drop 1 Announced

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Nothing, the London-based consumer tech brand, has announced the first of several Limited Drops for its inaugural Apparel collection. The first two pieces will be available to purchase on nothing.tech from 11:00 GMT on Thursday 7 December and at Nothing Store Soho.

GCC customers can get their hands on the Limited First Drop exclusively at the Nothing Pop-up in Soledxb festival,  from 8-10 December and from 11th December onwards at FRAME Boutique till stock last. An ode to the 1970s IBM factory floor, the Labcoat embodies Nothing’s founding design principle: transparency.

Product details below:

  • Regular fit and thigh length
  • Multiple pockets with zip closures
  • Back bottom hem vent for mobility
  • Right chest pocket with multiple compartments and zip closure
  • Inside adjustable waist with drawstring
  • Hanger loop at back neck
  • YKK Natulon zippers made from recycled materials including PET bottles. Yarn used in the tape is made from 99% post-consumer recycled material.
  • Global Recycled Standard (GRS)
  • 100% biodegradable plant-based packaging

To top things off, there is the Transparent Cap (one size) that pairs effortlessly with Nothing’s Transparent Labcoat (available in small, medium, large, and extra-large sizes). Conceptualised with teenage engineering, Nothing Apparel is focused on quality-driven wardrobe staples designed to withstand the test of time, featuring a line of caps, coats, tracksuits and more.

The Transparent Cap will be sold at AED 149 and the Transparent Labcoat at AED 699. Further Apparel drops will be announced in 2024. Apparel will be available in all current markets where Nothing sells directly to consumers on nothing.tech.

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