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Huawei Adds the FreeBuds Studio to the HUAWEI Carnival Audio Product Lineup

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The new HUAWEI FreeBuds Studio, Huawei’s first over-ear wireless headphones, are the latest addition to Huawei’s range of advanced audio devices and are an exclusive highlight at HUAWEI Carnival Audio Week. The elegantly designed devices bring Huawei’s industry-leading intelligent dynamic active noise cancellation (ANC) and a Hi-Fi level listening experience to consumers with a stylish look and comfortable fit. 

Huawei’s latest device helps to meet increasing consumer demand for audio devices in today’s technology market. From earphones and headphones to the new segment of smart speakers, audio devices are used by different users, which means there are different demands for different usage scenarios.

Huawei tackles this demand with an audio product lineup consisting of devices for all types of users. Building on their experience of successful audio solutions, this lineup has seen huge success across the range.

The HUAWEI Audio category includes different devices for different scenarios. This includes the HUAWEI FreeBuds Studio, HUAWEI Sound X, HUAWEI FreeBuds Pro, HUAWEI X GENTLE MONSTER, HUAWEI FreeBuds 3 and HUAWEI FreeBuds 3i. All of these products share the same DNA of unique design, excellent audio quality, seamless connectivity and smarter touch control experience. Each device targets a different kind of user, with different technologies that bring out the best in audio quality.

At the top of Huawei’s audio lineup are its flagships namely the HUAWEI FreeBuds Studio and the HUAWEI Sound X. The HUAWEI FreeBuds Studio features the world’s first dynamic active noise cancellation headphone, which tune up the audio experience with Hi-Fi audio and high-resolution sound quality. Packing in innovative features including three powerful noise cancellation modes and boasting a solid and steady fit, the HUAWEI FreeBuds Studio is the perfect choice to enjoy music or entertainment, for example, while traveling on a plane.

On the other hand, the HUAWEI Sound X opts for more of a home speaker solution, for those who enjoy listening to music in the comfort of their homes. This marked Huawei’s partnership with Devialet, a global audio brand that enjoys an award-winning reputation for its premium High-Fidelity products and a renowned expert in acoustics, to design a smart speaker with great audio capabilities packed into an aesthetically pleasing and functional design. 

With a simple tap on the HUAWEI Sound X, users can immediately start playback complete with lossless and low latency audio all managed by 3.5-inch dual subwoofers that deliver 60W of booming bass for an immersive audio experience. It is also equipped with Devialet‘s patented signal-processing SAM (Speaker Active Matching) technology, and iconic Push-Push symmetrical structure, which minimizes sound distortion for crystal clear sound. 

The HUAWEI Sound X also incorporates intelligent features with Huawei Share, such as a tap to pair and even automatically pausing audio playback to answer calls. Huawei’s audio lineup follows the fashionable demand aspect for its trendier users, with devices that look as good as they sound. Defining the top style category are two major products, the HUAWEI FreeBuds Pro and the HUAWEI x GENTLE MONSTER II Eyewear.

The HUAWEI FreeBuds Pro for example, boasts a trend-setting and iconic design. However, it is also an intelligent dynamic active noise cancelling earphone that can identify the type of noise in the environment to automatically switch between noise-cancellation modes, namely Ultra Mode, Cozy Mode and General Mode. The HUAWEI FreeBuds Pro uses a hybrid active noise-cancellation technology that detects both external and in-ear noises thus removing background noises for a clearer voice calling experience. It can also connect to multiple devices at the same time, allowing users to enjoy listening to music from one and then take calls from another without having to reconnect.

Meanwhile, the HUAWEI X GENTLE MONSTER II Eyewear, brings a new spin to high-tech wearables, by integrating audio solutions into eyewear for something that is both practical and fashionable. This way, users can simply wear the glasses while they are out and enjoy music on the go with a swipe. Thanks to its dual-speaker design with semi-open speakers, sound quality is clear and rich while the single-sided dual microphone reduces environmental noise for crystal clear phone calls. Users can also answer phone calls, control music, or awaken the voice assistant with a quick double tap.

Huawei’s lineup also includes more value for money options that provide top-notch features: Consumers can opt for a more premium option like the HUAWEI FreeBuds 3 or the more affordable HUAWEI FreeBuds 3i. The HUAWEI FreeBuds 3, comes with an unprecedented audio experience and noise cancellation with an open-fit design to maximum comfort. It packs a long lasting battery to ensure users don’t have to spend time charging the earphones. 

The earphones feature an in-ear design with ultimate active noise cancellation for a more immersive audio experience. This is achieved by two high sensitivity and signal to noise ratio microphones (one external and one internal) that work together to cancel out all ambient noise and environmental interference up to 32dB. It also comes with Triple Mic Call Noise reduction to ensure that the user’s voice is clearly heard across calls with the help of well-placed mics.

With the increase in demand for wireless audio solutions today, be it from high-end audiophiles or simple everyday users, audio products need to able to tackle different types of users and usage settings. By being able to seamlessly connect between devices and by providing users with more choice across premium, fashionable and even price friendly options, Huawei’s audio lineup ensures that everyone can get the perfect audio companion. These devices come with superior sound quality and intelligently tackle the scenarios they would face, be it on-the-go, at home, work or to simply tune out from everyone else.

For more details about the great offers available during the HUAWEI Carnival sale please visit:  https://shop.huawei.com/ae-en/promotion.html

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HUAWEI Intros Open-Ear FreeArc Earbuds

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Huawei has launched its latest audio innovation, the HUAWEI FreeArc, further solidifying its leadership in the fast-growing open-ear wearables segment. Designed for comfort and situational awareness, the FreeArc offers a secure, pressure-free fit without blocking the ear canal—catering to users who demand high-quality audio without sacrificing awareness of their surroundings.

Open-ear earbuds, which sit outside the ear rather than inside it, have surged in popularity due to their comfort and safety benefits, particularly for fitness enthusiasts, commuters, and professionals. According to Canalys, global shipments of open-ear headphones reached nearly 8 million units in Q3 2024—a staggering fourfold increase from the same period last year.

Huawei has been at the forefront of this shift. The company ranked first in global wearable shipments for the first three quarters of 2024 (IDC), backed by its extensive audio R&D network—including seven research centers, over 1,000 audio specialists, and more than 250 patents. Its first open-ear model, the HUAWEI FreeClip, has already surpassed 2 million units shipped worldwide, demonstrating strong consumer demand for innovative wearable audio solutions.

Huawei’s journey in open-ear wearables began in 2019 with its collaboration with Gentle Monster on HUAWEI Eyewear, blending fashion with cutting-edge audio technology. The FreeClip, launched later, marked Huawei’s entry into the Open Wireless Stereo (OWS) category, featuring a flexible C-bridge design for a lightweight, breathable fit.

Now, the FreeArc takes this legacy further as Huawei’s first open-ear earbuds with earhooks. Built with a nickel-titanium alloy frame, the new model enhances stability and adaptability for a wider range of ear shapes while retaining the signature C-bridge comfort. Engineered for active lifestyles, the FreeArc boasts an IP57 rating for dust and water resistance, making it ideal for workouts, travel, and daily commutes. Key enhancements include:

  1. High-sensitivity drivers for crisp, balanced sound
  2. Dual-Resonator Antenna for stronger connectivity
  3. Wind-resistant microphones for clearer calls in outdoor environments

With the FreeArc, Huawei continues to refine its open-ear offerings, combining ergonomic design with practical durability.

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Yango Group Launches Yasmina Lite Smart Speaker

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Yango Group has launched Yasmina Lite, the latest addition to its line of smart speakers. Available in three bright colours — pink, purple, and green — Yasmina Lite is the smallest device in the range to date. The new speaker is equipped with the powerful AI assistant Yasmina that engages in intelligent, human-like conversations in both Arabic and English.

Designed with families in mind, Yasmina now features whisper mode — if a person whispers to Yasmina, the assistant whispers back. This mode is perfect for quiet moments, like planning the next day while other family members are asleep. Simply whisper, “Yasmina, what’s the weather tomorrow?” and the assistant will respond in a hushed tone.

Yasmina also offers access to a wide range of educational and entertainment content. Parents can use it to play podcasts and audio stories from Shamandar for their children. The AI assistant also streams music from Yango Play and can identify up to four family members by voice, adapting to their preferences. It remembers their likes and dislikes and suggests songs they might enjoy based on their tastes.
Yasmina excels at breaking down complex ideas and making them accessible to anyone.

Whether it’s scientific principles or cultural practices, the AI assistant explains concepts in ways that resonate with people of all ages. From answering questions like “How do bees make honey?” to helping with math using a built-in calculator, Yasmina is always ready to chat and explain. Available in three colours, the Yasmina Lite smart speaker also comes with playful stickers, so that families can customize the speaker to match their tastes.

“The Yasmina Lite smart speaker is indeed the brightest and most playful smart speaker we’ve ever created — small in size but big in personality,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “Featuring a powerful AI assistant capable of human-like interactions and a vibrant design, this new addition to the range is the perfect choice for those young at heart. It’s not just a speaker — it’s an everyday companion that brings joy, knowledge, and entertainment to your home.”

To fully enjoy everything, the Yasmina Lite smart speaker has to offer, including music streaming and recommendations, users need to activate a subscription to Yango Play. The Yasmina Lite smart speaker is now available for purchase through various outlets across the UAE, including Eros, Jumbo, Sharaf, and Virgin Mega Store. Customers can also find the Yasmina Lite smart speaker online on Amazon and Noon. It is currently priced at AED 199.

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Apple’s Beats Unveils Powerbeats Pro 2 with Heart-Rate Monitoring

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Apple Inc.’s Beats division has unveiled the long-awaited Powerbeats Pro 2, which features noise cancellation, a heart-rate monitor, and a revamped design aimed at athletes. This new model incorporates capabilities seen in Apple’s AirPods, such as transparency mode for better external noise awareness and the H2 chip for enhanced sound quality. Additionally, it offers improved spatial audio for a 3D listening experience and comes with a smaller, wireless charging case.

The heart-rate monitor is a notable first for Apple-designed earbuds, expanding the company’s health-related features, and utilizes technology found in the Apple Watch. Despite a slow holiday season for Apple’s wearables business—with sales in the division falling nearly 2% to about $11.8 billion—the introduction of these new earbuds is anticipated to drive interest and sales.

Priced at $250, the same as the previous model, the new Powerbeats Pro 2 will be available in black, orange, purple, and a color called quicksand. This price point matches the AirPods Pro 2, although the Powerbeats may be more appealing to athletes due to their secure ear hooks.

Apple Vice President Oliver Schusser, who oversees Beats as well as the company’s sports, TV+, and music initiatives, hailed the new Powerbeats as “the most impressive product in Beats’ history.” Acquired by Apple in 2014 for $3 billion, Beats remains the company’s largest acquisition to date.

The heart-rate monitor will be compatible with fitness apps like Peloton, Nike Run Club, Ladder, and Slopes, with data integration into the Apple Health app. The earbuds will also be compatible with Android devices. Apple is reportedly working on AirPods with heart-rate monitoring, though they are still many months away from release.

In terms of battery life, the Powerbeats Pro 2 holds an advantage over AirPods, with 10 hours of usage on their own and 45 hours with the charging case, compared to six hours for AirPods alone and up to 30 hours with the case. However, AirPods continue to offer unique features, such as a new hearing aid functionality.

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