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Samsung Launches the “Air Dresser” in the UAE

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Samsung Gulf Electronics is calling on consumers across the UAE to look no further than the brand’s next-generation Air Dresser for laundry purposes, the innovative product available now across the country. Samsung has always appreciated the importance of keeping clothes fresh, and the Air Dresser marks the beginning of a new era for refreshing styles and sanitizing clothing  – eliminating 99.9 percent of viruses and bacteria, 100 percent of house mites, and 99 percent of odor-causing gases and other harmful substances. 

“At Samsung, we always aim to empower our consumers by introducing products that make life easier. Clothing care at home is a common activity that is traditionally time consuming but no longer a concern thanks to our Air Dresser,” said Burcin Arabul, Head of Home Appliances at Samsung Gulf Electronics. “This innovative product is our response to consumer demands for a laundry appliance capable of providing a more dynamic performance. The Air Dresser makes sure clothes are in pristine condition at all times, keeping every item fresh and free of germs and odor.  We are delighted that customers across the country can now benefit from the Air Dresser and spend more time doing the things they like and love the most.”

With the Air Dresser, consumers across the UAE can refresh their style and revitalize their clothing without washing or giving it for dry cleaning often. The appliance is a breath of fresh air in clothing care, and the innovative concept has been brought to life with several next-generation features. 

Remove dust with Jet Air
Nobody wants dust on their clothes, and this is a scenario that will never happen with the Air Dresser. Using the Jet Air system and Air Hangers, all dust particles are removed quickly and quietly, with powerful bursts of air blown upwards and downwards in the closet. Any dust is loosened and removed, while the product also creates less vibration and noise. A recent survey conducted by Samsung in the UAE sheds light on consumer attitudes towards laundry and emphasizes the value Samsung’s Air Dresser can bring to people and families across the country.

Of the respondents, 70% said laundry is time-consuming and 61% insisted ironing is tiring and time-consuming. With the Air Dresser, the – JetSteam function uses the powerful Jet Air system to infuse high-temperature steam deep into the fabric of clothes – meaning ironing is no longer an issue as the appliance takes care of the wrinkles and creases, and time saved can be concentrated on more important things. 

Today, awareness about the importance of sanitization is a particular high point. As previously mentioned, the Air Dresser removes 99.9 percent of viruses and bacteria and 100 percent of house mites. JetSteam plays a key role in the sanitization process, but another important feature is the deodorizing filter, which also captures and removes odor-causing gases on clothes and prevents them building up. Together, this winning combination comprehensively sanitizes every item – meaning clothes stay refreshed at all times.

Our survey also found consumers’ key motivations for using laundry services, with 70% citing confidence and peace of mind, 64% pointing to dry cleaning, and 34% using them for sanitization purposes. With the Air Dresser, clothes are dried gently at a low temperature with HeatPump Drying technology. Clothes have always been prone to damage and shrinking while in dryers. However, the upper JetAir and lower HeatPump drastically improve internal air circulation and dry all items evenly.

What’s more, fewer wrinkles and far less ironing is guaranteed with the Wrinkle Care function, which combines steam and air to relax and smooth out creases to refresh your style – removing 100 percent of wrinkles from woolen clothing and 80 percent of wrinkles from rayon clothing. Clothes no longer need to be cleaned via a laundry service because the Air Dresser’s features provide peace of mind and handle dry cleaning and sanitization. 

Clothes not used for long periods often need cleaning as they go stale while in storage, and our survey found that 35% of respondents struggle to achieve a perfect smell in clothes. Thanks to Self Clean technology, hygiene and cleanliness is maintained inside the cabinet as it simultaneously dehumidifies, sanitizes, and deodorizes the space, ensuring clothes emerge from cabinet in pristine condition to refresh your style. Detergents are no longer necessary as the Air Dresser combines heat, air, and steam – notifying you when it needs cleaning after 40 cycles. 

Many of us take great pride in our appearance and looking after our clothing items – particularly our favorites! With our Air Dresser, you can preserve their condition by making sure your room has an optimal environment, without an extra dehumidifier. When the door is open, the Dehumidification function draws in air from the room, extracts moisture, and expels dry air. It ensures that all clothes are protected in ideal conditions – refreshing your style with less humidity.  

Enjoy the benefits of AI-powered clothing care and maintenance with Smart Things, which enhances performance through user data. ‘Care Recipe’ suggests the best cycles, ‘My Closet’ recommends courses for your clothes, ‘Special Course’ lets you access common and specialist cycles, and ‘Home Care’ enables troubleshooting. 

The Air Dresser is available for purchase across the UAE in Samsung stores and through online channels for AED 5,999. From November 22-30, consumers who buy the Air Dresser through the Samsung e-store or in the Dubai Mall brand shop will receive an AED 700 discount, bringing the total cost to AED 5,299.

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LG to Announce New Washer Lineup at IFA 2024

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LG Electronics is set to unveil its latest washer at IFA 2024. The new model boasts the company’s Artificial Intelligence Direct Drive (AI DD) 2.0 technology and Pet Care cycle features, delivering an effective washing performance with a larger and more efficient capacity. Leveraging the company’s advanced low-vibration technology, LG will present its first washer in the 25-inch category, offering the convenience of larger washing loads with an increased drum capacity of up to 16 kilograms.1 In addition to the increased capacity, the new washer integrates cutting-edge AI technology that enhances the washer’s performance.

At the core of the new washer’s performance is the AI DD 2.0, which utilizes deep learning technology to automatically detect the load weight, fabric softness and soil level of the garments. The washer then uses 6Motion technology to select the optimal washing pattern, reducing fabric damage by 10 per cent to help clothing last longer. What’s more, pet owners can take advantage of the Pet Care cycle feature, which offers high-temperature washing up to 60 degrees Celsius and four warm water rinse cycles, effectively removing 99 per cent of pet odours.

Furthermore, LG’s new washer streamlines the laundry experience with enhanced performance technology and convenience features. Thanks to TurboWash 360, washing cycles can be reduced to just 39 minutes, while ezDispense technology simplifies the process by determining the necessary amount of detergent for a load. The washer offers a total of up to 39 washing cycles 4 and automatically remembers the most frequently used cycles and features to minimise the time spent on setting selection. Users can also access the Cycle List Edit option to customize their preferences based on habits.

The washer employs LG’s renowned Inverter DirectDrive Motor, the company’s advanced core component technology, to deliver quiet performance and enhanced durability. “We are delighted to showcase our new washer and demonstrate how the company’s technologies simplify the washing process with expanded capacity and tailored features,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce advanced AI-based home appliance solutions that meet the needs of diverse spaces and lifestyles, providing enhanced benefits to make daily life more convenient for all.”

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eufy Launches Omni S1 Pro Robot Vacuum and Mop

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eufy, Anker Innovations’ brand for home appliances, recently launched the eufy Omni S1 Pro in the UAE. The eufy Omni S1 Pro’s standout feature is its mopping system. Unlike traditional robot mops, the eufy S1 Pro continuously washes its mop roller, ensuring only fresh water is used. This results in a spotlessly clean environment, even removing stubborn stains that other robots can’t handle which in turn addresses the specific needs of households within the UAE as they deal with sand, dust, and high standards of cleanliness.

The Omni S1 Pro boasts a TurboWash Roller Mop, featuring the longest roller mop in its class at 290mm, which rotates at a speed of 170 RPM and exerts a downward force of 10N. This design effectively mimics the action of human scrubbing, exerting the optimal amount of pressure to remove tough dirt and stains. Additionally, the Eco-Clean Ozone system uses tap water to produce ozone, sanitizing the floor and the vacuum’s components with a 99.99% sterilization rate, ensuring a safe environment for children and pets.

“We are thrilled to introduce the eufy Omni S1 Pro to the UAE market,” said Faisal Shah, General Manager of Anker Innovations, Middle East, Africa and South Asia. “Our insights show that consumers in the UAE have a deep appreciation for cutting-edge design, innovative technology, and smart home solutions. The eufy Omni S1 Pro perfectly aligns with these preferences, offering not just superior cleaning performance, but also seamless integration into an ever-evolving smart home ecosystem.”

In the UAE and across the region, where technological advancement and luxury living often go hand in hand, the eufy Omni S1 Pro represents the pinnacle of smart cleaning technology. Its advanced features include the 3D MatrixEye Depth Perception System, which uses the same obstacle avoidance AI algorithm found in self-driving cars, and allows it to intelligently recognize and react to obstacles. The TrueCourse™ Mapping system incorporates dToF Lidar for precise home mapping and agile manoeuvring around furniture.

“It’s not just about cleanliness but about embracing a lifestyle where technology enhances every aspect of home life,” continued Shah. “We want our innovative solutions available to a wide range of people and that is why we are planning to introduce the eufy Omni S1 towards the end of 2024 which will provide exceptional cleaning capabilities at a reduced price.”

With the Omni S1 Series, eufy is not just launching a range of robotic vacuum products; it’s contributing to the smart home revolution not just in the UAE but across the GCC. As the region invests heavily in internet infrastructure and promotes energy efficiency, the eufy Omni S1 Series fits perfectly into this landscape of technological advancement, aesthetic design and smart living.

The eufy Omni S1 Pro is now available in the UAE on Amazon.ae for AED 5,899.

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LG Claims to Keep Food Fresher with InstaView Door-in-Door Tech in its Refrigerators

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LG Electronics has introduced a new line of refrigerators featuring several technological advancements designed to extend food freshness. Models include the LG Signature, Slim InstaView French Door, and large Side-by-Side InstaView.

Key features of the new line include:

  • InstaView Door-in-Door: Allows users to view the refrigerator interior without fully opening the door, reducing cold air loss.
  • LINEARCooling: Minimizes temperature fluctuations to preserve food quality.
  • DoorCooling⁺: Ensures even cooling throughout the refrigerator.
  • Hygiene FRESH+: A five-step air purification system to reduce bacteria and odours.
  • FRESHBalancer: Maintains optimal humidity levels for fruits and vegetables.

Additional features available on select models include Platinum Fresh Wall, Custom Chill Pantry, and Smart ThinQ connectivity. LG claims these technologies contribute to longer food life, reducing waste and promoting healthier eating habits.

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